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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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THE EFFECT OF CAPITAL ADEQUACY, LIQUIDITY AND CREDIT RISK ON PROFITABILITY: (Study of National Commercial Banks Listed on the Indonesian Stock Exchange for the 2018-2022 Period) Putu Feby Febriana Artadhi; I Gde Kajeng Baskara
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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Abstract

Based on Law of the Republic of Indonesia Number 10 of 1998 concerning Banking, banks are business entities that collect funds from the public in the form of savings and distribute them to the public in the form of credit and/or other forms in order to improve the standard of living of many people. The bank's performance in maintaining its stability can be seen from the bank's ability to gain profits so that what is used is profitability. This research aims to test and analyze the influence of capital adequacy, liquidity and credit risk on profitability. This research is quantitative research in associative form, which was conducted at national commercial banks listed on the Indonesia Stock Exchange for the 2018-2022 period. The sample determination method in this research is a non-probability sampling technique with a purposive sampling method. The number of samples obtained was 27 banks with 135 observation data. Multiple linear analysis is used to test the effect of capital adequacy, liquidity and credit risk on profitability. The results of this research indicate that capital adequacy has an insignificant negative effect on profitability. Liquidity does not have a significant effect on profitability. Credit risk has a significant negative effect on profitability. The theoretical implications of this research can provide additional information and empirical evidence related to theory and can strengthen the results of previous research regarding capital adequacy, liquidity and credit risk on profitability. The practical implications of this research are able to contribute to the management of national commercial banks in the form of risk management study material and considerations for customers.
THE IMPACT OF HIGH BUSINESS RENTAL PRICES ON PRODUCT SELLING PRICES Bekti Utomo; Dersmi Selan, Dwi; Risdwiyanto, Andriya
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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This literature research focuses on the impact of high business premises rental prices on product selling prices, a critical issue that influences business dynamics and consumer behavior. With rental costs rising, many businesses face the dilemma of maintaining profit margins without offloading additional costs to consumers. This research uses a literature review method to explore how rising rental prices affect pricing decisions by businesses, as well as consumer responses to these price changes. This research reveals that rising rental prices often force businesses to adjust selling prices, which can influence consumer purchasing behavior. Furthermore, this study highlights business strategies in managing high rental costs, including operational optimization and adoption of e-commerce business models to reduce dependence on physical locations. The research also discusses the long-term implications of rising rental prices on business sustainability and customer loyalty, and offers recommendations to stakeholders on how to navigate this challenge effectively. It is hoped that the results of this research can help businesses formulate responsive and innovative pricing strategies, as well as increase understanding of the dynamics of rental prices and their impact on the business ecosystem as a whole.
THE IMPACT OF DIGITALIZATION ON THE GROWTH OF MSMES IN THE MODERN ECONOMY Triyani Capeg Hadmandho; Isfantin Puji Lestari, Sri; Judijanto, Loso
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
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Abstract

Digitalization has become the main catalyst in spurring the growth of Micro, Small and Medium Enterprises (MSMEs) in the modern economic era. This literature research examines the various impacts that digitalization has on the growth of MSMEs. Among other things, digitalization significantly increases operational efficiency through automation of business processes such as inventory management, accounting and customer service. In addition, digital technology opens up MSME access to a wider market through e-commerce and digital marketing platforms, enabling them to reach global customers and increase sales. Digitalization also plays an important role in improving the quality of customer service through personalization of service and more effective communication. Customer Relationship Management (CRM) tools and data analytics help MSMEs understand customer needs and develop better service strategies. Fintech and crowdfunding platforms offer more accessible alternative financing options, supporting the expansion and growth of MSME businesses. Product and service innovation is driven by digital technology, enabling MSMEs to remain competitive and responsive to changing market needs. Additionally, digital platforms facilitate collaboration and networking, supporting a more efficient exchange of knowledge and resources. Overall, digitalization not only accelerates the growth of MSMEs but also strengthens the economy as a whole by opening up new opportunities and optimizing existing potential.
THE ROLE OF BRAND PREFERENCE IN MEDIATING THE INFLUENCE OF PERCEIVED PRICE ON REPURCHASE INTENTION: (Study of Netflix Streaming Service Consumers in Denpasar City) I Made Denis Agung Prastya; Gede Suparna
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
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Abstract

One act of using the internet with the most time spent is watching services in video form, such as watching films or drama series. Various brands of subscription video service providers are offered on the market, one of which is the Netflix brand which is known as a pioneer. This research aims to determine the effect of perceived price on repurchase intention through brand preference among Netflix streaming service consumers in Denpasar City. This research used a purposive sampling technique with a sample size of 120 respondents. Data was collected using a questionnaire and analyzed using path analysis techniques, Sobel test, and Variance Accounted For (VAF). The research results show that perceived price and brand preference have a positive and significant effect on repurchase intention; perceived price influences brand preference; and brand preference is able to partially mediate the influence of perceived price on repurchase intention. The theoretical implications of this research are to add to empirical studies and confirm the influence of brand preference in mediating the influence of perceived price on repurchase intention. From these results, it is recommended that Netflix improve and maintain competitive pricing strategies and continue to innovate to strengthen brand preferences, thereby increasing repurchase intentions among consumers.
THE INFLUENCE OF THE DOW JONES INDEX ON THE COMBINED STOCK PRICE INDEX (IHSG) I Dewa Putu Reza Amanta Suputra; Anak Agung Bagus Putu Widanta
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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Abstract

Global development is basically considered an opportunity and a challenge at the same time. Indonesia, which is a developing country, is a country with a small economy (Small Open Economy). A country with a small economy is a country whose national economy is not yet developed, meaning that the country's role and influence in the global economy is not large enough. The stock market has historically been an indicator that is sensitive to business cycles and is also the most influential variable in the government's leading indicator index. The aim of this research is to prove that Indonesia is a small open economy whose business cycles are influenced by developed countries (Big Economy). This research was conducted on the Indonesian Stock Exchange using secondary data in the form of time series obtained through trusted websites. The time series data used is monthly data starting from 2019 - 2022 (4 years). The amount of data observed in this study was 48 data. The analysis technique used in this research is multiple linear regression. The research results show that the Fed Interest Rate, World Oil Prices and the Dow Jones Index simultaneously have a positive effect on the IHSG. The research results also show that the three independent variables, namely the Fed Interest Rate, World Oil Prices and the Dow Jones Index have a partial positive effect on the IHSG.
DATA-BASED MARKETING STRATEGIES: IMPACT ON COMPANY PROFITABILITY AND OPERATIONAL EFFICIENCY Finny Redjeki
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
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Abstract

This research discusses data-based marketing strategies and their impact on company profitability and operational efficiency. The main focus is how the application of customer data analysis can provide deeper insight into consumer needs and preferences. This allows companies to craft more personalized and relevant marketing campaigns, which in turn can increase customer retention rates and sales conversion opportunities. Findings show that data-driven marketing strategies contribute significantly to increased profitability and operational efficiency. Using the right data allows companies to allocate marketing resources more effectively, reduce waste, and increase ROI (Return on Investment). However, the challenges of managing and integrating data from multiple sources, as well as complying with privacy regulations, remain obstacles that must be overcome. The results of this research confirm that investment in technology, development of human resource analytical capacity, and implementation of an organizational culture that supports data-based decision making are key success factors. With the right strategy, companies can gain competitive advantage, increase profitability, and achieve optimal operational efficiency.
THE EFFECT OF VALUE ADDED TAX, LUXURY GOODS SALES TAX, INCOME ON MOTOR VEHICLE CONSUMER PURCHASING POWER I Dewa Ayu Trisna Payani; Ni Luh Supadmi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
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This research aims to determine the effect of value added tax, sales tax on luxury goods and taxpayer income on the purchasing power of motor vehicle consumers. The location of this research is at the Badung Regency SAMSAT Office, the number of samples used is 100 taxpayers using the accidental sampling method. Data collection was carried out by distributing questionnaires. The collected data was then analyzed using multiple linear regression analysis. The research results show that value added tax, sales tax on luxury goods and taxpayer income have a positive effect on the purchasing power of motor vehicle consumers. The theoretical implication in this research is that it is able to provide additional information regarding the influence of value added tax, sales tax on luxury goods and taxpayer income on the purchasing power of motor vehicle consumers which is linked to the theory of the principles of purchasing power and prestige. The practical implication of this research is that it can make a positive contribution to the Bali Provincial Government and taxpayers.
ANALYSIS OF DETERMINANTS OF AVERAGE COMMUNITY CONSUMPTION IN BALI PROVINCE Sherina Eknanda Juliantika; Made Dwi Setyadhi Mustika
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 11 (2024): November
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The level of consumption is one of the indicators for determining the economic performance of a country. Measuring the level of consumption is important to gauge welfare and understand the conditions and quality of the population in economic development. This study aims to analyze the simultaneous and partial effects of the number of micro, small, and medium enterprises (MSMEs), the labor force participation rate (LFPR), and economic growth on the average per capita consumption in Bali Province. The data used is panel data from the years 2015 - 2023 from the regencies/cities in Bali Province, obtained from the Department of Cooperatives and MSMEs and the Central Statistics Agency. The analytical techniques used are descriptive analysis and multiple linear regression. The results show that simultaneously, the number of MSMEs, LFPR, and economic growth significantly affect the average per capita consumption in Bali Province. Partially, the number of MSMEs has a positive and significant effect on the average per capita consumption, while the LFPR has a negative and significant effect on the average per capita consumption. Economic growth, when considered partially, does not significantly affect the average per capita consumption.
THE IMPACT OF TAXATION UNDERSTANDING, TAX SANCTIONS, AND TAX MORALITY ON THE COMPLIANCE OF INDIVIDUALS’ TAX OBLIGATIONS Alifvia Arubah Shofaa; Effriyanti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 11 (2024): November
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This study aims to analyze the impact of taxation understanding, tax sanctions, and tax morality on the compliance of individuals’ tax obligations. The type of research is quantitative with an associative approach. The population of this research is Taxable Personal Registered KPP Pratama Pondok Aren. The sampling technique used was accidental sampling. Testing the hypothesis using double linear regression analysis with the help of the statistical tool SPSS 27. The results of the data testing in the study showed that simultaneously, the impact of tax comprehension, tax sanctions, and tax morals influenced the compliance of individuals with their tax obligations.
THE INFLUENCE OF WORK ETHICS ON EMPLOYEE PERFORMANCE WITH WORK CULTURE AS A MODERATING VARIABLE Dean Seshar Rahmadina; Suratman; Fitria Damayanti; Denny Rakhmad Widi Ashari; Urip Triandri
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 11 (2024): November
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Abstract

This research is a quantitative study with an explanatory approach, namely an approach that uses a number of previous studies as the main supporting tool for building argumentative constructs in this study. The data used in this article are primary data that researchers obtained from 400 Bank Mandiri employees spread throughout Indonesia. Data obtained from 400 Bank Mandiri employees spread throughout Indonesia. The data were analyzed using the smart PLS 4.0 analysis tool.

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