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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Green Innovation and Competitive Advantage: The Mediating Impact of Corporate Image Afif, Naufal Ijlal; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business competition continues to increase along with rapid economic development and globalization. Companies must be able to present innovations in order to create a Competitive Advantage to be used as a force that can be used to face competition. Green Innovation, as a company's effort to adopt environmentally friendly technology and sustainable business processes, is seen as a key factor in increasing the company's competitiveness in a global market that is increasingly concerned with environmental issues. On the other hand, a positive Corporate Image can strengthen the relationship between Green Innovation and Competitive Advantage by increasing consumer perceptions of company value. This study aims to analyze the effect of Green Innovation on Competitive Advantage with Corporate Image as a mediating variable on consumers of Retrorika Coffee Batu. This research is quantitative research. The number of respondents taken from this study were 250 consumers of Retrorika Coffee Batu. The instruments in this study were tested using validity and reliability tests. The analysis technique used is Partial Least Square (PLS). The results concluded that Green Innovation affects Competitive Advantage. Corporate Image affects Competitive Advantage. Corporate Image mediates Green Innovation on Competitive Advantage.
Enhancing Employee Performance Through Job Satisfaction: The Impact of Environment, Rewards, and Support Nuswantoro, Alvin Anggoro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The Company needs to know the level of performance and the factors that influence it. This study aims to determine the effect of work environment, rewards, and organizational support on employee performance with job satisfaction as an intervening variable. This type of research is quantitative with a descriptive and causal approach. The study was conducted on permanent employees of Branch office of Bank Rakyat Indonesia, Purbalingga using a sample of 105 respondents who were determined using purposive sampling techniques. Data analysis used the Structural Equation Modeling (SEM) method. The results of the study showed that the work environment, rewards, organizational support have a positive and significant effect on employee job satisfaction and performance. Job satisfaction mediates the influence of the work environment, rewards and organizational support on employee performance. The conclusion is that there is a positive and significant influence of the work environment, rewards, organizational support on employee job satisfaction and performance. Job satisfaction as an intervening variable strengthens the influence of the work environment, rewards, organizational support on job satisfaction
The Influence of Rewards, Punishments, and Work Environment on Work Motivation Prasasti, Andriantri Dian; Armanu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.18

Abstract

The objective of this research is to identify the effects of reward, punishment, and workplace environment on work motivation. This research is categorized as explanatory research, which is used to develop and validate causal relationships between variables through hypothesis testing. Since the population only consists of 100 people, all of them were included as the research sample. They are employees of Roxy Square of Jember with the minimum age of nineteen years. The research data was harvested from paper-based 5-point Likert-scaled questionnaires and was analyzed using multiple linear regression. Instrument test, classical assumption test, and hypothesis testing were conducted. This study finds that reward, punishment, and workplace environment have positive and significant effects on the work motivation. Therefore, this study suggests the company to maintain the application of the reward and punishment system and improve the workplace environment so that the employees can benefit from increased work motivation.
The Effect of Supply Chain Management on Firm Performance Wafi, Azmi Zahran; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.08

Abstract

This research aims to test and explain whether supply chain management significantly affects the performance of webbing craft enterprises in Tasikmalaya. In an era of increasingly fierce business competition, companies are required to manage supply chains effectively to increase operational efficiency and competitiveness The effectivity supply chain management can have a significant impact on the performance of craft companies, especially amidst the decreasing agricultural land and increasing competition between MSMEs in Tasikmalaya. The variables of this quantitative explanatory research are supply chain management as the independent variable and firm performance as the dependent variable. The population is 276 business owners who are members of the webbing craft MSME of Rajapolah Sub-District in Tasikmalaya. Using probability sampling, 73 people were selected as the respondents, from whom primary data was obtained. The results of the simple linear regression analysis performed in SPSS v26 show the results that the regression coefficient value of the supply chain management variable is positive at 0.442. that supply chain management has a significant effect on firm performance. This indicates that the increase of firm performance is influenced by supply chain management.
Promotion, Brand Image, Brand Awareness on The Intention To Use Service Business Infobarkasbontang Mulyawan, Nafiri Cholish; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.19

Abstract

Service business will be more trusted when utilizing existing information technology, so that when promotional activities are carried, out on social media, it is a way to convince consumers to intention consumen to use a product. In addition, a good name for a brand also fosters consumer intention to use a service business. The objective of this research is to analyze the effects of promotion, brand image, and brand awareness on purchase intention at Infobarkasbontang business. Using purposive sampling technique, 100 people were selected as the respondents of this quantitive study. The data was harvested from Likert-scale questionnaires distributed online via Infobarkasbontang’s instagram account after the instrument test had been carried out. The resulting data was assessed through validity and reliability test, and the analysis was performed using multiple linear regression, t-test, F-test. All of the statistical processes were performed in SPSS version 21. If promotional activities, brand image of a business, consumer awareness of the brand are increased at Infobarkasbontang, it will increase the level of consumer intentin to use a brand.
The Influence of Incentives and Career Development on Employee Retention Aulia, Zahwa Hawa; Irawanto, Dodi Wirawan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.22

Abstract

Objective study This is for measure influence incentive and development career to retention employee on Division Marketing PT GDN Jakarta Center. The Respondent is the division 's 89 employees were selected through purposive sampling; Which the amount counted use formula Slovin. Data collected from questionnaire and analyzed use multiple linear regression in SPSS version 27 for Mac. Research This find that incentive influential positive and significant to retention employee, development career influential positive and significant to retention employees, and that incentives and development career in a way simultaneous influential significant to retention employee.
Green Supply Chain Management: The Key to Sustainable Competitive Advantage Fadel Hilmi; Erfan Arif, M.
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.25

Abstract

The increasing importance of environmental sustainability has driven companies to adopt Green Supply Chain Management (GSCM) practices, which are believed to enhance competitive advantage. However, research on how GSCM influences competition in specific industries remains limited, particularly in the context of small and medium-sized companies in Indonesia. This study aims to investigate the implementation of GSCM and its effect on the competitive advantage of PT Gudang Baru Berkah. A mixed-method approach was employed, combining both qualitative and quantitative methods, with data collected through interviews, observations, and surveys. Using purposive sampling, six respondents were selected, including one expert informant in supply chain management, who helped assess GSCM performance, and five others working in relevant operational fields. The data were analyzed using the Analytical Hierarchy Process (AHP) in Expert Choice 11. The results indicate that GSCM practices significantly influence the company’s competitive advantage, particularly in terms of competitive pricing, product quality, delivery reliability, innovation, and speed to market. The study provides novel insights into how GSCM can be a strategic lever for small and medium-sized companies to enhance their market positioning. These findings have important implications for managers seeking to integrate sustainability practices into their supply chains to improve business performance and gain a competitive advantage.
Analysis of The Process of Implementing Employee Recruitment, Selection, and Job Placement Case Study at PT. Samudra Abadi Nusantara Gemilang Malang City Alwi Haidar; Hakim, Abdurrahman
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.15

Abstract

This research focuses on the recruitment, selection, and job placement processes at PT. Samudra Abadi Nusantara Gemilang (SANG) in Malang City. PT. SANG is a com- pany specializing in workforce outsourcing services. The study aims to: 1) Describe compre- hensively the recruitment, selection, and placement processes at PT. SANG, and 2) Identify and analyze challenges within these processes. A descriptive research method with a quali- tative approach was used, with data sources obtained from informants, events, and docu- ments. Findings indicate several issues across the recruitment, selection, and placement phases. In the recruitment phase, challenges arose due to client demands for rapid staffing, making it difficult for PT. SANG to find candidates quickly. During selection, issues in- cluded candidate absences during scheduled interviews and difficulty in matching candidate skills with job requirements. Lastly, in the placement phase, problems included limitedfacil- ities and operational support from PT. SANG, along with delays in job start dates due to client absences. This study provides an in-depth analysis of these challenges, highlighting the need for improved coordination and resources to enhance the efficiency and effectiveness of PT.SANG's recruitment, selection, and placement services. Keywords: Recruitment, Selection, Job Placement, Employees
Formulation of Business Strategy in 3D Printing Business Ellyahart, Ahmad Taufik; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.17

Abstract

Business model canvas is a method applied to plan, illustrate, and analyze the business model of a company. This instrument was developed by Alexander Osterwalder and Yves Pigneur and has become an essential part of a methodology known as Lean Startup or Business Design Thinking. Meratus Utama is a company whose main business is printing, especially the 3D. However, poor strategic planning and hindrance in conducting efficient production processes have caused hindrances. In order to address this problem, the Business Model Canvas was used, followed by the application of Future Business Model Canvas, whose analysis results were used to create a business plan as an alternative for the business development of Meratus Utama. This study finds that the problems faced by the company is poor innovation and low machinery output, which limited its production capacity. Therefore, the appropriate strategy for the company is product development particularly by adding new features, upgrading the quality, utilizing new technologies to create excellent products, increasing the number of employees, and investing in machinery.
The Influence of Work Environment and Job Satisfaction on Employee Performance Sembiring, Emiya Jola Panesia; Firdausiah, Rr. Ayu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.05

Abstract

This study is important to determine the extent to which work environment and job satisfaction influence employee performance in order to improve organizational productivity. This study aims to explain the influence of work environment and job satisfaction on the performance of Tajinan Health Center employess. This research in explanatory research. The data collection technique used is using a questionnaire. The sampling technique used a saturated sample of 42 people and analysed using SPSS software. The scale used in this study is Likert scale. The result of this study indicates that the work environment affects the performance of employees of Tajinan Health Center and Job satisfaction affects the performance of employees of Tajinan Health Center. This study offers a fresh perspective by examining the combined effect of work environment and job satisfaction on employee performance within a specific organizational context.

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