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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,079 Documents

77 78 79 80 81

Satisfaction and Loyalty: An Analysis of Halal Tourism in Minority Muslim Destinations Ayu, Beta Sukma; Istyakara Muslichah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 03 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study examines the relationship between tourist satisfaction and loyalty, emphasizing the role of the halal experience in shaping attraction experience, perceived value, and tourist behavior. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS, data from 196 Muslim tourists in Bali were analyzed. The results indicate that the halal experience significantly influences attraction experience, perceived value, and satisfaction. Attraction experience positively impacts perceived value and satisfaction, while perceived value enhances both satisfaction and loyalty. Additionally, tourist satisfaction is a key driver of loyalty. This study contributes to the literature by exploring halal tourism’s impact on loyalty in Bali, offering insights for refining research models and expanding study scopes. Practical implications benefit the Bali regional government, tourism stakeholders, and marketing managers in halal destinations, helping develop targeted attraction-based strategies to strengthen Bali’s position as a premier halal tourism destination and attract more Muslim tourists.

Analysis of Factors Influencing Economic Growth in Middle Income Trap Asean Ananda Nur Khofifah; M. Taufiq; Anisa Fitria Utami
International Journal of Economics, Business and Innovation Research Vol. 4 No. 03 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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The success of a country and the welfare of its population can be assessed through economic growth as the main indicator, for developing countries, equitable and stable economic growth is a priority for the transition to a developed country even though each country has different natural, economic, social, and cultural conditions, so that stability and sustainability of economic growth are needed to encourage sustainable development with one of its efforts through convergence economics. This study analyzes the convergence between ASEAN upper middle-income countries in 2013-2023 and variables that can accelerate the convergence of economic growth. The variables used include Foreign Direct Investment (FDI), trade openness, and corruption, which are suspected to affect economic growth. The approach used is a quantitative method with secondary data from the World Bank and Transparency International. The analysis methods used are sigma convergence, absolute beta convergence, and conditional beta convergence. The calculation of sigma convergence used the value of the coefficient of variation of GDP per capita, while the absolute beta and conditional beta convergence were analyzed using panel data regression with a selected fixed effect model. The results of the study show that there is a convergence of sigma, absolute beta and conditional beta convergence between ASEAN upper middle-income countries. It is known that the FDI variable has a positive and significant effect, while trade openness has a negative and insignificant effect, and corruption has a positive but insignificant effect on economic growth

Analysis of Promotion Effectiveness at PLN Traveling Booth for Optimizing Electricity Sales in Yogyakarta Region istikhomah laila fadhilah; Albari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 03 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the effectiveness of promotional strategies implemented through the Mobile Booth (SARLING) by PT PLN (Persero) UP3 Yogyakarta. SARLING serves as a traveling promotional booth that facilitates direct interaction with customers to enhance awareness and interest in PLN's electricity services. Despite its innovative approach, the effectiveness of this strategy remains questionable, particularly in terms of its impact on customer purchasing decisions and the rate of promotion cancellations. Addressing this gap, the research adopts a quantitative approach, utilizing electricity sales transaction data alongside surveys involving both customers and SARLING officers. The findings reveal that SARLING promotions significantly influence customer engagement and contribute to the increase in electricity sales transactions. However, several challenges persist, such as unclear promotional information and inadequate training for SARLING personnel. This study contributes to the body of knowledge on field-based promotional strategies in public utility services. Recommendations include improving the clarity of promotional materials, enhancing communication skills of SARLING officers, and optimizing the scheduling and location selection of the mobile booths to maximize outreach and impact.

Fraudulent Financial Reporting and the Fraud Pentagon: Corporate Governance as a Moderator in the Financial Sector Zamzam, Irfan; Ivanka, Vivi; Ohorella, Rizki Wahyu Utami; Zainuddin, Zainuddin
International Journal of Economics, Business and Innovation Research Vol. 4 No. 03 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study examines the influence of the fraud pentagon dimensions (Pressure, Opportunity, Rationalization, Competence, Arrogance) on fraudulent financial statement within the financial industry, with good corporate governance (GCG) as a moderating variable. Data were collected from the annual financial reports of financial sector companies listed on Indonesia Stock Exchange (IDX) for the period 2019-2023 and analyzed using Moderated Regression Analysis (MRA) with Eviews, The findings reveal that Pressure and Rationalization affect fraudulent financial statements, while Opportunity, Competence, and Arrogance do not have significant impacts. Furthermore, GCG fails to moderate the relationship between the fraud pentagon dimensions and fraudulent financial statements. This study extends the fraud pentagon theory and offers practical insight for companies to enchance internal controls and for regulators to develop more effective policies for preventing fraudulent financial statement in the financial indutry.

Implementation Of Marketing Communication Strategy To Overcome Business Reputation Challenges: A Case Study On PPM Management Nabilla Rahmadhanni Firdaus; Albari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 03 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the implementation of marketing communication strategies carried out by PPM Manajemen to overcome business reputation resistance in the digital and globalization era. This study uses a qualitative approach with descriptive methods, utilizing in-depth interviews, direct observation, and document analysis as data collection techniques. The unit of analysis in this study involves marketing managers, marketing supervisors, and social media specialists who have strategic roles in marketing communications. The results of the study indicate that the adaptive use of digital technology and social media can increase the effectiveness of marketing communications and improve business reputations that have been negatively impacted. The implications of this study emphasize the importance of social media-based data analysis, consistent communication implementation, and strengthening crisis communication protocols to maintain the company's reputation and increase audience engagement.

The Effect Of Dicipline, Motivation And Leadership Style On The Performance Of Permanent Lecturers With Job Satisfaction As An Intervening Variable At University Abdurachman Saleh Situbondo Lindrawati; Muhammad Iqbal Anshory; Ratna Koba Susanti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 03 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Human resources research aims to determine the effect of discipline, motivation and leadership style on the performance of permanent lecturers with an intervening variable, namely the achievement of job satisfaction for permanent lecturers at Abdurachman Saleh University Situbondo. Data collection was carried out on permanent lecturers at Abdurachman Saleh University Situbondo with a population of 95 permanent lecturers and for the use of samples using saturated samples, namely 95 respondents. The data was analyzed by calculating the Partial Least Square (PLS) structural equation system/model from the results of the calculation of the direct effect hypothesis using the Smart PLS 3.0 application. The results of research testing show that (1) Discipline has a positive and significant effect on job satisfaction, (2) Motivation has a positive and significant effect on job satisfaction, (3) Leadership Style has a positive and significant effect on job satisfaction, (4) Discipline has a positive and significant effect on performance, (5) Motivation has a positive and significant effect on performance, (6) Leadership style has a positive and significant effect on performance, (7) Job satisfaction has a positive and significant effect on performance, (8) Discipline has a positive but insignificant effect on performance through job satisfaction as an intervening variable, (9) Motivation has a positive and significant effect on performance through job satisfaction as an intervening variable. and (10) Leadership style has a positive and significant effect on performance through job satisfaction as an intervening variable for permanent lecturers at Abdurachman Saleh University Situbondo.

The Influence of Quality of Work Life, Organizational Culture, and Competence on Employee Performance with Motivation as a Mediating Variable in Dinas Pekerjaan Umum dan Perumahan Permukiman Kabupaten Situbondo Dwi Cahya Yanottama; Purnamie Titisari; Diana Sulianti K Tobing
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.1947

This study aims to analyze the influence of quality of work life (QWL), organizational culture, and competence on employee performance with motivation as a mediating variable in Dinas Pekerjaan Umum dan Perumahan Permukiman Kabupaten Situbondo. This study uses a quantitative approach with an explanatory method. The research sample consisted of 146 civil servants, which represented the entire population (saturated sample). Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through SmartPLS 3.0 software. The results showed that QWL, organizational culture, and competence significantly influence employee performance. Motivation also significantly influences employee performance, but only mediates the influence of competence on performance, and does not mediate the influence of QWL and organizational culture on performance.

The Influence Of Financial Literacy And Financial Behavior On Investment Decisions With Financial Technology As A Moderating Variable Among Generation Z Evri Lala Sari; Hadi Paramu; Nurhayati
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.1961

This study examines the effect of financial literacy and financial behavior on the investment decisions among Generation Z in Situbondo Regency. In addition, this research investigates the moderating role of financial technology on the relationship between financial literacy, financial behavior, and investment decisions of Generation Z. This research is explanatory research. The population in the study of all Generation Z individuals in Situbondo Regency. Using the snowball sampling method, a total of 309 respondents from Generation Z were obtained. The data were analyzed using Moderated Regression Analysis (MRA).The results of this study indicate that: (a) financial literacy and financial behavior significantly influence investment decisions among Generation Z, and (b) financial technology moderates and strengthens the relationship between financial literacy and financial behavior on investment decisions among Generation Z in Situbondo Regency.

The Role Of Brand Image In Mediating Brand Awareness, Social Media Marketing And Price Perception Towards The Purchase Intention Of Customers Wedding Organizer Renjana Project Adinda Janatri Arifah; Bambang Irawan; Deasy Wulandari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2001

This study aims to examine the influence of brand awareness, social media marketing, and price perception on purchase intention, with brand image as a mediating variable in the context of the wedding organizer industry. The core research problem addressed is the low conversion of purchase intention despite active social media engagement and growing brand exposure. Unlike previous studies that typically examine these variables in isolation or focus solely on direct effects, this research positions brand image as a central psychological mechanism that explains consumer decision-making. A quantitative approach was employed using Covariance-Based Structural Equation Modeling (CB-SEM) via AMOS, with data collected from 190 respondents through an online questionnaire. CFA results confirmed that all constructs are valid and reliable, and the data met the normality assumption. The findings reveal that brand awareness, social media marketing, and price perception significantly affect brand image; brand image, in turn, has the strongest direct influence on purchase intention and mediates the indirect effects of the three antecedents. This study contributes novel theoretical insights to the service marketing literature by emphasizing the pivotal role of brand image in translating brand communication strategies into consumer purchase behavior.

Unpacking the Landscape of Digital Ecosystem Readiness: A Decade of Insights Through Bibliometric Analysis: A Decade of Insights Through Bibliometric Analysis Prihatini Ade Mayvita; Kumara Efrianty; Ervica Jamilah; Ana Sofia Herawati; Gusti Meinar Girda Ariani; Nurul Hasanah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2008

Recently, the urgency of preparing digital ecosystems for rapid change has attracted growing scholarly attention. This study explores how research on Digital Ecosystem Readiness (DER) has developed over the past five years, focusing not only on organizational preparedness but also on broader system-wide dynamics. While earlier studies mostly looked at small-scale details, this paper seeks to identify new trends, themes, and missing areas by reviewing 57 articles published between 2021 and 2025, taken from Scopus and Google Scholar. Using PRISMA guidelines to choose articles, the data were examined with VOSviewer, which created various visual tools like co-occurrence networks and maps showing how authors work together. Key findings show a shift from internal technological adoption toward topics like platform governance, AI integration, and policy-based digital sustainability. Despite growing interest, research on ecosystem-level readiness appears fragmented, with limited cross-national academic collaboration. The study suggests that current models could improve by using a broader approach that includes Technology–Organization–Environment theory, dynamic capability perspectives, and multi-stakeholder governance methods. This integrative view is essential for designing inclusive readiness strategies that reflect the realities of a fast-evolving digital world.

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Home Page

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Google Scholar

Contact Name rizal ula ananta fauzi

Contact Email rizalmanajemen@gmail.com

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA