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International Journal of Education Management and Religion
Published by Pondok pesantren As-salafiyah As-Safi'iyyah
ISSN : -     EISSN : 30903149     DOI : 10.71305
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Social Sciences Other
International Journal of Education Management and Religion is a multidisciplinary academic journal that explores the complex intersection of education management and religious values in various cultural and international contexts. The journal provides a platform for academics, educators, and policymakers to discuss theories, research findings, and case studies related to educational leadership and the role of religion in shaping educational practices and policies worldwide. Focus and Scope: The journal highlights topics such as: Education Management: Investigating effective management practices and leadership strategies within educational institutions, including governance, organizational culture, and policy development. Religious Influence on Education: Analyzing the impact of religious beliefs on curriculum design, pedagogy, student engagement, and institutional identity. Comparative Studies: Examining how different religious traditions influence educational systems across countries, promoting cross-cultural understanding and dialogue. Policy and Governance: Addressing the role of religious considerations in educational policymaking, particularly in multicultural and pluralistic societies.
Arjuna Subject : Umum - Umum
Articles 84 Documents
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The Role of Artificial Intelligence in Improving the Performance of Green Marketing for SMEs Fills Prayoga; Diah Probowulan; Haris Hermawan
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1169

Abstract

Artificial Intelligence (AI) has emerged as a transformative force in the evolution of digital marketing, particularly for small and medium-sized enterprises (SMEs) striving to integrate sustainability into their competitive strategies. This study analyses the contribution of AI technologies to enhancing the performance and efficiency of green marketing initiatives within SMEs operating in the digital economy. The research employs a systematic literature review method by synthesizing peer-reviewed publications from 2020 to 2025. The findings demonstrate that AI-driven applications—such as machine learning, predictive analytics, and automated engagement systems—enable SMEs to personalize eco-oriented messages, identify environmentally conscious consumer segments, and measure campaign outcomes with higher precision. Moreover, the adoption of AI supports improvements in resource efficiency, targeting accuracy, and assessment of both social and environmental impacts. The evidence further indicates that SMEs utilizing AI in sustainable marketing experience increased customer loyalty, stronger brand reputation, and greater long-term competitiveness. Despite these benefits, several challenges remain, including limited digital readiness, high implementation costs, and insufficient technological capabilities among SMEs. Overall, integrating AI into green marketing practices presents a promising pathway for SMEs to achieve sustainable growth while meeting the expectations of environmentally aware consumers in the digital era. Future research is encouraged to develop affordable and user-friendly AI tools tailored to the marketing needs of small businesses.
The Influence Of Total Quality Management (TQM) On Operational Performance Mediated By Innovation; Study On Msms Under The Guidance Of The MSME Incubator In Makassar City Mahyuddin; Okta Nofri; S. Widad Ahmad
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Makassar City face various challenges that hinder their competitiveness both locally and globally. The main obstacles include low understanding of digital technology, limited access to capital, inadequate financial literacy, and weak managerial capabilities. In addition, inconsistent product quality and a lack of innovation make MSMEs vulnerable to market pressures, especially from imported products marketed through socio-commerce platforms such as TikTok Shop. To address these challenges, MSMEs need to adopt a comprehensive total quality management approach and enhance innovation as efforts to strengthen their operational performance. This study employs a quantitative method with an associative approach. The sample consists of 130 respondents from MSMEs under the guidance of the Makassar City MSME Incubator, selected using purposive sampling techniques. Data were collected through questionnaires designed with a Likert scale. The data were analyzed using the Structural Equation Modelling (SEM) method based on Partial Least Square (PLS), which includes the evaluation of the outer model, inner model, and goodness of fit to test the relationships among variables. The results show that Total Quality Management (TQM) has a positive and significant effect on innovation and operational performance. Innovation also positively influences the operational performance of MSMEs. Furthermore, innovation is proven to play a significant partial mediating role in the relationship between TQM and operational performance. These findings emphasize that the effective implementation of TQM, along with strong support for innovation, can enhance the competitiveness and sustainability of MSMEs in Makassar City.
The Sweet Consumption Trap: The Role Of Brand Image And Sensory Appeal In Sustaining High-Sugar Beverage Consumption Achmad Ridha; Fina Ruzika Zaimar
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1172

Abstract

Despite increasing awareness of the health risks associated with excessive sugar consumption, the demand for high-sugar beverages remains persistently high. This phenomenon suggests that factors beyond rational health considerations play a critical role in shaping sustained consumption behavior. This study aims to examine the roles of brand image and sensory appeal in sustaining high-sugar beverage consumption, with emotional attachment serving as a mediating mechanism and health risk awareness included as a control variable. Using a quantitative approach, data were collected through a survey of high-sugar beverage consumers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that both brand image and sensory appeal have significant positive effects on emotional attachment and continuance purchase intention. Emotional attachment emerges as a key predictor of continuance purchase intention and partially mediates the relationships between brand image, sensory appeal, and sustained consumption behavior. Health risk awareness is found to negatively influence continuance purchase intention, although its effect is weaker compared to affective and sensory-driven factors. These findings highlight the presence of a sweet consumption trap, in which emotional and sensory mechanisms reinforce continued consumption despite consumers’ awareness of health risks. The study contributes to the literature by offering an integrated framework that explains the persistence of unhealthy consumption and provides insights for both marketing strategy and public health interventions.
Abnormal Return And Stock Price Changes Before And After The "Trump Liberation Day" In Indonesia’s Footwear And Garment Subsectors: Evidence From BIMA, ERTX, And GJTL Muhammad Rijal Alim Rahmat
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1173

Abstract

International trade policy shifts often trigger a repricing of risk in equity markets, especially for export- and import-oriented industries. Daily event studies are commonly used to test short-run market reactions to well-defined events because they can extract abnormal returns (AR) from broad market dynamics using a simple yet reliable specification (e.g., the market model) (Brown & Warner, 1985; MacKinlay, 1997; Corrado, 1989). On 2 April 2025, the U.S. administration announced a tariff package widely referred to as “Liberation Day.” A universal 10% tariff became effective 5 April 2025 (12:01 a.m. EDT), followed by personalized reciprocal tariffs for major-deficit partners effective 9 April 2025 (12:01 a.m. EDT). For Indonesia, the measures are relevant for footwear and garment subsectors with U.S. export linkages. Around these dates, the Jakarta Composite Index suffered a sharp decline and a brief trading halt on 8 April 2025—an aggregate shock motivating robustness windows around 2/5/9 April to disentangle policy signals from turbulence. While policy briefs discuss macro implications, stock-market evidence for Indonesian issuers remains limited. We fill this gap by testing stock-price reactions for BIMA, ERTX, and GJTL across Short, Mid, and Long windows, and by complementing parametric tests with Corrado’s nonparametric rank test (Corrado, 1989). This study examines abnormal returns and stock price changes around the Trump “Liberation Day” for three Indonesian issuers—BIMA (footwear), ERTX (garment), and GJTL (tyre/rubber). We employ a daily event-study with the market model (OLS) across Short [−3,+3], Mid [−15,+15], and Long [−45,+45] horizons, plus robustness windows (t₀=5 and 9 April 2025) and the nonparametric Corrado rank test. Cross-issuer mean CARs are not statistically significant on all horizons for the main and robustness dates; combined Corrado tests are also insignificant. Issuer-level results show BIMA negative, ERTX positive in the long horizon, and GJTL near zero, suggesting no systematic aggregate abnormal performance during the examined period.
The Influence Of Live Commerce On Tiktok Platform And Discount Vouchers On Consumer Purchasing Decisions For Cosmetic Products In Palopo City Nurjannah; Munawir; Muhammad Isnaini Faizal; Muh. Haekal Yunus
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1174

Abstract

This study aims to analyze the influence of Live Commerce on the TikTok platform and Discount Vouchers on Consumer Purchasing Decisions for Cosmetic Products (Study on Female Students of the Faculty of Economics and Business Unanda Class of 2023). Female students tend to be more interested in making purchases when exposed to live promotional broadcasts of products on TikTok accompanied by discount offers. This study uses a quantitative approach with a survey method, involving 73 student respondents selected through purposive sampling techniques. Data was collected using structured questionnaires and analyzed using multiple linear regression. The results show that live commerce on the TikTok platform has a significant positive influence on consumer purchasing decisions, meaning that the more attractive and interactive the live commerce content displayed on the TikTok platform, the greater the likelihood of consumers to make purchasing decisions for the cosmetic products offered. Conversely, discount vouchers have a significant negative influence, meaning that the use of discount vouchers does not always encourage purchases, and in this context can actually reduce consumer trust or urgency to immediately buy cosmetic products. This study provides implications for female students to be wiser in responding to digital marketing strategies such as live commerce and discount vouchers when purchasing cosmetic products
The Influence Of Emotional Intelligence On Employee Performance In The Business Sector Nabila Mukmininah Jibril; Lidya Anastasya; Hadira Thumaninah Jibril
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1175

Abstract

: Emotional intelligence (EI) refers to an individual's ability to recognize, understand, and manage their own emotions and those of others. In the context of everyday life, EI plays a crucial role in dealing with various challenges and problems that arise. Individuals with high levels of emotional intelligence tend to demonstrate greater resilience when faced with failure. This ability not only contributes to personal development but also influences social interactions and interpersonal relationships. Several previous studies on the effect of EI on performance have shown conflicting results. Therefore, this study aims to re-examine the effect of EI on employee performance, but with the analysis focused on employees in the business sector in Makassar. By further exploring the importance of emotional intelligence in everyday contexts and its impact on individual performance, both in social and professional settings, it is hoped that this will provide broader insight into the importance of EI in supporting employee performance. The quantitative approach was conducted through simple regression analysis, first collecting data from 100 selected respondents working in the business sector. Prior to data collection, the research instrument was tested for validity and reliability, with the results showing that all indicators were valid and reliable. The analysis showed that emotional intelligence has a positive and significant effect on employee performance in the business sector. The better a person's emotional intelligence of employee, the better their work performance. The implication of this research is that companies are advised to develop training programs focused on developing employee emotional intelligence. This training can cover a variety of aspects, from an introduction to the concept of EI and emotional management techniques to communication and empathy skills. By providing this training, companies not only improve individual skills but also create a more collaborative and supportive work culture.
The Influence Of Business Competence, Creativity, And Innovation On The Success Of The Bead Craft Industry In Tutul Village, Balung District, Jember Regency Siska Ayu Nur Azizah; Haris Hermawan; Wahyu Eko Setianingsih
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1180

Abstract

Business is one of the important sectors in driving economic growth in communities, especially in rural areas. In this context, business development is not only determined by external factors, but also by internal factors such as business competence, creativity, and innovation possessed by business actors. This study aims to determine and analyze the influence of business competence, creativity, and innovation on the success of the bead craft industry in Tutul Village, Balung District, Jember Regency. This type of research uses a quantitative method with a sample of 57 respondents. The sampling technique uses a saturated sampling method because the entire population is sampled. The main instrument in data collection is a questionnaire. Data analysis techniques used include validity tests, reliability tests, classical assumption tests, multiple linear regression, hypothesis tests (t-test and F-test), and the coefficient of determination (R²). The results of the analysis indicate that business competence, creativity, and innovation have a significant influence on the success of the bead craft industry in Tutul Village. The results of the coefficient of determination (R²) test indicate that these three variables contribute 76.8% to business success.
The Effect Of Flexible Working Hours And Compensation On Driver Performance With Job Satisfaction As An Intervening Variable At Pt Gojek Makassar Muh. Hidayat; Eka Suhartini; Akhmad Jafar
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1230

Abstract

This study aims to analyze the effect of flexible working hours and compensation on the performance of Gojek drivers in Makassar, with job satisfaction as an intervening variable. The background of this study is based on drivers' need for flexibility in working hours to balance the demands of work and personal life, as well as the importance of adequate compensation to increase motivation and loyalty. Research Approach and Location This study uses an associative quantitative approach to identify relationships between variables. The research location is PT Gojek's Makassar branch, focusing on Gojek two-wheeled drivers (GoRide). The sample used consists of 120 Gojek drivers in Makassar, selected using Hair's formula, which was determined using incidental sampling techniques. Data Analysis The data analysis method uses Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. Testing was conducted through convergent validity, discriminant validity, and reliability. The results of the study show that flexible working hours and compensation play an important role in increasing the satisfaction and performance of Gojek drivers in Makassar. Job satisfaction has been proven to be a significant intervening variable, strengthening the relationship between flexible working hours and compensation with performance. These findings underscore the importance of policies that support work-life balance and fair compensation in order to increase the motivation, loyalty, and productivity of Gojek drivers.
The Governance Gap And Its Implications For Destination Image And Tourist Satisfaction: A Marine Ecotourism Study In The Likupang And Bunaken Farid; Ahmad AB; Muaz Azinuddin
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1260

Abstract

Marine ecotourism destinations possess significant economic potential but face concurrent sustainability challenges, including environmental degradation and tourist dissatisfaction. This study investigates the interplay among destination image, tourist satisfaction, and governance failures within Indonesia's Super Priority Tourism Destinations, specifically Likupang and Bunaken. Employing a qualitative phenomenological approach, this study explores the lived experiences of key stakeholders, including tourists, community members, industry operators, and academic experts, through in-depth interviews and observation. The findings reveal a significant governance gap: a disconnect between top-down development policies and on-the-ground operational realities. This gap manifests as tangible failures, including poor waste management, inconsistent service quality, and inadequate community empowerment. These factors collectively create an expectation-reality paradox that fundamentally undermines the destination image and degrades tourist satisfaction, thereby threatening the long-term viability of both sites. This study proposes a constructive governance model for sustainable marine ecotourism as its primary contribution. This model advocates a shift from a sectoral, top-down approach to a collaborative framework, specifically through a Public-Private Partnership (PPP) scheme. The proposed model aims to align economic incentives with conservation objectives by integrating pro-environmental behaviors and authentic community participation, providing a viable pathway to restore the destination image and ensure sustained tourist satisfaction.
The Effect Of Promotion And Brand Awareness On Customer Satisfaction At PLN ULP Polewali Pandi Putra; Bakhtiar Tijjang; Safrida; Sundari
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1263

Abstract

The objectives of this study are (1) To determine the partial influence of Promotion and Brand Awareness on Customer Satisfaction at PLN ULP Polewali (2) To determine the simultaneous influence of Promotion and Brand Awareness on Customer Satisfaction at PLN ULP Polewali. The data collection methods used in this study were observation, interviews, questionnaires, and documentation. The sample was determined using the Slovin formula, resulting in 396 respondents. The analysis method used multiple linear regression with the help of SPSS Version 25. The results of this study indicate that (1) Partially, Promotion has a significant effect on Customer Satisfaction at PLN ULP Polewali. Partially, Brand Awareness has a significant effect on Customer Satisfaction at PLN ULP Polewali. (2) Simultaneously, Promotion and Brand Awareness have a significant effect on Customer Satisfaction at PLN ULP Polewali. The results of the determination coefficient of 0.955 indicate that the Tangible independent variable influences the dependent variable, namely 95.5%, therefore for researchers who will research with the same theme, it is recommended to add other variables that are not yet included in this study so that the research results can be better and prove the hypothesis. This will possibly provide comparative results of the influence of previous research.

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