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Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 30470528     EISSN : 30470676     DOI : 10.62383
Core Subject : Economy, Humanities, Education, Agriculture, Engineering,
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering
ocus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa
Arjuna Subject : Umum - Umum
Articles 146 Documents
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Pembinaan Kerohanian Anak Melalui Pendidikan Alkitab dalam Membentuk Karakter Kristiani Ary Ezera; Marthen Mau
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 3 No. 3 (2026): September : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v3i3.3559

Abstract

Spiritual development of children is an important aspect of building Christian character from an early age. Bible education not only serves as a means of providing knowledge about the Christian faith, but also provides a foundation for shaping children’s attitudes, behavior, and values according to God’s will. This Community Service Program (PKM) aims to provide spiritual guidance to children through Bible education and help them understand and apply Christian values in their daily lives. The program is implemented through a participatory approach using Bible teaching, Bible stories, prayer, discussions, educational games, creative activities, and continuous mentoring. The materials focus on developing Christian character, including love, honesty, responsibility, discipline, humility, forgiveness, and concern for others. The results indicate that Bible education delivered in an engaging manner and adapted to children’s developmental stages can improve their understanding of Christian values and encourage positive changes in their attitudes and behavior. Children become more active in spiritual activities, learn to respect others, demonstrate greater concern for those around them, and understand the importance of applying God’s Word in their daily lives. Therefore, spiritual development through Bible education can serve as an effective approach to forming children’s Christian character continuously through collaboration among ministry workers, families, churches, and communities.
Penerapan Konsep "Amati, Tiru, Modifikasi", Customer Experience, dan Flawless Marketing pada Usaha Pie Susu Cening Bagus di Gianyar, Bali Aditya Firmansyah; Rahma Nanda Ummayah; Anggun Zahra Norazizah; Anissa Fitriani; Ghani Syakur; Ninik Dwi Atmini
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 3 No. 3 (2026): September : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v3i3.3563

Abstract

This report on a Field Work Study (KKL) explores how the "Observe, Imitate, Modify" (Amati, Tiru, Modifikasi/ATM) concept, together with customer experience and a flawless marketing approach, has shaped the growth of Pie Susu Cening Bagus, a micro, small, and medium enterprise (MSME) located in Gianyar, Bali. Carried out on 26 July 2026 by Management Study Program students from Institut Teknologi dan Bisnis (ITB) Semarang, the study takes a qualitative descriptive approach, drawing on firsthand observation and owner interviews to trace the business's journey from a small-scale manual operation producing 200 boxes a day in 2012 to an automated rotary-machine setup turning out 2,000-4,000 boxes daily. The results indicate that the ATM concept was put into practice through spotting the rising trend for pie susu, learning production methods in Surabaya, and adjusting the scale and process of production to match available capital and market demand. Customer experience is evident from demand that has consistently outstripped production capacity, while flawless marketing, offering products and service that exceed what customers expect, has fueled organic word-of-mouth promotion. The study concludes that these three strategies, reinforced by ongoing human resource development, have driven the business's sustainable growth, and it calls for further research into the enterprise's financial feasibility.
Sosialisasi Pemanfaatan Digital Marketing dan Pencatatan Keuangan Sederhana bagi UMKM Barokah Jaya di Desa Ujungwatu Farikha Farikha; Ahmad Faidlon; Faridatus Sholihah; Izza Aulia Farida; Sania Fitri Ayani
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 3 No. 3 (2026): September : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v3i3.3566

Abstract

Micro, small, and medium enterprises require not only production capacity but also marketing and financial management skills to support business continuity. This community service activity aimed to strengthen the understanding of Barokah Jaya MSME in Ujungwatu Village regarding digital marketing and simple financial record-keeping, accompanied by the design of a business logo. The activity was conducted through initial observation and interview, socialization using presentations, discussions, and direct practice, documentation, and one follow-up. The socialization introduced social media and advertising as promotional tools as well as simple recording of cash inflows, cash outflows, remaining business funds, and basic profit calculation. Follow-up results indicated that, according to the partner, financial transactions began to be recorded more routinely while the separation of personal and business funds was maintained. Digital marketing implementation remained at an early stage because the business still relied on WhatsApp and was preparing a dedicated social media account. The logo design had been completed but had not yet been applied to a new order. Therefore, the activity mainly contributed to additional knowledge, initial financial-recording habits, and readiness to develop an independent business identity and digital marketing channel. Changes in sales, turnover, profit, or market reach could not yet be concluded.Keywords: community empowerment; digital marketing; financial records; MSMEs; Ujungwatu Village.
Upaya Meningkatkan Keamanan Lalu Lintas Masyarakat melalui Pemasangan Blind spot mirror (Cermin Tikungan) di Desa Kerinci Kanan Muhammad Rimba Alphard Siswaya; Adriansyah Surya Anugra; Alifa Manda Putra; Azzahra Hafiza; Dea Kristiani Hutasoit; Fatisah Hasibuan; Habil Bulloh; Helsi Tiara Plani; Heti Nur Khasanah; Muhammad Ihsan Auliya; Putri Lola Novia Tarigan; Sri Hilma Siregar; Wardah Yuni Kartika
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 3 No. 3 (2026): September : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v3i3.3584

Abstract

Kerinci Kanan Village, Kerinci Kanan Subdistrict, Siak Regency, is a village whose main source of income comes from oil palm plantations. As a result, vehicles transporting oil palm products constantly travel along the village roads. However, several sections of the road in Kerinci Kanan Village—particularly those with sharp curves and bordering oil palm plantations—create blind spots and pose a high risk of traffic accidents. The main project of the 2026 UMRI Group 25 Community Service Program (KKN) aims to manufacture and install blind spot mirrors. This program also seeks to foster community understanding and participation regarding the role of blind spot mirrors in driving safety. The implementation method employs a participatory approach through surveys, field observations, as well as outreach and coordination with village officials and residents. One blind spot mirror unit was successfully constructed and installed with the involvement of KKN students, village officials, and the Karang Taruna youth organization. Evaluation results from interviews indicate that this program effectively minimizes the risks associated with blind spots and increases residents’ awareness and caution when driving on sharp curves. It is recommended that this program be continued with regular maintenance and the expansion of installations to other high-risk locations in Kerinci Kanan Village.
Digitalisasi UMKM Kerupuk melalui Penguatan Branding dan Google Maps di Desa Tlasih, Kecamatan Tulangan, Kabupaten Sidoarjo Dewi Anisa Firdaus; Riska Ela Melisa; Shofi Yatul Mufidah; Festi Syahputri Lukfiana; Syntia Balqis Inayah; Nifhfu Lailaturohma; Irma Nur Rosida; Ahmad Afin Al Hakim; M. Ishom Hadziq; Jeziano Rizkita Boyas
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 3 No. 3 (2026): September : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v3i3.3586

Abstract

Digitalization is one of the efforts that can be made to help MSMEs expand their marketing reach and increase the existence of businesses in the digital environment. However, some MSME actors in rural areas still face limitations in building business identities and utilizing digital media as a means of promotion. This community service activity aims to improve the identity and digital existence of cracker MSMEs in Tlasih Village, Tulangan District, Sidoarjo Regency through strengthening branding and the use of Google Maps. The method used in this activity is a participatory approach through observation, need identification, mentoring, direct practice (learning by doing), and evaluation. The activity is carried out by involving MSME actors at every stage, starting from identifying business conditions, planning programs, creating banners, to registering business locations on Google Maps. The results of the activity show that MSME actors gain a better understanding of the importance of branding and the use of digital media in supporting business marketing. The activity produces two main outputs, namely banners as promotional media and business visual identity and the availability of MSME locations on Google Maps.
Strategi Branding dan Pemasaran Digital untuk Meningkatkan Nilai Jual Produk UMKM di Desa Tlasih, Kecamatan Tulangan, Kabupaten Sidoarjo Lilis Rachmawati; Mariyatul Kiftiyah; Siti Aisah; Fera Nuraini; Mochamad Agiel Putra Regianto; Dayinta Puspa Nala; Muhamad Didan Churdianto; Alfin Ni'am Mahmud; M. Ryan Najwa Syihab; Jeziano Rizkita Boyas
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 3 No. 3 (2026): September : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v3i3.3588

Abstract

Digitalization has become essential for Micro, Small, and Medium Enterprises (MSMEs) in navigating shifting consumer behaviors and market competition. However, the application of branding and digital marketing strategies among MSMEs in Tlasih Village, Sidoarjo Regency, still requires strengthening. This community service initiative aimed to enhance MSME owners' understanding of branding strategies, product value enhancement, and the use of digital marketing. The program was conducted through an in-person marketing seminar utilizing a participatory approach that encompassed needs assessment, material presentation, discussion, practical exercises, and evaluation. The topics covered included strengthening brand identity, highlighting product value and unique selling points, crafting promotional messages, utilizing social media, creating content, and improving the quality of consumer communication. The results indicate that the seminar provided participants with insights into the importance of a consistent business identity, effectively communicating product advantages, leveraging digital media to expand market reach, and maintaining consistency in promotional activities. The initiative also encouraged participants to view digital marketing as an integral part of business development rather than merely a promotional tool. Although the impact on sales growth could not yet be quantitatively measured, this activity serves as a foundational step toward enhancing the capacity and readiness of MSME owners to implement branding and digital marketing strategies in a more targeted and sustainable manner.

Page 15 of 15 | Total Record : 146

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