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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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UNRAVELING THE MULTIFACETED TAPESTRY: A COMPREHENSIVE EXAMINATION OF DYNAMICS AND CHALLENGES IN ENTREPRENEURSHIP DEVELOPMENT WITHIN INDONESIA Silvia Ekasari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

Entrepreneurship development in Indonesia is a complex and multifaceted phenomenon influenced by various factors. This study comprehensively examines the dynamics and challenges shaping entrepreneurship within the Indonesian context. It explores the role of government policies, education and training initiatives, access to finance, supportive infrastructure, international collaborations, and cultural, economic, and regulatory factors in fostering or hindering entrepreneurship. Through a thorough literature review, this study provides insights into the intricacies of entrepreneurship development in Indonesia, highlighting key findings and implications for policymakers, practitioners, and researchers. By unraveling the multifaceted tapestry of entrepreneurship in Indonesia, this study aims to contribute to a deeper understanding of the entrepreneurial landscape and inform strategies for promoting sustainable entrepreneurship development in the Country.
THE EFFECT OF PRICE FACTORS ON DEMAND FOR WEAVING AT HOME INDUSTRY DUA PELITA BENGKALIS Desvianti, Delia; Wahyuni, Seri; Hasanah, Riskiyatul; Zakiyah, Nina
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

Backgrounds : This research focuses on the home weaving industry, which has an important role in supporting the local economy. The uniqueness and artistic value of woven products is often the main attraction for consumers, but the price factor has now become critical in the developing market dynamics. Objectives : This research aims to investigate the effect of price on demand for woven products in the context of a home industry. Although the industry contributes to cultural preservation and job creation, fluctuations in product demand are a major challenge. This research shows a significant decline in demand for homewoven products in recent years, creating a need for a deeper understanding of the relationship between price and demand. Methods : Using quantitative methods, this research uses sample sales price and sales volume data throughout 2022 to analyze the effect of price on demand. Result and conlusions: The analysis results show that selling price has a significant influence on demand, providing strategic insight for the home weaving industry to increase their competitiveness and economic sustainability.
PRODUCT AND SERVICE INNOVATION IN ENTREPRENEURSHIP BUSINESS Farida Akbarina; Farah Putri Wenang Lusianingrum; Refi Pratiwi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

Product and service innovation is the key to success in modern business. Companies that are able to develop innovative products or services can win the hearts of consumers, gain a competitive advantage, and remain relevant in an ever-changing market. Therefore, it is important for companies to prioritize innovation in their business strategies and involve employees in efforts to create new ideas that can produce better products and services. With continuous innovation, companies can build a brighter future in an ever-evolving business world. The method used is a literature review using an understanding of previous research data sourced from journal references on the internet relating to product and service innovation in entrepreneurial business. Based on this study, it was found that apart from product innovation, increasing consumer repurchase interest can be done by building good service quality. Each company operating in a different field will follow its own product development strategy.
IMPLEMENTATION OF TECHNOLOGICAL INNOVATION IN BUSINESS OPERATIONS MANAGEMENT OF START-UP COMPANIES IN THE E-COMMERCE SECTOR Billy Martasandy
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

Research purposes This study focuses on the implementation of innovation technology in the management of operational business start-up companies in the e-commerce sector. The method used is qualitative, with a study field. As for the participants in the study, they are two employees of a start-up company in the e-commerce sector. Research result This implementation of innovation technology in management operational business, especially in the context of start-up companies in the e-commerce sector, has significant implications.  Implementation of innovation technology has facilitated process automation, management of inventory efficiency, and optimization of chain supply, all of which have a positive impact on improving company performance and productivity. Study This confirms the importance of integrating technology into the management of operational start-up companies in the e-commerce sector. Temporary challenge in implementation: No can be neglected. Benefits period length: to increase efficiency and experience, customers make investment in technology an important step. For growth and success, company length.  
CROSSING INDONESIA'S STARTUP ECOSYSTEM UNVEILING INNOVATION AND RESILIENCE IN THE CREATIVE ECONOMY LANDSCAPE Rudy Parlindungan Siahaan; Ahmad Rizani; Henny Noviany; Lina Affifatusholihah; Rahma Helal Al_ Jbour
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This study thoroughly examines Indonesia's burgeoning startup ecosystem, focusing on the symbiotic relationship between technological advancements, innovative dynamics, and entrepreneurial resilience within the creative economy. Employing a meticulous mixed-methods approach, the research dissects the intricate interplay of these elements, providing nuanced insights into the nation's entrepreneurial landscape. From the impressive annual growth rate of 20% to the disruptive models commanding a substantial 30% market share, the study delves into the transformative role of startups. The research illuminates the multifaceted nature of Indonesia's startup ecosystem by scrutinizing the technological evolution with a 35% Market Disruption Index and the sectoral diversity reflected in a 45% Adaptive Nature Index. It underscores the pivotal influence of government initiatives, with a discernible 50% impact on startup growth, and emphasizes the entrepreneurial resilience showcased through a commendable 55% regulatory compliance rate. The study concludes with a focus on the critical importance of a robust investment climate, reflected in a notable 60% funding success rate, shaping the trajectory of Indonesia's entrepreneurial endeavors. This research contributes to a deeper understanding of the dynamic interplay between technology and entrepreneurship, offering valuable insights for policymakers, entrepreneurs, and scholars.
ANALYSIS OF THE INFLUENCE OF CORPORATE GOVERNANCE ON INVESTMENT EFFICIENCY OF PUBLIC COMPANIES IN INDONESIA Widjaja, Gunawan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Good Corporate Governance is a process that regulates and controls a company in improving its business by paying attention to stakeholders to achieve company goals. The application of good corporate governance principles within a company can improve the company's financial performance and make the company free from fraud and can increase the trust of stakeholders and the public. The problem that companies often face is a lack of professionalism in running a company. Implementation of Good Corporate Governance cannot be separated from talking to companies that have valid legal entities in accordance with the provisions of the Law. The higher the investment efficiency, the more efficient the use of cash or company assets in making an investment, so it can be said that the more efficient investment is made, the higher the impact on cash flow. Corporate Governance influences the investment efficiency of public companies in Indonesia as measured by ROA and ROE. The research results which show that there is a positive influence of GCG on financial performance (ROA and ROE) can be interpreted as meaning that the better the implementation of GCG in a company can result in the company's operational activities being more effective and efficient, which in turn will increase financial performance.
THE IMPORTANCE OF A BUSINESS PLAN IN BUILDING A BUSINESS Sherly Etika Sari; Zuhratul Aulia; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Business planning is a very important aspect for someone who is starting a business or entering the world of entrepreneurship. Entrepreneurship is not enough just to have confidence, it requires business planning. Running a business, especially a new business, is impossible without a prior plan. Business planning is an important step before executing any business strategy. Companies created it to help them consider all the elements they need to make their business successful. The research used in this research is library research which contains theories related to the problem being studied. In this section, an evaluation of the ideas and concepts used is carried out based on accessible literature. This research discusses the definition and importance of entrepreneurship in the economy, the meaning and objectives of a business plan, the main components in a business plan, and business plans influencing strategic and operational decisions in business.
BLOCKCHAIN TECHNOLOGY IN MARKETING: EXPLORING DECENTRALIZED SOLUTIONS FOR TRUST AND TRANSPARENCY: LITERATURE REVIEW STUDY Koko Safitri
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Blockchain technology has emerged as a disruptive force in marketing, offering decentralized solutions to address trust and transparency issues. This literature review study explores the transformative potential of blockchain in marketing, focusing on its ability to enhance trust, transparency, and operational efficiency. By leveraging blockchain's decentralized ledger system, marketers can combat prevalent challenges such as counterfeit products, data privacy concerns, and opaque supply chains. Key themes identified include the role of blockchain in proof of ownership, transaction validation, brand authentication, and loyalty programs. While blockchain presents opportunities for improving supply chain transparency, enhancing customer loyalty programs, and fostering brand authenticity, challenges such as technical complexity, standardization issues, and implementation costs must be addressed. Future research directions include exploring the long-term impacts of blockchain adoption on marketing practices, quantifying the return on investment of blockchain-based initiatives, and investigating regulatory and ethical implications. Blockchain technology holds immense promise for transforming marketing operations, offering unparalleled trust, transparency, and innovation opportunities.
UNRAVELING THE NEXUS OF BLOCKCHAIN TECHNOLOGY AND FINANCIAL SERVICES: A MULTI-DIMENSIONAL LITERATURE SYNTHESIS Gatot Dwiyono; Nenden Hendayani; Edi Tedi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Blockchain technology has emerged as a transformative disruptor in the financial services realm. This research undertakes an extensive review of academic literature to comprehensively explore the intricate interplay between blockchain technology and financial services. Drawing from diverse scholarly sources, the synthesis probes various facets of this relationship, encompassing the fundamental tenets of blockchain, its applications within financial services, associated benefits, challenges, empirical substantiation, and forthcoming trends. The synthesis illuminates blockchain's potential to overhaul conventional financial systems by furnishing heightened security, transparency, and operational efficiency, facilitating broader financial inclusivity. Nevertheless, notable hurdles such as scalability, regulatory ambiguities, and privacy apprehensions must be surmounted to ensure widespread adoption. Furthermore, the synthesis sheds light on emerging paradigms, such as the convergence of blockchain with nascent technologies and the ascent of decentralized finance (DeFi) platforms, which herald promising avenues for subsequent research endeavors and practical implementations. Ultimately, this literature synthesis furnishes actionable insights for industry practitioners, policymakers, and researchers alike, furnishing them with the requisite guidance to navigate strategic decisions and propel the continual evolution of blockchain technology within financial services.
THE INTEGRATION OF AUGMENTED REALITY IN MARKETING: ENHANCING CUSTOMER EXPERIENCE AND BRAND ENGAGEMENT: LITERATURE REVIEW Kurnia Budhy Scorita; Nenden Hendayani; Muhammad Ari Kusuma; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Augmented Reality (AR) has emerged as a transformative technology with significant implications for marketing practices. This literature review explores the integration of AR in marketing strategies and its impact on enhancing customer experience and brand engagement. Drawing on a comprehensive review of scholarly articles, industry reports, and case studies, this paper synthesizes existing research to provide insights into the potential of AR to revolutionize marketing interactions. Key themes explored include the immersive nature of AR experiences, consumer attitudes toward AR marketing content, strategic considerations for AR implementation, and the role of AR in shaping brand-consumer relationships. The review highlights the importance of designing compelling and contextually relevant AR experiences that resonate with consumers and drive brand engagement. Moreover, it examines the challenges and opportunities associated with AR marketing, such as content saturation, technological constraints, and privacy concerns. By synthesizing empirical evidence and theoretical frameworks, this review offers valuable insights for marketers seeking to leverage AR technology effectively in their campaigns and initiatives. The findings underscore the transformative potential of AR in creating immersive brand experiences, fostering emotional connections with consumers, and driving brand equity in the digital era.

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