cover
Contact Name
Ike Junita Triwardhani
Contact Email
jikom@unisba.ac.id
Phone
+6285723033508
Journal Mail Official
jikom@unisba.ac.id
Editorial Address
UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6892
Location
Kota bandung,
Jawa barat
INDONESIA
Jurnal Inovasi Komunikasi
ISSN : -     EISSN : 30309247     DOI : 10.29313/jikom
Core Subject : Education, Social,
Jurnal Inovasi Komunikasi publishes academic research articles on theoretical and applied studies and focuses on Health Communication, Education Communication, Business Communication, and Politics Communication. This journal is published by UNISBA Press. Articles submitted to this journal will be processed online and using a double-blind review by at least two reviewers.
Articles 38 Documents
Menafsirkan Tuntutan Rakyat di Era Digital: Studi Resepsi Audiens terhadap Narasi 17+8 di Media Sosial Siti Umaiyah
Jurnal Inovasi Komunikasi Volume 4, No. 1, April 2026, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v4i1.9788

Abstract

The existence of social media has now become a new public space, where social media not only presents entertainment content but also becomes a space for quite dynamic political, social, and cultural discourse. The demands of the people of 17+8 are one form of discourse space that occurs on social media. This study seeks to understand how Generation Z as active social media users interpret and respond to the narrative of the demands of the people of 17+8 that went viral on Instagram. By using a reception study approach with a qualitative approach, this study explores the meaning that Generation Z constructs on the issue and how they produce and disseminate content related to these demands. Data were collected through in-depth interviews with 6 Generation Z who are active in the 17+8 issue. The results of the study indicate that the majority of informants are in a dominant position, where they receive the message of the People's Demands 17+8 according to the meaning expected by the creator of the narrative, namely as a form of legitimate public aspiration that needs to be fought for.
Strategi Komunikasi Dosen dan Mahasiswa Dalam Penggunaan AI pada Pembelajaran Daring Marina Yuliani; M Hanif Fatahillah Iskandar; Mega Mutia Maeskina
Jurnal Inovasi Komunikasi Volume 4, No. 1, April 2026, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v4i1.9798

Abstract

Abstrak. Artificial Intelligence growth have brought about significant changes in online learning at the university level. This study aims to understand the communication strategies employed by instructors and students in the use of AI during the online learning process. This study employs a qualitative phenomenological approach that explores the subjective experiences of participants who support AI as a medium for online learning. Interviews were conducted with students and faculty members who actively use AI platforms such as Canva Magic Write, ChatGPT, and Grammarly. The results indicate that the communication strategies established between faculty and students are collaborative, adaptive, and open to technological advancements, as they must align with the evolving times. However, challenges exist, including dependency, academic ethics, and disparities among AI users. In the digital age, this study is expected to serve as a foundation for developing more reflective, adaptive, and humanistic educational communication strategies.
Memaknai Fakta dan Klarifikasi: Orientasi Epistemik Fact-Checking Kampus di Asia Tenggara Ahmad Fadhli; Santi Indra Astuti; Alexandria Cempaka Harum; Tresna Wiwitan; Rita Gani
Jurnal Inovasi Komunikasi Volume 4, No. 1, April 2026, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v4i1.9882

Abstract

Abstrak. The increasing spread of misinformation on social media has prompted a number of universities in Asia to develop campus-based fact-checking initiatives. This study analyzes the epistemic orientation of fact-checking practices within the ANNIE School Net network, a regional Southeast Asian campus newsroom program led by Masato Kajimoto. The study employs a qualitative method with a comparative case study approach, utilizing participatory observation at the 2024 ANNIE School Net Conference, analysis of program documents, and content analysis of campus fact-checking Instagram accounts in Indonesia, Malaysia, and Vietnam. The findings reveal two distinct epistemic orientations. First, a news-reactive model focused on verifying viral news and current socio-political claims, as seen in the initiatives from Malaysia and Vietnam. Second, a scientific-educative model emphasizing the debunking of popular myths through scientific clarification, as practiced by one university in Indonesia. These findings suggest that knowledge transfer within academic networks does not result in homogeneous practices but is negotiated through institutional contexts, pedagogical priorities, and socio-political considerations. This study offers a typology of epistemic orientations in campus fact-checking as a contribution to digital literacy research in Southeast Asia.
Relevansi Media Mainstream: Apa yang Diinginkan Gen Z dari Media Lokal? Ratri Rizki Kusumalestari; Andalusia Neneng Permatasari; Arba’iyah Satriani
Jurnal Inovasi Komunikasi Volume 4, No. 2, September 2026, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v4i2.9897

Abstract

This study explores Generation Z’s preferences and expectations regarding the consumption of local mainstream media content. The evolution of digital platforms and media consumption patterns requires local media to understand the needs of this demographic cohort in order to remain relevant. This issue arises from the shifting media landscape, in which conventional formats increasingly encounter digital alternatives, creating uncertainty about how to effectively engage younger audiences. This study aims to identify the media consumption habits and media culture of Generation Z in relation to local media. A qualitative approach was employed by conducting interviews with 11 university students from three major cities in Indonesia: Semarang, Yogyakarta, and Bandung. The qualitative method was selected to provide a comprehensive understanding by exploring participants’ use of local media, as well as the motivations and reasons underlying their preferences. The findings indicate a preference among Generation Z for personalized content experiences and interactive content, along with a clear tendency to access local news through digital platforms. Furthermore, authenticity and relevance in content production emerged as important findings. The study also reveals that Generation Z prefers the use of language that is more closely aligned with everyday communication. These findings provide recommendations for local media organizations to adapt and develop within a digital media ecosystem that is increasingly oriented toward the needs and preferences of younger audiences.
Metode Dakwah Bil Lisan Melalui Pengajian Rutin dalam Membangun Semangat Religius Jamaah Qomar Abdurrahman; Dudi Badruzaman
Jurnal Inovasi Komunikasi Volume 4, No. 2, September 2026, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v4i2.10429

Abstract

This study aims to describe the dakwah bil lisan (verbal preaching) method employed through routine religious study sessions to foster religious spirit among the congregation at Nur Yasin Mosque, Cipadung, Cibiru, Bandung. Dakwah bil lisan is a preaching approach that conveys Islamic teachings directly through verbal communication. A descriptive qualitative research method was used, utilizing observation, interviews, and documentation techniques. The results indicate that the weekly study sessions conducted by religious teachers (ustaz) at Nur Yasin Mosque successfully enhance religious understanding, strengthen Islamic brotherhood (ukhuwah islamiyah), and shape the religious character of the local community. The material covered in these sessions includes Quranic exegesis (tafsir), Hadith, Islamic jurisprudence fiqh), and moral ethics (*akhlaq*). Factors contributing to the success of this preaching include the consistency of the schedule, active congregation participation, and the communicative approach adopted by the speakers.
Makna Komunikasi Simbolik Persib Bagi Bobotoh pada Pameran Cultura Persib di Bandung Marina Yuliani; M Hanif Fatahillah Iskandar
Jurnal Inovasi Komunikasi Volume 4, No. 2, September 2026, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v4i2.11246

Abstract

This study examines the meaning of Persib’s symbolic communication among Bobotoh through the symbols displayed in the Cultura Persib Exhibition in Braga, Bandung. The topic is significant because Persib has developed beyond a football club into a cultural identity closely associated with the people of Bandung and West Java. This research employed a qualitative method with a phenomenological approach. Data were collected through in-depth interviews with four Bobotoh informants and one key informant who is a communication scholar, photojournalist, and Persib supporter. The findings reveal that symbols displayed in the exhibition, such as statues, trophies, logos, achievement stars, jerseys, and historical artifacts, are interpreted as representations of Persib’s history, achievements, identity, and cultural heritage. The meanings attached to these symbols are constructed through symbolic interaction processes involving the concepts of mind, self, and society proposed by George Herbert Mead. Furthermore, these symbols contribute to shaping Bobotoh’s identity through emotional attachment, loyalty, a sense of belonging, and collective pride. The study concludes that the Cultura Persib Exhibition functions as a medium of symbolic communication that strengthens and preserves the collective identity of Bobotoh.
Kemitraan Media sebagai Strategi Komunikasi Humas Pemerintah Kota Bandung Ghiok Riswoto; Ike Junita Triwardhani; O. Hasbiansyah
Jurnal Inovasi Komunikasi Volume 4, No. 2, September 2026, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v4i2.11276

Abstract

This study explores how the Public Relations (PR) department of the Bandung City Government constructs and implements media partnership strategies to support the "Bandung Utama" development vision. A qualitative case study design was employed, gathering data through multi-technique collection, including in-depth interviews with key officials from Diskominfo and local media practitioners, field observations, and document analysis, analyzed via thematic analysis. The results indicate that media partnerships function as an integrated strategic instrument combining daily media monitoring, multi-channel dissemination, and verified digital governance through the Sadayana application. This mechanism shifts transactional relations into a professional, mutually beneficial ecosystem without relying strictly on formal contractual agreements. Furthermore, potential challenges such as media framing autonomy and budget limits are addressed through executive political support, issue management strategies, and professional media personnel involvement. These findings highlight the importance of institutionalizing verified media partnerships to support information transparency and city branding in local government communication, while their implications for public trust require further examination.
AI-Humortherapeutic sebagai Pendamping Komunikasi Digital: Persepsi Remaja dalam Mengelola Stres dan Emosi Dyanda Nadia Adissa; Liya Aliyatul Badriah; Hasna Athiya Muthmainah; Tri Nur Aini Noviar
Jurnal Inovasi Komunikasi Volume 4, No. 2, September 2026, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v4i2.11301

Abstract

Artificial intelligence–based conversational systems are increasingly used as alternative spaces for emotional expression, yet their role as communication companions for late adolescents remains underexplored. This study aimed to identify patterns of perception toward an AI-Humortherapeutic intervention among late adolescents who experienced limited communication within family relationships. A qualitative descriptive design was used. Twelve participants aged 18–21 years who completed the intervention and provided complete post-intervention responses were included. Data were obtained from open-ended responses following four categorical questions and analyzed thematically. Five themes emerged: digital conversation as an alternative space for storytelling, conversation as a means of reflection and emotional validation, emotional responses that were not always positive, support with clear limits on the system’s role, and acceptance accompanied by considerations for further development. Participants perceived the system as helpful for expressing difficult thoughts, organizing problems, and receiving supportive responses, while still maintaining personal control over decisions and stress management. The findings position AI-Humortherapeutic as a situational communication support rather than a replacement for interpersonal relationships or professional services. Further development should consider contextual humor, user control, privacy, and safety in emotionally sensitive conversations.

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