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Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Business Planning Study for the Packaged Sambal Brand Neraka Sambal Putra, Ronald Fajar Ardiva; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to analyze the feasibility and business prospects of establishing Neraka Sambal, a packaged sambal business, by developing a comprehensive business plan to support strategic development and sustainable growth in the competitive food industry. Design/Methodology/Approach – This study employs a descriptive qualitative research approach supported by literature studies. Data were collected through business analysis observations, competitor product trials, interviews, and documentation. The collected data were analyzed to evaluate key business aspects, including product development, marketing strategy, operations, production processes, management, finance, and business development strategies. Findings – The results indicate that Neraka Sambal has strong potential to compete in the packaged sambal market. The proposed business plan emphasizes product consistency, product innovation, effective marketing strategies, operational and production design, managerial planning, financial management, and market expansion strategies. These strategic initiatives provide a foundation for improving competitiveness and achieving sustainable business growth in the food industry. Originality/Value This research is original in developing a comprehensive business plan specifically for a packaged sambal product within a local market context. The findings provide practical value by offering an integrated framework covering production, marketing, finance, and innovation strategies to support sustainable business growth.
Strengthening OCB Through Culture and Commitment: A Quantitative Analysis Sibarani, Albertson; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of organizational culture and organizational commitment on organizational citizenship behavior (OCB) among employees of PT Bank Rakyat Indonesia Tbk Malang Regional Office. Design/Methodology/Approach – This study employs an explanatory quantitative research design. The population consisted of employees who had worked for more than one year at PT Bank Rakyat Indonesia Tbk Malang Regional Office, with 70 employees selected using a saturated sampling technique. Primary data were collected through questionnaires measured using a five-point Likert scale. The data were analyzed using multiple linear regression with SPSS version 29 to examine the relationships between organizational culture, organizational commitment, and OCB. Findings – The results indicate that organizational culture and organizational commitment have positive and significant effects on employees’ organizational citizenship behavior. These findings suggest that a strong organizational culture and high employee commitment encourage employees to demonstrate voluntary behaviors beyond their formal responsibilities, contributing to improved organizational effectiveness. Originality/Value This research is original in simultaneously examining organizational culture and organizational commitment as predictors of OCB within a regional banking office context. The findings provide practical value by offering managerial insights to foster a supportive work culture that enhances employee contribution and organizational effectiveness.
Production Planning Analysis Using Forecasting and Aggregate Planning Methods Silvia, Khurin; Juwita, Himmiyatul Amanah Jiwa
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to develop an effective production planning strategy by identifying the most accurate forecasting method and the optimal aggregate planning strategy to minimize production costs for cake products. Design/Methodology/Approach – This study employs a quantitative descriptive research design. Several forecasting methods were analyzed, including naive, moving average, weighted moving average, exponential smoothing, and least squares methods. Furthermore, aggregate planning strategies, namely level strategy and chase strategy, were evaluated to determine the most efficient production plan. The analysis focused on forecasting accuracy and cost optimization in production planning. Findings – The results indicate that the least squares method is the most appropriate forecasting technique for cake products, producing the lowest error values with a MAD of 14, MSE of 300, and MAPE of 9.58. The forecasted demand for the next period is 99 cakes. Among the aggregate planning alternatives, the chase strategy is selected as the optimal approach because production levels are adjusted according to demand fluctuations, resulting in a total production planning cost of IDR 18,809,500.00, which is lower than the level strategy cost of IDR 20,857,000.00.   Originality/Value This research is original in comparing multiple forecasting methods alongside aggregate planning strategies in a single operational analysis for a bakery context. The findings offer practical value by identifying the most cost-efficient planning approach to align production with actual market demand.
The Effects of Product Differentiation and Brand Image on Customer Loyalty Mauliano, Imellda Ricca; Arimbawa, Putu Adi Putra
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.03

Abstract

Purpose – The increasingly competitive furniture industry demands that every business continuously innovate and build a strong brand image to maintain customer loyalty. Customer loyalty is a key factor in ensuring the sustainability and long-term growth of a business. This study aims to determine the effect of product differentiation and brand image on customer loyalty at Jati Indah Furniture.   Design/methodology/approach – The research uses an explanatory research design, which seeks to explain causal relationships between the studied variables. The population of this study consists of customers who have purchased furniture or interior products from Jati Indah Furniture between January and July 2024. The sampling technique used is probability sampling with a simple random sampling method, involving a total of 60 respondents. Data were collected through an online questionnaire distributed via Google Forms, and the data analysis was conducted using Multiple Linear Regression with SPSS version 30.   Findings – The results show that product differentiation has a positive and significant effect on customer loyalty. Similarly, brand image also has a positive and significant impact on customer loyalty at Jati Indah Furniture. These findings indicate that product differentiation strategies and strong brand image development are crucial in fostering customer loyalty.  Originality/value – This study provides practical insights for furniture business owners to enhance competitiveness through product innovation and consistent brand positioning.
Optimizing Blood Inventory Control Using EOQ and Forecasting Methods Sa'Diyah, Fatimatus; Nurmasari, Nuraini Desty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to analyze and optimize blood supply inventory control at the Blood Transfusion Unit (UTD) of PMI Malang City by addressing stockout and overstock problems that affect operational efficiency, cost management, and healthcare service quality. Design/Methodology/Approach – This study employs a quantitative approach using deterministic Economic Order Quantity (EOQ) analysis combined with safety stock and reorder point methods to determine optimal inventory policies for blood supplies. Historical inventory data from January 2022 to October 2024, consisting of 15 stockout events and 19 overstock events, were analyzed. Holt’s exponential smoothing method was applied to identify demand patterns and forecast future blood supply requirements for blood types A, B, O, and AB. Findings – The results provide optimal quantities of blood bags for each replenishment period, safety stock levels, and reorder points for each blood type. The implementation of the EOQ method significantly improves inventory efficiency by reducing total inventory costs by more than 50% annually for all blood types. These findings demonstrate that systematic inventory control can minimize shortages and excess stock while ensuring the availability of blood supplies for medical services. Originality/Value This research is original in integrating EOQ, safety stock, reorder point, and Holt’s exponential smoothing to optimize blood supply inventory control in a single operational model. The findings provide practical value by offering a cost-efficient and data-driven framework for managing blood inventories and reducing both shortages and excess stock.
Boosting Employee Performance Through Collaboration, Communication, and Creative Thinking Putri, Hayyu Nurabida; Noermijati
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to analyze the effects of teamwork, communication, and employee creativity on employee performance at the Regional Office 07 of PT Bank Negara Indonesia (Persero) Tbk in Makassar. Design/Methodology/Approach – This study employs an explanatory quantitative research design. From a population of 323 employees, 181 respondents were selected using probability sampling with a simple random sampling technique. Data were collected and analyzed through instrument testing and multiple linear regression analysis using the Statistical Product and Service Solutions (SPSS) program to examine the relationships between teamwork, communication, employee creativity, and performance. Findings – The findings reveal the extent to which teamwork, communication, and employee creativity influence employee performance within the banking sector. The results provide insights into the importance of collaborative work practices, effective communication, and creativity development in supporting employee effectiveness and maintaining service quality in a competitive financial environment. Originality/Value This research is original in simultaneously examining teamwork, communication, and employee creativity within a single performance model. The findings provide practical value by guiding managers in prioritizing interpersonal and creative capabilities to enhance employee effectiveness.
Strengthening EduTech Company Performance Through Knowledge Practices and Organizational Learning Evasari, Cantika Putri; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.01

Abstract

Purpose – Educational Technology (EduTech) industry in Indonesia rapidly grows along the digital transformations in education sector. However, fierce competitions and highly dynamic markets prompt edutech companies to consistently enhance their internal capability and organizational performance. The objective of this research is to analyze the effects of knowledge management practices, organizational learning, and knowledge sharing on the performance of PT Pintar Pemenang Asia.   Design/methodology/approach – Using saturated or census sampling, all 80 members of the population employees of the edutech company were selected as the sample of this quantitative explanatory study. The data was harvested via a questionnaire survey and was analyzed through multiple linear regression in IBM SPSS 25. Findings – The results show that knowledge management practices, organizational learning, and knowledge sharing significantly influence the company performance. Originality/value – This study offers a novel integrative model that simultaneously examines the effects of knowledge management practices, organizational learning, and knowledge sharing on company performance within the Indonesian educational technology (EduTech) sector. Unlike prior research, it highlights the specific context of an EduTech firm involved in the government’s Prakerja program, addressing unique operational and policy challenges. The findings enrich the literature by confirming the theoretical linkage between knowledge-based resources and firm performance while providing practical insights for developing sustainable knowledge strategies in technology-driven industries.
Driving Business Performance Through Entrepreneurial Orientation and Innovation Danendra, Rafi; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of entrepreneurial orientation and innovation on firm performance among chip businesses in Batu City. Design/Methodology/Approach – This study employs an explanatory quantitative research design. Data were collected from 71 chip business owners in Batu City using a saturated sampling technique. The data were processed and analyzed using IBM SPSS version 25.0 to examine the relationships between entrepreneurial orientation, innovation, and firm performance through statistical testing. Findings – The results indicate that entrepreneurial orientation has a positive and significant effect on firm performance. This finding demonstrates that entrepreneurial orientation enables businesses to improve performance by being more responsive to market opportunities and competitive changes. Innovation also has a positive and significant effect on firm performance, indicating that product and process improvements, including changes in production raw materials, contribute to enhanced business outcomes.   Originality/Value This research is original in empirically examining the combined influence of entrepreneurial orientation and innovation within a regional chip industry context. The findings provide practical value by guiding business owners to improve performance through opportunity-seeking behavior and production innovation.
Boosting MSME Performance and Competitive Advantage Through Strategy and Innovation: Insights From Malang City Aisyah, Nabila Nur; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the influence of business strategy and innovation on competitive advantage among MSMEs in Malang City, with business performance as a mediating variable. Design/Methodology/Approach – This study employs a quantitative research approach using Partial Least Squares (PLS) analysis. Data were analyzed using SmartPLS to evaluate the outer and inner models and to conduct hypothesis testing. The analysis examines the direct and indirect relationships among business strategy, innovation, performance, and competitive advantage. Findings – The results indicate that business strategy has a significant positive effect on competitive advantage, while innovation does not have a significant direct effect on competitive advantage. Furthermore, business strategy significantly influences business performance, and innovation also has a significant effect on performance. Business performance significantly affects competitive advantage and mediates the relationship between business strategy and competitive advantage with a positive indirect effect. However, innovation has a significant negative indirect effect on competitive advantage through performance. These findings highlight the important role of business performance in translating strategic initiatives into competitive advantages for MSMEs. Originality/Value This research is original in simultaneously examining business strategy, innovation, and performance within a mediation framework to explain competitive advantage among MSMEs. The findings provide practical value by guiding entrepreneurs to prioritize performance-driven strategies to achieve stronger competitiveness.
Business Planning for Competitive Advantage: An Analysis of Potential and Challenges in the Shoe Care Service Industry Sabilillah, Raehan Daffa; Jazuli, Muhamad
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to analyze the potential and challenges of Rebel Shoescare, a shoe washing service MSME in Malang Regency, and to develop business planning strategies that support business sustainability and growth in an increasingly competitive market. Design/Methodology/Approach – This study employs a qualitative descriptive approach to examine the business conditions, market opportunities, and challenges faced by Rebel Shoescare. The analysis focuses on identifying internal and external factors influencing business development, including market potential, customer needs, competitive conditions, marketing strategies, and brand recognition. Findings – The findings indicate that the shoe washing service sector in Malang Regency has significant growth potential due to increasing consumer awareness of hygiene and shoe maintenance, particularly among students and workers. However, Rebel Shoescare faces challenges related to marketing effectiveness and brand recognition due to intense competition. The development of a structured business plan is essential to optimize market opportunities, strengthen brand positioning, improve customer reach, and support long-term business sustainability. Originality/Value This research is original in focusing on business planning for a shoe care service MSME within a local market context. The findings provide practical value by outlining strategies to enhance branding, marketing, and operational efficiency to support business growth.

Page 30 of 36 | Total Record : 352

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