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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Pengaruh Harga, Kualitas Produk dan Lokasi terhadap Tingkat Penjualan dengan Keputusan Pembelian sebagai Variabel Intervening pada PT. Bintang Banjar Cemerlang Irfan Perdana Dinata; Yulasmi Yulasmi; Yeki Candra
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 1 (2025): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i1.476

Abstract

This study aims to analyze the effect of price, product quality, and location on sales levels, with purchasing decisions as intervening variables at PT. Bintang Banjar Cemerlang. This study is a Structural Equation Modeling (SEM) model with SmartPLS 3.0 analysis tools. The population and sample of this study are consumers of PT. Bintang Banjar Cemerlang. The results of the study found that there was a significant effect between Price and Purchasing Decisions. There was a significant effect between Product Quality and Purchasing Decisions. There was no significant effect between Location and Purchasing Decisions. There was a significant effect between Price and Sales Level. There was no significant effect between Product Quality and Sales Level. There was no significant effect between Location and Sales Level. There was a significant effect between Purchasing Decisions and Sales Level. Purchasing Decisions were able to mediate Price and Sales Level.
Konsep Penelitian Kualitatif : Tinjauan Pustaka, Studi Kasus, Pendekatan Etnografi, Informan, In-Depth Interview dan Focus Group Discussion Primadi Candra Susanto; Josua Panatap Soehaditama; Atong Soekirman; Agus Suhendra; Adelia Dwi Valentin; Sismiati Sismiati
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i2.485

Abstract

The purpose of this literature study is to develop a hypothesis regarding the influence between variables that can be used for further research in the scope of research methodology. Literature review research articles on qualitative research concepts: literature review, case studies, ethnographic approaches, informants, in-depth interviews and focus group discussions are scientific literature articles in the scope of research methodology. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use a literature study or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Literature Review plays a role in the Concept of Qualitative Research; 2) Case Study plays a role in the Concept of Qualitative Research; 3) Ethnographic Approach plays a role in the Concept of Qualitative Research; 4) Informants play a role in the Concept of Qualitative Research; 5) In Depth Interview plays a role in the Concept of Qualitative Research; and 6) Focus Group Discussion plays a role in the Concept of Qualitative Research.
Peran Media Sosial sebagai Strategi Digital Marketing dalam Mengubah Perilaku Konsumen Nur Azlinda Herawati; Goldensia Katarina Nay; Marsianus Aparato; I Made Bagus Dwiarta
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i2.500

Abstract

This study aims to comprehensively examine the role of social media as a digital marketing strategy in transforming consumer behavior patterns, with a primary focus on the effectiveness of social media platforms at each stage of the purchase decision-making process. Using a literature review method and a qualitative approach, this research analyzes various findings from relevant literature to understand the dynamics of interaction between digital marketing strategies on social media and changes in contemporary consumer behavior. The results show that social media plays a strategic role in building brand awareness through the dissemination of engaging visual content, collaborations with influencers, and the delivery of personalized marketing messages. In the context of digital marketing strategy, social media facilitates the consideration stage by providing easy access to product reviews, recommendations from social networks, and direct interactions between consumers and brands. During the evaluation and decision-making stages, digital marketing strategies on social media reinforce consumer trust through social proof such as testimonials and positive reviews, as well as enabling retargeting based on consumer behavioral data. Furthermore, in the post-purchase stage, digital marketing strategies on social media serve as a means of fostering customer loyalty through responsive feedback management and the formation of active customer communities. This study concludes that social media as a digital marketing strategy has evolved into a holistic marketing ecosystem, not only transforming purchasing behavior but also creating long-term emotional relationships between brands and consumers. These findings provide important contributions to the development of more effective, ethical, and sustainable digital marketing strategies in the current era of digital transformation.
Evaluasi Strategi Pemasaran Produk Gadai dengan Pendekatan SERVO pada Pegadaian Purwokerto Novia Zakiyatul Fitri; Laeli Nur Khabiebah; Risti Hanafiyanti Noviana; Dian Febriani; Yoiz Shofwa Shafrani
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i2.503

Abstract

This study aims to evaluate the marketing strategy of pawnshop products in facing the world of the financial industry using the SERVO approach. The method used in this research is in-depth interviews with direct sources of the pawnshop's internal parties. The results of the research obtained that the marketing strategy of pawnshop products has used the SERVO approach as much as possible and uses strategies that provide comfort for its customers, one of the main strategies is to visit agencies or business centers. This non-bank financial institution continues to develop by using a direct promotion strategy to customers so as to attract customers directly to cooperate effectively.
Pengaruh Career Development, Worklife Balance, dan Job Satisfaction terhadap Turnover Intention di Hotel Royal Tulip Nascar Aliefa Dhafaz; Sumarni Sumarni; Hendriyaldi Hendriyaldi
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i2.504

Abstract

Human resources are a vital component in ensuring the sustainability of a company. However, ineffective management may trigger employees’ intention to leave the organization. This study aimed to analyze the influence of career development, work-life balance, and job satisfaction on turnover intention among employees of Hotel Royal Tulip Gunung Geulis Resort & Golf. A quantitative method was utilized, specifically applying multiple linear regression for the analysis. Information was gathered via surveys administered to 62 participants, who were chosen through a basic random selection method. The findings reveal that career development, work-life balance, and job satisfaction simultaneously have a significant effect on turnover intention. Partially, each of these three variables has a negative influence on turnover intention.
Penerapan Sistem Online Single Submission (OSS) dalam Meningkatkan Transparansi dan Akuntabilitas Pelayanan Perizinan Muhammad Zefanka Fisyawal; Zulfina Adriani; Erwita Dewi
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i2.505

Abstract

The implementation of the Online Single Submission (OSS) system at the Jambi Province Investment and One-Stop Integrated Service Office (DPMPTSP) aims to improve transparency and accountability in licensing services. OSS is an electronic-based system that allows the licensing process to be carried out in an integrated manner through one platform, which makes it easier for business actors and the public to apply for permits and monitor the status of applications in real time. This study analyzes the impact of OSS implementation on the quality of licensing services in Jambi Province, with a focus on the aspects of transparency and accountability. The method used in this study is descriptive analysis with a qualitative approach, through interviews and observations of DPMPTSP employees and business actors who have used the OSS system. The results of the study show that the implementation of OSS has accelerated the licensing process, reduced bureaucratic red tape, and increased accessibility of information for the public. In addition, OSS also contributes to reducing the potential for abuse of authority and increasing service accountability. However, there are still several challenges related to infrastructure readiness and user understanding of the system. Overall, the implementation of OSS at the Jambi Province DPMPTSP has a positive impact on realizing more transparent and accountable licensing services.
Proses Pembuatan Tempe Home Industry Berbahan Dasar Kedelai di Laudendang Dusun 7 Ratna Sari Dewi; Nur Soleha; Sri Mulida; Adinda Chairul Ummi; Maulida Arifah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i2.509

Abstract

Tempeh is a source of vegetable protein and fiber that is very beneficial for the body. Although it is a traditional food ingredient, tempeh is still popular with the community, especially vegetarians who use it as a substitute for animal protein. In the production process, it is important to analyze the cost structure, revenue, and income of the business. The stages of making tempeh start from selecting good quality soybeans, followed by the washing, soaking, boiling, and fermentation stages. Tempeh is one of the foods favored by the Indonesian people. The raw material for making tempeh comes from soybeans. as seen in the Tempeh manufacturing industry in Laudendang, located in the Sei Tuan sub-district, Deli Serdang district. This study aims to determine the procedure for making soybeans. Based on examples of stages or procedures from the home industry for making tempeh, which is located in Laudendang. and provide a discussion of the function of the tempeh making process. The results of the study indicate that the soybean-based tempeh process in the Laudendang industry, which can be applied to soybean materials. Based on the fermentation period, it is known that the soybean fermentation period is faster.
Peran Manajemen Sumber Daya Manusia dalam Meningkatkan Kesejahteraan Karyawan Fawaida Ilmalmaula; Rinna Damayanti; Himmatut Taqiyah; Imam Al-Ghazali; Mu’allimin Mu’allimin
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i2.512

Abstract

Employee welfare is a critical issue in the modern business world, where work pressure, burnout, and work-life imbalance can affect productivity and employee retention. This study aims to explore the role of Human Resource Management (HRM) in improving employee welfare through various strategies, including skill development, holistic well-being enhancement, career development, and psychological management. The research method used is a descriptive qualitative literature review, collecting and analyzing data from various sources such as journal articles, books, and research reports. The results indicate that HRM practices such as training, reward systems, and psychological support significantly contribute to enhancing employee welfare. Additionally, effective communication and adaptive leadership also play a crucial role in creating a supportive work environment. This study highlights the importance of a holistic approach and the adaptation of HRM practices according to organizational context and local culture.
Collaborative Governance dalam Pengembangan Badan Usaha Milik Desa (BUMDES) Mitra Perdana di Desa Teluk Sasah Kecamatan Seri Kuala Lobam Kabupaten Bintan Tahun 2024 La Ode Aziz Naim; Afrizal Afrizal; Ardi Putra
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i2.513

Abstract

A collaboration on the part of the village government, community groups, and third parties (partnerships) is needed to achieve village development through BUMDes, utilizing local potential and resources so as to create village economic value. Teluk Sasah Village has no natural resources that can be optimized often facing difficulties in economic development. In this situation, it is important to prioritize the development of human resource quality in the village and establish partnerships with various parties to create an innovative BUMDes. The cooperation of BUMDes with the Joint Business Group (KUBE) and Youth Organization in its business unit was able to make BUMDes Mitra Perdana in Teluk Sasah Village the best BUMDes in Bintan Regency. In addition, with good BUMDes achievements, it is able to open partnership opportunities with companies, namely PT Pertamina Patra Niaga Sales Area Retail Riau Islands in managing the pertashop business unit. This study aims to analyze the implementation of collaborative governance in the development of Village-Owned Enterprises (BUMDes) Mitra Perdana, Seri Kuala Lobam District, Bintan Regency Year 2024. Researchers used a descriptive qualitative research approach in this study. The research was conducted using Ansell & Gash's collaborative governance theory (2008), the results of this study indicate that Starting Conditions emphasize one of the historical factors of conflict or cooperation between actors, there is poor communication between the Village Government and BUMDes in internal cooperation. Facilitative Leadership has been optimized characterized by the role of the Village Government and Local Government through the Village Empowerment and Community Service of Bintan Regency. Institutional Design: there are rules, MOU, BUMDes bylaws on collaboration in BUMDes development. Collaborative Governance Process: face-to-face dialog, building trust, commitment to the process, mutual understanding have been implemented optimally. However, the temporary results in the collaboration process are not optimal because cooperation with community groups is still conditional so that it is less profitable for KUBE
Peran Digitalisasi dalam Efisiensi Pelayanan Publik : Studi Ekonomi Publik Digital Ahmad Wahyudi Zein; Dini Anggraini; Rifauziah Arni Malau
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i2.525

Abstract

This study aims to comprehensively analyze the role of digitalization in improving the efficiency of public service delivery in Indonesia through the lens of digital public economics. Employing a quantitative survey method and multiple linear regression analysis on selected local government institutions that have implemented digital service systems for at least two years, the study reveals that digitalization significantly enhances public service efficiency. Efficiency is measured by service speed, reduced operational costs, process accuracy, and user satisfaction. The findings demonstrate that digital technology adoption streamlines bureaucratic procedures, accelerates decision-making, and strengthens public accountability and transparency. Nevertheless, digital implementation still faces several substantial challenges, such as inadequate ICT infrastructure, the digital divide between regions, low digital literacy among civil servants, and resistance to organizational change. These results underscore the necessity of integrated policy support, sustained technological investment, capacity building, and cross-sector collaboration to foster an inclusive, efficient, and adaptive public service ecosystem in today’s digital era.

Page 8 of 17 | Total Record : 168

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