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International Journal of Business and Quality Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29859468     DOI : https://doi.org/10.99075/ijbqr.v1i01.990
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Business,and Quality research (IJBQR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 243 Documents
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Marketing Communication Strategy Through Events In Increasing Brand Awareness Sentrum Space: English Ardhi Mulia Rahmat Wijaya; Sumadi Sumadi
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.983

Abstract

This research is entitled marketing communication strategies through events in increasing Sentrum Space brand awareness. Researchers conducted research on the marketing team at Sentrum Space. This research aims to identify, surface and assess the impact of implementing marketing communication strategies in growing brand awareness at Sentrum Space. This research was conducted on the basis of the digital marketing phenomenon, especially in terms of marketing communications in the coffee shop industry, which is widely implemented by competitors in the same industry. This research uses a qualitative approach with observation and interview methods with representative units of analysis to provide information and data relevant to the research topic. This research resulted in findings that marketing communication strategies through events can provide significant benefits in increasing Sentrum Space brand awareness by providing a platform to introduce the brand to a wider audience and create awareness of the products or services offered. Strong brand awareness helps differentiate Sentrum Space from competitors, where consumers tend to choose brands they know and trust. Events enable direct interaction with potential customers, building closer and deeper relationships, and reaching wider market segments. However, marketing communications and creativity that were less than optimal meant that its distribution was not widespread. The use of social media Instagram was deemed less effective in helping to carry out the event.
Influence of Regional Financial Independence and Audit Opinion on Corruption Levels in Local Governments Kartika Putri Hutabarat; Juniati Gunawan; Corina ak Joseph
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.985

Abstract

The numerous disclosures of corruption cases involving local government officials and members of the local legislature indicate that corruption is severe at the regional level. The study aims to examine the influence of regional financial independence and audit opinions on the corruption level in the local government in Indonesia. Using secondary data from the Regional Government Financial Report, Summary of Examination Results by Audit Board of Indonesia, and the ruling in kracht of the Supreme Court, the study involved 542 regional governments for the period of 2022. The analytical method used is double linear regression using SPSS software version 26. The results of the research show that the regional financial independence has a significant negative influence on the level of corruption, while the audit opinions have no significant influence. The size of the local government has also been found to have a significant positive influence on the level of corruption. This research provides important insights into the efforts to prevent corruption at the local government level.
The impact of Marketing Agility on Marketing Performance: The Role of Competition as a Moderating Variable in the context of SMEs Wisanggeni Bagus Anggoro; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.987

Abstract

This article discuss the importance of marketing agility to increase the marketing performance in the high level of competitiveness. Marketing agility known for usefullness to face the uncertian condition of the market. But lot of studies only implemented in the big company, only few research was done in the context of small business. This research collecting data from small business in the central java. Using the structured equation modeling the data was analyzed to get the result. The result shows that high competitiveness level will increase the impact of marketing agility on the marketing performance. This study has a limitation because the data only collected in vew resident in central java and only using cross sectional data, future research may try using time series data and expand the research area.
The Impact of Family Dynamics on Marketing Performance: The Role of Marketing Agility as a Mediating Variable in the Context of SMEs. Wisanggeni bagus Anggoro; Weni Novandari; Refius Pradipta Setyanto
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.990

Abstract

Tis Article discuss the impact of family dynamics on the marketing performance, with marketing agility as a mediating variable. This research is quantitative research that conducted in SME sector. The data was collected thrugh 5 resiident in central java, using sample of 150 SME using 5 point likert scale. The data was analyzed througe structured equation modeling. Result found that Family dinamics has indirect impact on marketing performance this becaise the family dynamics will impacting the ability of a company to do the marketing agility. This research recommend the family corporate should do the best way to get the marketing agility so they can increase their market performance. This research limit on its rage for only has been done in 5 resident in central java, so the next research should enlarge the sample of the study.
Role Of Generational Age Owners Of Smes In Development Of Marketing Agility Tiyan Fatkhurrokhman; Weni Novandari; Refius Pradipta Setyanto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.992

Abstract

The importance of marketing agility in facing rapidly changing market dynamics has become a major concern in modern marketing literature. Marketing agility, defined as an organization’s ability to respond quickly and efficiently to market changes, is considered a key success factor in complex and uncertain business environments. Small and medium-sized enterprises (SMEs) play a vital role in the national and global economy, but often face significant challenges in adopting marketing agility. This study aims to identify and analyze the influence of the age of SME owners on marketing agility. The main focus is to determine whether Generation Y SME owners exhibit higher levels of marketing agility compared to Generation X owners, as well as to evaluate marketing agility levels across various age groups of SMEs. The method used is an independent sample t-test, with data obtained through questionnaires administered to Generation X (born 1980-1990) and Generation Y (born 2000-2018) SME owners in the Kebumen Regency. The research findings indicate a significant difference in the ability to develop marketing agility between the two generational age groups. Generation Y SME owners demonstrate better abilities, with an average score of 85.5455, compared to Generation X, which has an average score of 68.1463. In conclusion, Generation Y SME owners exhibit higher levels of marketing agility than Generation X. These findings provide critical insights for designing more effective interventions to support the sustainability and growth of SMEs in the digital era.
Implementation Of Marketing Strategies Using A Swot Analysis Approach To Increase Sales at Pt. Digital Tries Indonesia Gibran Safira Darumawan; Anas Hidayat
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.994

Abstract

Caused by the rapid development of technology, business competition in the current era of globalization is increasingly fierce and complex. Companies must consider both internal and external factors that affect them, and SWOT analysis is an important tool for doing so. This analysis allows companies to know their internal strengths and weaknesses, as well as external opportunities and threats, so that they can take appropriate strategic actions to stay competitive in the market. This research aims to see whether PT Tries Digital Indonesia's marketing strategy can increase sales by using SWOT analysis, which evaluates the company's strengths, weaknesses, opportunities, and threats. This research was conducted qualitatively and the data mainly came from observations or interviews. The results showed that PT Tries Digital Indonesia has strengths in terms of quality IT products and services, but faces challenges due to wider market penetration and increasingly fierce competition. To increase sales, the company must take advantage of market opportunities, improve internal weaknesses, and overcome external threats. It is hoped that this research will help PT Tries Digital Indonesia create an effective marketing strategy to increase sales..
The Influence of Audit Opinions and Audit Findings on the Level of Regional Government Corruption in Indonesia Maulana Yusuf Ibrahim; Khomsiyah Khomsiyah
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.996

Abstract

This research is motivated by the increasing trend of corruption cases and the potential for greater financial losses to the state. Data from the Indonesian Corruption Watch (ICW) in 2022 indicates that local government employees are the primary perpetrators of corruption. This study aims to analyze the influence of audit opinions and audit findings on the level of corruption in local governments in Indonesia. The data utilized includes the BPK RI Semester Examination Results Summary (IHPS) and Court Decision data from the Supreme Court Directory. Using multiple linear regression, the study examines the relationship between the independent variables (audit opinion and audit findings) and the dependent variable (level of corruption). The results indicate that audit opinions significantly influence local government corruption levels, with better audit opinions correlating with lower corruption levels. Conversely, audit findings do not significantly impact the level of corruption in local governments. The research suggests that improving the audit system and enhancing the quality of audit opinions can contribute to reducing corruption levels in local governments in Indonesia.
Market Knowledge and Responsiveness to Competitors Its Influence on Marketing Agility Mediated by Market Turmoil Variables (Case Study on Tile Producer MSMEs in Kebumen Regency) Tiyan Fatkhurrokhman; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.1001

Abstract

This research aims to study the influence of market knowledge and responsiveness to competitors on marketing agility on MSMEs producers of strawberries in Kebumen district, as well as the role of market agitation mediation in the relationship. This research uses a quantitative method with a questionnaire distributed to the owner of MSMEs genteng in Kebumen district. The data obtained was analyzed using SPSS software to test the hypothesis put forward. Research data is obtained from questionnaires designed to gather information related to market knowledge, competitor responsiveness, marketing agility, and market turmoil. The respondents consisted of the owner of MSMEs producer of strawberries in Kebumen district. Research has shown that market knowledge and responsiveness to competitors have a significant influence on marketing agility. MSMESs with market knowledge and high responsiveness are better able to adapt and make quick decisions in the face of market dynamics, improving their marketing agility.
Evaluation Analysis Of Internal Control Of The Cash Expenditure Accounting System In Bumdes Harapan Makmur, Tebing Tinggi Village M. Irwan; Diskhamarzaweny Diskhamarzaweny; Yul Emri Yulis
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.1010

Abstract

Research Object in a Village-Owned Enterprise with the name Harapan Makmur which is domiciled in Tebing Tinggi Village. The aim of the research is in the context of internal control of the Harapan Makmur Village-Owned Enterprise. As well as to explain technically related cash expenditures carried out by the Harapan Makmur Village-Owned Enterprise. Then the essence of this main research problem is: how to implement the internal control system of the Harapan Makmur Village-Owned Enterprise, whether it is in accordance or not in accordance with the internal control system contained in the COSO theory. Meanwhile, the type of research is a case study in implementing COSO in Harapan Makmur Village-Owned Enterprises, Tebing Tinggi Village, Kec. Benai, Kab. Kuansing, Prov. Riau. So data collection techniques can be used through methods, observation, interviews and documentation. How to analyze data using conformity and compliance tests and theory. Thus, the research results show that almost all indicators from the COSO theory show that they are appropriate except for two sub-sections of research indicators that are not appropriate, namely environmental performance monitoring and control.
The Prominent Of Local Products Following Boycott Calls Leni Susanti; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.1012

Abstract

Boycotting is a potent strategy for generating awareness, particularly on current matters. It plays a role in driving societal change and actively involves individuals in addressing the pressing issues of the globe. This study aimed to investigate the influence of customer’s perspective and economics independence to purchase intention in order to escalate the sales of domestic products. To meet our goals, we utilized both secondary and primary data sources. First, we reviewed the literature concerning customer’s perception of boycotting, economics independence in order to elevate the purchase intention of customer on local products. Second, to gather the primary data, this study utilizes descriptive-correlational quantitative research methods and employing Smart-PLS for model evaluation. A random sample of 18–55-year-olds of diploma, undergraduate, master and doctoral students. The results show that customer’s perception may elevate the local product’s sales due to the awareness for not buying the products that support Israel. Economics independence also influence the prominence of local product’s selling. It may happen since local producers can provide the same product that many people boycotted. Economics independence triggered positive perception of customer to buy local products. The independence to not import products affiliated with Israel is believed to be able to increase the prestige of local products. This is because people already understand what they are doing, the risks they will face and know what to buy.

Page 11 of 25 | Total Record : 243

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