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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Optimization of Service and Quality to Maintain Customer Loyalty in The Plastic Cup Printing Industry Darmawan, Andrianti Rahayu; Prameka, Adelia Shabrina
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to evaluate the business conditions of CV Bersama Jaya, a food and beverage packaging printing company, and to formulate strategic development plans to overcome declining sales performance and improve business sustainability. Design/Methodology/Approach – This study employs a qualitative descriptive research and development approach. Data were collected through observations and interviews with the business owner. A comprehensive business analysis was conducted covering production, human resources, market conditions, marketing strategies, financial aspects, and external factors. SWOT analysis was applied to identify key business challenges and formulate appropriate strategic solutions. Financial feasibility was evaluated using investment analysis methods, including Net Present Value (NPV), Internal Rate of Return (IRR), and payback period calculations. Findings – The results indicate that the main challenges faced by CV Bersama Jaya are ineffective marketing strategies and insufficient human resource development. The company has not optimized social media utilization for marketing activities and customer engagement, while employee understanding of customer relationship management remains limited. The proposed development strategies include implementing new marketing strategies, improving customer engagement practices, restructuring the organization by adding employees, renewing production machinery, and developing financial and investment projections to support future growth. Originality/Value This research is original in combining operational, marketing, and human resource evaluations with financial feasibility analysis in a single business planning framework. The findings provide practical value by offering integrated development strategies supported by investment appraisal methods to guide managerial decision-making.
The Effect Of Remote Working On Employee Performance With Job Satisfaction As Intervening Variable Sya'bani, Fadhilah; Noermijati
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – The rapid expansion of remote working in fintech companies creates an urgent need to understand its impact on employee performance. This study is necessary to help organizations design remote work policies that maintain productivity while supporting employee well-being. The objective of this study is to identify the effects of remote working on employee performance and the influence of job satisfaction as an intervening variable in the relationship between remote working and employee performance in the context of fintech companies in Indonesian.   Design/methodology/approach – Using purposive sampling technique, 125 people who live in Indonesia and work remotely for fintech companies were selected as the respondents of this quantitative explanatory research. The data was harvested from questionnaires and was examined using descriptive analysis and path analysis. The hypothesis testing was conducted using t-test. All of the statistical analysis was performed in IBM SPSS 29.   Findings – This study finds that remote working significantly affects employee performance and that job satisfaction mediates the impact of remote working on employee performance.   Originality/value – This research is original because it empirically examines job satisfaction as a mediating variable in the relationship between remote working and employee performance in the Indonesian fintech sector. The findings provide practical value by offering evidence-based guidance for managers to improve performance through effective remote work management strategies.
The Relationship of Organizational Culture to Employee Performance Mediated by Job Satisfaction Achyar, Arfira Adzany; Firdausiah, Rr. Ayu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the influence of organizational culture on employee performance with job satisfaction as a mediating variable in expedition companies in Pekanbaru. Design/Methodology/Approach – This study employs an explanatory quantitative research design. Data were collected through questionnaires measured using a Likert scale. The sample consisted of 157 active permanent and contract employees of expedition companies in Pekanbaru selected using purposive sampling. Data analysis was conducted using Path Analysis with SmartPLS 3.0 by evaluating the outer and inner models to examine the direct and indirect relationships among the variables. Findings – The results indicate that organizational culture has a significant effect on employee performance. Furthermore, job satisfaction significantly mediates the relationship between organizational culture and employee performance. These findings suggest that strengthening organizational culture and enhancing employee satisfaction are important strategies for improving employee performance and supporting organizational competitiveness in the expedition industry. Originality/Value This research is original in empirically testing job satisfaction as a mediating variable between organizational culture and employee performance in expedition companies. The findings provide practical value by offering insights for managers to strengthen corporate culture in order to improve employee satisfaction and performance simultaneously.
A Strategic and The Business Development of Bumbu Bu Erna Salsabilla, Adibah Ardelia; Fakhri, Erie Awalil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to analyze the branding strategy of Bumbu Bu Erna, an MSME producing ready-to-use cooking spices and herbs in Probolinggo Regency, and to develop strategic recommendations for strengthening brand identity, increasing market acceptance, and supporting business growth. Design/Methodology/Approach – This study employs a quantitative approach to identify key factors influencing business performance and consumer acceptance of Bumbu Bu Erna products. Data were analyzed to evaluate the current branding strategy, market response, and opportunities for product and service development. The analysis focuses on the role of branding in creating product differentiation and delivering added value to consumers. Findings – The findings indicate that implementing effective and innovative branding strategies can enhance consumer brand awareness and preference toward Bumbu Bu Erna products. Furthermore, a comprehensive evaluation of current business conditions provides valuable insights for improving product quality, developing new product variations, and enhancing services to respond to increasing market demands.   Originality/Value This research is original in examining branding strategy within a small-scale culinary MSME context in a regional area. The findings provide practical value by offering insights into how effective branding enhances market acceptance and supports sustainable business development.
Influence of Physical Work Environment and Stress on Employee Performance: The Crucial Role of Job Satisfaction Mustika, Yunanda Alya; Azzuhri, Misbahuddin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of the physical workplace environment and job stress on employee performance, with job satisfaction as a mediating variable among employees of TVRI Central Java. Design/Methodology/Approach – This study employs a quantitative explanatory research design. The research involved all 162 employees of TVRI Central Java as respondents. Data were collected using Likert-scale questionnaires and analyzed using SPSS version 29. The analysis included path analysis and hypothesis testing to examine the direct and indirect relationships among the physical workplace environment, job stress, job satisfaction, and employee performance. Findings – The results indicate that the physical workplace environment has a positive and significant effect on job satisfaction, and job stress also positively influences job satisfaction. However, neither the physical workplace environment nor job stress has a direct significant effect on employee performance. Job satisfaction has a positive and significant effect on employee performance. Furthermore, job satisfaction mediates the effects of both the physical workplace environment and job stress on employee performance. These findings highlight that improving job satisfaction is an important mechanism for enhancing employee performance through effective workplace management and stress management. Originality/Value This research is original in demonstrating the indirect effects of physical work environment and job stress on performance through job satisfaction. The findings provide practical value by guiding managers to prioritize satisfaction-oriented interventions rather than relying solely on physical or stress reduction efforts.  
Strategy To Increase Fruit Chips Production Using the Line Balancing Method Hakim, Oneilla Salsa Olga Nur; Waluyowati, Nur Prima
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to identify the grouping of work elements and evaluate the production efficiency of the fruit chips production process at Gapura, a home-based SME in Batu City, through the application of the line balancing method. Design/Methodology/Approach – This study employs a quantitative descriptive research design. Data were collected through observations, interviews, and documentation of the fruit chips production process. The line balancing method was applied to analyze work element allocation, production line efficiency, and balance delay, with the objective of identifying opportunities for improving operational performance. Findings – The results indicate that the existing production process has not implemented the line balancing concept, resulting in suboptimal workflow efficiency. The application of the line balancing method reduces balance delay by 15.7% and increases production line efficiency by 15.7%, demonstrating its effectiveness in optimizing work element allocation and improving production performance. Originality/Value This research is original in applying the line balancing method to a home-based fruit chips industry context. The findings offer practical value by demonstrating measurable improvements in efficiency and balance delay that can guide SMEs in optimizing their production systems.  
The Effects of Work from Home (WFH) and Work-Life Balance on Employee Performance Wijaya, Agung; Riandi, Muhammad Hafiz
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of the Work from Home (WFH) policy and Work-Life Balance (WLB) on employee performance in the Corporate Human Capital and Corporate University (CHCU) division of PT United Tractors Tbk. Design/Methodology/Approach – This study employs an explanatory quantitative research design. The population consists of 40 permanent employees of the CHCU division, all of whom were selected as respondents using a saturated sampling technique. Primary and secondary data were collected through Likert-scale questionnaires and interviews with senior employees holding team leader positions. The data were analyzed using SPSS version 27 to examine the direct and simultaneous effects of WFH policy and work-life balance on employee performance. Findings – The results indicate that the implementation of the WFH policy has a positive and significant effect on employee performance. Work-Life Balance also has a positive and significant effect on employee performance. Furthermore, WFH policy and Work-Life Balance simultaneously have a significant influence on employee performance, with a coefficient of determination (R²) of 84.9%. These findings demonstrate that effective remote work implementation and balanced work-life conditions are important factors in maintaining and improving employee performance. Originality/Value This research is original in simultaneously analyzing WFH and work-life balance within a specialized corporate division context. The findings provide practical value by offering evidence-based guidance for organizations to optimize remote work policies while supporting employee well-being.
The Impact of Employee Wellbeing Program, Work Motivation, And Work Discipline on Employee Productivity Sano, Jesicca Putri; Firdausiah, Rr. Ayu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of employee wellbeing programs, work motivation, and work discipline on employee productivity at the branch office of PT X. Design/Methodology/Approach – This study employs an explanatory quantitative research design. Data were collected through questionnaires distributed to all employees of the branch office of PT X using a saturated sampling technique. The data were analyzed using multiple linear regression with SPSS 27.0 for macOS to examine the relationships between employee wellbeing programs, work motivation, work discipline, and employee productivity. Findings – The results indicate that employee wellbeing programs have a positive and significant effect on employee productivity. Work motivation also has a positive and significant effect on productivity. Furthermore, work discipline positively and significantly influences employee productivity. These findings demonstrate that improving employee wellbeing, strengthening motivation, and maintaining work discipline are important strategies for enhancing productivity at the operational level. Originality/Value This research is original in integrating employee wellbeing programs, work motivation, and work discipline into a single empirical model. The findings provide practical value by offering evidence-based insights to improve productivity through comprehensive human resource management strategies.
The Effect of Providing Structured Work Training Programmes and Satisfactory Compensation on Employee Performance in The Production Division Nurhidayat, Fajar; Jazuli, A. Muhamad
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of job training and compensation on the performance of production division employees in order to identify managerial strategies for improving employee performance.   Design/Methodology/Approach – This study employs a quantitative explanatory research design to examine the causal relationships among the variables. The population consisted of 70 production division employees, all of whom were included as respondents using a saturated sampling technique. Data were analyzed using multiple linear regression supported by validity, reliability, classical assumption, and hypothesis tests with SPSS version 25.   Findings –  The results indicate that job training has a positive and significant effect on employee performance. Compensation also has a positive and significant effect on employee performance. Furthermore, job training and compensation simultaneously have a positive and significant influence on employee performance. These findings suggest that improving training programs and providing fair compensation are essential strategies for enhancing employee performance and organizational productivity.   Originality/Value This research is original in simultaneously examining the effects of training and compensation within a production-division context using a saturated sampling approach. The findings provide practical value by offering empirical evidence for managers to optimize human resource strategies to enhance employee performance.
Break-Even Point Analysis and Sales Planning for Financial Strategy Optimization Azra, Afifah; Azzuhri, Misbahuddin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.02

Abstract

Purpose – The objectives of this research are to analyze a break-even point and to design earnings plan and sales plan for more effective sales and production.   Design/methodology/approach – The object of this quantitative case study is ASA, a school uniform and ready-to-wear clothing manufacturing company located in Payakumbuh City of West Sumatra. The data was harvested via observations, interviews, and document studies and was processed using time-series analysis, trend analysis, and BEP analysis.  Findings – This study finds that ASA was successful in selling above its break-point in 2018, 2019, 2022, and 2023. The company could meet its earnings plan and sales plan in 2022 and 2023. Originality/value – The practical implementation of this study is that the company's management must always consider and analyze its break-even point to make sure that the business strategies it applies remain relevant with its financial objectives. The company is also suggested to run anticipative plans in case the occurrence of abnormal conditions in order to ensure its sustainability and stability.

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