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Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Reassessing Productivity in the Digital Age: The Impact of Social Media Addiction and Job Stress Gunawan, Nadia Khairani; Hakim, Abdurrahman
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.09

Abstract

Purpose – This research departs from the high usage of social media among Generation Z in Indonesia. The objective of this research is to identify the effects of social media addiction and job stress on the work productivity of Generation Z.  Design/methodology/approach – This quantitative explanatory study involved 239 Generation Z employees across Indonesia, selected using a convenience sampling method. Data were collected using Likert-scaled questionnaires and analyzed with PLS-SEM in SmartPLS 3.0 to assess the measurement model, structural model, and overall model fit. Findings – The results show that social media addiction has a significant negative effect on work productivity, while job stress does not have a significant direct impact. Interestingly, mild stress conditions are perceived by respondents as a motivational factor that can enhance productivity. Originality/value – This study provides new empirical evidence on the influence of social media addiction and job stress on the productivity of Generation Z employees in Indonesia. It offers a generational and contextual perspective from a developing country, highlighting how digital behavior and workplace dynamics shape modern employee performance.
Exploring Business Opportunities in a Growing Local Food Market: A Strategic Planning Approach Dermawan, Mahdi Raihan; Adi, Agung Nugroho
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The interest and demand of the market in food industry, especially seblak, in Malang City keep growing. Therefore, a comprehensive business planning for the establishment of Warung Seblak Sundakita is an effective way to plan developmental strategies in response to the increasing interests, variations, and uniqueness of food industry. The main objective of this business planning study is to analyze the prospect of establishing Warung Seblak Sundakita using a qualitative research and library research. The validity of the data was assessed using observations in business analysis, interview results, and document studies. The results of the analysis performed in this research provide the foundation for the strategic planning in all aspects of business that will be used to survive and face the competition. Based on the analysis result, Warung Seblak Sundakita has high potentials to compete in seblak market in Malang City. Here key aspects such as product development, marketing strategy, operational design, managerial design, and development strategy encompassing product innovation and market expansion are prioritized. This business planning study serves as a guideline and practical supporter to the optimization of business aspects and the attainment of sustainable business growth in Malang City
The Influence of Work Environment, Work Discipline, and Work Stress on Employee Performance Rahakbauw, Nindi Graciosa; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The urgency of this research lies in the importance of understanding factors influencing employ-ee performance in a competitive industry, particularly to enhance productivity at PT Waleta Asia Jaya Salatiga. This study aims to identify the influence of work environment, work discipline, and work stress on employee performance. This explanatory quantitative research method was used to examine the relationships and interactions among these variables through hypothesis testing. Data were collected through a Likert-scale questionnaire distributed to employees of PT Waleta Asia Jaya Salatiga, with purposive sampling techniques and a total sample of 176 re-spondents. Analysis was conducted using multiple linear regression with SPSS version 29 soft-ware. The findings indicate that work environment (X1) and work discipline (X2) have a positive and significant effect on employee performance (Y), while work stress (X3) has a negative and significant impact on performance. The Adjusted R Squared value of 0.622 suggests that work environment, work discipline, and work stress contribute 62.2% to employee performance, while the remaining 37.7% is influenced by other factors outside this research model. This study offers novelty by integrating these variables together in this sector and practical implications for com-panies to enhance performance through more effective management of work environment and employee stress.
Strategic Innovation in Tourism: A SWOT-Based Approach to Boost Service Utilization Febrianti, Felisha; Nugroho, Dian Ari
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Tourism has become a valuable sector as it is able to increase the economy through job creation and local culture promotion via local tourism. Malang City has a great potential in its tourism sector. One of its innovations is oldie tourism, that is traveling around the city in classic cars, VW Safari. PT Malang VW Tour offers and provides unique and authentic tourism experience. The objective of this research is to identify the effective business strategy for increasing tourist’s intention to use the services provided by PT Malang VW Tour. In order to meet the objective, this study conducts analyses on SWOT, IFE, EFE, and IE matrices. Here both primary and secondary data, which were harvested from observations, interviews, and questionnaires, were used and analyzed descriptively. This study finds that the recommended strategies, based on the SWOT analysis results, are developing the tourism packages through strategic partnership and fleet expansion to improve services and innovations. The implementation of this strategy will help PT Malang VW Tour become more effective in the competition and attain sustainable growth.
Value Chain Analysis as a Foundation for Business Development Strategy Ersal, Agung Pratama; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to analyze prime and support activities which is used on Pesans.id and provides solutions in the development of Pesans.id business using the results of Value Chain Analysis. This research is descriptive research with a qualitative approach. The research object is start-up business food and beverages Pesans.id located in Bogor, West Java with the subject of research in the form of value chains in business start-up Pesans.id whose data sources are members of Pesans.id and consumers who have purchased a product at least once. Data collection techniques using observation, interviews, and documentation. Data analysis techniques use data collection, data reduction, data presentation and drawing conclusions using Value Chain Analysis. The results of the study show that the implementation of the value chain in Pesans.id is in line with the Value Chain Analysis theory which has primary activities as main discussion, whereas support activities explained as activities to support the main activities. Pesans.id has various advantages such as providing uniqueness to the products sold by focusing on superior quality both in terms of the company brand and the products sold by selecting raw materials which are always considered, making better business SOPs and improving service to consumers so that they have a high selling value in the eyes of consumers and make consumers want to buy and repurchase so that Pesans.id implements a differentiation strategy as the main pillar in business development that will be carried out in the future.
Work Motivation and Workplace Environment as Determinants of Employee Satisfaction: A Quantitative Approach Sasongko, Totok Aris; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this research is to identify whether physical workplace environment and work motivation positively influence the job satisfaction of employees at CV Hages Jaya Barokah. This quantitative study employs non-parametrical statistics through Kendall correlation analysis and Mann-Whitney test. Using saturated sampling, all 44 employees of CV Hages Jaya Barokah were included as the respondents. Validity and reliability tests were utilized to assess all research variable items. The data processing in SPSS version 25 resulted in that (1) non-physical workplace environment (X1) partially has positive and significant effects on job satisfaction (Y) with the sig. value of 0.000 < 0.05, (2) that work motivation (X2) partially has positive and significant impacts on job satisfaction (Y) with the sig. value of 0.001 < 0.05, and (3) that physical workplace environment and work motivation simultaneously have significant influences on job satisfaction with the sig. value of 0.000 < 0.05. This study implies that job satisfaction is affected and can be enhanced by non-physical workplace environment and work motivation.
Reducing Manufacturing Defects Using Six Sigma DMAIC: A Case Study in MSG Production Nur Ramadhan, Andi Naufal; Waluyowati, Nur Prima
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objectives of this research are to analyze product defects occurring in the production of MSG at PT Ajinomoto Tbk in Mojokerto and to identify the suitable improvement alternatives. Using DMAIC Six Sigma, this research started by classifying the defects using Critical to Quality (CTQ) tree. In the define stage, it was found that the causes of the defects are hopper jamming, broken MSG packaging, and MSG product spillage. The results from the define stage then underwent the measure stage to identify the production defect capability; the sigma scores of which were measured using Pareto Chart and Defect per Million Opportunity (DPMO). The scores were delivered to the analysis stage in order to identify the cause of the defect using Pareto Chart and Fishbone diagram. The results were analyzed further using Failure Mode Effect Analysis (FMEA) to pinpoint the highest cause of the defects, suggesting that the broken packaging and product spillage were caused by suboptimal monitoring and poor routine maintenance. The improve stage suggests alternate repair (control) to reduce the production defect. Based on the findings above, the suggestions are improving the SOP, increasing the frequency of machinery maintenance, and conducting continuous improvements to monitor the production process regularly. Keywords: “DMAIC”, “Six Sigma”, “FMEA”, “Hopper”, “Defect”
Balancing Profit and Planet: The Impact of Green Marketing on Brand Performance Amanda, Gia; Rofiq, Ainur
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.07

Abstract

Purpose – The growing consumer awareness of environmental issues has driven companies to adopt more environmentally responsible business strategies. This research aims to describe the implementation of green marketing strategies by Curcuma Plus, a well-known children’s multivitamin brand, and assess their impact on the brand’s sustainability.  Design/methodology/approach – The data for this qualitative descriptive study were collected through interviews, observations, and document analysis.      Findings – The findings indicate that Curcuma Plus has achieved a "greener" status by balancing business interests with environmental commitments through a "shaded green" approach. Although the green market segment remains relatively small, Curcuma Plus has successfully differentiated itself by enhancing its green attributes, notably its high-quality products. Furthermore, green initiatives have been incorporated into the four elements of the marketing mix. That are product, price, place, and promotion. Despite the ongoing challenges, implementing these strategies enabled the brand to strengthened its market position and added value, reflected in improved consumer loyalty, enhanced brand image, and expanded market share. This research provides practical insight for companies to adopt comprehensive green marketing strategies. Originality/value – This study offers original insight into the application of green marketing strategies within the children’s multivitamin industry, a relatively underexplored sector. By highlighting the “shaded green” approach and its integration into the four elements of the marketing mix, this research demonstrates how environmental commitment can enhance brand sustainability and competitive advantage.
Product Development Priorities in Modest Fashion: Insights from Kano Model Analysis Oktaviani, Devi Nurmifta; Riandi, Muhammad Hafiz
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to provide recommendations for improving Muslimah dress products using the Kano model and product quality approach. The research method used is quantitative with a survey method, and data collection is conducted using a questionnaire with a five-point Kano evaluation scale consisting of 10 functional questions and 10 dysfunctional questions based on 10 attributes. The population in this study includes all buyers within the last 6 months, totaling 250 people. The sample selection uses random sampling techniques, with the sample size calculated using the Slovin formula, resulting in 154 respondents. Instrument validity and reliability testing were performed. The analysis technique used is the Kano model. The research results show that four attributes fall into the One-dimensional category: the latest dress models, unique and attractive designs, a wide variety of dress models, and high-quality stitching. Meanwhile, the other six attributes fall into the Indifferent category: basic aesthetic standards, comfortable and durable fabric materials, unique and classy materials, high-quality fabric materials, neat and good stitching, and detailed and fine stitching. Based on the Kano satisfaction graph, One-dimensional attributes should be prioritized to develop the Muslimah fashion business of Nym Collection.
Formulating Business Strategies Using SWOT and QSPM: A Qualitative Approach to Overcoming Market and Management Challenges Illiyuni, Faridha; Moko, Wahdiyat
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.06

Abstract

Purpose – The issues faced by the Petunia Project include hindered business development due to market competition, internal management issues, and sales instability. Against this background, the research is conducted to formulate business strategies by identifying internal and external factors of the Petunia Project. This study aims to analyze the formulation of business strategies for the Petunia Project.  Design/methodology/approach – The research method employed is qualitative descriptive. The analytical tools used in this study include IFE Matrix, EFE Matrix, SWOT Matrix, IE Matrix, and QSPM (Quantitative Strategic Planning Matrix).       Findings – The results of this study indicate that the priority strategy that can be applied by the Petunia Project to develop its business is to utilize promotional service features on e-commerce platforms such as Live, Event Sale, Vouchers, and Free Shipping to attract potential customers. Originality/value – This study provides originality by integrating IFE, EFE, SWOT, IE Matrix, and QSPM in a single analytical framework to generate data-driven strategic priorities for a medium-scale fashion MSME, an approach that remains limited in existing literature. The research adds value by offering a comprehensive and quantifiable evaluation of strategic alternatives specifically tailored to the competitive digital marketplace in which local fashion brands operate. Furthermore, the findings contribute practical insights for MSMEs in the creative economy sector seeking to strengthen business sustainability through evidence-based strategy formulation.

Page 28 of 36 | Total Record : 352

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