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Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Analisis Strategi Pengembangan Berbasis Perubahan Lingkungan Bisnis Dengan Menggunakan Pendekatan Meta-Swot Trismienantha, Brilian Nanda
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.4.04

Abstract

This research identifies the suitable developmental strategy for Taman Dayu Golf Club & Resort using Meta-SWOT. The internal factors were analyzed through RBV (Resource-Based View), while the external factors were observed using PESTLE (Politic, Economy, Socio-economy, Technology, Law, and Environment). The required data and information were acquired from intensive interviews, field notes, and documentation. This study involves key informants; they are operations manager, supply chain manager, and competitor’s operation manager, as well as member check, i.e., sales staff and customers. The RBV analysis identified resources and capabilities with competitive advantages in the golf industry. The results of the analyses performed at Taman Dayu Golf Club & Resort indicate that intensive strategy with market penetration optimization is the best choice for the company. Here brand awareness, supportive location, and exclusive courses are the internal factors with the best score. Further, golf trend among millennials, social disparity, and technological acceleration are the external factors that can be exploited as opportunities and mitigated as threats.   Abstrak Penelitian ini mengidentifikasi strategi pengembangan yang cocok untuk Taman Dayu Golf Club & Resort dengan menggunakan alat analisis Meta-SWOT. Faktor internal dianalisis melalui RBV (Resource Based View) dan faktor eksternal menggunakan analisis PESTLE (Politic, Economy, Socio-Culture, Technology, Law, and Environment). Dalam penelitian ini, data dan informasi diperoleh melalui wawancara intensif, catatan lapangan, dan dokumentasi. Informan penelitian ini dikategorikan menjadi informan kunci (Key Informant), diantaranya adalah Operations Manager; Supply Chain Manager; dan Operations Manager perusahaan kompetitor. Kemudian member check, yaitu Staff Sales serta pelanggan. Analisis RBV mengidentifikasi sumber daya dan kapabilitas yang memiliki keunggulan kompetitif di dalam industri golf. Hasil temuan analisis pada Taman Dayu Golf Club & Resort menunjukkan bahwa Strategi Intensif dengan optimasi penetrasi pasar merupakan pilihan terbaik untuk perusahaan. Brand Awareness; Lokasi yang Mendukung; dan Lapangan Eksklusif merupakan komponen faktor internal dengan skor terbaik. Kemudian, Tren Golf Milenial, Kesenjangan Sosial, dan Percepatan Teknologi merupakan faktor eksternal yang dapat dieksploitasi sebagai kesempatan dan dimitigasi sebagai ancaman.
Analisis Pengaruh Motivasi Kerja Dan Komunikasi Dalam Organisasi Terhadap Kinerja Karyawan Cahyono, Muhammad Rizki
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.4.16

Abstract

In order for a company in the printing sector to remain compatible amidst the development of information technology and intense digital business competition, it requires human resources who have good performance because this will influence the results of the printing project. This research aims to determine the influence of work motivation and communication within the organization on the performance of CV Kusuma Net employees. The population of this study was all 126 CV Kusuma Net employees. The sampling method is saturated. The data analysis method used is multiple linear regression analysis. The primary data for this research was distributed through questionnaires to 126 CV Kusuma Net employee respondents who were measured using a Likert scale measuring instrument. The results of this research show that work motivation and communication within the organization simultaneously have a positive and significant effect on the performance of CV Kusuma Net employees, work motivation has a positive and significant effect on the performance of CV Kusuma Net employees, and communication within the organization has a positive and significant effect on the performance of CV Kusuma employees Net.   Abstrak Dalam rangka agar suatu perusahaan di bidang percetakan tetap kompatibel di tengah perkembangan teknologi informasi dan ketatnya persaingan bisnis digital, maka dibutuhkan sumber daya manusia yang memiliki kinerja yang baik dikarenakan akan berpengaruh terhadap hasil dari proyek percetakan. Penelitian ini bertujuan untuk mengetahui adanya pengaruh motivasi kerja dan komunikasi dalam organisasi terhadap kinerja karyawan CV Kusuma Net. Populasi penelitian ini adalah seluruh karyawan CV Kusuma Net yang berjumlah 126 orang. Metode pengambilan sampel (Sampling) adalah jenuh. Metode analisis data yang gunakan adalah analisis regresi linier berganda. Data primer penelitian ini disebarkan melalui kuesioner pada 126 responden karyawan CV Kusuma Net yang diukur menggunakan alat ukur skala likert. Hasil penelitian ini menunjukkan bahwa (1) Motivasi kerja dan komunikasi dalam organisasi secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan CV Kusuma Net, (2) Motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan CV Kusuma Net, serta (3) Komunikasi dalam organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan CV Kusuma Net.
The Balanced Scorecard Method as an Implementation of Company Performance Evaluation Firmaniansyah, Shafa' Sania; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.08

Abstract

Purpose – Company mergers have become a crucial strategy to enhance corporate performance, especially for state-owned enterprises (SOEs) in facing global competition. This study aims to evaluate the performance changes of PT. Alur Pelayaran Barat Surabaya (APBS) two years post-merger using the balanced scorecard approach.    Design/methodology/approach – The study employs a qualitative method with data collection techniques including documentation, questionnaires, and interviews. Key informants consist of the CEO and directors in the fields of commercial, operations, engineering, human resources, general affairs, and finance, supported by two additional informants.   Findings – The results indicate that, from a financial perspective, the company's performance is considered excellent based on ROE, NPM, and ROA indicators. From the customer perspective, the evaluation of business model innovation, operational, and CSR performance is categorized as good. In the internal business process perspective, the number of transactions increased, and the innovation interest index is also categorized as good. However, in the growth and learning perspective, employee training has not met the standards, although employee productivity and satisfaction are considered good. These findings imply the need for improvement in employee training programs to support long-term growth while maintaining and enhancing performance in other aspects. Originality/value – This research contributes originality by applying the balanced scorecard framework to assess post-merger performance in a state-owned shipping company context, which is rarely examined in existing literature. The findings offer practical value by highlighting specific strengths and weaknesses across financial, customer, internal process, and learning perspectives to support strategic decision-making.
The Effect of Workload, Job Conflict, and Work Stress on Job Satisfaction Ghifari, Hafiyyan; Dodi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose – This study aims to examine the effects of workload, work-family conflict, and work-related stress on employee job satisfaction at PT Askrindo. Design/Methodology/Approach – This study employs a quantitative research approach. The population consists of 71 employees from the Compliance Division, Human Resource Division, and Risk Management Division of PT Askrindo. Using a saturated sampling technique, all members of the population were selected as respondents. Primary data were collected through Likert-scale questionnaires and analyzed using multiple linear regression to examine the effects of workload, work-family conflict, and work-related stress on job satisfaction. Findings – The results indicate that workload and work-related stress have significant partial effects on employee job satisfaction. Meanwhile, work-family conflict does not have a significant effect on employee job satisfaction. These findings suggest that organizations need to carefully manage employee workload and work-related stress to improve job satisfaction and support better human resource outcomes. Originality/Value This research is original in simultaneously examining workload, work-family conflict, and work-related stress in a single analytical model. The findings provide practical value by helping management prioritize human resource interventions that most effectively improve employee well-being.
Customer Segmentation in B2B Coffee Bean Supply Using RFM and K-Means Clustering Kumala, Annisa Galuh Ratna; Nugroho, Dian Ari
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose – This study aims to identify and analyze B2B customer segments of CV Ijen Nusantara, a coffee bean supplier, by applying customer segmentation based on purchasing behavior to support more effective marketing strategies and resource allocation. Design/Methodology/Approach – This study employs a quantitative approach using primary transaction data from CV Ijen Nusantara’s customers in Greater Malang over a 12-month period. Customer purchasing behavior was analyzed using the Recency, Frequency, and Monetary (RFM) model, while the K-means clustering method was applied to group customers based on similarities in purchasing characteristics. From a total population of 314 customers, 87 customers were selected and analyzed to identify optimal market clusters. Findings – The results reveal that K-means clustering successfully identifies three optimal customer segments with distinct purchasing characteristics. These clusters provide valuable insights into customer behavior patterns, enabling the company to develop more targeted marketing strategies and allocate business resources more efficiently. The findings demonstrate the importance of data-driven customer segmentation in improving competitiveness within the B2B coffee bean supply industry.   Originality/Value This research is original in combining the RFM model with K-means clustering to segment B2B customers in the coffee bean distribution sector. The findings provide practical value by delivering data-driven customer groupings that support targeted marketing strategies and improved business decision-making.
A Value Chain Analysis on The Business Development Al Hamidi, Muhammad Faiz; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to identify and analyze the primary and support activities within the value chain of Patperempat, a bottled milk coffee business, and to examine how value chain analysis can support business development and competitive advantage. Design/Methodology/Approach – This study adopts a qualitative case study approach using value chain analysis as the primary analytical framework. Data were collected through interviews, observations, and document analysis involving the company's internal stakeholders, customers, and prospective customers. The analysis focused on evaluating the effectiveness of primary and support activities and identifying strategic opportunities for business development. Findings – The findings indicate that Patperempat's primary value chain activities have been implemented effectively, whereas its support activities remain underdeveloped and require significant improvement. Based on the value chain analysis, the business is best positioned to adopt a differentiation strategy by emphasizing product variation and continuous innovation. Strengthening support activities is expected to enhance operational capability, reinforce competitive positioning, and support sustainable business growth. Originality/Value This research is original in applying value chain analysis to a pre-order bottled coffee business model. The findings provide practical value by identifying specific improvement opportunities to support a differentiation strategy through innovation and product variation.
The Influence Of Transformational Leadership And Motivation On Employee Performance In Coffeehouse Business Abdillah, Afif; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose – This study aims to examine the effects of organizational culture and interpersonal communication on employee performance in XYZ company operating in the oil and gas industry. Design/Methodology/Approach – This study employs an associative quantitative research approach. Data were collected through a Likert-scale questionnaire from 66 employees selected using convenience sampling from a population of 152 employees. The data were analyzed using SPSS through validity, reliability, classical assumption, multiple linear regression, and hypothesis testing to examine both partial and simultaneous relationships among the variables. Findings – The results show that organizational culture has a positive and significant effect on employee performance, both partially and simultaneously. Meanwhile, interpersonal communication does not demonstrate a significant partial or simultaneous effect on employee performance. However, when organizational culture and interpersonal communication are examined together, both variables show a positive influence on employee performance. These findings indicate that strengthening organizational culture is a key factor in improving employee effectiveness within high-risk industrial environments.   Originality/Value This research is original in simultaneously examining organizational culture and interpersonal communication within an oil and gas company context. The findings provide practical value by clarifying which internal factors should be prioritized to enhance employee performance.  
Analysis of Consumer Preferences Towards Products Ice Cream and Drink With Conjoine Method Rosa Dwi Melati; Sumiati
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.05

Abstract

Purpose – RD Ice Cream is an MSME that has been selling ice cream and boba. This study uses the conjoint method, a multivariate technique specifically developed to identify consumer preferences a wide array of products, services, or ideas.  Design/methodology/approach – There are four attributes used in this study. That are flavor, toppings, packaging, and price. Then, ten combinations of attributes were offered to be assessed by 207 respondents.      Findings – The results of the data analysis indicate that's the importance level of the products' attributes are the flavor of the ice cream (30,368), the flavor of the boba drink (38,196), the topping of the ice cream (20,699), the topping of the boba drink (14,435), the packaging of the ice cream (21,489), the packaging of the boba drink (18,229), the price of the ice cream (17,782), and the price of the boba drink (23,343). Further, the utility values demonstrate that, for ice cream category, consumers prefer chocolate flavor with oat-meal topping in 250 ml packaging at the price of IDR 15,000; while for boba drink consumers prefer the O'clock series flavor with other toppings than boba in 22 oz packaging at the price of IDR 10,000. Originality/value – This study applies conjoint analysis to identify priority product attributes for ice cream and boba drinks, offering new insights into how flavor, topping, packaging, and price combinations influence consumer preferences in a specific market context.
The Effect of Entrepreneurial Orientation on Innovation Performance in The Wastra Industry of Kediri City Pervitasari, Salma Arien; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of entrepreneurial orientation on innovation performance among Wastra industry entrepreneurs in Kediri City, with particular attention to the dimensions of innovativeness, risk-taking, autonomy, proactiveness, and competitive aggressiveness. Design/Methodology/Approach – This study employs a quantitative descriptive research design. Using a saturated sampling technique, all 32 Wastra industry entrepreneurs in Kediri City were selected as respondents. Data were analyzed using multiple linear regression in SPSS version 27 after passing the classical assumption tests, including normality, linearity, and heteroscedasticity tests. Findings – The results indicate that entrepreneurial orientation simultaneously has a positive and significant effect on innovation performance, explaining 55.7% of the variance in innovation performance. Partially, innovativeness, risk-taking behavior, proactiveness, and competitive aggressiveness significantly influence innovation performance, whereas autonomy has no significant effect. These findings suggest that strengthening entrepreneurial orientation—particularly its significant dimensions—is essential for fostering innovation and sustaining competitiveness in the Wastra industry.   Originality/Value This research is original as a replication study that tests entrepreneurial orientation dimensions within the Wastra industry context in a developing city. The findings provide practical value by identifying which orientations most significantly influence innovation performance, enabling entrepreneurs to focus on the most impactful capabilities.
Market Development Strategies for Sustainable Business Growth in Refillable Drinking Water Depot Septiana, Nabila; Prameka, Adelia Shabrina
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to analyze the current business conditions of Sumber Bening, a drinking water refill business, and to develop strategic business planning recommendations to overcome operational challenges and support sustainable business development. Design/Methodology/Approach – This study employs a qualitative descriptive research approach. Data were collected through interviews, observations, and documentation. An in-depth analysis of the current business conditions was conducted as the basis for formulating a comprehensive business plan and identifying strategic actions for business improvement. Findings – The results indicate several strategic initiatives that can be implemented by Sumber Bening to improve business performance, including adding logo stickers to product packaging, extending operational hours, providing additional operational equipment, improving production processes, utilizing social media for promotion, expanding delivery areas, enhancing human resource capabilities, and strengthening financial management practices. These strategies are expected to improve operational effectiveness, market reach, and business sustainability. Originality/Value This research is original in developing a structured business plan for a local drinking water refill enterprise based on real operational conditions. The findings provide practical value by offering actionable strategies that can directly support business development and competitiveness.

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