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Jurnal Ilmiah Pariwisata
Published by Institut Pariwisata Trisakti
ISSN : 14111527     EISSN : 25990209     DOI : DOI: https://doi.org/10.30647/jip
Core Subject : Humanities, Social,
Humanities Environmental Science
Focus and Scope Jurnal Ilmiah Pariwisata is published three times a year in March, July, and November containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short communications, including: Tourism: Sustainable Tourism Development Community-based Tourism Nature-based Tourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy: Food Tourism Herbs, Spices, and Traditional Food Cultural Food Studies Food Product and Pastry Food Packaging and Product Development Branding and Marketing Education and Training Regulation and Policy Destination: Policy for Destination Planning Tour Industry Hospitality Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 283 Documents
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Peningkatan Pendapatan Restoran dengan Promosi Makanan dan Minuman di Town Hall Restoran, Midtown Hotel Samarinda Suwarno, Supriyadi Hadi; Supriyadi, Adhi
Jurnal Ilmiah Pariwisata Vol 30 No 2 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i2.1911

Abstract

This study aims to analyze the effect of five food and beverage promotion strategies, price, product, experiential, loyalty, and digital promotions on increasing restaurant revenue, considering the moderating role of seasonality, customer demographics, and service quality. The study was conducted at the Town Hall Restaurant, Midtown Hotel Samarinda, using a quantitative approach with an explanatory design. Data were collected through closed questionnaires distributed to 300 customers and semi-structured interviews with seven key informants from the restaurant management. The analysis techniques used include multiple regression, moderated regression, and Importance Performance Analysis (IPA). The results showed that all promotional strategies had a significant effect on revenue, with digital promotion having the most dominant effect. Moderator variables were also shown to strengthen the indirect effect of promotional strategies on revenue. IPA findings revealed a large performance gap in the digital and personalization aspects, although both factors were considered very important by customers. In conclusion, an integrated and contextual promotional strategy is needed to maximize restaurant revenue. It is recommended that management focus on optimizing digital promotions and application-based reward systems, and adjusting the promotional approach to customer profiles and operational dynamics. Keywords: F&B promotion strategy, seasonality, customer demographics, service quality
Pengaruh Influencer pada Platform Tiktok terhadap Brand Awareness dan Purchase Intention pada cafe Monsieur Spoon di Kota Surabaya Liem, Keisha; Sandjaja, Beatrice Frederica; Wijaya, Verina
Jurnal Ilmiah Pariwisata Vol 30 No 2 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i2.1882

Abstract

This study aims to analyze the influence of influencers on the TikTok platform on brand awareness and purchase intention at Monsieur Spoon cafe in Surabaya. Additionally, this study examines the role of brand awareness as a mediating variable in the relationship between TikTok influencers and purchase intention. The research method used is quantitative with a survey approach, where data was collected through questionnaires distributed to Monsieur Spoon cafe consumers who were the target of promotional content from influencers on TikTok. A total of 180 respondents participated in the survey. The results show that influencers on the TikTok platform significantly affect brand awareness and purchase intention. Furthermore, brand awareness also has a positive impact on purchase intention. The findings also indicate that brand awareness plays a role as a mediator in the relationship between TikTok influencers and purchase intention. These results have implications for business owners in the culinary industry, particularly Monsieur Spoon cafe, to further leverage digital marketing strategies through influencers on TikTok to enhance brand awareness and purchase intention among consumers. Keywords: TikTok influencers, brand awareness, purchase intention, cafe, digital marketing
Pariwisata Berbasis Kearifan Lokal di Desa Wisata Ubud: Antara Komersialisasi dan Pelestarian Budaya Wirawan, Putu Eka
Jurnal Ilmiah Pariwisata Vol 30 No 2 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i2.1891

Abstract

This study aims to examine the dynamics between the preservation of local wisdom and the commercialization of culture within the development of tourism in Ubud Tourism Village, Bali. Using a descriptive qualitative approach, data were collected through participatory observation and in-depth interviews with community leaders, artists, and local tourism actors. The findings reveal that elements of local wisdom such as Tri Hita Karana, the banjar system, as well as traditional rituals and performing arts, remain integral to the community’s way of life. However, tourism has also led to cultural commodification, where traditional practices and symbols are adapted and repurposed for tourist consumption, often altering their original meanings. The local community responds to these challenges through cultural negotiation strategies and active participation in community-based tourism management. This study is supported by the theories of cultural sustainability, cultural commodification, cultural negotiation, and community participation. It concludes that tourism in Ubud exists within a dynamic spectrum between cultural preservation and commercialization, and that cultural sustainability can be achieved through empowering local participation and maintaining community control over cultural narratives. Keywords: local wisdom, commercialization, cultural preservation
Pengaruh antara Kualitas Pelayanan Dengan Keputusan Pengunjung Melalui Kepuasan di Rumah Makan Surabi 74, Larangan, Kota Tangerang, Provinsi Banten Triono, Freddy; Amrullah, Amrullah; Abduh, Mohammad Syaltut; Maulana, Alifatqul; Pramudito, Pramudito
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1976

Abstract

This study aims to analyze the influence of service quality on visiting decisions through customer satisfaction as a mediating variable at Surabi 74 Larangan Restaurant, Tangerang City. This study uses a quantitative approach with a path analysis method (path analysis) processed using SmartPLS software. The research sample consisted of 100 respondents who were Surabi 74 customers who had visited in the last six months. Data collection was conducted through distributing questionnaires with a five-point Likert scale. The results showed that service quality has a positive and significant effect on customer satisfaction, and has a direct and indirect significant effect on visiting decisions. Customer satisfaction is proven to be a mediating variable in the relationship between service quality and visiting decisions, meaning that the higher the customer satisfaction, the more likely they are to return. This finding emphasizes the importance of improving service quality that includes aspects of accommodation, responsiveness, assurance, empathy, and physical evidence in creating customer satisfaction and loyalty. Based on these results, it is recommended that restaurant managers improve service standards through employee training, maintaining cleanliness, and providing a varied menu to maintain customer satisfaction and interest in visiting in the future. Keywords: service quality, customer satisfaction, visiting decisions
Analisis Persepsi, Motivasi, dan Preferensi Berekreasi di Hutan Kota Ciganjur, Jakarta Selatan Oktovianus, Oktovianus; Anggraini, Tri Hanna Tania; Gantina, Devita; Dira Oktavia, Reno Catelya; Rachmatullah, Adam
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1982

Abstract

This study aims to analyze visitor perceptions, motivations, and preferences at Ciganjur Urban Forest, South Jakarta, as one of the strategic green open spaces. A descriptive quantitative approach was employed involving 100 respondents through structured questionnaires. Data analysis was conducted descriptively to map respondent behavioral patterns. The findings indicate that primary push motivations include the need for relaxation, creativity restoration, and social bond strengthening, while pull motivations are dominated by peaceful atmosphere and clean air quality. Visitor perceptions of urban forest functions are generally positive, particularly regarding cleanliness, comfort, and ecological benefits. In terms of preferences, prioritized facilities include jogging tracks, park benches, prayer rooms, and fish nursery areas, while gazebos, interpretive signage, and disability-friendly facilities are considered less important. This research confirms that urban forest management should be directed toward user-oriented management approaches while maintaining the balance of ecological, recreational, educational, and inclusive functions. These findings align with Push and Pull Motivation theory and Utility Maximization, reinforcing global studies on the role of urban forests as psychosocial restoration spaces and means of enhancing urban community quality of life. Keywords: urban fores, motivation, perception, preference, urban recreation
Peran dan Transformasi Pemandu Wisata di Era Digital: Sebuah Systematic Literature Review Pusparani, Pusparani; Herienda, Florensia; Adriani, Hanni; Hutagalung, M. Husen; Pradhipta, RMW Agie
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1977

Abstract

TThis study aims to map the roles and transformations of tour guides in the digital era through a systematic review of current empirical evidence. The research employed a Systematic Literature Review (SLR) guided by the PRISMA framework, drawing data from Scopus, Web of Science, and Google Scholar (1995–2025). A total of 33 articles met the inclusion criteria and were thematically analyzed and narratively synthesized. The findings reveal three complementary thematic clusters. The first cluster highlights professional competencies, interpretative, interpersonal, and managerial dimensions as core service attributes that enhance service quality, satisfaction, and behavioral intentions. The second cluster emphasizes affective dimensions, such as emotional labor, empathy, and rapport, as psychological mechanisms that transform service quality into memorable tourism experiences, leading to loyalty and positive word-of-mouth. The third cluster identifies the digital transformation of tour guiding through mobile applications, AR/VR/XR, virtual or livestream tours, and AI-assisted collaboration, which strengthen interactivity, immersion, personalization, and eWOM. In conclusion, the synergy of competence, affect, and digital capability creates an experiential value chain linking service quality to satisfaction, loyalty, and destination image. Future research is recommended to examine tour guide well-being, evaluate human–AI co-guiding, employ multi-group SEM, conduct bibliometric/meta-analyses, and compare outcome-based versus input-based certification systems. Keywords: tour guide transformation, digital tourism, systematic literature review
Pengaruh Fasilitas dan Aksesibiltas Terhadap Kepuasan Pengunjung di Taman Menteng Bintaro Jaya, Tangerang Selatan Oktavia, Reno Catelya Dira; Hidayat, Candra; Wicaksono, Haryo; Taviprawati, Ervina; Yasin, Andi Muhammad
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1983

Abstract

This study aims to analyze the influence of accessibility and facilities on visitor satisfaction at Menteng Park, Bintaro Jaya, South Tangerang. This study used a quantitative approach with a descriptive and explanatory research design. The study population was visitors to Menteng Park during the study period, with a sample of 200 respondents selected using a purposive sampling technique. Data were collected through a questionnaire survey measuring accessibility, facilities, and visitor satisfaction. Data analysis was conducted using multiple linear regression. The results showed that accessibility and facilities significantly influenced visitor satisfaction. Good accessibility, such as easy transportation and parking availability, contributed to visitor comfort, while adequate facilities, such as seating, play areas, and clean restrooms, increased visitor satisfaction. These two factors are interrelated and strengthen positive visitor experiences. Menteng Park management needs to continuously improve the quality of accessibility and facilities to enhance visitor satisfaction. This study recommends improving pedestrian paths, adding parking facilities, and providing more comfortable public spaces. Further research could explore the social and environmental factors that influence satisfaction and examine the relationship between accessibility, facilities, and visitor loyalty. Keywords: facilities, accessibility, visitor satisfaction
Pengaruh Fasilitas dan Atraksi Wisata Pada Revisit Intention di Desa Wisata Saung Ciburial Garut yang dimediasi Dengan Kepuasan Wisatawan Adiatma, Dani; Rukma, Deden Firman Syuyaman; Badriah, Shifa Siti
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1768

Abstract

This study aims to analyze the influence of facilities and tourist attractions on revisit intention, mediated by tourist satisfaction, at Saung Ciburial Tourism Village, Garut. The type of research used is quantitative with a descriptive–verificative approach. The analytical method employed is path analysis based on Partial Least Squares–Structural Equation Modeling (PLS-SEM), as it is appropriate for testing the causal relationships among latent constructs with a relatively small sample size. The research population consists of all tourists visiting Saung Ciburial (population size unknown). The sample comprises 100 respondents obtained through a non-probability sampling technique, namely accidental sampling, involving visitors who met the inclusion criteria during the data collection period. A Likert-scale questionnaire instrument was used to measure tourists’ perceptions of facilities, attractions, satisfaction, and revisit intention. The research location is Saung Ciburial Tourism Village, Garut Regency, West Java. The analysis results show that facilities and attractions significantly affect satisfaction; satisfaction significantly influences revisit intention; and there are indirect effects of facilities and attractions on revisit intention through satisfaction. These findings underscore the importance of improving the quality of facilities and attraction management oriented toward satisfaction to encourage repeat visits. Keywords: facilities, tourist attractions, tourist satisfaction, revisit intention
Pengaruh Content Marketing, Price Perception dan Influencer terhadap Impulsive Buying Gen-Z di Destinasi Wisata Kuliner (Studi Kasus G-Walk Surabaya) Aiko, Lorenzia
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1894

Abstract

This study aims to examine the influence of content marketing, price perception, and influencers on impulsive buying behavior among Generation Z at culinary tourism destinations, with a case study at G-Walk. The population in this research consists of Generation Z individuals (born between 1995–2012) aged 16–26 years, who are active users of social media platforms and have seen content related to G-Walk Surabaya. Data collection was carried out through an online questionnaire with closed-ended questions using a 5-point Likert scale. The research sample consisted of 200 respondents, determined based on Lemeshow's formula. The collected data were analyzed using SPSS through a series of validity tests, reliability tests, classical assumption tests, as well as hypothesis testing and coefficient of determination analysis. The results show that content marketing, price perception, and influencers significantly affect the impulsive buying behavior of Generation Z at the G-Walk culinary tourism destination. These findings highlight the importance of relevant content marketing strategies, competitive price perception, and influencer involvement in driving impulsive buying decisions among Generation Z. This study contributes to understanding effective marketing factors to enhance the attractiveness of culinary tourism destinations. Keywords: content marketing, price perception, influencer; culinary, impulsive buying, generation Z
Pengaruh Customer Experience dan E-WOM terhadap Revisit Intention melalui Brand Awareness sebagai Mediator pada Hotel Bintang 5 di Surabaya Heryanto, Elizabeth Florenza; Lewi, Gabriella Josephine; Wijaya, Verina
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1888

Abstract

Technological developments drive competition in the hotel industry to provide the best service to increase guest repeat visits. Memorable experiences and positive word-of-mouth through social media marketing play a role in building awareness and reconsideration of a hotel brand. Surabaya, a business and tourism center, becomes a focus of research, especially 5-star hotels with high brands and service quality standards. This study explores application of customer experience and e-WOM to increase guests’ revisit intention. Seeing the research gap, brand awareness which plays an important role in the eyes of guests becomes a mediator in the implementation of customer experience and e-WOM on revisit intention. A quantitative approach with PLS-SEM technique, Smart PLS device, and purposive sampling techniques were applied for research process. The sample obtained was 180 respondents from specified population, namely 5-star hotel guests in Surabaya. Results of the study revealed that customer experience and e-WOM have a positive effect on revisit intention through brand awareness. The research is expected to offer valuable insights for hoteliers in improving competitiveness in the hospitality sector as well as further research opportunities for academics. Keywords: customer experience, E-WOM, brand awareness, revisit intention, Surabaya

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