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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Merancang Loyalitas Pelanggan Melalui Pengalaman dan Keterikatan Emosional: Studi pada Bakmi Chao Guo Kota Malang Naufal Ahnaf; Choirul Anam; Wahju Wulandari
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.694

Abstract

This study aims to analyze the influence of customer experience on customer loyalty mediated by emotional bonding in Bakmi Chao Guo customers in Malang City. In a highly competitive culinary industry, customer loyalty is one of the important elements in maintaining and improving business continuity. Bakmi Chao Guo, as one of the culinary business actors, already has a number of regular customers who make regular visits every quarter. However, the number of visits still does not reach the company's optimal target, which is 450 visits per quarter. This shows that despite the presence of loyal customers, a more appropriate strategy is still needed to significantly increase the frequency of visits. This study uses a quantitative approach with a survey method of 120 respondents who are active customers of Bakmi Chao Guo. The data analysis technique used is Structural Equation Modeling–Partial Least Square (SEM-PLS) to test the relationship between research variables, namely customer experience, emotional bonding, and customer loyalty. The results of the study show that customer experience has a positive and significant influence on customer loyalty, both directly and indirectly through the mediation variable of emotional bonding. A fun and memorable customer experience creates a strong emotional bond, which ultimately encourages customers to stay loyal and make repeat purchases. These findings provide important managerial implications for Bakmi Chao Guo managers and other culinary business actors, namely the need to focus on creating consistent, personalized, and meaningful customer experiences. In addition, building a close emotional connection between customers and brands will be a decisive factor in creating sustainable long-term loyalty amid ever-evolving market competition.
Perancangan Sistem Pencatatan Penjualan pada Usaha Kebab BosQue99 Secara Digital Henik Hastuti; Dela Novitasari; Edy Susena
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.695

Abstract

 In today's digital era, the use of manual sales recording systems is considered ineffective and inefficient. Manual systems often cause various problems, such as calculation errors, delays in reporting, and a lack of accuracy and efficiency in transaction data management. Furthermore, manual recording processes also take longer and are susceptible to data loss. Therefore, a digitalized sales recording system is needed that can be accessed practically, including via mobile devices such as mobile phones. This study aims to design a mobile application-based sales recording system that is fast, easy to use, and able to minimize recording errors. This application is designed to automatically calculate total sales, store transaction data securely, and generate sales reports that can be accessed directly without the need for additional systems. Thus, business owners can record and monitor sales more efficiently and in real time. The methodology used in this study includes data collection methods through interviews and observations of micro and small business owners, as well as a system development method using the Waterfall model, which consists of the stages of needs analysis, design, implementation, testing, and maintenance. The result of this research is a system design that includes several key features: a login page for user security, a product menu list page, a transaction input page, and a sales report page that can be downloaded in Excel format. This system design was successfully developed and deemed feasible for implementation in business operations. It is hoped that this application can help business owners improve the efficiency of recording and managing sales data digitally and practically.
Pengaruh Modal, Lama usaha, dan Teknologi terhadap Pendapatan UMKM Asosiasi Laundry Indonesia Pasca Pandemi Covid-19 di Kota Samarinda Aminatul Barokah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.717

Abstract

This research aims to determine the effect of capital, length of business, and technology on the income of micro, small, and medium enterprises (MSMEs) that are members of the Indonesian Laundry Association (ASLI) in Samarinda City. The study employs a descriptive research design with a quantitative approach to provide a structured and measurable analysis of the relationships between variables. The sample consisted of 39 respondents selected using a non-probability sampling technique, ensuring representation of ASLI members within the study area. Data were collected through observation, structured interviews, and questionnaires, which were designed to capture detailed information regarding business characteristics, capital structure, technology adoption, and income levels. The collected data were analyzed using multiple linear regression to test both the partial and simultaneous effects of the independent variables on income. The results reveal that, partially, the capital variable does not have a significant effect on income, suggesting that access to or the amount of capital may not directly translate into higher earnings within this industry. Conversely, the length of business operation has a significant positive effect on income, indicating that experience and business maturity contribute to better financial performance. The technology variable, despite its importance in other sectors, does not show a significant partial effect on income in this context. However, when analyzed simultaneously, capital, length of business, and technology together have a significant effect on income, highlighting the importance of these factors in combination rather than isolation.This study contributes to the understanding of MSME performance determinants, particularly in service-based industries such as laundry businesses, and provides insights for policymakers and practitioners in developing targeted support strategies to enhance income sustainability.
Penerapan Manajemen Strategi Menggunakan Metode SWOT dan QSPM pada Industri Kendang Jimbe UD. Karya Mandiri Moch. Rizqi Abdillah; Yeni Roha Mahariani
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.722

Abstract

This study aims to apply strategic management to the Jimbe Drum craftsman UMKM, UD. Karya Mandiri in Blitar City through Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM). The implementation of this strategic management is expected to help UMKM in formulating appropriate business development steps amidst the competition in the traditional musical instrument industry, while maximizing global market opportunities. The research method used is a quantitative descriptive approach with data collection techniques through observation, interviews, and distributing questionnaires to owners, employees, and consumers of UD. Karya Mandiri. The collected data were then analyzed using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices to map the company's strengths, weaknesses, opportunities, and threats. The results of the analysis show that UD. Karya Mandiri's main strengths lie in high product quality, unique designs, and a good reputation in both local and national markets. A prominent weakness is the limited digital promotion, so that reach to the international market is not optimal. Opportunities that can be utilized are the increasing global market interest in traditional musical instruments, while threats include fluctuations in raw material prices, competition from similar products, and changes in music trends among young consumers. Based on the results of the IFE and EFE matrices, UD. Karya Mandiri's position is in quadrant I in the SWOT diagram, which indicates conditions for implementing aggressive strategies, such as market expansion and product diversification. The results of the QSPM analysis show that the priority strategy is export optimization by utilizing superior product quality, which obtained a Total Attractiveness Score (TAS) of 3.42. The implementation of this strategy is expected to expand market share, increase competitiveness at the global level, and strengthen the image of the Kendang Jimbe brand as a typical Indonesian product with high artistic value.
Pengaruh Leader-Member Exchange dan Work-Life Balance terhadap Kinerja Pegawai melalui Kepuasan Kerja pada PT Bank Nagari Cabang Pasar Raya Siti Medira Khairunnisa; Robby Dharma; Bayu Pratama Azka
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.725

Abstract

This study aims to analyze the influence of Leader Member Exchange (LMX) and Work Life Balance (WLB) on employee performance with job satisfaction as an intervening variable at PT. Bank Nagari Pasar Raya Branch. LMX represents the quality of reciprocal relationships between leaders and subordinates, including trust, support, and effective communication, while WLB reflects the balance between work demands and employees' personal lives. Employee performance is measured based on aspects of quantity, quality, efficiency, discipline, and initiative in completing work. Job satisfaction is positioned as a mediating variable believed to strengthen the influence of LMX and WLB on employee performance. This study uses a descriptive quantitative method with a survey approach. Primary data were obtained by distributing questionnaires to all 92 active employees, so the sampling technique used was saturated sampling. Data analysis was carried out using Structural Equation Modeling (SEM) using SmartPLS 3 software to test direct and indirect relationships between variables. The results showed that LMX has a positive and significant effect on job satisfaction, where a harmonious relationship between leaders and subordinates can increase employee satisfaction with their work. WLB was also shown to have a positive and significant effect on job satisfaction, indicating that a good work-life balance can increase employee motivation and well-being. Furthermore, LMX and WLB directly influence performance, and job satisfaction is shown to mediate the relationship, thus strengthening the influence of both on employee performance. These findings provide practical implications for the management of PT. Bank Nagari, namely the importance of strengthening the quality of interactions between superiors and subordinates, providing emotional support, and implementing flexible work policies that support employee welfare.
Pengaruh Budaya Organisasi dan Iklim Organisasi terhadap Kinerja Pegawai Dinas Sosial Kota Depok Hana Luthfiyyah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.726

Abstract

The Social Service Office of Depok City is a regional government agency that plays a strategic role in formulating, coordinating, and implementing social development policies to improve the quality of life and welfare of the community in Depok City. The objective of this research is to determine the influence of organizational culture on employee performance and the impact of organizational climate on the performance of employees at the Dinas Sosial Kota Depok. This study employs a quantitative approach using survey methods, with questionnaires as the primary instrument. The sampling technique used is saturated sampling, with a total of 37 respondents from the Social Service Office of Depok City. The data collected were analyzed using multiple linear regression with the help of SPSS version 25 software. Based on the results of this study, the organizational culture variable (X1) has a positive and significant effect on employee performance (Y), with a calculation result of t_count > t_table (3.558 > 1.690) and a significance level of 0.001 < 0.05. The organizational climate variable (X2) also has a positive and significant effect on employee performance (Y), as shown by the calculation result of t_count > t_table (2.540 > 1.690) with a significance level of 0.000 > 0.05. Simultaneously, the organizational culture variable (X1) and the organizational climate variable (X2) have a positive significant effect on employee performance (Y). This is supported by the calculation result of F_count of 28.428 with a significance level of 0.000 < 0.05 and F_count > F_table (28.428 > 3.27). The analysis of the coefficient of determination (R2) shows an R Square of 0.626 or 62.6%, influenced by the organizational culture variable (X1) at 37.4% (100% - 62.6%) and the organizational climate variable (X2) at an R Square of 0.586 or 58.6%, while the remaining 41.4% (100% - 58.6%) is influenced by other independent variables not examined in this study.
Analisis Kinerja Keuangan dengan Menggunakan Metode Financial Value Added (FVA) pada PT Semen Indonesia (Persero) Tbk Periode 2019-2024 Renada Yustira Minangga; Afrizawati; Agung Anggoro Seto
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.728

Abstract

This study aims to assess the financial performance of PT Semen Indonesia (Persero) Tbk over the period of 2019–2024. The evaluation was conducted using the Financial Value Added (FVA) method, employing a descriptive quantitative approach. The data used in this study is secondary data, obtained from the company's financial statements through documentation methods and literature review. The analysis results show that the FVA value of the company is in a positive condition (FVA > 0), indicating efficiency in the utilization of fixed assets. A positive FVA value means that the operational net profit, plus depreciation, is able to exceed the expenses related to fixed assets, such as depreciation costs and asset management. In this case, the company provides a positive financial contribution to shareholders, even though it has not yet fully created optimal economic value. However, although the company's FVA value shows positive results, it does not fully reflect that PT Semen Indonesia has created significant economic value. This is because, despite the company's efficiency in managing fixed assets, the creation of sustainable economic value still needs to be the focus. Aspects such as increased productivity, better cost management, and income diversification need to be considered in order to generate higher added value in the long run. Overall, this study concludes that PT Semen Indonesia (Persero) Tbk has demonstrated positive financial performance related to the efficient use of fixed assets. However, the company needs to pay attention to other factors that can enhance the creation of economic value-added. With the right strategies, the company is expected to create more significant economic value and achieve financial sustainability in the long term.
Peran Religiusitas sebagai Variabel Moderasi dalam Hubungan Fear of Missing Out dan Influencer Marketing terhadap Perilaku Konsumtif Gen Z : Kabupaten Aceh Tengah Ramdansyah Fitrah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.730

Abstract

This study aims to evaluate the role of religiosity as a moderating variable in the relationship between fear of missing out (FoMO) and influencer marketing on the consumer behavior of Generation Z in Central Aceh Regency. The FoMO phenomenon, characterized by excessive anxiety when missing out on the latest information or trends, as well as the increasingly massive influence of influencer marketing through social media, is considered to have a significant contribution to the tendency of consumer behavior among Gen Z. Religiosity is considered a psychological factor that has the potential to control or weaken this consumer drive. This study uses the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The research objects are Gen Z born between 1997 and 2012, domiciled in Central Aceh Regency, actively following influencer accounts on social media, and have purchased products based on influencer recommendations. The determination of the number of samples refers to the general rules of SEM, which is a minimum of 100 respondents. The collected data were analyzed using SmartPLS software version 4.0. The results of the analysis show that FoMO and influencer marketing have a positive and significant effect on the consumer behavior of Gen Z in Central Aceh Regency. This means that the higher the level of FoMO and the more intense the exposure to influencer marketing strategies, the higher the respondents' consumer tendencies. Conversely, religiosity negatively influences consumer behavior, meaning that the higher the level of religiosity, the lower the consumer tendencies. Furthermore, religiosity has been shown to moderate the relationship between FoMO and influencer marketing on consumer behavior in a negative direction, thereby weakening the influence of both independent variables. These findings emphasize the important role of religiosity as a controlling factor in the digital era, which is rife with social pressure and marketing exposure through social media, especially among younger age groups who are vulnerable to consumer behavior.  
Pengaruh Social Media Marketing terhadap Peningkatan Kinerja Bisnis UMKM Larisshop Grosir dalam Mencapai Pertumbuhan Penjualan dan Keunggulan Kompetitif Sandra Dewi; Intan Muliana Rhamdhani
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.747

Abstract

This study aims to analyze the influence of social media marketing activities on the business performance of Larisshop MSMEs. A quantitative approach was employed using purposive sampling, involving 100 active resellers as respondents. The collected data were analyzed through multiple linear regression using SPSS software. The results indicate that the variables of social media marketing, consisting of context, communication, collaboration, and connection, simultaneously have a significant effect on business performance, as evidenced by the F-value of 47.053. Among these four variables, communication emerged as the most dominant factor influencing business performance, with a regression coefficient (β) of 0.393. This finding highlights that effective communication with customers—through product information, promotional activities, and daily interactions on social media platforms—plays a vital role in improving sales performance and sustaining business growth. Furthermore, the R-square value of 65% demonstrates that the independent variables examined in this study explained 65% of the variance in business performance, while the remaining 35% is influenced by other factors outside the model. This study emphasizes the importance of applying a social media marketing strategy based on the 4C concept (context, communication, collaboration, and connection) as a key effort to enhance MSME performance. The optimization of communication and connection should be prioritized by fostering intensive interactions, offering personalized services, and establishing long-term relationships with customers. By doing so, Larisshop MSMEs can strengthen customer loyalty while also expanding their market reach. In addition, this study provides recommendations for future research to explore other relevant variables, such as experiential marketing or consumer experience, as well as the utilization of emerging social media platforms to broaden the market. Such exploration is essential to offer a more comprehensive understanding of digital marketing strategies in supporting the growth and competitiveness of MSMEs in the digital transformation era.
Pengaruh Perubahan Harga Emas dan Promosi terhadap Minat Nasabah Cicil Emas PT Bank Syariah Indonesia Abizar Markin; Afrizawati Afrizawati; Agung Anggoro Seto
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.755

Abstract

This study analyzed the influence of gold price fluctuations and promotional on customer interest in the Gold Installment product at PT Bank Syariah Indonesia Tbk, Palembang Simpang Patal Sub-Branch. A quantitative approach was employed with 100 respondents, determined using the Slovin formula and an incidental sampling technique. Data were collected through questionnaires and interviews, then processed using SPSS 26 through validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The findings indicated that both partially and simultaneously, gold price fluctuations and promotions had a significant effect on customer interest, contributing 14.8 percent, while the remaining 85.2 percent was influenced by other factors outside the model. Promotion was identified as the dominant variable, implying that effective promotional strategies were key to increasing public interest in Sharia-based investments, particularly in the gold installment.

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