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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Reassessing Productivity in the Digital Age: The Impact of Social Media Addiction and Job Stress Gunawan, Nadia Khairani; Hakim, Abdurrahman
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.09

Abstract

Purpose – This research departs from the high usage of social media among Generation Z in Indonesia. The objective of this research is to identify the effects of social media addiction and job stress on the work productivity of Generation Z.  Design/methodology/approach – This quantitative explanatory study involved 239 Generation Z employees across Indonesia, selected using a convenience sampling method. Data were collected using Likert-scaled questionnaires and analyzed with PLS-SEM in SmartPLS 3.0 to assess the measurement model, structural model, and overall model fit. Findings – The results show that social media addiction has a significant negative effect on work productivity, while job stress does not have a significant direct impact. Interestingly, mild stress conditions are perceived by respondents as a motivational factor that can enhance productivity. Originality/value – This study provides new empirical evidence on the influence of social media addiction and job stress on the productivity of Generation Z employees in Indonesia. It offers a generational and contextual perspective from a developing country, highlighting how digital behavior and workplace dynamics shape modern employee performance.
Exploring Business Opportunities in a Growing Local Food Market: A Strategic Planning Approach Dermawan, Mahdi Raihan; Adi, Agung Nugroho
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to evaluate the feasibility and business prospects of establishing Warung Seblak Sundakita in Malang City by developing a comprehensive business plan to support sustainable growth in the increasingly competitive culinary industry.   Design/Methodology/Approach – This study adopts a qualitative approach supported by library research. Data were collected through observations, interviews, and document analysis to assess key business aspects, including product development, marketing, operations, management, and business development strategies. The validity of the findings was ensured through the triangulation of multiple data sources.   Findings – The analysis indicates that Warung Seblak Sundakita has strong potential to compete in the growing seblak market in Malang City. The proposed business plan emphasizes product development, effective marketing strategies, operational and managerial planning, as well as business development through product innovation and market expansion. These strategic initiatives provide a solid foundation for improving business competitiveness and achieving sustainable business growth.   Originality/Value This research offers originality by developing a comprehensive business plan specifically for a seblak-focused culinary venture in a local urban market context. The findings provide practical value by presenting an integrated framework covering product innovation, marketing, operations, and managerial strategies to support sustainable business growth.  
The Influence of Work Environment, Work Discipline, and Work Stress on Employee Performance Rahakbauw, Nindi Graciosa; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of work environment, work discipline, and work stress on employee performance at PT Waleta Asia Jaya Salatiga. Design/Methodology/Approach – This study employs a quantitative explanatory research design to investigate the relationships among the research variables through hypothesis testing. Data were collected using a Likert-scale questionnaire distributed to 176 employees selected through purposive sampling. The data were analyzed using multiple linear regression with SPSS version 29 to determine the direct effects of work environment, work discipline, and work stress on employee performance. Findings – The results indicate that work environment and work discipline have positive and significant effects on employee performance, whereas work stress has a negative and significant effect. The model explains 62.2% of the variance in employee performance (Adjusted R² = 0.622), indicating that these three factors substantially contribute to performance, while the remaining 37.8% is explained by other variables outside the research model. These findings suggest that organizations can improve employee performance by fostering a supportive work environment, strengthening work discipline, and implementing effective stress management practices.   Originality/Value This research is original in integrating work environment, work discipline, and work stress into a single empirical model within the same organizational setting. The findings provide practical value by offering evidence-based recommendations for managers to optimize workplace conditions and reduce stress to improve employee performance.
Strategic Innovation in Tourism: A SWOT-Based Approach to Boost Service Utilization Febrianti, Felisha; Nugroho, Dian Ari
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to identify effective business strategies for increasing tourists’ intention to use the services of PT Malang VW Tour, a tourism service provider offering classic Volkswagen tour experiences in Malang City. Design/Methodology/Approach –  This study employs a descriptive qualitative approach by analyzing internal and external business conditions. Primary and secondary data were collected through observations, interviews, and questionnaires. The data were analyzed using strategic management tools, including SWOT analysis, Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, and Internal-External (IE) matrix, to formulate appropriate business strategies. Findings – The results indicate that PT Malang VW Tour has strong potential to compete in the local tourism industry by offering unique and authentic travel experiences. Based on the SWOT analysis, the recommended strategies include developing tourism packages through strategic partnerships and expanding the vehicle fleet to improve service quality and innovation. The implementation of these strategies is expected to strengthen market competitiveness, increase tourist interest, and support sustainable business growth.   Originality/Value This research is original in applying integrated SWOT, IFE, EFE, and IE analyses to a vintage tourism service context. The findings provide practical value by offering strategic recommendations to enhance service quality, partnerships, and business sustainability.
Value Chain Analysis as a Foundation for Business Development Strategy Ersal, Agung Pratama; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose –  This study aims to analyze the primary and support activities implemented by Pesans.id, a food and beverage startup in Bogor, West Java, and to formulate business development strategies based on Value Chain Analysis. Design/Methodology/Approach – This study employs a descriptive qualitative research approach. The research focuses on the value chain activities of Pesans.id, with data collected from internal members of the company and consumers who have purchased Pesans.id products at least once. Data were gathered through observations, interviews, and documentation, then analyzed using Value Chain Analysis through data collection, data reduction, data presentation, and conclusion drawing. Findings – The results indicate that Pesans.id’s value chain implementation aligns with the Value Chain Analysis framework, where primary activities serve as the main drivers of business operations and support activities strengthen the effectiveness of those activities. Pesans.id demonstrates competitive advantages through product uniqueness, superior quality control of raw materials, improved standard operating procedures (SOPs), and enhanced customer service. These strengths support the implementation of a differentiation strategy as the foundation for future business development by increasing customer value, purchase intention, and repurchase behavior. Originality/Value This research is original in applying value chain analysis to a local food and beverage startup context. The findings provide practical value by offering strategic recommendations to strengthen differentiation strategies and support long-term business development.
Work Motivation and Workplace Environment as Determinants of Employee Satisfaction: A Quantitative Approach Sasongko, Totok Aris; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the influence of the physical and non-physical workplace environment and work motivation on employee job satisfaction at CV Hages Jaya Barokah.   Design/Methodology/Approach – This study employs a quantitative research design using non-parametric statistical analysis. Data were collected from all 44 employees of CV Hages Jaya Barokah through a saturated sampling technique. Research instruments were tested for validity and reliability, while data were analyzed using Kendall's correlation analysis and the Mann–Whitney test with SPSS version 25.   Findings – The results indicate that the non-physical workplace environment has a positive and significant effect on employee job satisfaction. Work motivation also has a positive and significant effect on job satisfaction. Furthermore, the workplace environment and work motivation simultaneously have a significant influence on employee job satisfaction. These findings suggest that fostering supportive interpersonal relationships, organizational climate, and employee motivation can effectively enhance job satisfaction in small and medium enterprises.   Originality/Value – This research is original in utilizing non-parametric statistical methods to examine job satisfaction determinants within a local company setting. The findings provide practical value by offering evidence-based recommendations for improving the non-physical work environment and employee motivation.
Reducing Manufacturing Defects Using Six Sigma DMAIC: A Case Study in MSG Production Nur Ramadhan, Andi Naufal; Waluyowati, Nur Prima
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to analyze product defects in the MSG production process at PT Ajinomoto Tbk Mojokerto and identify appropriate improvement strategies to enhance production quality, efficiency, and consistency. Design/Methodology/Approach – This study applies the DMAIC Six Sigma methodology, consisting of Define, Measure, Analyze, Improve, and Control stages. Defect identification was conducted using the Critical to Quality (CTQ) tree, while defect capability was measured using Pareto Chart analysis and Defect per Million Opportunity (DPMO). The causes of defects were analyzed using Pareto Charts and Fishbone diagrams, followed by Failure Mode Effect Analysis (FMEA) to determine the priority causes requiring improvement actions. Findings – The results identify three main types of MSG production defects: hopper jamming, broken MSG packaging, and product spillage. The FMEA analysis reveals that broken packaging and product spillage are primarily caused by inadequate monitoring and insufficient routine maintenance. The proposed improvement strategies include revising standard operating procedures (SOPs), increasing machinery maintenance frequency, and implementing continuous improvement activities to ensure better production process control and defect reduction. Originality/Value This research is original in integrating DMAIC Six Sigma with FMEA to systematically identify root causes of defects in the MSG production process. The findings provide practical value by offering structured improvement alternatives to reduce defects through better monitoring, maintenance, and standard operating procedures.
Balancing Profit and Planet: The Impact of Green Marketing on Brand Performance Amanda, Gia; Rofiq, Ainur
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.07

Abstract

Purpose – The growing consumer awareness of environmental issues has driven companies to adopt more environmentally responsible business strategies. This research aims to describe the implementation of green marketing strategies by Curcuma Plus, a well-known children’s multivitamin brand, and assess their impact on the brand’s sustainability.  Design/methodology/approach – The data for this qualitative descriptive study were collected through interviews, observations, and document analysis.      Findings – The findings indicate that Curcuma Plus has achieved a "greener" status by balancing business interests with environmental commitments through a "shaded green" approach. Although the green market segment remains relatively small, Curcuma Plus has successfully differentiated itself by enhancing its green attributes, notably its high-quality products. Furthermore, green initiatives have been incorporated into the four elements of the marketing mix. That are product, price, place, and promotion. Despite the ongoing challenges, implementing these strategies enabled the brand to strengthened its market position and added value, reflected in improved consumer loyalty, enhanced brand image, and expanded market share. This research provides practical insight for companies to adopt comprehensive green marketing strategies. Originality/value – This study offers original insight into the application of green marketing strategies within the children’s multivitamin industry, a relatively underexplored sector. By highlighting the “shaded green” approach and its integration into the four elements of the marketing mix, this research demonstrates how environmental commitment can enhance brand sustainability and competitive advantage.
Product Development Priorities in Modest Fashion: Insights from Kano Model Analysis Oktaviani, Devi Nurmifta; Riandi, Muhammad Hafiz
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to identify the product attributes that most influence customer satisfaction and purchasing decisions and to provide recommendations for improving Muslimah dress products at Nym Collection using the Kano model and a product quality approach.   Design/Methodology/Approach – A quantitative survey design was employed. Data were collected through a questionnaire using a five-point Kano evaluation scale comprising 10 functional and 10 dysfunctional questions representing 10 product attributes. The population consisted of 250 customers who had purchased Muslimah dresses within the previous six months. Using the Slovin formula and random sampling, 154 respondents were selected. Instrument validity and reliability were tested, and the data were analyzed using the Kano model to classify product attributes based on their impact on customer satisfaction.   Findings – The results indicate that four attributes are classified as One-dimensional: the latest dress models, unique and attractive designs, a wide variety of dress models, and high-quality stitching. These attributes have the greatest influence on customer satisfaction and should be prioritized for product development. The remaining six attributes are classified as Indifferent, indicating that they have relatively little impact on customer satisfaction. The Kano satisfaction graph further confirms that emphasizing One-dimensional attributes can enhance customer satisfaction and strengthen the competitiveness of Nym Collection in the Muslimah fashion market.   Originality/Value This research offers originality by applying the Kano model specifically to Muslimah dress products, a segment that is still limited in empirical studies. The findings provide practical value by guiding fashion businesses in prioritizing product attributes that most effectively increase customer satisfaction and market competitiveness.
Formulating Business Strategies Using SWOT and QSPM: A Qualitative Approach to Overcoming Market and Management Challenges Illiyuni, Faridha; Moko, Wahdiyat
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.06

Abstract

Purpose – The issues faced by the Petunia Project include hindered business development due to market competition, internal management issues, and sales instability. Against this background, the research is conducted to formulate business strategies by identifying internal and external factors of the Petunia Project. This study aims to analyze the formulation of business strategies for the Petunia Project.  Design/methodology/approach – The research method employed is qualitative descriptive. The analytical tools used in this study include IFE Matrix, EFE Matrix, SWOT Matrix, IE Matrix, and QSPM (Quantitative Strategic Planning Matrix).       Findings – The results of this study indicate that the priority strategy that can be applied by the Petunia Project to develop its business is to utilize promotional service features on e-commerce platforms such as Live, Event Sale, Vouchers, and Free Shipping to attract potential customers. Originality/value – This study provides originality by integrating IFE, EFE, SWOT, IE Matrix, and QSPM in a single analytical framework to generate data-driven strategic priorities for a medium-scale fashion MSME, an approach that remains limited in existing literature. The research adds value by offering a comprehensive and quantifiable evaluation of strategic alternatives specifically tailored to the competitive digital marketplace in which local fashion brands operate. Furthermore, the findings contribute practical insights for MSMEs in the creative economy sector seeking to strengthen business sustainability through evidence-based strategy formulation.

Page 28 of 36 | Total Record : 352

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