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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Analisis Strategi Pengembangan Berbasis Perubahan Lingkungan Bisnis Dengan Menggunakan Pendekatan Meta-Swot Trismienantha, Brilian Nanda
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.4.04

Abstract

This research identifies the suitable developmental strategy for Taman Dayu Golf Club & Resort using Meta-SWOT. The internal factors were analyzed through RBV (Resource-Based View), while the external factors were observed using PESTLE (Politic, Economy, Socio-economy, Technology, Law, and Environment). The required data and information were acquired from intensive interviews, field notes, and documentation. This study involves key informants; they are operations manager, supply chain manager, and competitor’s operation manager, as well as member check, i.e., sales staff and customers. The RBV analysis identified resources and capabilities with competitive advantages in the golf industry. The results of the analyses performed at Taman Dayu Golf Club & Resort indicate that intensive strategy with market penetration optimization is the best choice for the company. Here brand awareness, supportive location, and exclusive courses are the internal factors with the best score. Further, golf trend among millennials, social disparity, and technological acceleration are the external factors that can be exploited as opportunities and mitigated as threats.   Abstrak Penelitian ini mengidentifikasi strategi pengembangan yang cocok untuk Taman Dayu Golf Club & Resort dengan menggunakan alat analisis Meta-SWOT. Faktor internal dianalisis melalui RBV (Resource Based View) dan faktor eksternal menggunakan analisis PESTLE (Politic, Economy, Socio-Culture, Technology, Law, and Environment). Dalam penelitian ini, data dan informasi diperoleh melalui wawancara intensif, catatan lapangan, dan dokumentasi. Informan penelitian ini dikategorikan menjadi informan kunci (Key Informant), diantaranya adalah Operations Manager; Supply Chain Manager; dan Operations Manager perusahaan kompetitor. Kemudian member check, yaitu Staff Sales serta pelanggan. Analisis RBV mengidentifikasi sumber daya dan kapabilitas yang memiliki keunggulan kompetitif di dalam industri golf. Hasil temuan analisis pada Taman Dayu Golf Club & Resort menunjukkan bahwa Strategi Intensif dengan optimasi penetrasi pasar merupakan pilihan terbaik untuk perusahaan. Brand Awareness; Lokasi yang Mendukung; dan Lapangan Eksklusif merupakan komponen faktor internal dengan skor terbaik. Kemudian, Tren Golf Milenial, Kesenjangan Sosial, dan Percepatan Teknologi merupakan faktor eksternal yang dapat dieksploitasi sebagai kesempatan dan dimitigasi sebagai ancaman.
Analisis Pengaruh Motivasi Kerja Dan Komunikasi Dalam Organisasi Terhadap Kinerja Karyawan Cahyono, Muhammad Rizki
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.4.16

Abstract

In order for a company in the printing sector to remain compatible amidst the development of information technology and intense digital business competition, it requires human resources who have good performance because this will influence the results of the printing project. This research aims to determine the influence of work motivation and communication within the organization on the performance of CV Kusuma Net employees. The population of this study was all 126 CV Kusuma Net employees. The sampling method is saturated. The data analysis method used is multiple linear regression analysis. The primary data for this research was distributed through questionnaires to 126 CV Kusuma Net employee respondents who were measured using a Likert scale measuring instrument. The results of this research show that work motivation and communication within the organization simultaneously have a positive and significant effect on the performance of CV Kusuma Net employees, work motivation has a positive and significant effect on the performance of CV Kusuma Net employees, and communication within the organization has a positive and significant effect on the performance of CV Kusuma employees Net.   Abstrak Dalam rangka agar suatu perusahaan di bidang percetakan tetap kompatibel di tengah perkembangan teknologi informasi dan ketatnya persaingan bisnis digital, maka dibutuhkan sumber daya manusia yang memiliki kinerja yang baik dikarenakan akan berpengaruh terhadap hasil dari proyek percetakan. Penelitian ini bertujuan untuk mengetahui adanya pengaruh motivasi kerja dan komunikasi dalam organisasi terhadap kinerja karyawan CV Kusuma Net. Populasi penelitian ini adalah seluruh karyawan CV Kusuma Net yang berjumlah 126 orang. Metode pengambilan sampel (Sampling) adalah jenuh. Metode analisis data yang gunakan adalah analisis regresi linier berganda. Data primer penelitian ini disebarkan melalui kuesioner pada 126 responden karyawan CV Kusuma Net yang diukur menggunakan alat ukur skala likert. Hasil penelitian ini menunjukkan bahwa (1) Motivasi kerja dan komunikasi dalam organisasi secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan CV Kusuma Net, (2) Motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan CV Kusuma Net, serta (3) Komunikasi dalam organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan CV Kusuma Net.
The Balanced Scorecard Method as an Implementation of Company Performance Evaluation Firmaniansyah, Shafa' Sania; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.08

Abstract

Purpose – Company mergers have become a crucial strategy to enhance corporate performance, especially for state-owned enterprises (SOEs) in facing global competition. This study aims to evaluate the performance changes of PT. Alur Pelayaran Barat Surabaya (APBS) two years post-merger using the balanced scorecard approach.    Design/methodology/approach – The study employs a qualitative method with data collection techniques including documentation, questionnaires, and interviews. Key informants consist of the CEO and directors in the fields of commercial, operations, engineering, human resources, general affairs, and finance, supported by two additional informants.   Findings – The results indicate that, from a financial perspective, the company's performance is considered excellent based on ROE, NPM, and ROA indicators. From the customer perspective, the evaluation of business model innovation, operational, and CSR performance is categorized as good. In the internal business process perspective, the number of transactions increased, and the innovation interest index is also categorized as good. However, in the growth and learning perspective, employee training has not met the standards, although employee productivity and satisfaction are considered good. These findings imply the need for improvement in employee training programs to support long-term growth while maintaining and enhancing performance in other aspects. Originality/value – This research contributes originality by applying the balanced scorecard framework to assess post-merger performance in a state-owned shipping company context, which is rarely examined in existing literature. The findings offer practical value by highlighting specific strengths and weaknesses across financial, customer, internal process, and learning perspectives to support strategic decision-making.
The Effect of Workload, Job Conflict, and Work Stress on Job Satisfaction Ghifari, Hafiyyan; Dodi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

It is important for any organizations to manage their human resources in order to achieve the desired results if they are able to recognize things that are needed by their employees in order to bring a positive impact to the organizations. The objective of this research is to identify the effects of workload, work-family conflict, and work-related stress on the job satisfaction of PT Askrindo's employees. The population of this study is all 71 employees of the Compliance Division, Human Resource Division, and Risk Management Division of PT. Askrindo. Using saturated sampling, all members of the population were involved as the respondents. This study uses primary data, which was obtained from Likert-scaled questionnaires and was analyzed using multiple liner regression. The results of the analysis indicate that workload and work-related stress partially affect the job satisfaction of PT Askrindo's employees and that work-family conflict does not influence the job satisfaction of the employees.
Customer Segmentation in B2B Coffee Bean Supply Using RFM and K-Means Clustering Kumala, Annisa Galuh Ratna; Nugroho, Dian Ari
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of coffee industry has increased the demand for coffee beans in the domestic markets, and this attracts more entrepreneurs to engage in coffee beans supply business. However, as the competition in this business escalates, more entrepreneurs have to vie for their market shares, requiring them to consider the correct customer segmentation and marketing strategies. B2B coffee beans supply business is more difficult that the B2C as the former involves transactions between companies. Therefore, customer segmentation can help companies manage their resources more efficiently. One of the market customer segmentation methods that can be used is the K-means clustering. It enables data analysis through data groupings into several kinds based on characteristic similarities. The B2B market segmentations can be based on purchase behaviors, which are identifiable from the use of RFM (recency, frequency, monetary) model. This replication study uses the quantitative approach. It uses primary data consisting the transactions of CV Ijen Nusantara with customers from the Greater Malang during the last 12 months. Using K-means clustering, 87 customers from 314 were grouped. The  results are three optimum market clusters with different characteristics. The implication of this study is expected provide inputs for CV Ijen Nusantara and for future research.
A Value Chain Analysis on The Business Development Al Hamidi, Muhammad Faiz; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Patperempat is a business that sells bottled milk coffee via pre-order system, in which the products will be delivered to the consumers. This company was still hampered by problems related to the components of value chain. The objectives of this research are to identify and analyze the condition of the company’s main and supporting activities in its value chain and to identify the effects of the value chain on its business development. Here the value chain analysis was used as the problem solver. The sample of this research consists of the company’s internal parties, consumers, and prospective consumers. The data was harvested via interviews, observations, and document studies. Based on the analysis, it was found that the main activities in the company’s value chain have run well, but the supporting activities are still considered very unsophisticated. This study also concludes that Patperempat is going to use differentiation strategy, so the value chain opportunities that can be done are creating variations and innovations.
The Influence Of Transformational Leadership And Motivation On Employee Performance In Coffeehouse Business Abdillah, Afif; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore how organizational culture and interpersonal communication impact employee performance, focusing on the XYZ company in the oil and gas industry. The research adopts an associative approach using quantitative methods. A sample of 66 respondents was conveniently selected from a population of 152 within the company. The participants, current employees of XYZ company, responded to a Likert scale questionnaire ranging from 1 to 5. Statistical Package for the Social Sciences (SPSS) was used for validity, reliability, and classical assumption tests. Multiple linear regression tests were applied for data analysis, and hypothesis testing was conducted for both partial and simultaneous assessments. Results reveal that organizational culture (X1) has a positive partial and simultaneous influence on employee performance (Y). However, interpersonal communication (X2) does not exhibit a partial or simultaneous impact on employee performance (Y). Notably, both organizational culture (X1) and interpersonal communication (X2) variables positively influence employee performance (Y) when considered both partially and simultaneously.
Analysis of Consumer Preferences Towards Products Ice Cream and Drink With Conjoine Method Rosa Dwi Melati; Sumiati
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.05

Abstract

Purpose – RD Ice Cream is an MSME that has been selling ice cream and boba. This study uses the conjoint method, a multivariate technique specifically developed to identify consumer preferences a wide array of products, services, or ideas.  Design/methodology/approach – There are four attributes used in this study. That are flavor, toppings, packaging, and price. Then, ten combinations of attributes were offered to be assessed by 207 respondents.      Findings – The results of the data analysis indicate that's the importance level of the products' attributes are the flavor of the ice cream (30,368), the flavor of the boba drink (38,196), the topping of the ice cream (20,699), the topping of the boba drink (14,435), the packaging of the ice cream (21,489), the packaging of the boba drink (18,229), the price of the ice cream (17,782), and the price of the boba drink (23,343). Further, the utility values demonstrate that, for ice cream category, consumers prefer chocolate flavor with oat-meal topping in 250 ml packaging at the price of IDR 15,000; while for boba drink consumers prefer the O'clock series flavor with other toppings than boba in 22 oz packaging at the price of IDR 10,000. Originality/value – This study applies conjoint analysis to identify priority product attributes for ice cream and boba drinks, offering new insights into how flavor, topping, packaging, and price combinations influence consumer preferences in a specific market context.
The Effect of Entrepreneurial Orientation on Innovation Performance in The Wastra Industry of Kediri City Pervitasari, Salma Arien; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this quantitative descriptive research is to identify the effects of entrepreneurial orientation on innovation performance in Wastra industry in Kediri City. Using saturated sampling, 32 entrepreneurs of Wastra industry in the city were selected as the respondents. The data of this replication study was assessed by incorporating the classical assumption test, which consists of normality, linearity, and heteroscedasticity tests, and was analyzed using multiple linear regression in SPSS version 27. This study finds that entrepreneurial orientation, which consists of innovativeness, risk-taking behavior, autonomy, proactiveness, and competitive aggressiveness simultaneously have positive and significant effects on innovation performance. These variables contribute 55.7% of effect on the innovation performance of Wastra industry entrepreneurs in Kediri City. Further, autonomy, one of the dimensions of entrepreneurial orientation, has no partial impact on the innovation performance. The other dimensions, i.e., innovativeness, risk-taking behavior, proactiveness, and competitive aggressiveness, have partial influences on the said performance. For the entrepreneurs of Wastra industry in Kediri City, the orientation must be instilled as attitudes inherent in their willingness to eventuate the innovative ideas and to produce innovation performances expected by the company. In addition, they are expected to continuously maintain and improve such innovations as this industry relies on creativity and faces fierce competitions. The results of this research are expected to support the needs of the crafters in order to increase their business in more specific ways and to improve entrepreneurial orientation attitudes for the attainment of organizational innovation performance.
Market Development Strategies for Sustainable Business Growth in Refillable Drinking Water Depot Septiana, Nabila; Prameka, Adelia Shabrina
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As the number of populations increases, the need for safe and quality drinking water also increases. In order to meet the need, drinking water refill business has emerged as a popular alternative, and multiple sources have mentioned that this industry had grown rapidly in the last few years. Such condition has become the onset for the establishment of Sumber Bening, a drinking water refill business. The objectives of this research are to overcome the challenges faced by this business and to devise strategic measures to develop the business through a business planning study. The data of this qualitative descriptive study waws harvested from interviews, observations, and documentations. The first stage in conducting in-depth analyses on the current business condition, whose results were used to formulate a business plan to derive strategic steps that can be used by Sumber Bening. The steps are putting on logo stickers on the packaging, extending the operational hours, adding operational tools, production process improvement, social media usage for promotion, delivery area expansion, human resource upgrading, and financial management enhancement.

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