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Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Business Planning Study for the Packaged Sambal Brand Neraka Sambal Putra, Ronald Fajar Ardiva; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Market interest and demand for the food industry, particularly packaged sambal, continue to rise. A comprehensive business plan for a packaged sambal business called Neraka Sambal is an effective process for strategizing the development of growing interest, variety, and uniqueness in the food industry, especially in packaged sambal. The main objective of this business planning study is to analyze the prospects of establishing a packaged sambal business named Neraka Sambal using descriptive qualitative research and literature studies. The technique for validating data includes business analysis observation methods, competitor product trials, interview results, and documentation. The results of this analysis form the basis for strategic planning across all aspects of the business that will be used to survive and face competition. Based on the data analysis obtained, Neraka Sambal has high potential to compete in the packaged sambal market. It prioritizes key aspects such as consistency, product development, marketing strategy, operational design, production design, management design, financial design, and development strategies that encompass new product innovation and market expansion. This business planning study serves as a practical guide and support to optimize business aspects and achieve sustainable business growth.
Strengthening OCB Through Culture and Commitment: A Quantitative Analysis Sibarani, Albertson; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to examine the influence of organizational culture and organizational commitment on the organizational citizenship behavior (OCB) of employees at PT Bank Rakyat Indonesia Tbk Malang Regional Office. This research is an explanatory research with a quantitative approach, using a saturated sample of 70 employees who have worked for more than one year at PT Bank Rakyat Indonesia Tbk Malang Regional Office. The data analysis technique employed is multiple linear regression using SPSS version 29 as the analytical tool. Data were processed from primary sources obtained through questionnaires using a five-point Likert scale. The results indicate that organizational culture and organizational commitment have a positive correlation and significantly affect the organizational citizenship behavior (OCB) of employees at PT Bank Rakyat Indonesia Tbk Malang Regional Office.
Production Planning Analysis Using Forecasting and Aggregate Planning Methods Silvia, Khurin; Juwita, Himmiyatul Amanah Jiwa
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The declining trend in demand for cakes has not been accompanied by changes in production quantities, which still refer to production levels from previous periods, resulting in many unsold products. This has led to suboptimal production cost utilization. This study aims to assist performing production planning using the best forecasting method and aggregate planning strategy to optimize production costs. In this quantitative descriptive study, the analyzed forecasting methods include naive, moving average, weighted moving average, exponential smoothing, and least squares. Meanwhile, the analyzed aggregate planning strategies are the level strategy and the chase strategy. The results show that the least squares is the best forecasting method for cake products, with the smallest error values: MAD of 14, MSE of 300, and MAPE of 9.58, forecasting demand for the next period at 99 cakes. Furthermore, the chosen aggregate planning strategy to forecast demand for the upcoming period is the chase strategy, where the production levels are adjusted to meet demand in each period, resulting in total production planning costs of IDR 18, 809,500.00. Additionally, the production planning costs calculated using the level strategy amount to IDR 20,857,000.00.
The Effects of Product Differentiation and Brand Image on Customer Loyalty Mauliano, Imellda Ricca; Arimbawa, Putu Adi Putra
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.03

Abstract

Purpose – The increasingly competitive furniture industry demands that every business continuously innovate and build a strong brand image to maintain customer loyalty. Customer loyalty is a key factor in ensuring the sustainability and long-term growth of a business. This study aims to determine the effect of product differentiation and brand image on customer loyalty at Jati Indah Furniture.   Design/methodology/approach – The research uses an explanatory research design, which seeks to explain causal relationships between the studied variables. The population of this study consists of customers who have purchased furniture or interior products from Jati Indah Furniture between January and July 2024. The sampling technique used is probability sampling with a simple random sampling method, involving a total of 60 respondents. Data were collected through an online questionnaire distributed via Google Forms, and the data analysis was conducted using Multiple Linear Regression with SPSS version 30.   Findings – The results show that product differentiation has a positive and significant effect on customer loyalty. Similarly, brand image also has a positive and significant impact on customer loyalty at Jati Indah Furniture. These findings indicate that product differentiation strategies and strong brand image development are crucial in fostering customer loyalty.  Originality/value – This study provides practical insights for furniture business owners to enhance competitiveness through product innovation and consistent brand positioning.
Optimizing Blood Inventory Control Using EOQ and Forecasting Methods Sa'Diyah, Fatimatus; Nurmasari, Nuraini Desty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to analyze the blood supply inventory control at the Blood Transfusion Unit (UTD) of PMI of Malang city, in response to its suboptimal management. Data shows that there were 15 stockouts and 19 overstocks during the 34-month period from January 2022 to October 2024. This study incorporates the deterministic Economic Order Quantity (EOQ) method, combined with safety stock and reorder point methods. All of which were performed to optimize the blood supply inventory control and to minimize the total inventory cost for all blood types-A, B, O and AB. The Holt’s exponential smoothing was applied to the data pattern indicate certain identifiable trends. The result of the calculations predict the optimal quantity of blood bags for each resupply period, the optimal safety stock, and the optimal reorder point for each blood type. Further, the EOQ method was found to be able to cut the total inventory cost by more than 50% each year for every blood type.
Boosting Employee Performance Through Collaboration, Communication, and Creative Thinking Putri, Hayyu Nurabida; Noermijati
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this research is to analyze the effects of teamwork, communication, and employee creativity on employee performance. Considered as an explanatory study, it identifies the influence of teamwork, communication, and employee creativity on employee performance using a quantitative approach. From the population of 323 employees of the Regional Office 07 of PT Bank Negara Indonesia (Persero) Tbk in Makassar, 181 were selected as the respondents via probability sampling method and simple random sampling technique. The data analysis was performed using instrument test and multiple linear regression in the Statistical Product and Service Solutions (SPSS) program.
Strengthening Edutech Company Performance Through Knowledge Practices and Organizational Learning Evasari, Cantika Putri; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.01

Abstract

Purpose – Educational Technology (edutech) industry in Indonesia rapidly grows along the digital transformations in education sector. However, fierce competitions and highly dynamic markets prompt edutech companies to consistently enhance their internal capability and organizational performance. The objective of this research is to analyze the effects of knowledge management practices, organizational learning, and knowledge sharing on the performance of PT Pintar Pemenang Asia.   Design/methodology/approach – Using saturated or census sampling, all 80 members of the population employees of the edutech company were selected as the sample of this quantitative explanatory study. The data was harvested via a questionnaire survey and was analyzed through multiple linear regression in IBM SPSS 25. Findings – The results show that knowledge management practices, organizational learning, and knowledge sharing significantly influence the company performance. Originality/value – This study offers a novel integrative model that simultaneously examines the effects of knowledge management practices, organizational learning, and knowledge sharing on company performance within the Indonesian educational technology (EduTech) sector. Unlike prior research, it highlights the specific context of an EduTech firm involved in the government’s Prakerja program, addressing unique operational and policy challenges. The findings enrich the literature by confirming the theoretical linkage between knowledge-based resources and firm performance while providing practical insights for developing sustainable knowledge strategies in technology-driven industries.
Driving Business Performance Through Entrepreneurial Orientation and Innovation Danendra, Rafi; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research was conducted with the aim of knowing the effect of Entrepreneurial Orientation and Innovation on Firm Performance in chip businesses in Batu City. This type of research uses an explanatory type with a quantitative approach. The sampling technique used used the saturated sampling method to 71 respondents from the entire population of chip businesses in Batu City. Data processing was carried out using IBM SPSS software version 25.0. The results of this study conducted involving several series of tests show the results that Entrepreneurial Orientation has a positive and significant effect on Business Performance. Entrepreneurial orientation is able to improve business performance by being responsive to existing opportunities. The role of innovation also has a positive and significant effect on business performance. Innovation is able to improve business performance by making changes to production raw materials.
Boosting MSME Performance and Competitive Advantage Through Strategy and Innovation: Insights From Malang City Aisyah, Nabila Nur; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

MSME is one of the most vital industrial sectors in Indonesia’s economy, serving as a key driver of economic activity across various fields. With the increasing number of its units, competition among businesses has become more intense, potentially leading some enterprises to exit the market. Therefore, they must possess competitive advantages to survive and grow. Several researchers have stated that competitive advantage can be influenced by business strategy, innovation, and performance. This study aims to examine the influence of business strategy and innovation on competitive advantage among MSMEs in Malang City with performance as a mediating variable. Here Partial Least Squares was used to assess the inner and outer models, and hypothesis testing was conducted; both were performed using SmartPLS. This study finds that: (1) business strategy significantly influences competitive advantage; (2) innovation does not significantly affect competitive advantage; (3) business strategy has a significant impact on performance; (4) innovation significantly affects performance; (5) performance has a notable impact on competitive advantage; (6) business strategy has a significant and positive indirect influence on competitive advantage through performance; and (7) innovation significantly and negatively influences competitive advantage through performance.
Business Planning for Competitive Advantage: An Analysis of Potential and Challenges in the Shoe Care Service Industry Sabilillah, Raehan Daffa; Jazuli, Muhamad
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a major contribution to the Indonesian economy, including in the growing shoe washing service sector. In Malang Regency, this sector shows significant growth potential, especially with increasing demand in line with people's lifestyles that increasingly prioritize hygiene and shoe care. Data shows that the population in Malang Regency, the majority of whom are of productive age, has a high need for shoe care services, especially among students, students, and workers. However, despite the great opportunities, businesses like Rebel Shoescare face challenges in terms of marketing and brand recognition, especially with many competitors already present in the market. Therefore, this study aims to analyze the potential and challenges faced by the shoe washing business Rebel Shoescare in Malang Regency, as well as the importance of business planning to support the sustainability and growth of the business. This research is expected to provide a clear picture of the strategies that need to be implemented by business actors to face competition and optimize existing opportunities.

Page 30 of 36 | Total Record : 352

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