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Ririn Nopiah
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kreativasi@unib.ac.id
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Gedung JEP, Lt.1, Jurusan Ekonomi Pembangunan, FEB Universitas Bengkulu
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Kreativasi: Journal of Community Empowerment
Published by Universitas Bengkulu
ISSN : 29633168     EISSN : 29632722     DOI : 10.33369/kreativasi.v2i4.33196
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Social Sciences Other
Kreativasi - Journal of Community Empowerment mempublikasikan secara berkala dengan fokus dan ruang lingkup jurnal sebagai berikut : 1. Ekonomi (pengembangan ekonomi desa dan pesisir, kewirausahaan, koperasi, industry kreatif dan UMKM). 2. Sosial 3. Pengembangan Sumber Daya Manusia 4. Pertanian dan perkebunan 5. Peternakan 6. Pendidikan 7. Kesehatan 8. Pengembangan teknologi
Arjuna Subject : Umum - Umum
Articles 139 Documents
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Efektivitas Sosialisasi Program Bank Sampah dalam Mendorong Partisipasi Masyarakat: Studi Kasus di Kelurahan Dusun Besar Kota Bengkulu Solin, Enjelina; Muhrosi, Muhammad Arif; Saputra, Fitrawan Aldi; Safitri, Awiya Anggriani; Mahesa, Nauvaldi Anugrah; Marshanda; Puspitasari, Dinda; Rosana, Elvira
Kreativasi : Journal of Community Empowerment Vol. 4 No. 1 (2025): Vol.4 No. 1, 2025 :Juni 2025
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v4i1.44391

Abstract

The Waste Bank Program is a community-based waste management initiative aimed at reducing waste volume and increasing environmental awareness among residents. This study aims to examine the effectiveness of the initial socialization of the Waste Bank Program in encouraging community participation in Dusun Besar Village, Bengkulu City. The method used is a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation involving the village authorities, waste bank managers, as well as residents who are both involved and not yet involved in the program. The research findings indicate that socialization efforts carried out through community meetings, social media, and direct counseling were fairly successful in reaching most of the community. However, the level of participation remains moderate due to obstacles such as a lack of technical understanding, limited supporting facilities, and uneven distribution of information. Therefore, the effectiveness of the socialization can be considered moderately successful but needs improvement through more intensive, participatory, and community-based communication strategies. These findings are expected to serve as a reference for local governments and community managers in optimizing the implementation of the Waste Bank Program in the future.
Peningkatan Kualitas Sumber Daya Manusia Melalui Pemanfaatan Tanaman Herbal Untuk Kesehatan Di Desa Karang Panggung Bengkulu Tengah Sunoto, Sunoto; Indraswanti, Bertha Iin Esti; Hermanto, Bambang Agoes
Kreativasi : Journal of Community Empowerment Vol. 4 No. 1 (2025): Vol.4 No. 1, 2025 :Juni 2025
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v4i1.44592

Abstract

In the development process, human resource is crucial determinant. Not only about the quantity, it also the quality. HDI is an indicator of human development which form of tree composite index; education index, healthy index, and standard of living index. To increase the HDI, one of the ways is to improve the healthy index by create programs of healthy development that could be increase the number of expecting life. The awareness of quality of life is important in a society. The herbal plants can be source of society healthy. The herbal plants usually to produce “jamu”, is a traditional medicine in Indonesia. It can be preventive or curative treatment for healthy. In Karang Panggung Village, there are many herbal plants but the people usually just for cooking or to sell original form. So, how to create something new must introduced to them. Not only for healthy, but it can be created value added.
Pengembangan UMK Berbasis Ekonomi Lokal di Bengkulu Tengah: Peran Pendidikan Tinggi dalam Pemberdayaan Masyarakat Anitasari, Merri; Rospida, Lela; Apriyanti, Cikit
Kreativasi : Journal of Community Empowerment Vol. 4 No. 1 (2025): Vol.4 No. 1, 2025 :Juni 2025
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengembangan Usaha Mikro dan Kecil (UMK) berbasis potensi ekonomi lokal merupakan strategi penting dalam meningkatkan kesejahteraan masyarakat dan mendorong kemandirian ekonomi daerah. Kecamatan Pondok Kelapa, Kabupaten Bengkulu Tengah, memiliki kekayaan sumber daya alam dan budaya yang belum sepenuhnya dioptimalkan oleh pelaku UMK. Artikel ini membahas peran pendidikan tinggi dalam pemberdayaan masyarakat melalui kegiatan pengabdian kepada masyarakat yang terstruktur dan berkelanjutan. Metode yang digunakan meliputi pelatihan kewirausahaan, pendampingan bisnis, dan digitalisasi usaha. Hasil menunjukkan peningkatan kapasitas pelaku UMK dalam manajemen usaha, pemasaran digital, serta pemanfaatan potensi lokal secara kreatif. Pendidikan tinggi terbukti menjadi katalisator dalam transformasi sosial-ekonomi masyarakat Pondok Kelapa.
Pengenalan Strategi Branding Produk Lokal Pada Usaha Mikro Kecil Dan Menengah (Umkm) Melalui Media Digital Di Desa Sri Kuncoro Nopiah, Ririn; Rusdi, Muhammad; Sitorus, Antoni
Kreativasi : Journal of Community Empowerment Vol. 4 No. 1 (2025): Vol.4 No. 1, 2025 :Juni 2025
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v4i1.44641

Abstract

Micro, Small, and Medium Enterprises (MSMEs) based on local resources have great potential in driving village economic growth. However, low product branding capacity is often a major obstacle in increasing MSME competitiveness in the wider market. This community service activity aims to introduce basic strategies for local product branding to MSMEs in Sri Kuncoro Village, Central Bengkulu Regency, by utilizing digital media as an effective and affordable promotional tool. Through socialization, participants were introduced to the importance of brand identity, product storytelling techniques, basic principles of packaging design, and the use of digital platforms such as WhatsApp Business, Instagram, and local marketplaces. It is hoped that this activity will increase MSMEs' understanding of the importance of product image, expand market reach, and encourage the growth of businesses based on local potential.
Sosialisasi Digitalisasi UMKM Dalam Menunjang Keuangan Inklusif Yefriza; Pasaribu, Esti; Rospida, Lela; Sitorus, Antoni; Putri, Novi Tri
Kreativasi : Journal of Community Empowerment Vol. 4 No. 2 (2025): Vol.4 No. 2, 2025 :September 2025 (IN PRESS)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v4i2.40302

Abstract

One of the Indonesian government's efforts is to develop Micro, Small, and Medium Enterprises, usually MSMEs, to restore economic stability and encourage economic growth and national economic recovery. A common problem for every MSME is that knowledge about financial reports is still weak. Based on these conditions, the community service team for the Master of Applied Economics, Faculty of Economics and Business, Bengkulu University, held socialization activities for MSME Digitalization Development in Pekik Nyering Village, Central Bengkulu Regency and made this an effort to increase the competitiveness of MSME products. The socialization focused on training in making simple financial reports and using the SIAPIK application to make it easier to record financial transactions precisely and practically anytime, anywhere, without carrying a cash book. The activity was carried out on September 4, 2024, and was well received by the people of Pekik Nyering Village. After training, MSMEs can use the SIAPIK application and are expected to continue using this application on an ongoing basis.
Sustainable Development Goals: Pelatihan Pengolahan Kain Perca Jumputan Menjadi Bros di Desa Ulak Banding Nida, Rahma; Yunisvita; Andaiyani, Sri; Hidayat, Ariodillah
Kreativasi : Journal of Community Empowerment Vol. 4 No. 2 (2025): Vol.4 No. 2, 2025 :September 2025 (IN PRESS)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v4i2.43408

Abstract

Advances in digital technology have revolutionized halal product marketing strategies at the global level, particularly through the use of social media and creative content. This article aims to evaluate the role of creative content marketing strategies in building halal brand awareness among digital audiences in Europe. The method used is qualitative descriptive with a literature study approach from journals, articles, books, and related reports. The results of the study show that creative content-based marketing strategies, such as storytelling, interactive campaigns, and collaborations with influencers, can increase emotional engagement and brand awareness on social media platforms. Furthermore, content marketing is considered more effective than conventional strategies in attracting attention and building long-term relationships with consumers, both Muslim and nonMuslim. These findings emphasize the importance of digital content innovation in expanding halal market penetration in Western regions with diverse social and cultural characteristics. It is recommended that halal industry players further integrate creative approaches and continuous evaluation to enhance the impact of their marketing strategies.
Strategi Pemasaran Konten Kreatif Dan Keterlibatannya Dalam Membangun Kesadaran Brand Halal Pada Audiens Di Eropa Suri, Sabrina Kharisma; Adinugraha, Hendri Hermawan
Kreativasi : Journal of Community Empowerment Vol. 4 No. 2 (2025): Vol.4 No. 2, 2025 :September 2025 (IN PRESS)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v4i2.44910

Abstract

Advances in digital technology have revolutionized halal product marketing strategies at the global level, particularly through the use of social media and creative content. This article aims to evaluate the role of creative content marketing strategies in building halal brand awareness among digital audiences in Europe. The method used is qualitative descriptive with a literature study approach from journals, articles, books, and related reports. The results of the study show that creative content-based marketing strategies, such as storytelling, interactive campaigns, and collaborations with influencers, can increase emotional engagement and brand awareness on social media platforms. Furthermore, content marketing is considered more effective than conventional strategies in attracting attention and building long-term relationships with consumers, both Muslim and non-Muslim. These findings emphasize the importance of digital content innovation in expanding halal market penetration in Western regions with diverse social and cultural characteristics. It is recommended that halal industry players further integrate creative approaches and continuous evaluation to enhance the impact of their marketing strategies.
Penguatan Kapasitas Masyarakat Sebagai Mitra Program Keluarga Harapan di Kecamatan Muara Bangkahulu Nopiah, Ririn; Ramah, Nabila Miftaahur; Putri, Gustina Adela; Rospida, Lela; Rambe, Roosemarina Anggraini; Azansyah
Kreativasi : Journal of Community Empowerment Vol. 4 No. 2 (2025): Vol.4 No. 2, 2025 :September 2025 (IN PRESS)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v4i2.45230

Abstract

Poverty remains a major issue in national development, including in Bengkulu City. This community service activity aims to improve beneficiary families' understanding of the Program Keluarga Harapan (PKH), provide accurate information through the Social Services Agency, and encourage community participation in supporting poverty alleviation efforts. The method used in this community service activity is an interactive method combined with direct outreach by the Social Services Agency. This approach has proven effective because it increases participants' trust in the information provided. Based on the questionnaire results, there was an increase in understanding, especially regarding beneficiary obligations and the program's long-term goals. Participants also assessed the delivery method as clear, easy to understand, and relevant to daily life. Therefore, this activity is a strategic effort to increase the effectiveness of PKH implementation at the local level.
Mewujudkan Kemandirian Ekonomi Keluarga melalui Pelatihan Pengelolaan Keuangan bagi Penerima PKH di Kecamatan Muara Bangkahulu Kota Bengkulu Apriyanti, Cikit; Ridwan, Mochamad; Yusnida; Kumara, Bima Prasetya; Octarrum, Devina
Kreativasi : Journal of Community Empowerment Vol. 4 No. 2 (2025): Vol.4 No. 2, 2025 :September 2025 (IN PRESS)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v4i2.45898

Abstract

This community service activity aims to improve literacy and household financial management skills for recipients of the Family Hope Program (PKH) in Muara Bangkahulu District, Bengkulu City. Through educational activities and hands-on practice, participants are expected to be able to manage aid funds more productively in order to achieve family economic independence. The implementation methods included socialization, material delivery, interactive discussions, case studies, as well as financial recording and household budget preparation exercises. The results of the activity showed an increase in participants' understanding of the importance of financial planning, discipline in recording cash flow, and the ability to allocate assistance funds for productive activities. This activity also motivated participants to start saving and developing small businesses

Page 14 of 14 | Total Record : 139

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