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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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THE EFFECT OF JOB CHARACTERISTICS AND HR DEVELOPMENT ON EMPLOYEE PERFORMANCE OF FOOD AND BEVERAGES SERVICE DEPARTMENT AT KUTA PARADISO HOTEL BALI Drevy Dallesandry Malalantang
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

Kuta Paradiso Hotel Bali is a service organization that requires quality human resources. This study used a survey method to observe and examine directly the performance of employees which aimed to describe and explain the relationship between variables and phenomena that occured and were systematically studied on 66 employees. The results of multiple linear regression calculations showed that the characteristics of work and human resource development are Y=19.169+ 0.181X1+ 0.418X2. This means that every increase in one score in the X1 variable on job characteristics will affect the Y variable, with employee performance of 0.181, and an increase in the X2 variable will affect the Y variable by 0.418. Partially based on tcount with the score of tTable that Tcount ≥ Ttable. The scores 2,242>1,997 for the X1 variable, job characteristics affect the Y variable on employee performance. Furthermore, 4.758>1.997 for the X2 variable has an effect on the Y variable, it means that H1 is accepted and H0 is rejected. For multiple tests based on Fcount with FTable score, the results show that Fcount≥FTable for each 20.623>3.14, it means H1 is accepted and H0 is rejected or in other words that job characteristics and HR development simultaneously affect employee performance. The conclusion proves that the proposed hypothesis is proven correct and statistically proven.
CATALYZING ORGANIZATIONAL EXCELLENCE: ANALYZING THE PROFOUND INFLUENCE OF DIGITAL LEADERSHIP ON HUMAN RESOURCE PERFORMANCE IN CONTEMPORARY CORPORATE ENVIRONMENTS Wafi Ali Hajjaj; Diana Hayati; Sabirin Sabirin; Zainal Arifin; Benius Benius
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

In the dynamic landscape of the modern business world, the emergence of the digital era has ushered in transformative changes. Traditional leadership paradigms have given way to digital leadership, focused on technology, data-driven decision-making, innovation, and open organizational cultures. This study delves into the intricate relationship between digital leadership and human resource (HR) performance within contemporary corporate environments. It aims to explore how adopting digital leadership practices influences HR performance metrics and contributes to organizational excellence. Through a mixed-method approach, combining quantitative and qualitative analyses, the research uncovers significant positive correlations between digital leadership practices and HR performance. Key findings reveal that technology adoption, data-driven decision-making, innovation, and open cultures drive enhanced HR performance. This study offers critical insights into how organizations can navigate the complexities of the digital age by strategically adopting digital leadership practices. By fostering a culture of technology adoption, data-driven decision-making, innovation, and open communication, organizations can position themselves for success in the digital era.
HARNESSING SOCIAL MEDIA PLATFORMS AS INTEGRAL COMPONENTS OF BUSINESS MARKETING STRATEGIES IN THE DIGITAL AGE: A CASE STUDY WITHIN THE E-COMMERCE INDUSTRY Muhamad Stiadi; Nur Qomariah; Dwi Apriyanti Kumalasari; Khusniyah Khusniyah; Riris Ambarwati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
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Abstract

In the dynamic landscape of contemporary business, the profound impact of social media in shaping marketing strategies is unequivocal. This case study delves into the strategic use of social media within the e-commerce industry, where online businesses have harnessed these platforms to engage with their customers, enhance brand visibility, and drive financial returns. Our study reveals compelling data, indicating that most e-commerce companies have successfully integrated social media into their marketing endeavors. The findings demonstrate substantial increases in customer engagement, brand recognition, and financial returns, underscoring the transformational potential of social media. These insights hold significant implications for business marketing in the digital age, emphasizing the strategic necessity of social media integration. We provide practical recommendations for e-commerce companies and businesses seeking to leverage social media effectively. Furthermore, this study identifies critical areas for future research, illuminating the evolving digital marketing landscape. In conclusion, the significance of social media as an integral component of contemporary marketing cannot be overstated, offering businesses a dynamic and indispensable tool for success.
ECONOMIC TRANSFORMATION OF INDONESIA IN THE ERA OF DIGITAL 5.0: CHALLENGES AND OPPORTUNITIES Adih Supriadi; Loso Judijanto; Ahmad Rizani; Al- Amin; Zulkifli Zulkifli
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

Indonesia, a nation at the crossroads of economic transformation, is confronted with a unique set of challenges and opportunities in the era of Digital 5.0. This paper explores the implications of Digital 5.0 on Indonesia's economic landscape, emphasizing the key challenges and opportunities. The challenges encompass the digital divide, regulatory complexities, cybersecurity risks, and the imperative of a skilled workforce. These challenges necessitate a collaborative and forward-thinking approach involving government, private sector, and civil society. On the flip side, Indonesia's digital economy offers opportunities in e-commerce, fintech, startups, smart manufacturing, and e-governance, paving the way for innovation, job creation, and inclusive growth. The path forward involves bridging the digital divide, crafting a conducive regulatory environment, investing in cybersecurity and education, and promoting entrepreneurship. Indonesia's success in this transformative era hinges on its ability to navigate the evolving digital landscape and position itself as a global economic force.
ENHANCING THE COMPETITIVENESS OF INDONESIA'S HUMAN RESOURCES IN GLOBAL FREE TRADE: INTEGRATING PERFORMANCE MANAGEMENT AND SKILL DEVELOPMENT Zulqarnain Zulqarnain; Rasty Yulia; Ana Susi Mulyani; Titis Nistia Sari; Fiesty Utami
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

In the pursuit of enhancing the competitiveness of Indonesia's human resources in the realm of global free trade, this research embarked on a comprehensive exploration of the integration of performance management and skill development. Through a mixed-methods approach, including surveys, interviews, literature review, and secondary data analysis, the study delved into the multifaceted dynamics of these strategies. The findings revealed a compelling interplay between performance management and skill development, highlighting the importance of aligning individual, team, and organizational goals with the broader economic agenda. While performance management exhibited strengths such as precise objective setting and effective reward systems, challenges concerning objectivity in performance appraisals were identified. Skill development emerged as a key focus, emphasizing the critical nature of digital literacy, foreign language proficiency, and cross-cultural communication skills in the global free trade landscape. The accessibility and availability of training programs were recognized as areas for improvement, along with the value of public-private partnerships in shaping skill development programs. This research contributes to Indonesia's competitiveness in global free trade by providing insights into integrating these strategies and emphasizing their alignment with national economic goals. Recommendations for policymakers and potential areas for future research and policy implementation are presented further to strengthen Indonesia's human resources on the global stage.
DYNAMICS OF DIGITAL MARKETING HR MANAGEMENT AND SUSTAINABLE STRATEGY IN INDONESIA'S DIGITAL ERA BUSINESS: A COMPREHENSIVE REVIEW Kadeni Kadeni; Zahara Tussoleha Rony; Abdul Rosid; Abdul Wahab Syakhrani; Mohammad Ahmad Bani Amer
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
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Abstract

In the dynamic landscape of Indonesia's digital-era business environment, the management of Human Resources (HR) within digital marketing has become a critical determinant of success. This comprehensive review offers a holistic examination of the intricate dynamics of HR management in the context of digital marketing and the formulation of sustainable strategies tailored to the Indonesian business ecosystem. It combines qualitative and quantitative research methods to explore HR practices, recruitment, education, training, leadership, motivation, retention, and the role of inclusivity and diversity in the workforce. The findings highlight the evolving skill sets and competencies required of HR professionals in the digital age, emphasizing the need for robust recruitment and selection processes. Education and training are pivotal for keeping digital marketing teams competitive and innovative, with leadership playing a key role in guiding teams through the ever-changing digital landscape. Inclusivity and diversity within digital marketing teams are critical for reflecting the diversity of the digital marketplace and generating innovative ideas. Sustainable strategies are essential for ensuring the longevity and success of businesses in the dynamic digital marketplace of Indonesia.
NAVIGATING THE DIGITAL TALENT ODYSSEY: AN IN-DEPTH EXPLORATION OF RECRUITMENT STRATEGIES, SKILLSET DYNAMICS, AND PERFORMANCE OUTCOMES IN INDONESIAN DIGITAL MARKETING Kosasih Kosasih; Almira Luthfiyanti Kosasih; Imas Siti Masitoh; Grace Angela Philips; Ida Ayu Triana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

In the ever-evolving landscape of Indonesian digital marketing, the journey to secure and nurture digital talent is akin to an odyssey. This study delves into the intricate web of recruitment strategies, skillset dynamics, and performance outcomes in this dynamic sector. Recruitment strategies in Indonesian digital marketing are multifaceted, encompassing social media sourcing, headhunting, competency-based assessments, and cultural alignment. These strategies are pivotal in identifying individuals who can thrive in the fast-paced, ever-changing industry. Skillset dynamics are the heart of digital marketing success. Professionals must continuously adapt to evolving skill set requirements, including SEO expertise, data analytics proficiency, and creative marketing skills. Staying updated with industry trends and embracing technology, particularly AI and automation, are essential. Performance outcomes, including ROI, conversion rates, and brand engagement, serve as success metrics. Talent retention is equally critical, involving onboarding, skill development, diversity and inclusion, data privacy, and building talent pools. The interplay between recruitment strategies, skill development, and performance outcomes defines success in Indonesian digital marketing. HR professionals and organizations must navigate this complex terrain, embracing multifaceted recruitment, cultural alignment, soft skill assessment, agility, continuous learning, and technology adoption. Together, these elements forge a path to digital marketing success.
THE INFLUENCE OF INTEGRATED COMMUNICATION STRATEGIES IN ONLINE BUSINESS IN THE DIGITAL ERA ON BUILDING AND SUSTAINING CORPORATE IMAGE: A CASE STUDY ON THE DYNAMICS OF COMPANIES IN INDONESIA Abdul Rosid; Hery Purnomo; A. Hamid; Megandhi Gusti Wardhana; Yanti Setianti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
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Abstract

In the swiftly evolving digital era, the role of integrated communication strategies in online businesses within the Indonesian context is paramount. This research presents a comprehensive case study examining how these strategies wield influence in shaping and sustaining corporate image. With Indonesia as the backdrop, a dynamic landscape where online businesses thrive, our study offers profound insights into this multifaceted relationship. Approximately 82% of the surveyed online businesses actively engage in integrated communication strategies, transcending conventional communication channels. These strategies coalesce to present a coherent narrative that resonates with the audience. Moreover, 75% of respondents perceive a positive impact on their corporate image due to these strategies. Diving deeper, our findings elucidate the significance of coherence, a customer-centric approach, and continuous adaptation in navigating the digital era. Coherence in communication aligns with values, principles, and ethos. A customer-centric approach underscores the importance of customer satisfaction and loyalty in shaping a positive corporate image. Adaptation signifies a dynamic response to challenges, embracing innovation. The implications of this research extend into the broader landscape of corporate communication and image management in the digitally driven environment. It is a realm where perceptions are not static but dynamic, shaped by each communication endeavor and each online interaction. Challenges coexist with opportunities, and innovation thrives. Integrated communication strategies are instrumental in crafting a corporate identity that resonates with stakeholders and fortifying a favorable corporate image. This research offers businesses a compass to navigate the complexities of the digital era, aligning their narratives with their core values and principles to build and sustain a resilient corporate image.
ANALYSIS OF THE IMPACT OF MONETARY POLICY AND TRANSMISSION MECHANISMS ON ECONOMIC GROWTH IN INDONESIA: AN EMPIRICAL APPROACH USING VAR (VECTOR AUTOREGRESSION) MODEL Loso Judianto; Caroline Caroline; Ahmad Rizani; Umar Kholil Lubis; Zet Abdullah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
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Abstract

This research investigates the intricate relationship between monetary policy, transmission mechanisms, and economic growth in Indonesia using an empirical approach employing the Vector Autoregression (VAR) model. In the ever-evolving landscape of global economics, the role of monetary policy in promoting stability and growth is pivotal, especially for emerging economies like Indonesia. The study delves into the specific context of Indonesia, a country that has experienced periods of economic growth amid challenges such as fluctuating inflation rates, exchange rates, and external shocks. The research explores how the central bank, Bank Indonesia, employs monetary policy tools to navigate these challenges and assesses the impact of these policies on the nation's economic growth. Furthermore, it examines the transmission mechanisms propagating these effects, including interest rates, exchange rates, and bank lending. It also scrutinizes the presence of time lags, the magnitude and direction of these effects, and the influence of external factors. The findings of this study are expected to have significant implications for policymakers, central banks, investors, and the broader academic community. Understanding monetary policy dynamics in a globalized world marked by economic volatility is critical for making informed policy decisions.
IT VALUE ANALYSIS : THE CASE STUDY OF PT. BANK TABUNGAN NEGARA, TBk Harvard K. Najoan; Festus Evly R.I. Liow
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
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Abstract

Information Technology (IT) has significantly influenced the operations and strategies of most organizations and industries now days. Computer, telecommunications and computer based information systems have been taking a major part of business process to increase competitive advantage as a Resource Based View theory purposes. To confirm this theory, a case study is performed for PT. Bank Tabungan Negara, Tbk., one of the largest bank in Indonesia engaged primarily in housing finance. Researched data refer to Bank Tabungan Negara Annual report published between 2011, 2012 and 2013. The study focuses on data that have relationship between IT expenditure and business performance. Result shows that IT spending gave a significant positive result. Bank Tabungan Negara IT resources analyzed in term of IT capability, IT competence and competitive advantage that lead to be the IT value model. In conclusion, the case study resulting that IT value positively affected Bank Tabungan Negara business performance.

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