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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 1,337 Documents
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The Influence of Digital Music Platform Spotify on the Listening Skills of Senior High School Students at Kartika III-2 Semarang Farhan Zaidannur Aulia Firjatullahi; Fitri Yulianti; Ririn Ambarini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cqcbha64

Abstract

This study investigates the influence of digital music platform Spotify on the listening skills of eighth grade students at High School Kartika III-2 Semarang. The research employed a quantitative pre-experimental one-group pretest–posttest design involving 33 students selected through simple random sampling. The instrument consisted of an objective listening comprehension test of six items measuring vocabulary recognition and listening comprehension, which was validated using Pearson Product Moment correlation and found to be highly reliable with a Cronbach's Alpha value of 0.981. The data were analyzed using the Shapiro–Wilk normality test and a paired samples t-test. The findings reveal a significant improvement in students' listening performance, with the mean score increasing from 76.55 in the pre-test to 84.12 in the post-test. The paired samples t-test result (t = 11.983, df = 32, p < 0.05) indicates a statistically significant difference between pre-test and post-test scores, confirming the effectiveness of Spotify-based instruction. The improvement is theoretically supported by Krashen's Language Acquisition Theory, particularly the concepts of comprehensible input and affective filter reduction, as well as Mayer's multimedia learning theory, which explains the dual-channel processing benefits of the platform's synchronized lyrics feature. These findings suggest that Spotify, when integrated with structured listening activities, can serve as an effective pedagogical tool to improve students' listening comprehension in secondary-level EFL classrooms.
Factors Influencing User Satisfaction with the Academic Information System (SIAKAD) Using the DeLone & McLean Model Rahma Fitriana; Adnan Kasofi; Ringga Sentagi Asa
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s45r4151

Abstract

This study examines the influence of System Quality, Service Quality, and Information Quality on the usage and user satisfaction regarding the Academic Information System (SIAKAD) at U iversitas Negeri Jakarta (UNJ), utilizing the DeLone and McLean Information Systems Success Model (2003) as a conceptual framework. Although SIAKAD supports critical academic activities, it has encountered operational issues, including system disruptions and access-related complaints during course registration periods. This quantitative study employed a survey method involving 185 students from the Digital Business program (cohorts 2022–2024). Data were analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS) with SmartPLS software. The results indicate that all seven proposed hypotheses were supported: system quality, service quality, and information quality each exert a positive and significant influence on usage and user satisfaction, while usage has a positive and significant influence on user satisfaction. Information Quality emerged as the strongest predictor of Usage, whereas Usage was the strongest predictor of User Satisfaction. These findings confirm the relevance of the DeLone and McLean model in the context of an academic information system with mandatory usage, and provide empirical insights for improving the quality of SIAKAD services at Universitas Negeri Jakarta.
Pengaruh Beban Kerja dan Target Kerja Terhadap Kualitas Kinerja Karyawan PT. Shopee Indonesia Muhammad Nur Aziz; Eka Dyah Setyaningsih; Refany Novia Siboro
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qcvqap24

Abstract

This study aims to examine the influence of workload and work targets on the quality of employee performance at PT. Shopee Indonesia. The independent variables in this study are workload and work targets, while the dependent variable is the quality of employee performance. This research employed a quantitative method with a descriptive causal-associative approach. Data were collected by distributing questionnaires to employees of PT. Shopee Indonesia. The collected data were analyzed using several statistical tests, including the validity test, reliability test, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results of the multiple linear regression analysis produced the following equation: Y = 4.941 + 0.389(X₁) + 0.406(X₂), where X₁ represents workload and X₂ represents work targets. Based on the t-test results, workload has a significant effect on employee performance (t = 0.001; p = 0.005), indicating that a reduction in workload can improve employee performance. Likewise, work targets also have a significant effect on employee performance (t = 0.086; p < 0.001 suggesting that appropriate work targets that do not place excessive pressure on employees can enhance the quality of employee performance. Furthermore, the simultaneous F-test (F = 24.676; p = 0.000) indicates that workload and work targets jointly have a significant effect on the quality of employee performance.
Analisis SWOT sebagai Dasar Perumusan Strategi Pemasaran pada UMKM Cireng Isi Primadona di Kota Malang Nanda Oktavia Irawati; Achmad Zaini; Baroroh Lestari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cnvd6120

Abstract

The increasingly intense competition in the culinary business requires MSMEs to have marketing strategies that can enhance their business competitiveness. Cireng Isi Primadona MSME in Malang City possesses strengths such as affordable prices, product variety, and good quality, while facing opportunities from the growing use of social media, alongside threats from competition and shifting consumer preferences. This qualitative research with a descriptive approach aims to identify SWOT factors, analyze strategic conditions through IFAS and EFAS matrices, and formulate appropriate marketing strategies. Data were collected through observation, interviews, and documentation from owners, employees, and consumers selected using purposive sampling. Data analysis employed an interactive model and SWOT analysis. The results showed an IFAS score of 2.38 (strengths 1.69; weaknesses 0.69) and an EFAS score of 2.69 (opportunities 2.06; threats 0.63), with coordinates (1.00; 1.43) placing the MSME in Quadrant I (Growth-Oriented Strategy). The recommended strategy is Strength–Opportunity (SO), including optimizing social media promotions, improving digital content quality, utilizing digital marketing features, expanding market reach, and maintaining product quality and innovation. Cireng Isi Primadona MSME is in a condition that supports growth strategies because its internal strengths and external opportunities outweigh its weaknesses and threats, so the appropriate marketing strategy is to leverage all business strengths to capture market opportunities through digital marketing optimization.
Pengaruh Influencer Marketing dan Brand Image terhadap Keputusan Pembelian Skincare Glad2glow di Kota Depok Apriliano Tri Wahyudi; Wiwik Widiyanti; Herlin Widasiwi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/33tmwb64

Abstract

The global skincare cosmetics industry demonstrates significant growth, with market value projected to reach USD 473.21 billion by 2028. In Indonesia, Generation Z consumers are increasingly active on social media and influenced by influencer marketing in their skincare product purchasing decisions. This study aims to analyze the influence of influencer marketing and brand image on the purchase decision of Glad2Glow skincare products among Generation Z in Depok City. The research employs a quantitative approach with a sample of 108 respondents selected through purposive sampling technique. Data collection was conducted using a Likert scale-based questionnaire, and data analysis utilized multiple linear regression method supported by SPSS version 26 software. The research results indicate that influencer marketing (t=12.446; Sig=0.000) and brand image (t=3.974; Sig=0.000) each have a positive and statistically significant partial effect on consumer purchase decisions. Simultaneously, both variables also demonstrate a significant influence with F value of 129.434 (Sig=0.000) and a coefficient of determination of 71.1%, demonstrating that influencer credibility and positive brand image are crucial factors in driving Generation Z's purchase decisions for Glad2Glow skincare products in Depok City.
Developing Bilingual Web-Based Information Center for Kampung Kemasan Gresik Immanuela Corry Sri Hardani; Ririn Pratiwi Suharto; Novitasari Novitasari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/314sat76

Abstract

Kampung Kemasan is a cultural heritage village located in Gresik, East Java, Indonesia, renowned for its historical atmosphere and distinctive architectural heritage that reflects multicultural influences of Dutch, Chinese, and Javanese traditions. Despite its tourism potential, Kampung Kemasan has limited digital promotion and online accessibility, making it less visible to potential visitors. This study aimed to develop a bilingual website as a centralized information center and promotional medium for Kampung Kemasan using Design and Development Research (DDR) adopted from Richey and Klein (2005) along with the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). Data were collected through field observations, interviews with local stakeholders (Pokdarwis and Head Chief), and questionnaires from 114 respondents. The website was successfully deployed using a custom domain (https://www.kampung-kemasan.web.id/) in both Indonesian and English. Evaluations by language, IT/website, and content experts demonstrated high validity scores (96%, 92%, and 100% respectively), and field-testing results showed an overall success rate of 87.32% for local users and 91.71% for international users. The findings confirm that the web-based information center effectively enhances digital destination branding and information accessibility.
Lokalisasi Norma Internasional SDGs Target 8.5 oleh Pemerintah Provinsi Jawa Timur Melalui Program Millennium Job Center (MJC) Hikmatul Karimah; Muhammad Qobidl ‘Ainul Arif
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fxyenr34

Abstract

Penelitian ini menganalisis lokalisasi norma Sustainable Development Goals (SDGs) Target 8.5 tentang decent work oleh Pemerintah Provinsi Jawa Timur melalui program Millennium Job Center (MJC). Penelitian ini menggunakan konsep norm localization Amitav Acharya dengan metode kualitatif deskriptif melalui studi literatur, analisis dokumen kebijakan, dan wawancara. Hasil penelitian menunjukkan bahwa Pemerintah Provinsi Jawa Timur melokalisasi norma global melalui tiga mekanisme, yaitu framing, grafting, dan pruning. Norma decent work dibingkai ulang ke dalam narasi lokal seperti pemberdayaan pemuda dan pengembangan talenta digital, diintegrasikan dengan ekosistem ekonomi kreatif dan UMKM, serta diseleksi sesuai kebutuhan ketenagakerjaan daerah. Penelitian ini menunjukkan bahwa aktor lokal tidak hanya menerima norma internasional secara pasif, tetapi secara aktif merekonstruksinya menjadi kebijakan yang sesuai dengan konteks sosial-ekonomi Jawa Timur.
Peran Dinas Koperasi dan UKM Jawa Timur dalam Mendorong Produk Pesantren Jawa Timur Go Global Melalui Program Eko-Tren OPOP Maia Rifqi Nabila; Muhammad Qobidl’ Ainul Arif
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wqs0c535

Abstract

This study examines the role of the East Java Provincial Cooperative and SME Agency in supporting pesantren products to go global through the OPOP Eko-Tren Program. This program was developed as an effort to economically empower pesantren by strengthening business capacity, ensuring product legality, and expanding access to international markets. The study aims to analyze the role of the East Java Cooperative and SME Agency in promoting the internationalization of pesantren products using the export assistance concept proposed by Thomas Owen Singer and Michael R. Czinkota. The research method employed is descriptive qualitative, utilizing data collection techniques such as interviews, documentation, and literature review. The results indicate that the East Java Cooperative and SME Agency acts as a facilitator, mediator, and exporter of export incentives through legal assistance, certification, international promotion, business matching, and the development of global market networks. This study also found that Islamic boarding schools possess unique characteristics as a base for community-based economic development rooted in religious communities, supported by an Islamic boarding school-based export ecosystem.
Efektivitas Kombinasi Arang Aktif Kayu dan Kulit Pisang Kepok terhadap Kualitas Minyak Jelantah Hasil Pemurnian untuk Aplikasi Sabun Cuci Valentinus Laura Nawang; Ulfah Hana Mustofa
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fkmn0z50

Abstract

Penelitian ini bertujuan untuk mengetahui efektifitas arang aktif kayu dan limbah kulit pisang kepok sebagai adsorben dalam proses pemurnian minyak jelantah serta pemanfaatannya dalam pembuatan sabun cuci. Metode penelitian yang digunakan meliputi proses preparasi adsorben, pemurnian minyak jelantah dengan variasi penggunaan adsorben, pengujian kualitas minyak hasil pemurnian dan pembuatan sabun cuci. Parameter yang diamati meliputi perubahan warna minyak, kadar asam lemak bebas, kadar air dan nilai pH sabun yang dihasilkan. Hasil penelitian menunjukkan bahwa penggunaan adsorben arang aktif kayu dan kulit pisang kepok mampu memperbaiki kualitas minyak jelantah yang ditandai dengan warna minyak menjadi lebih jernih dan penurunan kadar asam lemak bebas juga kadar air. Adsorben kulit pisang kepok menunjukkan kemampuan adsorpsi yang lebih efektif dibandingkan arang aktif kayu dalam menghasilkan minyak dengan warna lebih cerah. Minyak hasil pemurnian kemudian dimanfaatkan dalam pembuatan sabun cuci dengan kualitas yang baik. Hasil pengujian kadar asam lemak bebas dan pengujian pH menunjukkan bahwa sabun yang dihasilkan tergolong aman dan masuk dalam kategori baik. pemanfaatan arang aktif kayu dan limbah kulit pisang kepok sebagai adsorben dapat menjadi alternatif yang efektif dan ramah lingkungan dalam pemurnian minyak jelantah serta memberikan nilai tambah melalui pengolahan menjadi sabun cuci.
Pengaruh Price Discount dan Online Customer Review Terhadap Purchase Intention di Penginapan Murah Malang Ahmad Farhan Pramana; Mohammad Maskan; Rizky Kurniawan Murtiyanto
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pbdrqz74

Abstract

The advancement of digital technology has encouraged the followers of the Instagram account @penginapanmurahmalang to become more critical in determining their purchase intention toward lodging services. However, the implementation of price discount and the management of online customer review on the account have not been followed by optimal results, making this phenomenon worth studying further. This study aims to examine the effect of price discount and online customer review, both partially and simultaneously, on purchase intention at Penginapan Murah Malang. A quantitative approach was employed, with a population comprising all 137,000 followers of the @penginapanmurahmalang Instagram account, and a sample of 100 respondents determined using the Slovin formula and selected through purposive sampling. Data were analyzed using multiple linear regression with the help of IBM SPSS, accompanied by validity, reliability, classical assumption, t-test, and F-test. The results showed that price discount and online customer review have a positive and significant effect on purchase intention, both partially and simultaneously, with a contribution (Adjusted R Square) of 0.678. Online customer review was found to have a more dominant influence than price discount. This study recommends strengthening the sense of urgency in price discount programs and improving the credibility and honesty of customer reviews to optimize purchase intention.

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