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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 687 Documents
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Faktor yang Mempengaruhi Purchase Intention terhadap Consumer Purchase Behavior pada Healthy Food Restaurant Varez Widharto Mahdi; Mohamad Rizan; Usep Suhud
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zgytx537

Abstract

This study aims to analyse the influence of Attitude, Perceived Behavioural Control, and Health Consciousness on Purchase Intention, as well as the influence of Purchase Intention on Consumer Purchase Behaviour among consumers of Burgreens healthy food products in Jakarta. The research framework is based on an adapted or extended Theory of Planned Behaviour. Attitude and Perceived Behavioural Control are constructs derived from the Theory of Planned Behaviour (TPB), while Health Consciousness is positioned as an additional variable relevant to the context of healthy food purchases. The model does not include Subjective Norm and therefore does not represent all of the original TPB constructs. Purchase Intention is limited to the intention to buy or consume Burgreens healthy food products, while Consumer Purchase Behaviour describes the purchasing behaviour reported by respondents. The study employs a quantitative approach, an explanatory design, a cross-sectional survey, purposive sampling, a six-point Likert scale, and covariance-based Structural Equation Modelling using AMOS. Respondents must be at least 17 years old, reside in one of the five administrative districts of Jakarta, have purchased or consumed Burgreens products within the past three months, and be willing to complete an online questionnaire. Four hypotheses test the pathways X1→Z, X2→Z, X3→Z, and Z→Y. As this research is still in the proposal stage, it does not yet present empirical results.
Pengaruh Reward dan Pengakuan Kerja terhadap Motivasi Kerja pada Karyawan Dealer Honda Daerah Meulaboh  Kabupaten Aceh Barat Siti Nurmuslima; Ivon Jalil; Mardaleta Mardaleta
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dasxxa42

Abstract

This study aims to examine and analyze the partial and simultaneous effects of reward and work recognition on employee work motivation at Honda Dealerships in Meulaboh, West Aceh Regency (CV Valen Motor and PT Kurniaputra Mandiri). This research employs a quantitative approach utilizing a total sampling technique (census) involving 50 employee respondents, where primary data were collected through questionnaires and analyzed using multiple linear regression and hypothesis testing via IBM SPSS. The partial test results (t-test) indicate that the reward variable (X1) has a positive and significant effect on work motivation (Y) with a significance value of 0.002 < 0.05, whereas the work recognition variable (X2) has no significant effect with a significance value of 0.364 > 0.05. Simultaneously (F-test), both independent variables significantly affect employee work motivation with a significance value of 0.006 < 0.05 and yield an Adjusted R Square value of 15.9%, implying that the remaining 84.1% is influenced by other factors outside this research model. Based on these findings, it is recommended that the company management continuously develop an objective, fair, transparent, and performance-oriented reward system to maintain and enhance employee work motivation sustainably.
Pengaruh Kemudahan dan Kepercayaan Terhadap Kepuasan Pengguna Brilink UD. Putra Jaya di Kecamatan Soromandi Kabupaten  Bima Puji Astuti; Intisari Haryanti; Muhajirin Muhajirin
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1hnbap64

Abstract

This study aims to analyze the effect of ease of use and trust on user satisfaction at BRILink UD. Putra Jaya in Soromandi District, Bima Regency. This research employed a quantitative approach with an associative research design. The population consisted of all users of BRILink UD. Putra Jaya, the exact number of which was unknown. Therefore, the sample size was determined using the Lemeshow formula, resulting in 96 respondents selected through purposive sampling. Data were collected through questionnaires, observations, and literature studies. The data were analyzed using SPSS version 27, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, t-tests, and F-tests. The results showed that, partially, ease of use had a positive and significant effect on user satisfaction, with a t-value of 3.271 and a significance value of 0.002 (<0.05). Trust also had a positive and significant effect on user satisfaction, with a t-value of 3.641 and a significance value of 0.000 (<0.05). Simultaneously, ease of use and trust had a significant effect on user satisfaction, with an F-value of 17.124 and a significance value of 0.000 (<0.05). The coefficient of determination (R²) was 0.269, indicating that ease of use and trust explained 26.9% of the variation in user satisfaction, while the remaining 73.1% was influenced by other variables not examined in this study. Based on the findings, it can be concluded that the higher the perceived ease of use and trust, the higher the level of user satisfaction with BRILink UD. Putra Jaya in Soromandi District, Bima Regency.  
Pengaruh Pendapatan, Pengetahuan Investasi dan Perilaku Keuangan terhadap Keputusan Investasi : Studi Kasus pada Pegawai Badan Urusan Administrasi Mahkamah Agung Republik Indonesia Lia Fatma Tsania
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bgm40w30

Abstract

This study aims to analyze the effect of income, investment knowledge, and financial behavior on investment decisions among Civil Servants at the Administrative Affairs Agency of the Supreme Court of the Republic of Indonesia. A quantitative survey method was employed. Data were collected through an online questionnaire distributed via Google Forms to 170 respondents selected using the simple random sampling technique. The research instrument consisted of 40 statement items measured using a five-point Likert scale. Data were analyzed using IBM SPSS Statistics Version 27, including validity, reliability, classical assumption tests, and multiple linear regression analysis. The results indicate that income, investment knowledge, and financial behavior have a positive and significant effect, both partially and simultaneously, on investment decisions. The Adjusted R Square value of 0.635 indicates that 63.5% of the variation in investment decisions is explained by the three independent variables, while 36.5% is influenced by other factors outside this study.
Pengaruh Kompensasi dan Employer Branding Terhadap Minat Melamar Kerja pada Generasi Z di Kota Pekanbaru Siti Marwah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vnjpzw50

Abstract

This study analyzes the influence of compensation and employer branding on the interest in applying for jobs among Generation Z in Pekanbaru City amidst the war for talent phenomenon. The study aims to demonstrate the importance of competitive compensation and a positive corporate image in attracting potential applicants. The method used is a quantitative approach, involving 270 participants from Generation Z in Pekanbaru. Data were collected through questionnaires and analyzed using multiple linear regression techniques. The research findings indicate that both compensation and employer branding have a positive and significant influence, both individually and simultaneously, on interest in applying for jobs. The Adjusted R Square value of 0.783 indicates that these two factors explain 78.3% of the variation in interest in applying. These results emphasize the importance of strengthening compensation strategies and corporate image to increase organizational attractiveness.
Pengaruh Virtual Influencer Attractiveness, Humanlikeness, dan Credibility terhadap Purchase Intention pada Pengguna Media Sosial TikTok di DKI Jakarta (Studi Virtual Influencer Laverda Salsabila) Okta Salsabilla; Corry Yohana; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6gssfh20

Abstract

This study aims to examine the influence of virtual influencer attractiveness, human-likeness, and credibility on purchase intention among TikTok social media users. This research employed a quantitative approach using a survey method. The sample consisted of 110 respondents selected through purposive sampling. The respondents were required to be 17–28 years old, reside in DKI Jakarta, have a TikTok account, be familiar with the virtual influencer Laverda Salsabila featured in this study, and have viewed Laverda Salsabila's promotional content on TikTok. Data were collected using a six-point Likert scale questionnaire and analyzed using IBM SPSS Statistics version 29. The findings indicate that, partially, the attractiveness variable has a positive and significant effect on purchase intention. The credibility variable also has a positive and significant effect on purchase intention. Meanwhile, the human-likeness variable does not have a significant effect on purchase intention.
Pengaruh Kepemimpinan Transformasional dan Kecerdasan Emosional Terhadap Loyalitas Karyawan PT. Pegadaian Tente Dewi Ainun Fajriani; Muhammad Yusuf; Mawar Hidayanti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/45036p68

Abstract

This study aims to determine and analyze the influence of transformational leadership and emotional intelligence on employee loyalty at PT. Pegadaian Tente. This research employed a quantitative approach with an associative research design. The population consisted of 37 employees of PT. Pegadaian Tente, all of whom were selected as the research sample using the saturated sampling technique. Data were collected through observation, questionnaires using a Likert scale, and literature review. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient, coefficient of determination, t-test, and F-test with the assistance of SPSS version 26. The results indicate that transformational leadership has a significant effect on employee loyalty, with a t-value of 2.396 and a significance value of 0.022 (< 0.05). Emotional intelligence also has a significant effect on employee loyalty, with a t-value of 5.481 and a significance value of 0.000 (< 0.05). Simultaneously, transformational leadership and emotional intelligence have a significant effect on employee loyalty, with an F-value of 144.181 and a significance value of 0.000 (< 0.05). The coefficient of determination (R²) is 0.895, indicating that 89.5% of the variation in employee loyalty can be explained by transformational leadership and emotional intelligence, while the remaining 10.5% is influenced by other factors not examined in this study. Based on the findings, it can be concluded that transformational leadership and emotional intelligence have a positive and significant influence, both partially and simultaneously, on employee loyalty at PT. Pegadaian Tente. Therefore, the company is expected to continuously improve transformational leadership practices and enhance employees' emotional intelligence to strengthen their loyalty toward the organization.
Pengaruh Karakteristik Individu, Komitmen Organisasi dan Dukungan Organisasi Terhadap Kinerja Pegawai pada Dinas Pekerjaan Umum dan Penataan Ruang Kabupaten Bima Indra Juniawan; Firmansyah Kusumayadi; Rahmatia Rahmatia
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/srt69z67

Abstract

This study aims to examine the influence of individual characteristics, organizational commitment, and organizational support on employee performance at the Public Works and Spatial Planning Office of Bima Regency. This research employed an associative research design with a quantitative approach. The population consisted of 202 employees, while the sample comprised 90 civil servants selected using a purposive sampling technique. Data were collected through a questionnaire using a Likert scale. The data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient test (R), coefficient of determination test (R²), partial significance test (t-test), and simultaneous significance test (F-test) using SPSS version 26. The results showed that, partially, individual characteristics had a positive and significant effect on employee performance, with a significance value of 0.000 < 0.05. Organizational commitment also had a positive and significant effect on employee performance, with a significance value of 0.000 < 0.05. Meanwhile, organizational support did not have a significant effect on employee performance, with a significance value of 0.145 > 0.05. Simultaneously, individual characteristics, organizational commitment, and organizational support had a significant effect on employee performance, as indicated by the F-test significance value of 0.000 < 0.05. The coefficient of determination (R²) was 0.626, indicating that 62.6% of the variation in employee performance could be explained by the three independent variables, while the remaining 37.4% was influenced by other factors not examined in this study.
Optimalisasi Digital Marketing Melalui Live Streaming Tiktok dalam Meningkatkan Brand Awareness pada Dasilva Batik Listyo Ferdi Suhendar; Umi Khabibah; Tri Ramadani Arjo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w9hjvq04

Abstract

The development of digital marketing has encouraged businesses to utilize social media, including TikTok live streaming, as a marketing strategy. However, Dasilva Batik Malang has not been able to utilize this feature optimally due to an average audience watch duration of only 10 seconds, indicating weak brand awareness, inconsistent broadcasting schedules and streaming times, short broadcast durations, less interactive product presentations by the host and low audience engagement, which have resulted in weak brand awareness. This study aims to identify the implementation of TikTok live streaming optimization and analyze its effectiveness in increasing the brand awareness of Dasilva Batik Malang. This study employed an action research method using the Kemmis and Taggart cycle approach. Data were collected through observation, interviews, documentation, and questionnaires distributed to 8 respondents. The data were analyzed using the AIDA model and a Likert scale through total score calculation (Total Score = Frequency × Weight), simple tabulation (X = fi/Σfi × 100%), mean score calculation (X = Σfi.wi/Σfi), and engagement rate analysis (Engagement Rate = Likes + Comments + Shares + Gift/Total Views × 100%). The questionnaire results showed that none of the respondents selected disagree or strongly disagree for any of the 12 statements. Meanwhile, the AIDA analysis showed an overall mean score of 4.03, categorized as very good. The action dimension achieved the highest score (4.17), followed by attention (4.12), interest (4.04), and desire (3.79). The engagement rate from the two best live streaming sessions averaged 6,20%, which is categorized as high, with the first sessions reaching 7,40% and the second session 5%. The results indicate that optimizing TikTok live streaming is effective in increasing the brand awareness of Dasilva Batik Malang. The implementation of this strategy successfully increased the audience’s brand awareness from the unaware of brand stage to the brand recognition stage. Therefore, Dasilva Batik is recommended to maintain consistency in live streaming activities and strengthen the desire dimension through promotional offers during live streaming sessions to further enhance brand awareness and increase consumers’ interest in the products. 
Pengaruh Food Content, E-Wom, Perceived Value, dan Trust terhadap Purchase Intention Makanan Viral Instagram pada Generasi Z di JakartaPengaruh Food Content, E-Wom, Perceived Value, dan Trust terhadap Purchase Intention Makanan Viral Instagram pada Generasi Z di Jakarta Cindy Claudya Oktaviani; Corry Yohana; Sefrimel Angriani ZN
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w50pem58

Abstract

This study aims to analyze the direct effects of food content, E-WOM, perceived value, and trust on the purchase intention of Instagram viral food among Generation Z consumers in Jakarta. The research approach used is quantitative with a survey method. Data collection was conducted by distributing questionnaires to 150 Generation Z respondents residing in Jakarta. The sampling technique utilized a non-probability sampling method with a purposive sampling technique, along with an even 6-point Likert scale. The data analysis technique employed in this study is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) assisted by SmartPLS 4.0 software. The direct effect hypothesis testing results indicate that the trust variable has a positive and significant effect on purchase intention. Conversely, the variables of food content, E-WOM, and perceived value are proven to have no significant direct effect on the purchase intention of Generation Z consumers toward viral food. The practical implications of this study emphasize that conventional marketing strategies that rely solely on content visual aesthetics, the quantity of online reviews, or price wars are no longer effective when standing alone.

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