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Angga Endre Restianto
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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Green Innovation and Competitive Advantage: The Mediating Impact of Corporate Image Afif, Naufal Ijlal; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effect of green innovation on competitive advantage with corporate image as a mediating variable among consumers of Retrorika Coffee Batu. Design/Methodology/Approach – This study employs a quantitative research approach. Data were collected from 250 consumers of Retrorika Coffee Batu as respondents. The research instruments were tested using validity and reliability tests, while the data were analyzed using Partial Least Squares (PLS) to examine the direct and indirect relationships among green innovation, corporate image, and competitive advantage. Findings – The results indicate that green innovation has a significant effect on competitive advantage. Corporate image also has a significant effect on competitive advantage. Furthermore, corporate image significantly mediates the relationship between green innovation and competitive advantage. These findings suggest that implementing environmentally friendly innovations while strengthening a positive corporate image can enhance a company’s competitive position in a market increasingly concerned with sustainability. Originality/Value This research is original in testing corporate image as a mediating variable between green innovation and competitive advantage in a local coffee shop context. The findings provide practical value by guiding businesses to leverage sustainability initiatives to strengthen brand image and market positioning.
Enhancing Employee Performance Through Job Satisfaction: The Impact of Environment, Rewards, and Support Nuswantoro, Alvin Anggoro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of work environment, rewards, and organizational support on employee performance, with job satisfaction as an intervening variable among permanent employees of the Bank Rakyat Indonesia (BRI) Branch Office in Purbalingga. Design/Methodology/Approach – This study employs a quantitative research design with descriptive and causal approaches. The research was conducted among permanent employees of the BRI Purbalingga Branch Office, with 105 respondents selected using a purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM) to examine the direct and indirect relationships among work environment, rewards, organizational support, job satisfaction, and employee performance. Findings – The results indicate that work environment, rewards, and organizational support have positive and significant effects on employee job satisfaction and performance. Furthermore, job satisfaction significantly mediates the relationships between work environment, rewards, organizational support, and employee performance. These findings demonstrate that improving workplace conditions, providing appropriate rewards, and strengthening organizational support can enhance employee satisfaction and performance. Originality/Value This research is original in examining the combined effects of work environment, rewards, and organizational support on employee performance with job satisfaction as a mediating variable. The findings provide practical value by guiding managers to enhance employee satisfaction and performance through targeted organizational interventions.  
The Influence of Rewards, Punishments, and Work Environment on Work Motivation Prasasti, Andriantri Dian; Armanu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.18

Abstract

Purpose – To determine the influence of rewards, punishments, and the work environment on employee work motivation. This research is grounded in the importance of effective motivation strategies for maintaining organizational productivity within a competitive work environment. Design/Methodology/Approach – This study employs explanatory research to examine the causal relationships between variables through hypothesis testing. The population consists of 100 employees of Roxy Square Jember, all of whom were included in the sample (census). Data were collected using a 5-point Likert scale questionnaire and analyzed via multiple linear regression, accompanied by instrument testing, classical assumption testing, and hypothesis testing. Findings – The research results indicate that rewards, punishments, and the work environment have a positive and significant impact on employee work motivation. Therefore, the company is advised to maintain its reward and punishment systems and improve the quality of the work environment to enhance employee work motivation. Originality/Value This research provides value by empirically examining the combined effects of reward, punishment, and workplace environment on work motivation within a single organizational context, offering evidence-based insights that support more effective human resource practices.
The Effect of Supply Chain Management on Firm Performance Wafi, Azmi Zahran; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.08

Abstract

Purpose – This study aims to examine and explain the effect of supply chain management on firm performance among webbing craft enterprises in Rajapolah Sub-District, Tasikmalaya, particularly amid increasing competition and challenges in raw material availability. Design/Methodology/Approach – This study employs a quantitative explanatory research approach. The research variables consist of supply chain management as the independent variable and firm performance as the dependent variable. The population includes 276 webbing craft MSME owners in Rajapolah Sub-District, Tasikmalaya. Using a probability sampling technique, 73 respondents were selected. Primary data were collected and analyzed using simple linear regression with SPSS version 26 to examine the relationship between supply chain management and firm performance. Findings – The results indicate that supply chain management has a positive and significant effect on firm performance. The regression coefficient of the supply chain management variable is 0.442, indicating that improvements in supply chain management contribute to increased business performance. These findings demonstrate that effective supply chain practices play an important role in enhancing operational efficiency and competitiveness among craft MSMEs. Originality/Value: This research provides value by offering empirical evidence on how supply chain management influences firm performance within the specific context of webbing craft MSMEs, a sector that has received limited academic attention. The study contributes original insights that can guide both practitioners and policymakers in strengthening operational strategies for local craft industries.
Promotion, Brand Image, Brand Awareness on The Intention To Use Service Business Infobarkasbontang Mulyawan, Nafiri Cholish; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.19

Abstract

Purpose – To analyze the effects of promotion, brand image, and brand awareness on purchase intention in the Infobarkasbontang business. Design/Methodology/Approach – This study employed a quantitative research approach using purposive sampling. A total of 100 respondents were selected, and data were collected through online Likert-scale questionnaires distributed via Infobarkasbontang’s Instagram account. The data were analyzed using validity and reliability tests, multiple linear regression, t-test, and F-test with SPSS version 21. Findings – The results indicate that promotion, brand image, and brand awareness have a positive effect on consumers’ purchase intention. Improving promotional activities, strengthening the brand image, and increasing brand awareness are associated with higher consumer intention to use the brand.   Originality/Value This research provides value by empirically analyzing the combined influence of promotion, brand image, and brand awareness on purchase intention within a social-media-based service business, offering insights that support more effective digital marketing strategies.
The Influence of Incentives and Career Development on Employee Retention Aulia, Zahwa Hawa; Irawanto, Dodi Wirawan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.22

Abstract

Purpose – This study aims to measure the influence of incentives and career development on employee retention in the Marketing Division of PT GDN Jakarta Center. Design/Methodology/Approach – This study employs a quantitative research approach. A total of 89 employees from the Marketing Division were selected using purposive sampling, with the sample size determined using the Slovin formula. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 27 for Mac. Findings – The results show that incentives have a positive and significant effect on employee retention, and career development also has a positive and significant effect on employee retention. Furthermore, incentives and career development simultaneously have a significant influence on employee retention. These findings indicate that improving incentive systems and career development opportunities can support workforce stability and reduce employee turnover. Originality/Value This study provides empirical evidence on the simultaneous influence of incentives and career development on employee retention within a corporate marketing division. The findings offer practical insights for designing targeted HR strategies that effectively support retention efforts in similar organizational contexts.
Green Supply Chain Management: The Key to Sustainable Competitive Advantage Fadel Hilmi; Erfan Arif, M.
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.25

Abstract

Purpose – This study aims to investigate the implementation of Green Supply Chain Management (GSCM) and its effect on the competitive advantage of PT Gudang Baru Berkah. Design/Methodology/Approach – This study employs a mixed-method approach by combining qualitative and quantitative methods. Data were collected through interviews, observations, and surveys. Using purposive sampling, six respondents were selected, consisting of one expert informant in supply chain management and five employees involved in relevant operational activities. The data were analyzed using the Analytical Hierarchy Process (AHP) with Expert Choice 11 to assess GSCM performance and its impact on competitive advantage. Findings – The results indicate that the implementation of Green Supply Chain Management (GSCM) significantly influences the company’s competitive advantage, particularly in terms of competitive pricing, product quality, delivery reliability, innovation, and speed to market. The findings suggest that GSCM practices can serve as a strategic approach for improving business performance and strengthening market positioning. Originality/Value This research provides value by analyzing GSCM implementation using a mixed-method approach and AHP, offering new insights into how sustainability practices can enhance competitive pricing, product quality, and market responsiveness in small and medium-sized enterprises.
Analysis of The Process of Implementing Employee Recruitment, Selection, and Job Placement Case Study at PT. Samudra Abadi Nusantara Gemilang Malang City Alwi Haidar; Hakim, Abdurrahman
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.15

Abstract

Purpose – This study aims to describe comprehensively the recruitment, selection, and job placement processes at PT Samudra Abadi Nusantara Gemilang (SANG) and identify and analyze the challenges encountered in these processes. Design/Methodology/Approach – This study employs a descriptive research method with a qualitative approach. Data were obtained from informants, events, and documents related to the recruitment, selection, and placement processes at PT SANG. The study analyzes operational challenges to evaluate the effectiveness of workforce outsourcing services. Findings – The results indicate several challenges in the recruitment, selection, and placement stages. During recruitment, PT SANG faces difficulties in finding candidates quickly due to urgent client staffing demands. In the selection phase, challenges include candidate absences during interviews and difficulties in matching candidate skills with job requirements. In the placement phase, issues involve limited facilities, insufficient operational support, and delays in job commencement caused by client-related factors. These findings highlight the need for improved coordination and resource management to enhance process efficiency and service effectiveness. Originality/Value This study offers an in-depth qualitative analysis of practical obstacles across all staffing stages within an outsourcing firm, a topic rarely explored in detail. The findings provide context-specific insights that highlight systemic coordination and resource issues, offering valuable guidance for improving staffing efficiency and service effectiveness.
Formulation of Business Strategy in 3D Printing Business Ellyahart, Ahmad Taufik; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.17

Abstract

Purpose – Analyzing the business challenges faced by Meratus Utama and formulating business development alternatives—using the Business Model Canvas (BMC) and Future Business Model Canvas—to address weaknesses in strategic planning and production process efficiency. Design/Methodology/Approach – This study employs the Business Model Canvas method to map the existing business model and subsequently applies the Future Business Model Canvas. The analysis results serve as the basis for developing a business plan as an alternative for the business expansion of Meratus Utama. Findings – This Research indicates that the company's primary challenges are a lack of innovation and low production capacity resulting from machine output limitations. Recommended strategies include product development—achieved through adding new features, enhancing quality, and leveraging new technology—as well as increasing the workforce and investing in production machinery. Originality/Value This research provides value by integrating the Business Model Canvas and Future Business Model Canvas to redesign the company’s strategy, offering a structured approach that highlights innovation, technological enhancement, and capacity improvement as pathways for sustainable business development.
The Influence of Work Environment and Job Satisfaction on Employee Performance Sembiring, Emiya Jola Panesia; Firdausiah, Rr. Ayu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.05

Abstract

Purpose – This study aims to examine the effects of work environment and job satisfaction on employee performance at Tajinan Health Center, with the objective of providing insights for improving human resource management practices and organizational productivity in public health service institutions. Design/Methodology/Approach – This study employs an explanatory research design with a quantitative approach. Data were collected through Likert-scale questionnaires distributed to all 42 employees of Tajinan Health Center using a saturated sampling technique. The collected data were analyzed using SPSS software to examine the relationships among work environment, job satisfaction, and employee performance. Findings – The results indicate that the work environment has a positive and significant effect on employee performance. Job satisfaction also has a positive and significant effect on employee performance. These findings demonstrate that supportive working conditions and higher levels of employee satisfaction play important roles in improving performance within healthcare service organizations.   Originality or Value: This study provides value by analyzing the combined effect of work environment and job satisfaction on employee performance within a real public health setting. The focus on a specific health center offers context based insights that are rarely explored in similar research. The findings contribute useful guidance for improving employee performance and advancing organizational effectiveness in public health institutions.

Page 31 of 36 | Total Record : 352

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