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Master Manajemen
Published by Universitas Nusa Nipa
ISSN : 30257441     EISSN : 30257433     DOI : 10.59603
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 184 Documents
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Pengaruh Gaya Hidup dan Kelompok Referensi Terhadap Keputusan Pembelian pada Produk MS Glow di Kota Malang Marda Mellinia Islami; Achmad Zaini
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.837

Abstract

This research is a quantitative descriptive study with lifestyle and reference groups as independent variables and purchasing decisions as dependent variables. The data collection method used is a questionnaire with a purposive sampling technique to 100 respondents aged 20-37 in Malang who use MS Glow products. The data analysis technique used multiple linear regression and hypothesis testing. The multiple linear regression results show the equation of Y=19.639 + 0.718 X1 + 0. 94 X2 + e. The results of the t-test show that both lifestyle and reference group have a partial effect on purchasing decisions. And has a standard beta coefficient of 0.640 for lifestyle and 0,204 for reference group. The results of the F test show that lifestyle and reference groups have a simultaneous effect on purchasing decisions. The value of a Adjusted R Square (R²) is 0.633. The influence of lifestyle and reference groups on purchasing decisions of MS Glow products is 63.3%, while 36.7% is influenced by other factors not discussed in this study. Based on the research, it can be concluded that lifestyle and reference groups affect purchasing decisions of MS Glow products in Malang City. It is hoped that MS Glow can reach a wider community environment so that it can be accepted by all groups such as parents, not only teenagers to fulfill consumer lifestyles Besides, it is also hoped that MS Glow maintains the influence of reference groups to attract consumers to buy MS Glow products in Malang.
Analisis Pelayanan Bagasi Petugas Lost and Found PT Jasa Angkasa Semesta di Yogyakarta Internasional Airport Rida Sukma Andaruni; Anita Nur Masyi’ah
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.839

Abstract

At Yogyakarta International Airport there is one unit, namely the Lost And Found unit where in this unit there are problems handled by Lost And Found officers, namely complaints about lost baggage at the previous station during Malaysia Airline flights when they arrive at the destination airport to pick up their baggage. This study aims to determine how Lost And Found officers deal with lost baggage, find out the obstacles faced by Lost And Found officers in dealing with lost baggage, and to find out the efforts made by officers to handle complaints from passengers. This study uses a qualitative method, where this study is descriptive and uses analysis by paying attention to inductive analysis. This study was conducted for four months from January to April 2025 at the Lost And Found Unit of PT Jasa Angkasa Semesta Maskapai Malaysia Airline at Yogyakarta International Airport. The data used in this study were in the form of interviews, observations, and documentation which were then supported by valid evidence, so that later they could be declared credible. The results of this study are the services of Lost And Found officers in handling lost baggage by officers making PIRs for passengers who lose their baggage, if the baggage is not found within 14 days, the officer can provide compensation in accordance with applicable regulations. The obstacles faced by Lost And Found officers in dealing with lost baggage are the limitations of human resources and language faced by officers. Efforts made by officers in handling complaints from passengers are that Lost And Found officers provide clear and precise information to passengers regarding the steps in handling baggage.
Strategi Digital Marketing dalam Meningkatkan Penjualan Produk Lokal Daintys Handmade Siti Nur Amanah; Lingga Yuliana
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.842

Abstract

This study discusses the digital marketing strategy implemented by Daintys Handmade, a local brand engaged in handicrafts (handmade) such as bags and accessories. The purpose of this study is to analyze the digital marketing strategy implemented by Daintys Handmade in its sales. This study uses qualitative descriptive research and interviews with the owner of Daintys Handmade. The results of the discussion show that a well-planned digital marketing strategy can increase sales volume and strengthen the position of local brands in the market. The digital marketing strategy implemented by Daintys Handmade, such as utilizing various marketplaces (Instagram, Shopee, Tiktok, Whatsapp Business), promotions through discounts, giveaways, endorsements, and digital advertising have proven effective in increasing sales volume.
Analisis Gaya Kepemimpinan Kepala Bidang Kemetrologian Dinas Koperasi, Usaha Kecil Menengah, Perindustrian dan Perdagangan Kabupaten Nunukan Kumaidi Harianto; Nur Wulan Intan Palupi
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.851

Abstract

This study aims to identify how the use of leadership styles in the Field of Metrology. The Office of Cooperatives, Small and Medium Enterprises, Industry and Trade of Nunukan Regency is one of the local government agencies engaged in the field of Cooperatives, Small and Medium Enterprises, Industry and Trade, including formulating policies based on their scope, implementing policies according to the scope below, and carrying out monitoring, evaluation and reporting according to their scope, carrying out service administration according to their scope and carrying out other functions given by the local government related to their duties and authorities. The Metrology Division is responsible for implementing policies that focus on the implementation of metrology in terms of calibration and recalibration services, metrology supervision and investigation activities, facilities and infrastructure and presentation of data and information in the field of metrology. This study uses a qualitative method using a descriptive approach. This approach aims to explain and describe the problems faced while offering solutions to the issues raised. Data were collected through questions and answers and observations to understand the use of leadership styles in government institutions in the region. This study took five respondents who worked in the Metrology Division. The results of the study showed that 4 (four) types of leadership models were obtained which were used in the Metrology Section, namely directive, supportive, participative, and achievement-oriented leadership, with the participative leadership model as the most dominant.
Implementasi Perhitungan Harga Pokok Produksi (HPP) dalam Meningkatkan Profitabilitas pada UMKM Rasa Dewa Sheva Nashwa Kamila; Callysta Athifa Pribadi; Aditya Mahardika Hidayat; Siti Fadhilah Nurfaizah; Muhammad Abiyyu Dzakwan Tirta; Farida Ratna Dewi; Sari Heviawati
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.854

Abstract

This study aims to analyse and implement the calculation of Cost of Goods Sold (COGS) using the full costing method at UMKM Rasa Dewa to increase profitability and help set more realistic and competitive selling prices. This study uses a mixed approach, namely qualitative and quantitative methods. The results of the study indicate that the calculation of COGS using the full costing method provides higher results than the simple method previously used by UMKM. The difference in production costs found was IDR 1,402,371 for starfruit juice products and IDR 2,881,150 for starfruit syrup products. This is due to the use of the full costing method which includes all cost elements, both direct and indirect costs such as depreciation of equipment, transportation, and other overhead costs that were not previously calculated. Meanwhile, the initial calculation of UMKM Rasa Dewa only included basic costs such as raw materials, direct labor, and packaging materials. By implementing the full costing method, UMKM can obtain a more accurate and comprehensive picture of production costs. This provides a more appropriate basis for consideration in setting product selling prices to increase profitability sustainably.
Peran Kepemimpinan dan Motivasi terhadap Kinerja Karyawan Diah Angguningtiyas; Lingga Yuliana
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.883

Abstract

The purpose of this study was to determine the implementation of leadership and motivation on employee performance by taking a case study at PT Puncak Jaya Samudra. This study uses a descriptive qualitative method. Data were obtained by observation, interview and documentation methods. The results of this study indicate that in motivating and improving employee performance, namely by implementing a democratic leadership system, leaders provide motivation in various forms including: providing salaries, providing holiday allowances, providing year-end bonuses, providing health facilities, holding training, seminars and career paths. The impact of work motivation provided by the leadership of PT Puncak Jaya Samudra (PJS) is increasing employee performance, employees can be responsible and have high work enthusiasm.
Pengaruh Label Halal dan Brand Trust terhadap Keputusan Pembelian Masker Wajah Wardah Melalui Minat Beli Inayatur Rosidah; Heri Prabowo; Bayu Kurniawan
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.932

Abstract

This study aims to analyze the influence of halal labels and brand trust on purchasing decisions for Wardah face masks through purchasing interest in Semarang City Students. The research method used is quantitative with data collection techniques through distributing questionnaires to 384 respondents who use Wardah face masks among Semarang City students. Data analysis was carried out using the Structural Equation Modeling (SEM) technique with the help of SmartPLS software. The results of this study indicate that halal labels do not have a significant effect on purchasing interest and purchasing decisions, brand trust has a significant effect on purchasing interest and purchasing decisions, in addition, purchasing interest is proven to be significant as an intervening variable for brand trust on purchasing decisions, and purchasing interest does not have a significant effect as an intervening variable for halal labels on purchasing decisions. These findings indicate that trust in a trusted product can increase purchasing interest and ultimately drive purchasing decisions. This study provides implications for companies to build brand trust in order to increase purchasing interest and consumer purchasing decisions, especially among students. In addition, the results of this study are expected to be a reference for further research that discusses consumer behavior in the halal cosmetics industry.
Evaluasi Program Kombel dalam Meningkatkan Kompetensi Guru di SD Inpres Naimata Eder Maufani; Metriana Kamlasi; Yisma Banfatin; Herson Dabadida; Yonatan Foeh
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.936

Abstract

This study aims to evaluate the implementation of the Learning Community Program (Kombel) in improving teacher competence at SD Inpres Naimata using the CIPP evaluation model (Context, Input, Process, Product). A qualitative approach was employed, utilizing in-depth interviews, observations, and document analysis. The context evaluation revealed that Kombel addressed teachers’ real needs for improving instructional quality. Input evaluation showed support from school leadership, active teacher involvement, and funding from the BOS program, despite limited facilities. The process evaluation indicated that Kombel activities were collaborative and reflective. Product evaluation demonstrated enhanced pedagogical and professional competencies among teachers. The findings conclude that the Kombel program positively impacted teaching quality and is recommended for continued development as a sustainable strategy for improving educational quality.
Evaluasi Program Kegiatan Ibadah Bersama di SD Inpres Oesapa Menggunakan Model Cipp Meti Maria Enjela Neolaka; Onci Amida Nope; Yulita Laosana; Oktavia Delvana Tilman; Yonathan Foeh
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.937

Abstract

Instilling religious values from an early age is a crucial component in shaping students' character, particularly through religious education at the elementary school level. SD Inpres Oesapa routinely implements a joint worship program as a form of integrating spiritual values into formal education. This study aims to evaluate the implementation of the joint worship program at SD Inpres Oesapa using the CIPP evaluation model (Context, Input, Process, Product), to assess the program's effectiveness and provide recommendations for improvement. The study employs a qualitative approach with in-depth interviews, observation, and documentation techniques. The contextual evaluation shows that the program aligns with the school’s vision and receives strong support from teachers, parents, and the surrounding community. In terms of input, the program is supported by religious education teachers and necessary facilities, although there is still a need to improve teaching competence. The process evaluation reveals that the worship activities, held twice a month, are well-received by students, who feel enthusiastic and spiritually engaged. Product evaluation indicates positive behavioral changes in students, such as increased discipline, responsibility, and religious habits, though challenges remain for younger students with lower attention spans. Overall, the joint worship program has proven effective in fostering students' religious character and is recommended for further development with contextual approaches suitable to different grade levels.
Efektivitas Implementasi Program Pilar Indobara untuk Peningkatan Kinerja SHE di PT Putra Perkasa Abadi Jobsite Borneo Indobara Muhammad Osaegi Restu Amrulloh; Rochmad Choirul Muachor; Zinedina Salsabila Mustain
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.952

Abstract

The mining sector in Indonesia inherently involves high OSH (Occupational Safety and Health) and Environmental risks, necessitating strict adherence to regulations like Ministerial Decree of Energy and Mineral Resources No. 1827/2018 and Directorate General of Mineral and Coal Decree No. 185/2019. PT Putra Perkasa Abadi (PPA) at the Borneo Indobara Site launched the Indobara Pillar Program to optimize SHE (Safety, Health, Environment) performance and achieve "gold category" status. This research aims to analyze the effectiveness of the program's implementation from February to June 2024, and to identify its supporting and hindering factors. As a case study, this research will describe the implementation process, evaluate target achievement, and analyze influencing factors. Despite the program's launch, January 2024 data showed initial challenges: 67% overall program achievement, with only 38% of programs being effective. Key issues included inconsistent monitoring, unsuitable forms, poor synchronization of internal leading indicator data, insufficient understanding among SHE Group Leaders, and suboptimal personal safety awareness. These challenges directly impacted SHE performance targets. In conclusion, this in-depth analysis is expected to identify how the Indobara Pillar Program can be optimized, contribute to OSH/SHE literature, and enhance the company's safety culture comprehensively.

Page 15 of 19 | Total Record : 184

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