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IECON: International Economics and Business Conference
Published by Universitas Muhammadiyah Makassar
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The IECON: International Economics and Business Conference, organized annually by the Faculty of Economics and Business at Universitas Muhammadiyah Makassar, is a key platform for academics, professionals, and students to present research, exchange ideas, and expand networks in economics, management, and accounting. The conference focuses on fostering innovation and exploring the role of artificial intelligence (AI) in various sectors. IECON aims to promote research in areas such as management, accounting, economics, Islamic economics, and taxation, bridging theoretical knowledge with practical solutions. The conference covers diverse topics including Entrepreneurship and Innovation, Economics and AI-Driven Insights, AI in Strategic Management and Decision-Making, Accounting and Financial Reporting, Islamic Economics and Ethical AI Applications, and Taxation and AI-Enabled Compliance. These themes highlight the integration of AI in economic analysis, business strategies, and compliance, along with the importance of ethical considerations in Islamic economics. IECON invites contributions from researchers and practitioners, enriching both academic literature and business practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 318 Documents
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Human Resource Management Practices In Procurement Employees at PT. Unhas Hotel And Convention Adrianah; Rukama Sari
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/defj5g06

Abstract

This study aims to determine the description or picture of Human Resource Management Practices in Employee Procurement at PT. Unhas Hotel and Convention. Data collection in this study uses the Observation and Interview methods. The type of research used in this study is descriptive with a qualitative approach in the form of non-statistics. Based on the results of the study on "Human Resource Management Practices in Employee Procurement at PT. UnhasHotel and Conventionit can be concluded that the practice of human resource management in employee procurement at PT. UnhasHotel and Conventionimplemented in accordance with the company's Standard Operating Procedures. Although it helps departments to get qualified employees, this process often takes a long time due to candidate incompatibility. Recruitment is carried out openly or closed through various media, and through strict selection stages according to the qualifications of the workforce needed. However, most employees are recruited from within the company, causing certain vacancies. Internal recruitment also has the potential for a lack of fresh ideas from newcomers and a lack of encouragement for further work performance.
The Influence of Supervision and Human Resource Development on Employee Performance at the Regional Secretariat Office, Goods/Services Procurement Division, Maros Regency Tajuddin; Syahrir
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/q54xhs68

Abstract

This study aims to determine the effect of Supervision and Human Resource Development on employee performance at the Regional Secretariat Office for Goods/Services Procurement Section of Maros Regency. The type of research used is quantitative research. The data used in this study are primary and secondary data in the form of data available at the Regional Secretariat Office for Goods/Services Procurement Section. The population in this study consists of all employees in the goods/services procurement section at the Regional Secretariat Office of Maros Regency, totaling 40 people. The analysis method used in this study is multiple linear regression, as presented in the research results. The research results show that Supervision (X1) and Human Resource Development (X2) on Employee Performance (Y) at the Regional Secretariat Office for Goods/Services Procurement in Maros Regency have a positive and significant effect. Based on the t-test results, for the supervision variable on performance, the supervision variable has a t-value of (6.804) > t-table (1.692) and a significance value < 0.05, which is 0.000. The t-value is greater than the t-table, indicating a positive effect, and the significance value is less than 0.05, indicating significance. For the Human Resource Development variable on performance, the Human Resource Development variable has a t-value of (3.774) > t-table (1.692) and a significance value < 0.05, which is 0.001. The t-value is greater than the t-table, indicating a positive effect, and the significance value is less than 0.05, indicating significance. Which means that simultaneously, the influence of Supervision and Human Resource Development has a positive and significant effect on the Performance of the Regional Secretariat Office for the Goods/Services Procurement Section of Maros Regency. 
The Effect of Work Dicipline And Occupational Safety and Health  on employee productivity at PT. Citacontrac Jakarta Aldini Evandra; Sunarti
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/q77z7q60

Abstract

In the globalization era, companies must excel to compete effectively, and human resources play a critical role in organizational success. Human Resource Management (HRM) organizes individuals to drive positive change. This study examines the influence of work discipline and occupational safety and health (OSH) on employee productivity at PT Citacontrac Jakarta. It focuses on three variables: Work Discipline, OSH, and Work Productivity. Using Non-Probability Sampling and Saturated Sampling methods, all 60 employees of PT Citacontrac were included, making it a population study. The analysis employed t-tests to test three hypotheses. The results indicate that Work Discipline significantly and positively impacts Work Productivity (t-value = 2.908 > t-table = 1.295, p < 0.05), leading to the acceptance of H1. Similarly, OSH positively influences Work Productivity (p < 0.05), confirming H2. Finally, the combined effect of Work Discipline and OSH on Work Productivity was significant (t-value = 11.040 > t-table = 1.295, p < 0.05), supporting H3. These findings highlight the importance of enforcing work discipline and ensuring OSH to enhance productivity, emphasizing their collective and individual contributions to organizational success. 
The Influence of Leadership Style and Work Environment on Employee Performance at PT. Sinar Inti Primajaya Perkasa Tria Mitra Fatia; Sunarti
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/9ah7m746

Abstract

This research seeks to examine how leadership style and work environment impact employee performance at PT. Sinar Inti Primajaya Perkasa, with a sample of 56 employees. Data was gathered using questionnaires, and the analysis was conducted using the SPSS V 24 statistical tool. The findings revealed that both leadership style and work environment significantly influence employee performance at the company.. Sinar Inti Primajaya Perkasa Influence of Leadership Style (X1): Based on the calculation results, it was found that the t-count value (2.590) is greater than the t-table value (2.005), with a significance level of 0.012 for the Leadership Style variable (X1), which is greater than 0.05 or 5%. Therefore, Ho is accepted and Ha is rejected, indicating that Leadership Style does not have a significant effect on Employee Performance, despite having a negative impact. Regarding the Work Environment (X2), the t-count value (6.067) is greater than the t-table value (2.005), with a significance level of 0.000, which is less than 0.05 or 5%. As a result, Ho is rejected and Ha is accepted, meaning that the Work Environment has a significant effect on Employee Performance.
Integration of AI and FinTech in Digital Marketing to Improve Customer Experience Mukhtar Galib; Syamsul Rijal
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/ad3ffh45

Abstract

This study examines the impact of integrating artificial intelligence (AI) and financial technology (FinTech) in digital marketing to enhance customer experience. Through a literature-based approach, the study explores how AI and FinTech contribute to improving personalization, transaction ease, and security in digital marketing campaigns. The findings reveal that AI enables companies to analyze customer behavior in depth, providing more relevant recommendations and boosting customer engagement. Meanwhile, FinTech simplifies transaction processes and enhances security, which plays a crucial role in fostering customer satisfaction and loyalty. Together, AI and FinTech create a more personalized, secure, and efficient customer journey. However, the study notes some limitations, such as the restricted data coverage within the e-commerce and financial services sectors, which may not fully capture the potential of these technologies in other fields. Additionally, there is a potential for bias in the analysis due to the reliance on existing literature without experimental validation. Recommendations for future research include developing more adaptive AI technologies that can respond to dynamic customer preferences and expanding the scope of study to include sectors like healthcare and education. Overall, the integration of AI and FinTech in digital marketing holds significant promise for enhancing customer satisfaction and improving the effectiveness of marketing campaigns across various sectors.
Implementation of Sharia-Based AI to Enhance SME Performance Maulana; Usman Jafar; Murtiadi Awaluddin; Sumarlin
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/qkb7qh05

Abstract

This study explores the application of Artificial Intelligence (AI) based on Islamic principles within the small and medium-sized enterprises (SMEs) sector in Indonesia. With a focus on ethical aspects aligned with Sharia values, the research identifies AI's potential to enhance operational efficiency, consumer trust, and business reputation for SMEs operating in predominantly Muslim markets. Using a qualitative literature review approach, the study analyzes previous findings related to Sharia-compliant AI applications, highlighting benefits such as increased consumer loyalty through principles of fairness, transparency, and integrity. The results reveal that Sharia-based AI can contribute to sustainable business practices, providing a competitive advantage in markets sensitive to ethical considerations. Additionally, the research emphasizes that Sharia-compliant AI design is more accessible to SMEs with limited resources, supporting smoother adoption and increased operational sustainability. Recommendations include developing supportive policies for ethical AI integration, fostering affordable AI solutions, and further encouraging empirical research to evaluate the long-term financial and social impacts of Sharia-based AI on SMEs. This study contributes to the growing body of knowledge on ethical AI in business and provides practical guidance for policymakers, technology developers, and SMEs seeking to integrate Sharia-compliant AI for enhanced competitiveness and consumer loyalty.
The Influence of Service Quality, Product Quality and Personal Branding on Asset Purchase Decisions at PT Boll Putra Mario Parepare City Firman; Wulan Pratiwi; Hasdiana; Abdul Azis
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/wtsvpv13

Abstract

This study examines the influence of service quality, product quality, and personal branding on asset purchase decisions at PT Boll Putra Mario, Parepare City. The research employs observation and questionnaires as data collection methods, involving a sample of 109 respondents, all of whom have occupied homes provided by PT Boll Putra Mario. Data analysis includes multiple linear regression, hypothesis testing, determination tests, and t-tests, with data processed using SPSS version 20.0 software. The findings reveal that service quality, product quality, and personal branding significantly and positively impact asset purchase decisions. This indicates that higher service standards, superior product offerings, and a strong personal branding strategy can enhance consumer interest in purchasing assets from the company. Service quality plays a crucial role in ensuring customer satisfaction and trust, while product quality addresses consumer needs and expectations. Personal branding, meanwhile, strengthens the company’s image and appeal, directly influencing customer decisions. These results highlight the importance of maintaining and improving service quality, offering competitive and reliable products, and fostering a strong, trustworthy brand image. By focusing on these factors, PT Boll Putra Mario can further optimize its market position and attract more potential buyers in the Parepare City area.
Analysis of Marketing Strategies in Enchancing Competitive Advantage in the E-Commerce Industry in the Bangking Sector Yuliana Dewi; Alfian Mukti Fajar; Nirwana Sampara; Darmawan; Irwan Idrus
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/1nhdwd79

Abstract

This study aims to analyze the marketing strategies implemented by the e-commerce industry in the banking sector in Parepare City to increase competitive advantage. This research uses a qualitative approach to understand in depth the marketing strategies implemented by the banking sector in the e-commerce industry in Parepare City. This approach was chosen because it allows an in-depth exploration of industry players' experiences, views, and policies. Data was collected through in-depth interviews, observations, and documentation studies, then analyzed thematically to identify patterns, strategies, and critical success factors in creating competitive advantage. This approach is expected to provide a comprehensive picture of the phenomenon under study. The sample in this research consisted of 3 (three) sources who were involved in banking. The results of this research indicate that the marketing strategy implemented by the banking sector in the e-commerce industry in Parepare City plays a significant role in creating a competitive advantage. Implementing digital strategies through mobile banking applications has effectively increased accessibility and interaction with customers.
The Influence of Online Zakat Services on the Number of Muzakki at BAZNAS Makassar Dhea Ah Hadi Pamassei; Muhammad Najib Kasim; Syahidah Rahmah
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/xgked307

Abstract

This study aims to analyze the impact of online zakat services on the number of registered muzakki at BAZNAS Makassar. The research adopts a quantitative approach using a survey method to collect data from muzakki who utilize online zakat services at BAZNAS Makassar. The obtained data is analyzed to identify the factors influencing muzakki participation in using online zakat services. The population of this study includes all muzakki registered at BAZNAS Makassar who use the online zakat service. According to BAZNAS Makassar data, there are 16,000 registered muzakki, but only about 4,000 use the online zakat service. The sample is selected using purposive sampling, which involves selecting respondents with direct experience in using online zakat services. The sample size is 200 muzakki, expected to represent the target population. Data obtained from questionnaires will be analyzed using descriptive statistical techniques to describe respondents' perceptions of the online zakat service. To examine the impact of online zakat services on the number of muzakki, simple linear regression analysis will be applied. This analysis aims to explore the relationship between independent variables (ease of access, trust in digital platforms, service fees) and the dependent variable (the number of muzakki using online services). All data analysis will be performed using SPSS (Statistical Package for the Social Sciences) software to ensure the accuracy of the results.
Mapping the Influence of Organizational Culture on Entrepreneurial Orientation Sri Palupi Prabandari; Ida Yulianti; Muhammed Jawo; Irma Kurniasari
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/bcwpgh92

Abstract

This study explores the impact of organizational culture on entrepreneurial orientation (EO) through a comprehensive literature review. EO is a critical dimension of organizational strategy, encompassing innovation, risk-taking, and proactiveness, which are essential for maintaining competitiveness and driving business success. The findings indicate that organizational cultures fostering innovation, calculated risk-taking, and entrepreneurial values significantly enhance EO development. These cultural attributes provide an environment that encourages creativity, supports experimentation, and promotes proactive strategies for identifying and capitalizing on new opportunities. The study identifies recurring themes in the literature, such as the positive correlation between supportive cultural values and improved organizational performance. Companies that cultivate an entrepreneurial culture are better positioned to respond to market changes, innovate, and sustain long-term growth. Moreover, the research points to gaps in existing studies, including the need for deeper exploration of how different cultural dimensions interact with EO across various industries and organizational sizes. Practical implications for managers include the importance of embedding entrepreneurial values into organizational culture through leadership practices, employee training, and resource allocation. By doing so, managers can create an environment conducive to innovation and adaptability. Future research should further investigate cross-cultural variations and longitudinal effects of entrepreneurial culture on organizational success.

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