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Management Studies and Business Journal
Published by PT Penelitian dan Pengembangan Ilmu
ISSN : 30322278     EISSN : 30322278     DOI : 10.62207
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Management Studies and Business Journal (PRODUCTIVITY) reviewed covers theoretical and applied research in the field of Management and Business. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. PRODUCTIVITY Journal always publish 12 times in a year, every Month. Research Scopes: Finance Management, Marketing Management, Human Resources Management, Operations Management, Strategic Management, E-Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, Innovation management, Islamic Principal Management, Ethics and Sustainable, Entrepreneurship and business
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 278 Documents
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THE ROLE OF STAKEHOLDERS IN THE IMPLEMENTATION OF ENVIRONMENTAL ACCOUNTABILITY AT BUMDES JANTI JAYA Suhatmi, Erna Chotidjah; Meikhati, Ety; Qotimah, Khaifa Khusnul; Solekhah, Rista Ayu
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 5 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/8crhmj87

Abstract

Organizations are facing various challenges, including the impact of their activities on the surrounding environment. Green accounting is a field of accounting that records, measures, and reports the environmental impact of a company's operational activities, including costs and benefits. The implementation of green accounting has also begun at one of the BUMDes in Central Java, namely BUMDes Janti Jaya. Stakeholders are also suspected of having a strong influence in ensuring that the organization plays a good role in environmental management. This study aims to determine the role of stakeholders in the implementation of environmental accountability at BUMDes Janti Jaya. This study uses a qualitative descriptive approach with a case study method. Data collection was carried out through interviews in focus group discussion sessions. The data analysis method was carried out by developing a pentahelix model. Based on the research results, it can be seen that the implementation of environmental accounting has begun at BUMDes Janti Jaya, although there is not yet a major item in the financial report, but in the future it will be implemented. The involvement of internal and external stakeholders has actually occurred in overseeing the implementation of environmental accounting carried out by BUMDes. The involvement of internal stakeholders such as BUMDes administrators and external involvement in the pentahelix model occurs starting from five actors: academics, the private sector or business actors, the community, the government, and the media.
HYBRID WORK MODELS AND THE FUTURE OF HRM: CHALLENGES, ADAPTATIONS, AND OPPORTUNITIES Latuba, Jurtan
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 5 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/9bvwy495

Abstract

The COVID-19 pandemic accelerated the adoption of a hybrid work model that combines remote work and physical presence. This model has been implemented by 74% of global companies and is preferred by 83% of employees, transforming core Human Resource Management (HRM) functions such as recruitment, training, performance management, and retention. Despite significant benefits such as recruitment efficiency, reduced training time, and increased productivity, understanding the impact of this model on the HRM function and the adaptive strategies required remains limited.This research uses a narrative review with literature analysis from 2015–2025, focusing on the five main functions of HR and supported by Strategic HRM theory, the AMO Framework, and the Ulrich HR Model. The results highlight the digitalization of recruitment processes, the adaptation of digital training, changes to results-based performance management, and the need for new strategies to improve employee engagement and retention. HR is transforming into a strategic partner that prioritizes digital competency and data analytics.In conclusion, the hybrid work model fundamentally changes the HRM function and demands holistic strategic adaptation. This research contributes to HRM theory and practice in the hybrid work era by offering guidance on technology- and work culture-based adaptation.
THE INFLUENCE OF CAREER DEVELOPMENT AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) ON TURNOVER INTENTION THROUGH AFFECTIVE COMMITMENT Suryatunnisak, Suryatunnisak; Handoyo, Leonardus Teguh; Arfi, Lingga Ramadhana
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/aqa6f394

Abstract

In this study, the aim is to analyzeThe Influence of Career Development and Organizational Citizenship Behavior (OCB) onTurnover Intention Through Affective CommitmentThis research was conducted at PT. Brataco Pekanbaru. The data source for this research was from employees of PT. Brataco Pekanbaru, Riau, Indonesia. The sample size was 30 respondents. Furthermore, the data analysis techniques were descriptive analysis, convergent and discriminant validity tests, reliability tests, and SEM-PLS analysis. The results of the research: from the processed data. Shows the calculation of the influence of variables Career Development has a significant influence on Affective Commitment, Organizational Citizenship Behavior to Affective Commitment does not have a significant effect,Affective Commitment has a direct impact onTurnover Intention, career development to Turnover Intention through Affective Commitment significantly influence Organizational Citizenship Behavior on Turnover Intention through Affective Commitment There is no significant influence.
THE ROLE OF HUMAN CAPITAL IN DRIVING STRATEGY HUMAN CENTRIC MARKETING: A SYSTEMATIC LITERATURE REVIEW Lestari, Dian Mahardi; MN, Iman Hasan Ansari
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/gvxtz294

Abstract

This research aims to explore the strategic role of human capital in encouraging the implementation of human centric marketing strategies in the modern organizational environment. Through a systematic literature review (SLR) approach, this study examined 10 scientific articles obtained from the Emerald, Elsevier, and Google Scholar databases, with a publication year range of 2016 to 2024. The selection process is carried out based on inclusion criteria in the form of topic suitability, empirical evidence,and full accessibility to the article. The results of the analysis show that human capital,which includes individual knowledge, skills, and values, has a significant role in creating a company's competitive advantage through improving customer experience, service innovation, and consumer loyalty. Sustainable human resource development has proven to be the main foundation in the success of a customer-oriented marketing strategy. This study provides important implications for practitioners and policymakers to prioritize investment in human capital development to strengthen human-focused marketing strategies in the long term.
SMART SHOPPER ERA: EXPLORING THE ROLE OF CONTENT AND CUSTOMER REVIEWS ON THE PURCHASE OF WARDAH COSMETIC PRODUCTS ON SHOPEE E-COMMERCE PLATFORM Prabowo, Ari; Sari, Tika Nirmala; Parhusip, Austin Alexander
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/p4gnpw80

Abstract

The research objective is to determine and analyze the partial and simultaneous influence of content marketing, online customer reviews, and e-wom on purchasing decisions. This type of research approach is causal associative research, to determine the relationship between one or more variables, with the research method used is quantitative method. The population in this study are all consumers who shop on the shopee platform, the number of which cannot be known with certainty, so due to limited time, costs and others, the research sample was taken using the Zikmund Formula method by determining 100 respondents, namely consumers who shop on the shopee platform. The results of the study explain that content marketing, online customer reviews, and e-wom partially and simultaneously have a significant effect on purchasing decisions. The determination test results explain that the Adjusted R Square of 0.782 means 78.2% of the factors that influence purchasing decisions. While the remaining 21.8% can be explained by other factors not examined in this study.
MACRO STABILITY AND FINANCIAL STRUCTURE AS THE ROOT CAUSES OF PROBLEMATIC FINANCING OF PROFIT-SHARING PRODUCTS OF ISLAMIC BANKS Mardianto, Dedi; Sumarlin, Sumarlin; Abdullah, Wahyuddin
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/hephgg96

Abstract

This study aims to analyze the effect of inflation, capital adequacy and third party funds on problematic financing of production sharing contract products using time series data from January 2015 to December 2021 sourced from the financial services authority (OJK). The research method uses a quantitative approach assisted by the statistical software JASP (Jeffrey's Amazing Statistics Program). The results show that inflation does not have a significant effect, but the capital adequacy variable has a significant negative effect while third party funds have a significant positive effect on problem financing of profit sharing contract products at Islamic banks in Indonesia.
THE ROLE OF AI POWERED PERSONALIZATION IN ENHANCING CUSTOMER EXPERIENCE: A CROSS INDUSTRY ANALYSIS Hariandi, Chandra; Asrori, Ali
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/v7s2bj50

Abstract

Artificial intelligence (AI) has rapidly reshaped marketing, with over 74% of global marketers expected to adopt AI by 2025. Among its most transformative uses is AI-powered personalization, which can increase customer loyalty by 20% and retention by 19%. However, most studies remain limited to single industries, overlooking cross-sectoral differences in adoption, effectiveness, and customer expectations. This study analyzes how AI personalization influences customer experience across industries, identifies moderating contextual factors, and proposes best practices. Using a narrative review approach, literature from major databases (2015–2025) was examined through thematic synthesis and conceptual mapping. Findings show that AI personalization enhances emotional and behavioral responses and perceived effectiveness. Its impact, however, varies by sector—driven by differences in technology infrastructure, customer needs, and data regulations. AI personalization holds significant potential but requires context-sensitive implementation tailored to industry-specific challenges and expectations.
STATISTICAL ANALYSIS OF BIASED TRAIN PASSENGER SATISFACTION USING THE SERVQUAL METHOD Oktaria, Dhina Setyo; Budiarto, Balla Wahyu; Satria, Galih
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/w445b872

Abstract

This study aims to analyze the level of satisfaction of train passengers using the Servqual method, which includes five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The study population was passengers of the Bias Madiun-Solo train with a sample of 100 respondents selected using bootstrap sampling techniques. Data were collected through a Likert-based questionnaire and analyzed using descriptive methods and gap analysis. The results showed the highest satisfaction score in the Assurance dimension (4.08) and the lowest in Reliability (3.90), indicating the need for improvements in the timeliness and accuracy of information. Recommendations for improvement include improving physical facilities, staff training, and optimizing information systems. This study contributes to PT Kereta Api Indonesia in improving service quality and passenger satisfaction, as well as being a reference for further research related to railway transportation.
LIQUIDITY, SOLVENCY, AND ACTIVITY RATIO IN MEASURING FINANCIAL PERFORMANCE OF CONSTRUCTION COMPANIES LISTED ON THE IDX FOR THE 2019 - 2023 PERIOD Sarmilah, Sarmilah; i, Nur Fitri Dew; Maghfuriyah, Alfi; Islami, Agnemas Yusoep; Noviyanti, Noviyanti; Annawati, Sri
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/hwtyvx60

Abstract

This study aims to analyze the effect of liquidity, solvency, and activity ratios on the financial performance of construction companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. Liquidity is measured using the current ratio, solvency using the debt to equity ratio, and activity using total asset turnover. Company financial performance is measured through return on assets (ROA). This study uses a quantitative approach with multiple linear regression methods. The data used are secondary data in the form of annual financial reports of construction companies obtained from the official IDX website. Data processing was carried out using SPSS 26 software. The results show that CR has a negative and significant effect on ROA partially, and DER has a negative and significant effect on ROA. Then TATO has a positive and significant effect on ROA. Furthermore, CR, DER, and TATO have a significant effect on ROA simultaneously.
THE ROLE OF PERSUASIVE COMMUNICATION OF INDEPENDENT KITCHEN MANAGERS  ABOUT THE BENEFITS OF FREE NUTRITIONAL MEALS (MBG) IN KARYA MULYA VILLAGE, KESAMBI DISTRICT, CIREBON CITY Sanjaya, Izzi Yekli
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/yk41dd61

Abstract

Nutritional problems in Indonesia remain a major challenge in the development of a healthy and productive human resource base. The Free Nutritious Meal Program ( MBG), implemented by Dapur Independent in the Village Karya Mulya, Kesambi District, Cirebon City, serves as one of the efforts to address this issue. This study aims to analyze the role of persuasive communication by Dapur Mandiri administrators in conveying the benefits of the MBG program to the community. This research employed a quantitative method with a survey approach involving 31 program beneficiaries. Data were collected using a Likert-scale questionnaire. The results show that persuasive communication — characterized by the use of easily understood language, a friendly approach, clear information delivery, and community involvement in evaluation — significantly contributed to the program's effectiveness. The majority of respondents indicated that the information provided increased their trust in the program, raised their nutritional awareness, and improved coordination and service organization. These findings highlight the critical role of persuasive communication in enhancing community participation and the success of nutrition-based social programs.

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