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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 2 (2025)" : 25 Documents clear
The Effect of Workload, Job Conflict, and Work Stress on Job Satisfaction Ghifari, Hafiyyan; Dodi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

It is important for any organizations to manage their human resources in order to achieve the desired results if they are able to recognize things that are needed by their employees in order to bring a positive impact to the organizations. The objective of this research is to identify the effects of workload, work-family conflict, and work-related stress on the job satisfaction of PT Askrindo's employees. The population of this study is all 71 employees of the Compliance Division, Human Resource Division, and Risk Management Division of PT. Askrindo. Using saturated sampling, all members of the population were involved as the respondents. This study uses primary data, which was obtained from Likert-scaled questionnaires and was analyzed using multiple liner regression. The results of the analysis indicate that workload and work-related stress partially affect the job satisfaction of PT Askrindo's employees and that work-family conflict does not influence the job satisfaction of the employees.
Optimization of Service and Quality to Maintain Customer Loyalty in The Plastic Cup Printing Industry Darmawan, Andrianti Rahayu; Prameka, Adelia Shabrina
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Business planning is an instrument that helps companies develop and manage theirbusiness better. CV Bersama Jaya is a business engaged in the printing of food and beverage packaging. According to the company’s record for the period 2020-2023, its sales has significantly decreased since the Covid-19 pandemic. The condition did not improve since then, allegedly due to suboptimal marketing strategies. This study evaluates the business condition of CV Bersama Jaya by conducting analyses on the production, human resource, market, marketing, financial, and external condition aspects and performs SWOT analysis based on the data acquired from observations and interviews with the business owner. It was found that the main problems are in marketing strategies and human resource. The company does not sufficiently use social media for marketing and increasing customer engagement and has not provided adequate education for its human resource, about the importance of customer engagement. The objective of this qualitative descriptive research-and-development study is to provide strategic solutions for the company’s development in the aspects of marketing, human resource development, and production. The outcomes are plans for new marketing strategies, changes in organizational structure by adding employees, application of customer engagement, renewal of production machineries, and financial and investment projection using NPV, IRR, and payback period methods.
Influence of Physical Work Environment and Stress on Employee Performance: The Crucial Role of Job Satisfaction Mustika, Yunanda Alya; Azzuhri, Misbahuddin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Understanding the factors that influence employee performance is critical for organizational success. This study examines the impact of the physical workplace environment and job stress on TVRI Central Java employees’ performance, with job satisfaction as a mediating variable. A quantitative explanatory approach was used, involving all 162 employees, with data collected through Likert-scale questionnaires and analyzed using SPSS version 29. The analysis included path analysis and hypothesis testing.The findings show that: (1) the physical workplace environment has a positive and significant effect on job satisfaction; (2) job stress positively influences job satisfaction; (3) the physical workplace environment does not directly affect employee performance; (4) job stress does not directly impact employee performance; (5) job satisfaction positively affects employee performance; (6) the physical workplace environment indirectly affects performance through job satisfaction; (7) job stress also indirectly affects performance through job satisfaction.This research provides new insights into the role of workplace factors and stress in shaping employee performance, highlighting the importance of managing the physical environment and stress to improve organizational outcomes.
The Effects of Work from Home (WFH) and Work-Life Balance on Employee Performance Wijaya, Agung; Riandi, Muhammad Hafiz
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this research is to identify the effects of the application of Work From Home (WFH) policy and Work-Life Balance on employee performance at the Corporate Human Capital and Corporate University (CHCU) division of PT United Tractors Tbk. The population of this explanatory research is 40 permanent employees of the said division. Using saturated or total sampling, all of them were involved as the respondents. This research uses primary and secondary data harvested from Likert-scaled questionnaires and interviews with senior employees with the status of team leader; the analyses of which were performed in SPSS version 27. This study finds that (1) the application of WFH policy positively and significantly influences employee performance, (2) that WLB level has positive and significant effects on employee performance, and that (3) WFH policy and WLB simultaneously have a significant impact on the performance of CHCU division employees of PT United Tractors Tbk with the coefficient of determination (R2) of 84.9%. Keywords: work from home, work-life balance, employee performance
The Impact of Employee Wellbeing Program, Work Motivation, And Work Discipline on Employee Productivity Sano, Jesicca Putri; Firdausiah, Rr. Ayu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this research is to identify the effects of employee wellbeing program, work motivation, and work discipline on employee productivity. This study was conducted at the branch office of PT X. This quantitative explanatory study uses questionnaires as the main data collecting instrument. Incorporating saturated sampling technique, all members of the population, which is employees of the branch office of PT X, were involved as the respondents. The data analysis was performed using multiple linear regression in SPSS 27.0 for MacOS. The results indicate that (1) the employee wellbeing program significantly and positively influences the employee productivity, (2) that work motivation significantly and positively affects the employee productivity, and that (3) work discipline also significantly and positively impacts the employee productivity.
Strategic Innovation in Tourism: A SWOT-Based Approach to Boost Service Utilization Febrianti, Felisha; Nugroho, Dian Ari
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Tourism has become a valuable sector as it is able to increase the economy through job creation and local culture promotion via local tourism. Malang City has a great potential in its tourism sector. One of its innovations is oldie tourism, that is traveling around the city in classic cars, VW Safari. PT Malang VW Tour offers and provides unique and authentic tourism experience. The objective of this research is to identify the effective business strategy for increasing tourist’s intention to use the services provided by PT Malang VW Tour. In order to meet the objective, this study conducts analyses on SWOT, IFE, EFE, and IE matrices. Here both primary and secondary data, which were harvested from observations, interviews, and questionnaires, were used and analyzed descriptively. This study finds that the recommended strategies, based on the SWOT analysis results, are developing the tourism packages through strategic partnership and fleet expansion to improve services and innovations. The implementation of this strategy will help PT Malang VW Tour become more effective in the competition and attain sustainable growth.
Value Chain Analysis as a Foundation for Business Development Strategy Ersal, Agung Pratama; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to analyze prime and support activities which is used on Pesans.id and provides solutions in the development of Pesans.id business using the results of Value Chain Analysis. This research is descriptive research with a qualitative approach. The research object is start-up business food and beverages Pesans.id located in Bogor, West Java with the subject of research in the form of value chains in business start-up Pesans.id whose data sources are members of Pesans.id and consumers who have purchased a product at least once. Data collection techniques using observation, interviews, and documentation. Data analysis techniques use data collection, data reduction, data presentation and drawing conclusions using Value Chain Analysis. The results of the study show that the implementation of the value chain in Pesans.id is in line with the Value Chain Analysis theory which has primary activities as main discussion, whereas support activities explained as activities to support the main activities. Pesans.id has various advantages such as providing uniqueness to the products sold by focusing on superior quality both in terms of the company brand and the products sold by selecting raw materials which are always considered, making better business SOPs and improving service to consumers so that they have a high selling value in the eyes of consumers and make consumers want to buy and repurchase so that Pesans.id implements a differentiation strategy as the main pillar in business development that will be carried out in the future.
Reducing Manufacturing Defects Using Six Sigma DMAIC: A Case Study in MSG Production Nur Ramadhan, Andi Naufal; Waluyowati, Nur Prima
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objectives of this research are to analyze product defects occurring in the production of MSG at PT Ajinomoto Tbk in Mojokerto and to identify the suitable improvement alternatives. Using DMAIC Six Sigma, this research started by classifying the defects using Critical to Quality (CTQ) tree. In the define stage, it was found that the causes of the defects are hopper jamming, broken MSG packaging, and MSG product spillage. The results from the define stage then underwent the measure stage to identify the production defect capability; the sigma scores of which were measured using Pareto Chart and Defect per Million Opportunity (DPMO). The scores were delivered to the analysis stage in order to identify the cause of the defect using Pareto Chart and Fishbone diagram. The results were analyzed further using Failure Mode Effect Analysis (FMEA) to pinpoint the highest cause of the defects, suggesting that the broken packaging and product spillage were caused by suboptimal monitoring and poor routine maintenance. The improve stage suggests alternate repair (control) to reduce the production defect. Based on the findings above, the suggestions are improving the SOP, increasing the frequency of machinery maintenance, and conducting continuous improvements to monitor the production process regularly. Keywords: “DMAIC”, “Six Sigma”, “FMEA”, “Hopper”, “Defect”
Boosting Performance through Motivation and Career Growth: Evidence from the Gresik Customs and Tax Services Office Alfarisi, Salman; Adi, Agung Nugroho
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The performance of officials of the Office of Supervision and Service Customs and Gresik taxes is falling. This is due to the job motivation and career development in the Gresik Customs and Tax Supervision and Services Division. The study aims to identify and analyze the impact of motivation and career development on the performance of employees at the Customs and Tax Supervision and Services Office of Gresik District. The type of research used is a quantitative and explanatory approach. This analysis is used to measure the influence of free variables, namely career development and job motivation, on the bound variable, which is the performance of employees with the help of SPSS 25 software. The research results can conclude that motivation for work positively and significantly influences staff performance in the Customs and Customised Oversight and Service Office of the Gresik District. Career development significantly and positively impacts staff performance in the Gresik District of Customy and Control Office and Service.   Keywords: Employee Performance, Work Motivation, Career Development  
Boosting Productivity: The Role of Discipline, Motivation, and Workplace Environment Remetwa, Alberto Viyandika; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this research is to explain the effects of work discipline, work motivation, and workplace environment on employee productivity at PT Guntner Indonesia. Using simple random sampling, 130 employee were selected as the respondents. The data of this explanatory study was harvested from Likert-scaled questionnaires and was analyzed using multiple linear regression in IBM SPSS 27, after instrument test, classical assumption test, and statistical test had been performed. This study finds that (1) work discipline positively and significantly influences the productivity of employees at PT Guntner Indonesia, (2) that work motivation positively and significantly affects the productivity of employees at PT Guntner Indonesia, and that (3) workplace environment has positive and significant impacts on the productivity of employees at PT Guntner Indonesia. Therefore, the higher the employees’ work discipline and work motivation and the better the work place environment, the higher the productivity of the employees.

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