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Edusight International Journal of Multidisciplinary Studies (EIJOMS)
Published by Yayasan Meira Visi Persada
ISSN : -     EISSN : 30468477     DOI : https://doi.org/10.69726/eijoms
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
Edusight International Journal of Multidisciplinary Studies (EIJOMS) - e-ISSN: 3046-8477 (online) is an open access, peer-reviewed journal published by the Yayasan Meira Visi Persada. The Edusight International Journal of Multidisciplinary Studies (EIJOMS) serves as a pivotal platform dedicated to fostering interdisciplinary knowledge exchange and inspiring insightful discourse. Committed to fostering integrated knowledge, interdisciplinary scholarly collaboration, and the dissemination of high-caliber works, its primary objective is to provide a nexus for researchers across diverse fields of study. Through the acceptance of research articles spanning varied disciplines such as education, science and technology, humanities, health, arts, law, economics, administration, government, engineering, and technology, EIJOMS endeavors to champion the advancement of interdisciplinary knowledge, thereby enriching our comprehension of intricate issues that transcend disciplinary confines. Focus and Scope: The released articles are the publication of research based on newest social issue that consist of fieldwork as well as text that is reviewed from various perspectives, in terms of philosophy, anthropology, economics, sociology, philology, psychology, education, communication, etc. This journal is dedicated to explore and socialize various creative and innovative new ideas from the scholar and practitioners who focus on the newest social issue.
Arjuna Subject : Umum - Umum
Articles 36 Documents
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TES PUBLISH admin-master, admin-master
Edusight International Journal of Multidisciplinary Studies Vol. 1 No. 4 (2024): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TES
E-Service Quality, Islamic Branding, and Islamic Advertising Ethics on Product Purchase Decisions with Celebrity Endorsers as Intervening Variables (Case of UIN Postgraduate Student Shopee Customer) Fajriany S, Imaniar Nur; Juanda Zulqadri; Siradjuddin
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 1 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i1.83

Abstract

This study aims to determine the Influence  of E-Service Quality, Islamic Branding, Islamic Advertising Ethics on Product Purchase Decisions with Celebrity Endorsers as an Intervening Variable (Case of UIN Postgraduate Students Shopee Customers). The research method uses a quantitative approach with the research object of UIN Alauddin Makassar Postgraduate Students, with a total of 87 research samples. The SmartPLS method was used to analyze the data, and the study's findings indicate that E-Service Quality, Islamic Branding, and Islamic Advertising Ethics all significantly and favorably influence consumers' decisions to buy. The relationship of indirect influence through celebrity endorsers, the Electronic While the Islamic branding variable demonstrates that the celebrity endorser variable can mediate the purchase decision, and the Islamic advertising ethics variable has a positive and significant impact on the purchase decision through celebrity endorsers, the service quality variable has a positive and significant impact on purchase decisions.
The Influence of Macroeconomic and Socio-Economic Factors on The Achievement of SDG 10 in Java Miranda, Mira
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 1 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i1.95

Abstract

This study investigates the relationship between macroeconomic variables and income inequality on the island of Java using the panel regression method. Panel regression analysis shows that inflation, GRDP, decline and exchange rate influence income inequality on Java Island simultaneously. Partially, it shows that inflation, GRDP, poverty and the exchange rate have a significant effect.
Digital Product Marketing for Digitalpreneur: Challenges and Strategies Pramayanti, Dian Ikha; Kurnia
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 1 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i1.97

Abstract

In an increasingly evolving digital era, digitalpreneurs face various challenges in marketing their digital products. Intense competition, changing consumer behavior, resource limitations, and the need to build brand awareness are some of the main issues encountered. This article aims to explore these challenges and provide effective solutions to address them. Proposed solutions include product differentiation, market segmentation, innovation in marketing, consumer trend monitoring, leveraging cloud technology, and utilizing high-quality content and paid advertising campaigns. By implementing the right strategies, digitalpreneurs can enhance their chances of success in marketing their digital products in an increasingly competitive market.
Effectiveness of Problem-Based Learning Method in Online Learning Yuantari, Maria Goretti Catur; Isworo, Slamet; Sugianto, Zaenal
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 1 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i1.98

Abstract

The COVID-19 pandemic that occurred in early 2020 had an impact on the learning system in universities that switched to an online learning system. This causes the learning process to experience various challenges, especially in the health sector which requires direct practice. The purpose of this study was to assess the effectiveness of the Problem-Based Learning (PBL) method for students of the Faculty of Health, Dian Nuswantoro University in online learning. The method used was quantitative analytic with a cross-sectional approach, the respondents in this study were 326 students from three study programs. The results showed that 58% of students with good learning achievement, 52% had high learning interest, and 79% obtained good learning outcomes. 59% of learning briefings from lecturers were good, and 51% of the field learning process was good. Problem-based learning (PBL) is proven to improve students' understanding of course material, encourage active participation, and help develop problem-solving and critical-thinking skills. However, it is problematic if there is a lack of direct interaction with lecturers and limited internet access. To improve the effectiveness of PBL in the future, it is necessary to improve technological infrastructure, intensive training for lecturers, and the development of more interactive digital learning platforms
Marketing Communication Strategy at PADAHALSEKON Thrift Business through Instagram Social Media in Reaching Millennial Generation and Gen Z Sutinnarto; Setiawan, Muhamad Agung; Khairani , Najmi Rizki
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 1 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i1.99

Abstract

The digital era presents new business opportunities for business people, one of which is the thrifting business in various regions. This thrifting business focuses on selling quality used clothing and is in demand by the millennial generation and Gen Z. PADAHALSEKON is a thrift located in Pekalongan city which has 54.2K Followers on Instagram. This research aims to analyze the marketing communication strategy implemented by the PADAHALSEKON thrift business through Instagram social media in reaching the millennial generation and Gen Z. Using a descriptive qualitative approach, data was collected through interviews, observations, and document analysis. The results show that creative content-based marketing strategies, active interaction with audiences, and collaboration with influencers are effective in increasing audience engagement, brand loyalty, and product sales. Millennials and Gen Z are attracted to aesthetically pleasing visual communication styles, relevant product narratives, and sustainability values. Nonetheless, challenges such as market competition and changing social media algorithms need to be overcome to maintain marketing success. This research provides insights for thrift businesses and academics in understanding marketing communication practices that are relevant to the needs of today's digital audience.
Digitalization of Civil Transactions and Its Implications for Legal Certainty in the Era of Society 5.0 Anita Mu’min; Muhammad Rafli Chaniago; Suartini
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 2 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i2.144

Abstract

Digital transformation in the Indonesian civil law system is an inevitable necessity in line with the rapid development of information technology in the Society 5.0 era. One aspect that is directly affected is civil transactions, particularly in agreements and contracts that are now largely conducted electronically. This article aims to analyze the impact of the digitalization of civil transactions on legal certainty for the parties involved, as well as to evaluate the suitability of existing regulations, such as the Electronic Information and Transactions Law (ITE Law) and the Civil Code, in addressing this dynamic. By using a normative juridical approach and comparative analysis of legal practices in several countries, this article finds that although Indonesian regulations have begun to recognize the validity of electronic transactions, significant challenges still arise in the aspects of proof, authentication, and legal protection of digital transactions. Therefore, a more comprehensive and integrative reform of civil law is needed to ensure the principle of legal certainty in the digital realm. This update must include the establishment of clear technical guidelines, as well as the strengthening of regulations that support the implementation of safe and legally valid digital transactions, in order to keep up with technological developments and protect the rights of parties in electronic transactions
The Influence of Digital Competencies, Learning Communities, And Supervision on Teacher Performance That Impact Work Achievement in Pangkalpinang City Primary Schools Silvia Dwi; Juhari; Mohamad Makrus; Efendi Sugianto
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 2 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i2.145

Abstract

This research aims to analyze the influence of digital competence, learning communities, and supervision on teacher performance which impacts work performance in elementary schools (SD) in Pangkalpinang City. The research uses an explanatory approach to explain causal relationships between variables. The model applied is hypothesis testing based on theories developed by the researcher. Primary data was collected through questionnaires distributed to elementary school teachers in SD Negeri 3, 6, 10, and 28 Pangkalpinang. The data were analyzed using Structural Equation Modelling (SEM) with the SmartPLS 4 software. The research findings indicate that digital competence, learning communities, and supervision significantly influence teacher performance. Furthermore, these three variables also have a positive and significant impact on work performance. The study also reveals that digital competence, learning communities, and supervision not only directly affect work performance but also indirectly through improvements in teacher performance. Therefore, enhancing digital competence, strengthening learning communities, and implementing effective supervision can significantly improve teacher performance, ultimately leading to better overall work performance in elementary schools
Analysis of Trip Attraction in Shopping Centres Suzaya Mall Bireuen based on demographic characteristic Usrina, Nura; M. Fauzan; Lis Ayu Widari; Syibral Malasyi; Raihan Fazila
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 2 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i2.155

Abstract

Trip attraction refers to the number of trip movements toward a specific location per unit of time. This concept is directly related to determining the total trips generated by particular land uses. The establishment of Suzuya Mall by the government has significantly increased private and public vehicle traffic in Bireuen City, leading to frequent road congestion. During peak movement periods, vehicles often stop or park along the road near Suzuya Mall, reducing overall road capacity. This study examines three key aspects: the characteristics of visitors to Suzuya Mall, the factors influencing trip attraction in this land use area, and the development of a trip attraction model for Suzuya Mall in Bireuen City. The research methodology incorporated questionnaire data collection and SPSS-based data processing. Analysis was conducted using multiple linear regression through SPSS 25 software, with model validation assessed through multicollinearity values, correlation coefficients (R), determination coefficients (R²), heteroscedasticity tests, significance values, and P-P plot graphs. The study yielded a comprehensive trip attraction model for all vehicle types: Y = 61.157 + 0.123(X₁) + 2.75(X₂) - 0.716(X₃) + 0.195(X₅), where X₁ represents age, X₂ denotes income, X₃ indicates distance, and X₅ reflects mileage. The model achieved a determination coefficient value of 0.964, demonstrating strong explanatory power for trip attraction patterns in the Suzuya Mall area.
Evaluation Of Permanent Deformation On Uphill And Downhill Section Of Simpang Ampek - Sasak Road In Pasaman Barat Mutthmainah; Usrina, Nura; Savira , Nanda Ersa; Fithra, Herman; Mulia , Fenny Artha
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 2 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i2.156

Abstract

Roads are a transportation facility that is used by most people. If the road is damaged, it will disturb road users and make them feel uncomfortable when driving. This research method uses the Bina Marga method which determines the average daily traffic and axle load of vehicles that affect road damage on the uphill and downhill sections of the Simpang Ampeik-Sasak road section, West Pasaman Regency, comparing the average daily traffic figures with the determination of the figures according to the class and function of the road. Based on the calculation of the average daily traffic on the uphill and downhill sections, the values exceed the average daily traffic determination in passenger car units, which are worth 2,127 LHR in SMP on the uphill and 2,102 LHR in SMP on the downhill. Regarding the axle load obtained on the road section, vehicles are classified as 6a and 6b, indicating that the road exceeds the truck factor figure, namely 3,583 where the magnitude is 1. The Simpang Ampeik - Sasak road section in West Pasaman Regency experienced an overload, where the type of damage on the ascent and descent is corrugated.

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