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Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Published by CV. Sinar Howuhowu
ISSN : -     EISSN : 30636450     DOI : https://doi.org/10.70134/jupengen
Core Subject : Religion, Economy, Education, Agriculture, Engineering,
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering
Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) adalah jurnal ilmiah yang menerbitkan artikel-artikel hasil pengabdian kepada masyarakat dari berbagai disiplin ilmu. Jurnal ini bertujuan untuk memfasilitasi penyebaran pengetahuan dan inovasi yang dihasilkan oleh para akademisi, praktisi, dan peneliti dalam berbagai bidang ilmu untuk meningkatkan kualitas hidup masyarakat.
Arjuna Subject : Umum - Umum
Articles 104 Documents
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Community Empowerment Through Digital Marketing Optimization For Msmes In Kabupaten Tasikmalaya R. Hozin Abdul Fatah; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1554

Abstract

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Kabupaten Tasikmalaya by optimizing digital marketing strategies. Kabupaten Tasikmalaya is known for its diverse local products, including embroidery (bordir), mendong handicrafts, and processed foods. However, many MSMEs still face significant challenges in market expansion, primarily due to limited digital literacy and traditional marketing methods. Data from the local Department of Cooperatives and MSMEs indicates that out of over 24,000 registered MSMEs, less than 4% have effectively integrated digital marketing into their business models. This program was conducted over a two-month period (April–May 2026) using a participatory approach, including digital literacy workshops, social media management mentoring, and e-commerce platform integration. The methods employed included initial potential mapping, SWOT analysis, intensive training, and post-implementation monitoring. The results demonstrated a significant increase in the participants' digital competency, with 85% of mentored MSMEs successfully establishing active online storefronts and experiencing an average 15-20% increase in monthly inquiries. This empowerment strategy proves that digital transformation is essential for MSMEs to enhance competitiveness and achieve sustainable economic growth in the digital era.
Pendampingan Penyusunan Strategi Digital Marketing Untuk Meningkatkan Daya Saing Umkm Kuliner Di Kabupaten Tasikmalaya Ricky Hermayanto; Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1564

Abstract

The development of digital technology has transformed the marketing practices of micro, small, and medium enterprises (MSMEs). However, many MSMEs still lack the ability to optimally utilize digital media to increase sales. This community service activity aims to improve the knowledge and skills of culinary MSMEs in implementing digital marketing strategies. The methods used included observation, training, mentoring, and evaluation. Twenty-five culinary MSMEs in Tasikmalaya Regency participated in the activity. The materials provided included an introduction to digital marketing, the use of social media, promotional content creation, copywriting, and the use of WhatsApp Business. The results of the activity showed an increase in participants' understanding of digital marketing, their ability to create more engaging promotional content, and their increased use of social media as a marketing tool. This mentoring program had a positive impact on increasing the marketing capacity of MSMEs, enabling them to expand their market reach and enhance their competitiveness. This finding aligns with various community service programs that demonstrate that digital marketing training and mentoring can improve MSMEs' digital literacy and marketing capabilities.
Peningkatan Efisiensi Operasional Melalui Pendampingan Manajemen Keuangan Di Klinik Pratama Rawat Inap Vita Medika Agoes Hari Edy Wibowo; Ridwan Hakiki
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1565

Abstract

Vita Medika Inpatient Primary Clinic is a first-level health facility that holds great potential in providing public health services. However, conventional and unintegrated financial management remains a major obstacle in measuring profitability and operational efficiency. This Community Service (PkM) activity aims to optimize the clinic's financial management through the restructuring of the recording system, training on digital-based financial report preparation, and unit cost analysis of services. The methods used include preliminary observation, focus group discussions (FGD), intensive training, and implementation assistance. The results of this activity indicate an 85% increase in administrative staff's understanding of operating financial software, the creation of a more accountable SOP for cash management, and the formulation of service tariff simulations based on a more precise unit cost calculation.
Peningkatan Kapasitas Manajemen Sumber Daya Manusia (Msdm) Pada Pemilik Toko Pertanian Di Kecamatan Panjalu, Kabupaten Ciamis Erna Rusmiwati Sukandar; Ridwan Hakiki
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1566

Abstract

Panjalu District is one of the regions in Ciamis Regency with significant agricultural potential. This potential has driven the growth of agricultural supply stores (kios saprotan) as key providers for farmers' needs. However, the majority of agricultural stores in this area are still managed traditionally, particularly within the aspect of Human Resource Management (HRM). The primary challenges faced include the absence of a clear division of labor, family-based employee management lacking key performance indicators, and a deficiency in customer service skills. This community service activity aims to provide training and mentoring in implementing basic HRM functions. The methods utilized include interactive lectures, case studies, and assistance in drafting a simple Standard Operating Procedure (SOP). The results of this activity indicate a 75% increase in the partners' understanding regarding the importance of professionalism at work, alongside the formulation of a draft for service SOPs and an adaptive division of labor tailored for agricultural stores in Panjalu.

Page 11 of 11 | Total Record : 104

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