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Abdi Mubarak Syam
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PERSPEKTIF: Journal of Social and Library Science
Published by CV. Academic Solution Publisher
ISSN : -     EISSN : 30633494     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
PERSPEKTIF: Journal of Social and Library Science is a double-blind peer-reviewed publication devoted to disseminating all information contributing to the understanding and development of social humanities and library information science. Articles published on research results and literature review with acceptable research methodologies, qualitative studies, quantitative studies, or a combination of both, statistical analysis, case studies, field research, and historical studies. PERSPEKTIF received manuscripts from various related circles, such as relevant researchers, professors, students, policy-makers, scientists, and others. PERSPEKTIF: Journal of Social and Library Science published 3 times a year (April, August and December).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 58 Documents
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ANALYSIS OF SOCIAL INTERACTION AS A SURVIVAL STRATEGY FOR TRADITIONAL TRADERS IN THE DIGITAL ERA Nasution, Amalia; Khairiah, Dian; Ritonga, M Akmal Parlindungan; Maulida, Tasya
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.380

Abstract

This study aims to analyze the survival strategies implemented by traditional traders in the Monza Sambu tax in the social and cultural context in the digitalization era. The method used is qualitative with a descriptive approach, involving data collection techniques through in-depth interviews, observations involving several techniques such as direct observation, informal interviews, and documentation of physical conditions. This study found that traditional traders face significant challenges due to digital developments. In addition, traders also apply local cultural values ​​​​to maintain their identity amidst the flow of modernization. The results of this study found that traders in the Sambu tax face the challenge of transitioning to the digital market is not easy, although some traders realize the importance of the existence of online markets, but not all of them have the ability or facilities to sell digitally, this adds to the difficulty for them to continue to compete with the increasingly growing digital market, not only the transition to the digital market is a challenge for traders infrastructure and weather constraints are also challenges.
ANALYSIS OF CULTURAL INTERACTIONS AMIDST THE RISE OF DIGITAL-BASED ECONOMIC MARKETS IN MEDAN CITY putri, putri; Astri; Cut; Indah
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.381

Abstract

This research aims to analyze cultural interactions between traders and buyers at the Medan Central Market in facing the rise of digital-based economic markets. Digital transformation and the growth of e-commerce have had a significant impact on trade patterns and consumer behavior, especially in traditional markets. The research method used is a qualitative approach with data collection techniques through in-depth interviews, participant observation and documentation. The research was conducted at the Medan Central Market with research subjects including textile wholesalers and consumers. The research results show that although digitalization has made transactions easier and expanded market reach, many traditional market traders have experienced a decline in income of up to 50% due to reduced customers. However, cultural interactions involving the bargaining process and personal relationships between traders and buyers remain the advantages of traditional markets. On the other hand, the adoption of digital technology by some traders is starting to help increase their competitiveness, although they are still hampered by digital infrastructure and literacy. This research emphasizes the importance of government support in providing digital training and infrastructure, as well as the need for a balanced adaptation strategy to maintain the cultural value of traditional markets in the digital era.
SOCIAL TRANSFORMATION THROUGH THE KKN PROGRAM UIN SUMATERA UTARA Dharmawan, Muhamad Dhimas; Khairi, Muhammad Galih; Mutiara, Tia; Azhar, Azhar
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.385

Abstract

Social transformation is a process of fundamental but significant changes that occur in social structures, interaction patterns, norms values, and institutions in a society. Social transformation can occur due to several important factors, one of which is education. Increased access and quality in education can empower individuals and groups to demand social change in a more positive direction and play a more active role in society. This action researchers do as a form of problem solving that occurs in the village of Lalang, Tanjung Pura District, Langkat Regency where the local community is still less concerned about the importance of non-formal education. Non-formal education needs to be applied to this village because of the many problems that occur such as low interest in learning, poor literacy levels and interest in reading, lack of community potential in career development, and so on. This research was conducted using a qualitative approach and descriptive method, where researchers collected data from various sources such as observation, interviews, and documentation. The various programs carried out in the implementation of non-formal education provide positive results and impacts for the community and researchers. The increasing enthusiasm and concern of the community about the importance of non-formal education has shown that the success in social transformation is being carried out.
THE ROLE OF ENVIRONMENT AND NUTRITION ON THE PREVALENCE OF STUNTING IN PAHLAWAN VILLAGE BATUBARA REGENCY Harahap, Dama Kania; Ma'arif, Muhammad Ghozali; Nadia, Rafa; Tama, Ray Ade; Hasibuan, Dini Nurbaiti; Syam, Abdi Mubarak
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.386

Abstract

Stunting remains a significant health issue in Desa Pahlawan, Kecamatan Tanjung Tiram, driven by environmental, sanitation, and nutritional factors. This study explores the relationship between these factors and the prevalence of stunting, while examining the potential of local resources, such as marine fish, for improving nutrition. A qualitative approach, using in-depth interviews and field observations, revealed that poor access to clean water, low sanitation quality, and limited use of local food resources significantly contribute to stunting. Additionally, inadequate dietary practices and a lack of awareness about balanced nutrition exacerbate the issue. Though intervention programs such as community education and collaboration with local health posts have been implemented, further coordinated efforts are necessary for long-term change. This research provides insights into the causes of stunting in Desa Pahlawan and offers locally-based recommendations for more effective interventions.
ENGAGEMENT SOCIAL INTERACTION AND SURVIVAL STRATEGIES OF TRADITIONAL MARKET TRADERS IN ADDRESSING MODERN MARKET COMPETITORS Siti Rahmah Tumanggor; Miftahul Jannah Tanjung; Titin Efrida Hasibuan; Mhd. Luthfi Daulay
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.388

Abstract

This research discusses survival strategies and the influence of social interaction on traders at the Pasar Traditional Sukaramai, Medan. Using the qualitative method of descriptive analysis, the data collection technique in this research is interviews and observations carried out directly in the field. This research focuses on basic food traders in Pasar Sukaramai Medan and also consumers who are making transactions there. The results of this research show several survival strategies used by traders in traditional markets, including reducing prices and establishing good relationships with buyers. Social interactions also influence traders' survival strategies significantly.
SURVIVAL STRATEGIES FOR TRADITIONAL MARKET TRADERS IN THE DIGITAL ERA Anggraini Safinka; Khairani; Putri Safa Aulia Lubis; Raisa Aulia Rahmah; Tria Manda Sari
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/qz83px44

Abstract

Traditional Markets are facing great challenges from the development of digital technology. This research aims to explore the survival strategies of traditional market traders in the Pajak USU Medan in facing changes in the digital era. The method used is qualitative descriptive with a field approach based on data analysis obtained from interviews and observations. It was found that the results of the study showed that developments in this digital era have a considerable impact on traders in the Pajak USU as for the impact, namely a decrease in the level of buyers, as for the survival strategies carried out by traders, namely by following market trends, maintaining the quality of goods sold, trying to offer their products through social media, and providing the best service to visitors  
EXAMINATION OF TRADITIONAL MARKETS IN SUSTAINING SOCIAL, CULTURAL, AND ECONOMIC INTERACTIONS AMIDST THE DIGITAL ERA Ramadhan Tanjung , Rizki; Hasanah, Umi; Putri Salsabila , Amanda; Janna Lubis , Radja; Fernanda Desky , Ahmed
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.401

Abstract

This study seeks to examine traditional markets in their role of sustaining social, cultural, and economic interactions within the context of the digital era. This research method employs qualitative techniques, utilizing field observation and conducting interviews with informants, while also integrating theoretical considerations. The findings of this study indicate that numerous traders in the Central Market continue to operate in a traditional manner, resisting contemporary developments. This approach is driven by their desire to foster interaction with buyers, ensuring that customers receive the quality goods they expect. Some traders leverage advancements in the digital age by employing social media to promote their products, ensuring that a wide audience is aware of the high quality of their offerings and can view their stores directly.
MARKETING STRATEGY OF TRADITIONAL MARKET TRADERS TOWARDS MODERN MARKETS IN MMTC Br Purba, Marissa Avina; simarmata, eprimanta; manurung, ahmad ismail; akbar, dony
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.402

Abstract

In Indonesia, markets can be categorized into two primary types: modern markets and traditional markets. Contemporary markets encompass expansive shopping centers, minimarkets, supermarkets, and malls, whereas traditional markets consist of local markets, street vendors, and micro enterprises. While both types of markets play a significant role in the economy, modern markets evolve at a quicker pace than traditional markets. The proximity of modern markets to traditional markets and small retail businesses generates a notable economic influence on the surrounding environment. Changes in consumer behavior patterns represent a significant impact. Consumers in contemporary markets are increasingly transitioning their shopping preferences from traditional venues to modern establishments, which provide enhanced convenience and a broader range of products. Qualitative research employs data collection methods that are often unstructured and adaptable, including in-depth interviews, participant observation, and focus group discussions. The approach employed by conventional traders in the mmtc market to promote their products involves direct promotions and effective communication, which positively influences traders and facilitates various aspects for consumers. Traders who maintain a welcoming demeanor tend to attract a larger customer base, as their quality service encourages consumers to purchase their products.
SURVIVAL STRATEGIES OF TRADITIONAL MARKET TRADERS IN THE DIGITAL ERA: A CASE STUDY ON THE TRANSFORMATION TO MODERN MARKET Br Purba, Devia Syahfitri; Yazid Tanjung, Hafiz; Saragih, Murniati Arinda; Permatasari, Putri Dwi
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.404

Abstract

This study seeks to examine the survival strategies adopted by traditional market traders in the digital age, concentrating on the evolution of the Usus Tax Market into a contemporary marketplace. In recent years, the advancement of digital technology has influenced nearly all areas of life, including the trade sector. Traditional markets, which originally relied on direct face-to-face interactions between traders and consumers, are currently encountering new challenges stemming from advancements in information technology and e-commerce platforms. This research employs a qualitative methodology, utilizing a case study approach to examine the Gut Tax Market, which has undergone a transformation into a contemporary market from both physical and digital viewpoints. The research findings indicate that traders at the Usus Tax Market have implemented a range of strategies, including the utilization of social media, online shopping applications, and the advancement of digital payment systems to enhance their competitiveness. In addition, alterations in consumption patterns and market preferences are significant factors that impact traders' survival strategies. This research offers valuable insights into the ways traditional markets can endure and evolve in response to technological advancements while maintaining their unique attributes and sustainable viability.
ANALYSIS OF MONZA TRADERS' SURVIVAL STRATEGIES IN FACING THE DIGITAL MARKET Rizqiya, Annisa; Berutu, Irsyadiah Dermaini; Maulana, Rifki; Aisyah , Siti
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.405

Abstract

This study aims to examine the survival strategies of Monza traders in Pajak Melati, Medan, in facing the challenges of digitalization that change traditional trading patterns to technology-based ones. Digitalization provides opportunities to expand the market, but also presents challenges in the form of tight competition with e-commerce platforms and low adoption of technology by traditional traders. This study uses a descriptive qualitative method with data collection through in-depth interviews, participant observation, and documentation studies. The research subjects consisted of five Monza traders who were selected purposively to ensure data diversity. The data obtained were analyzed using a thematic approach to identify survival strategies as well as obstacles and opportunities in adopting digital technology. The results of the study show that Monza traders implement survival strategies such as improving personal customer service, product diversification, implementing a hybrid system that combines physical and digital transactions, and competitive pricing strategies. The main obstacles found were low digital literacy of traders, limited capital to invest in technology, and tight competition with digital platforms that offer lower prices and wider market reach. On the other hand, there are great opportunities such as access to a wider market through digital media, operational efficiency with technology, changes in consumer shopping patterns that are more online, and support from government programs in the form of training and subsidies. This study concludes that Monza traders in Pajak Melati are able to adopt various creative strategies to survive in the digital era, although they still face obstacles that require systematic solutions such as increasing digital literacy and access to capital. This study contributes to providing insight into the adaptation of traditional traders to digitalization, especially in the traditional market sector with specific local characteristics.

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