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INJECT Interdisciplinary Journal of Communication
Published by Universitas Islam Negeri Salatiga
ISSN : 25485857     EISSN : 25487124     DOI : https://doi.org/10.18326/inject
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and Scope INJECT journal focuses on the discussion of interdisciplinary communication, social-religious research that includes culture, Media Communication using quantitative or qualitative research methods. This journal is a media to accommodate the result of field research of students, lecturers, or practitioners. This journal encompasses original research articles, and short communications, including: Media Communication Political Communication Culture Communication New media and Communication Technologies Public Relations Cross-cultural Communication Organizational Communication Research Communication Social Communication Public Communication Dawah and Communication Religion Inject Journal, published twice a year (June and December) with deference topic. We receive communication articles from various countries that fit the focus and scope. The articles we received are the result of research and ideas and have not been published in other journals.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 224 Documents
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Government Digital Public Relations Practices in a Culture-Based Smart City: A Qualitative Case Study of Denpasar, Indonesia Irla Yulia; Nurkhalila Fajrini; Sri Pujiati
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6709

Abstract

Smart city development is often dominated by technology-driven approaches that emphasize digital infrastructure and technological efficiency, while overlooking socio-cultural communication processes and government-public relationships. This study aims to analyze the government’s Digital Public Relations (Digital PR) practices in the context of a culture-based smart city in Denpasar, Indonesia. This study employs an interpretive qualitative case study approach through in-depth interviews, observations of the Denpasar City Government’s digital communication platforms, and literature analysis. The findings reveal that the government’s Digital PR practices function not only as mechanisms for disseminating public information and services but also as relational and socio-cultural communication processes through which the government represents cultural identity, negotiates public legitimacy, and shapes communication relationships in the digital public sphere. However, government-public communication in the digital space remains predominantly informative, institutionally controlled, and not yet fully dialogic or participatory. Public participation also remains layered and unevenly distributed due to disparities in digital literacy, socio-cultural communication structures, and unequal participatory capacities among citizens. Furthermore, non-governmental actors such as community intermediaries, tourism stakeholders, alternative digital media, and tourists actively participate in the production, dissemination, and validation of cultural meanings within Denpasar smart city communication ecosystem. Nevertheless, communicative authority and agenda-setting processes remain institutionally centralized, resulting in collaborative yet asymmetrical participation dynamics. Based on these findings, this study proposes a Culture-Based Digital Public Relations Relationship Model. The model emphasizes that effective communication in culture-based smart cities depends not only on technological readiness and digital infrastructure but also on socio-cultural mediation, participatory communication practices, and the government’s ability to accommodate negotiated cultural meanings within hybrid digital public spaces.
Technology Adaptation Patterns and Third-Level Digital Divide: Analyzing Workplace Communication at PT. Pesta Pora Abadi Nurul Fatihah; Reza Safitri; Yuyun Agus Riani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6824

Abstract

This study provides an exploratory overview of patterns of technological adaptation as a fundamental factor contributing to the intergenerational digital divide between Generation Z and Millennials at PT Pesta Pora Abadi. Unlike previous literature, which often emphasizes access to infrastructure or basic technical skills, this study argues that the root of the digital divide lies in differences in how individuals internalize and operationalize new technologies in the workplace. Using a descriptive qualitative design, data were collected through in-depth interviews and Focus Group Discussions (FGDs). Thematic analysis identified five distinct adaptation patterns: intuitive-agile adaptation, structured-procedural adaptation, learning speed disparities, resistance to specific platforms, and the contradiction between integrity-based validation and efficiency. The findings reveal that these differing patterns create systemic noise in corporate communication, regardless of the individual’s level of technical proficiency. Practically, this study recommends that organizations implement reverse mentoring and align the digital growth mindset with corporate values (I-ACT) to bridge this gap.
The Impact of Color Psychology on Learning Interest and Motivation in E-Learning Visual Communication Marcellino Imanuel Kurniawan; Alexander Wirapraja
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6826

Abstract

This study aims to analyze the influence of color psychology in e-learning visual communication on users’ learning interest and motivation in the JAPANGO application. This research is motivated by the importance of color as a visual element in digital communication that can influence users’ cognitive and emotional responses during the learning process. In the context of e-learning, color functions not only as an aesthetic element but also as a visual stimulus that can enhance users’ attention, engagement, and learning experience. This study employed a quantitative approach with an explanatory design. Data were collected through an online questionnaire using a Likert scale distributed to 224 Indonesian young users who had experience using the JAPANGO mobile-based Japanese language learning application. Data analysis was conducted using Structural Equation Modeling (SEM) with the assistance of AMOS software. The results showed that color psychology had a positive and significant effect on learning interest (β = 0.984; p < 0.001) and learning motivation (β = 1.158; p < 0.001). However, learning interest did not have a significant effect on learning motivation (β = -0.161; p = 0.596). These findings indicate that color-based visual stimuli in e-learning can directly influence users’ learning motivation without necessarily going through gradual cognitive processes. Therefore, color can be utilized as an effective visual communication strategy to enhance users’ digital learning experiences.
Negotiating Sundanese Cultural Values through Family WhatsApp Communication: Intergenerational Identity Work in Sundanese WhatsApp Groups Wahyudin Aep; Supratman Lucy Pujasari; Sarbini Ahmad; Solahudin Dindin
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6827

Abstract

This study examines how Sundanese cultural values are negotiated and communicated through family WhatsApp group interactions in everyday digital communication. The research aims to explore how family members reproduce cultural meanings and maintain relational values through routine online interaction. The study contributes to communication studies by providing insight into the role of digital family communication in shaping cultural identity within the context of Indonesian local culture. A qualitative approach was employed using thematic analysis informed by semiotic interpretation. Data were collected from three Sundanese family WhatsApp groups in West Java, Indonesia, over a three-month observation period. The data consists of text-based conversations containing greetings, advice, religious expressions, humor, and everyday family discussions. The findings show that Sundanese cultural values are communicated through recurring interactional patterns such as politeness, respect toward elders, expressions of care, humility, and religious discourse. These interactions demonstrate that WhatsApp group communication functions not only as a medium for information exchange but also as a space where cultural meanings are continuously negotiated through everyday interaction. The study highlights the importance of digital family communication in sustaining social relationships and cultural identity within contemporary mediated environments.
Lecturers' Communication Competence and Undergraduate Students' Reading Interest: The Mediating Role of Motivation at Telkom University Rahadatul Aisyah Dhiaulhaq; A Hasan Al Husain
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6862

Abstract

Students often face difficulties in meeting academic standards, particularly in reading activities. Reading interest is an internal drive that encourages individuals to engage in reading voluntarily. In this context, the reading interest of undergraduate students at Telkom University is influenced by various factors, one of which is lecturers’ communication competence as facilitators in the learning process. Therefore, this study aims to analyze the influence of lecturers’ communication competence on students’ reading interest through motivation. This study employs a quantitative approach using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method and is grounded in Self-Determination Theory. The study involved 400 respondents selected using the cluster random sampling technique. The findings indicate that lecturers’ communication competence has a positive and significant effect on students’ motivation and reading interest. Furthermore, motivation also has a positive and significant effect on reading interest and acts as a mediating variable in the relationship between lecturers’ communication competence and students’ reading interest.
Digital Marketing Communication, e-WOM Amplification, and Consumer Loyalty: A Mediation Analysis Haryadi Mujianto; Septiawan Santana Kurnia; Oji Kurniadi; Anne Maryani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6867

Abstract

This study examines the mediating role of e-WOM amplification in the relationship between digital marketing communication strategies and consumer loyalty among Indonesian social media users. Using a quantitative explanatory survey design, data were collected from 180 purposively selected respondents with prior experience in online purchasing and e-WOM activities. The study employed multiple linear regression and mediation analysis using the PROCESS macro Model 4 with 5,000 bootstrapped samples. The findings reveal that digital marketing communication strategies significantly influence e-WOM amplification and consumer loyalty. Consumer engagement and user-generated content emerged as the strongest indicators within the digital communication and e-WOM dimensions. The mediation analysis confirmed that e-WOM amplification partially mediates the relationship between digital marketing communication and consumer loyalty, indicating that digital communication becomes more effective when consumers actively participate in disseminating brand-related information through social media interactions. These findings highlight the strategic importance of interactive communication, information credibility, and participatory digital engagement in strengthening long-term consumer loyalty. The study contributes theoretically by extending the conceptualization of e-WOM as an amplification mechanism within digital marketing communication and provides practical implications for companies seeking to optimize digital communication strategies in competitive online markets.
Ethnographic Exploration of Multinational Corporate Culture and Innovation at Lazada Logistics Bandung Ganjar Kurniawan Ramdani; Ike Juanita Triwardhani; O Hasbiansyah
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6874

Abstract

This study employs an ethnographic communication approach to explore how multinational corporate culture influences innovation at Lazada Logistics Indonesia’s Bandung Regional branch, with a focus on communication practices, organizational culture, and multicultural dynamics. Findings reveal a complex relationship among factors contributing to innovation. Lazada’s multinational culture, characterized by workforce diversity and inclusive communication, fosters creativity and collaboration. Data were collected over two months through participant observation, five in-depth interviews, and fifteen focus group discussions with participants across management, operational, and support staff. The use of multiple languages, primarily Bahasa Indonesia supplemented by English, promotes inclusivity while also presenting challenges such as language barriers. Leadership emerged as a key facilitator, with transformational leadership styles effectively inspiring employees. However, challenges include balancing operational demands with innovation, managing cultural diversity, and addressing communication barriers. These findings contribute to understanding how trusted community-embedded structures mediate the translation of organizational culture into innovative behavior in LMIC-adjacent corporate settings.This study employs an ethnographic communication approach to explore how multinational corporate culture influences innovation at Lazada Logistics Indonesia’s Bandung Regional branch, with a focus on communication practices, organizational culture, and multicultural dynamics. Findings reveal a complex relationship among factors contributing to innovation. Lazada’s multinational culture, characterized by workforce diversity and inclusive communication, fosters creativity and collaboration. Data were collected over two months through participant observation, five in-depth interviews, and fifteen focus group discussions with participants across management, operational, and support staff. The use of multiple languages, primarily Bahasa Indonesia supplemented by English, promotes inclusivity while also presenting challenges such as language barriers. Leadership emerged as a key facilitator, with transformational leadership styles effectively inspiring employees. However, challenges include balancing operational demands with innovation, managing cultural diversity, and addressing communication barriers. These findings contribute to understanding how trusted community-embedded structures mediate the translation of organizational culture into innovative behavior in LMIC-adjacent corporate settings.
Persuasive Communication in Digital Philanthropy: Bridging the Zakat Intention-Behavior Gap on Instagram Agustin Santriana Wijayant; Asep Suryana; Hadi Suprapto Arifin
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6877

Abstract

This research investigates how Islamic philanthropic institutions employ digital persuasive communication strategies on Instagram to bridge the critical intention-behavior gap following public trust deficits. By integrating persuasive message design with an extended Theory of Planned Behavior (TPB), this study examines the impact of institutional trust-building, visual social proof (social norms), and instructional clarity (perceived ease of transaction) in predicting digital zakat behavior. An explanatory quantitative survey was conducted among 385 active Instagram followers of Rumah Zakat Indonesia, with data analyzed using the PLS-SEM algorithm. The findings reveal that visual social proof, manifested as a digital bandwagon effect, is the most dominant persuasive predictor of the audience's zakat intention. Crucially, trust-building messages lack a significant direct effect on actual behavior, requiring the audience's intention as a full mediator. Furthermore, clear instructional communication regarding digital transaction functions as a 'moral nudge' that directly facilitates spontaneous giving. To optimize digital philanthropy, persuasive communication campaigns must move beyond generic transparency claims and prioritize influencer-driven social proof combined with frictionless digital call-to-actions.
Multilingual Communication and Intercultural Adaptation Among Indonesian Diaspora Students in Davao Lumban Arofah; Rochgiyanti; Syahlan Mattiro; Laila Azkia; Nasrullah; Alfisyah; Yuli Apriati; Muhammad Barto Maulana Irsyad Baso
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6885

Abstract

This study examines multilingual communication practices and intercultural adaptation among Indonesian diaspora students at Sekolah Indonesia Davao (SID), a government-sponsored Indonesian school in Davao City, Mindanao, Philippines. Grounded in intercultural communication theory,  specifically Gudykunst and Kim’s (2003) cross-cultural adaptation model, Ting-Toomey’s (1999) face-negotiation theory, and Deardorff’s (2006) intercultural competence framework,  the study investigates how SID students deploy multilingual communication repertoires as strategies for intercultural adaptation and identity negotiation in a complex four-language ecology (Indonesian, English, Filipino, and Bisaya). Using a descriptive quantitative design with supplementary qualitative analysis, data were collected from ten purposively selected students (grades 9–12) through a validated 27-item bilingual questionnaire. Results reveal that (1) 90% of respondents engage in multilingual communication switching, with a trilingual Indonesian–English–Filipino/Bisaya pattern dominating (60%), reflecting achieved intercultural communicative competence rather than linguistic deficiency; (2) habit is the primary communication motivation (70%), indicating that multilingual switching has been internalized as an unmarked communicative norm; (3) a polyglossic communication structure pertains, with Indonesian dominating formal institutional contexts and mixed codes functioning as the face-affirming, solidarity-building register of informal interaction; (4) 60% of respondents demonstrate high metalinguistic awareness of their communication practices; and (5) all respondents affirm that multilingual communication competence contributes positively to intercultural adaptation in Davao. Beyond individual switching, the study identifies an emergent community-level communication code,  a shared trilingual variety functioning simultaneously as a diasporic identity marker. These findings contribute to interdisciplinary communication science by demonstrating that multilingual communication practices in diaspora school communities constitute sophisticated intercultural competence strategies, and carry direct implications for intercultural communication-informed language education policy in overseas Indonesian schools (SILN).
Institutional Credibility in Government-Managed Tourism Storytelling: A Systematic Review Lalu Muhammad Rifqi Nugraha; Maulina Pia Wulandari; Zulkarnain
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6888

Abstract

This systematic literature review examines how institutional credibility, digital storytelling, and cultural identity have been conceptualized within government-managed tourism communication research. Despite growing attention to Destination Management Organization (DMO) digital communication, these constructs have been addressed in isolation: institutional credibility through crisis communication and brand trust frameworks, digital storytelling as a marketing mechanism, and cultural identity as narrative content disconnected from governance evaluation. Following PRISMA 2020 guidelines and a PICO framework, Scopus searches identified 384 records, of which 35 met the inclusion criteria. Thematic analysis produced four clusters: institutional credibility and DMO crisis communication, digital storytelling and destination branding, digital storytelling and cultural identity, and DMO digital communication practice. Cross-thematic analysis revealed a structural dissociation, as only 10 of 35 studies (28.6%) addressed all three dimensions simultaneously. Interpreted through Fombrun's Institutional Credibility (IC) framework (encompassing competence, trustworthiness, reliability, and legitimacy), findings show that existing studies engage with these dimensions selectively and without integration into a coherent governance communication account. Cultural identity emerges as an undertheorized credibility signal: when DMOs authentically integrate local heritage into storytelling, they implicitly invoke all four dimensions, yet the conditions under which audiences endorse, or contest such claims, remain untested. This review extends Fombrun's framework toward governance communication in digital tourism and proposes cultural identity authenticity as a mediating variable between storytelling and institutional credibility, reframing digital storytelling as a governance mechanism for trust-building. The most pressing gaps identified include the absence of validated IC measurement instruments and persistent Global North dominance in the literature.

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