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INJECT Interdisciplinary Journal of Communication
Published by Universitas Islam Negeri Salatiga
ISSN : 25485857     EISSN : 25487124     DOI : https://doi.org/10.18326/inject
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and Scope INJECT journal focuses on the discussion of interdisciplinary communication, social-religious research that includes culture, Media Communication using quantitative or qualitative research methods. This journal is a media to accommodate the result of field research of students, lecturers, or practitioners. This journal encompasses original research articles, and short communications, including: Media Communication Political Communication Culture Communication New media and Communication Technologies Public Relations Cross-cultural Communication Organizational Communication Research Communication Social Communication Public Communication Dawah and Communication Religion Inject Journal, published twice a year (June and December) with deference topic. We receive communication articles from various countries that fit the focus and scope. The articles we received are the result of research and ideas and have not been published in other journals.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 224 Documents
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Melawi Malay Medicine Mantras As A Medium Of Religious Communication Winda Afriani; Martono; Sesilia Seli; Antonius Totok Priyadi; Agus Wartiningsih; Ikhza Mahendra Putra
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6907

Abstract

Mantras in the Malay oral tradition function not only as a means of traditional medicine but also as a medium of religious communication that transmits Islamic values through local cultural symbols. This study aims to analyze how Melawi Malay medicine mantras function as a medium of religious communication in conveying religious messages to the community. The study employed a qualitative-descriptive approach through text analysis and cultural interpretation of six traditional medicine mantras of the Melawi Malay community in West Kalimantan. The analysis was conducted using Paul Ricoeur’s cultural hermeneutics, Bronislaw Malinowski’s anthropological approach, and the perspective of cultural communication to understand the relationship among ritual language, local symbols, and religious messages within the mantras. Data were collected through interviews, observation, recordings of mantra recitations, and transcription using the International Phonetic Alphabet (IPA). The findings indicate that the mantras contain strong elements of religious communication through the use of declarations of tawhid, the mention of Allah, the Prophet Muhammad, and religious prayers integrated with natural symbols, local cosmology, traditional magical elements, and relationships between humans and nature. These findings demonstrate that mantras function not only as a medium of healing but also as a medium of religious communication that enables Islamic values to be communicated and internalized through local cultural structures that already possess social legitimacy within the community. This study contributes to the development of religious communication and cultural communication studies by demonstrating that oral traditions can serve as a medium for conveying religious messages within traditional societies.
Communication of Digital Crowdfunding as a Social Behavioral Change: Systematic Literature Review of Health-Based Crowdfunding in Indonesia Maulana Irfan; Binahayati Rusyidi; Soni A Nulhaqim; Olih Solihin
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6912

Abstract

Health crowdfunding through digital platforms is now a major social trend in Indonesia. But how these practices correlate with Social and Behavioral Change Communication (SBCC) theories is still not widely explored. This study aims to explore the role of digital health crowdfunding within SBCC and social service delivery, especially in the Indonesian context. We used a systematic literature review method based on the PRISMA 2020 guidelines. We analyzed 45 articles published between 2015 and 2024, covering key theoretical texts on SBCC, crowdfunding, and empirical research. The findings show that Indonesian crowdfunding websites like Kitabisa.com already incorporate SBCC elements. These include agenda-setting, social norms activism, community involvement, and trust-based persuasion. This study shows a clear convergence between SBCC strategies and crowdfunding techniques. However, we also note several challenges like donor fatigue, inequality, and risks to vulnerable communities. Finally, we developed an integrated theoretical model. This model works as a heuristic tool rather than an empirical framework, which is the main theoretical contribution of this paper.
TikTok Marketing Communication and Purchase Intention Through Brand Awareness, Brand Engagement, and Perceived Value Aulia Sa’diah; Siti Dyah Handayani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6917

Abstract

The objective of this study is to examine the effect of TikTok social media marketing on purchase intention through the mediating roles of brand awareness, customer brand engagement, and perceived value among consumers of local fashion brands. As digital communication platforms continue to influence consumer behavior, the psychological mechanisms through which social media marketing shapes purchase intention remain insufficiently understood. Using a quantitative approach, data were collected from 200 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that social media marketing significantly influences purchase intention both directly and indirectly through brand awareness, customer brand engagement, and perceived value. Among the three mediating variables, brand awareness emerged as the strongest mediator, followed by perceived value and customer brand engagement. These findings indicate that TikTok-based communication activities play an important role in helping consumers recognize, remember, and evaluate brands, which subsequently strengthens their purchase intention. This study contributes to digital communication and consumer behavior literature by explaining how social media marketing influences purchase intention through brand awareness, customer brand engagement, and perceived value in the context of Indonesian local fashion brands.
Cultural Communication and Digital Mnemonic Practices: The Case of Orang Sungai in Urban Pontianak, Indonesia Annisa Dwi Lestari; Muhammad Maulana; Nur Quma Laila; Mirna Yusuf
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6919

Abstract

This study aims to analyze how the Orang Sungai community in Pontianak, Indonesia, reproduces identity through cultural communication channels and digital platforms. Amid increasingly intensive pressures of urbanization, the local identity of riparian communities is often marginalized by formal development narratives that overlook the cultural dimensions of riverbank life. Using an interpretive qualitative approach to narrative texts and digital representations, this study finds that identity communication is articulated through three main domains, namely the use of river cosmology as a moral anchor of communication, the conversion of water-based work ethics into economic-communicative resilience, and mnemonic practices through digital commemoration. The findings show that adaptive cultural communication enables the community to negotiate its presence in urban public space without losing the ecological roots of its identity. This study recommends the integration of riparian local wisdom into urban development communication policy.
Borobudur as a Cosmological Communication System: The Main Stupa as a Giant Gnomon in Javanese Buddhist Tradition Deni Setiawan; Lasiyo; Iva Ariani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6943

Abstract

This research looks at the main stupa at Borobudur and how it works like a big shadow tool for the sky. It seems tied to older Javanese views on the universe and what people knew about farming back then. Sources on old astronomy and building studies were compared in a descriptive way, along with some historical notes. The layout and carvings probably hold details on time and crops, so the monument could pass things along to people nearby. I think the shadows line up at certain points in the year with a local calendar that splits the seasons into twelve. That part feels like it helped share practical knowledge with farmers around the area. Some of the alignments might connect to Buddhist ideas too, but it is not totally clear how far that goes. The design has layers that do not always fit together neatly in what gets discussed. This paper brings together archeoastronomy and communication theory in a new framework. It fills a gap by treating cosmological communication as layers of symbols and environmental knowledge that get passed on. I think that part stands out as useful, but maybe it oversimplifies the connections. The findings point to a need for stronger heritage protection. Not just the buildings, but the living knowledge about the cosmos that stays tied to them. Using secondary sources has some limits, though. It feels like primary field observations and direct solar measurements could help later studies. Some details might still need checking in person.
Digital Public Relations in School-Based Health Campaigns: A Systematic Literature Review toward a Hybrid Engagement Model in the Indonesian Context Wiratri Anindhita; Muria Putriana; Wina Puspita Sari
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6976

Abstract

This study explores the role of digital public relations in school-based health campaigns and addresses the lack of an integrative framework to link communication, engagement, and digital interaction. The study employed a qualitative Systematic Literature Review (SLR) using the PRISMA framework. A total of 45 peer-reviewed articles published between 2015 and 2024 were analyzed. The study combined bibliometric analysis using VOSviewer and thematic synthesis through open, axial, and selective coding. The findings revealed three key gaps: (1) conceptual fragmentation between communication and engagement theories, (2) limited contextual exploration in developing countries like Indonesia, and (3) the methodological dominance of empirical studies without conceptual integration. The results also indicated that communication practices were largely one-way, engagement was reduced to measurable metrics, and digital media was used primarily as a delivery tool rather than an interactive platform. This study proposed a Hybrid Engagement Model comprising institutional communication, participatory engagement, and digital interaction that could contribute to education and communication research by positioning schools as active communication hubs and promoting digitally integrated participatory health campaigns.
Disaster Communication Governance at Yogyakarta International Airport Achmad Rizki Arrajabi; Maulina Pia Wulandari; Yuyun Agus Riani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.7005

Abstract

Public relations in high-risk infrastructure is not limited to media relations or message dissemination, but also includes stakeholder coordination, meaning alignment, and public trust maintenance during a crisis. This study reframes airport disaster communication as a strategic public relations practice by examining how stakeholder coordination is designed, enacted, and strengthened at Yogyakarta International Airport. Using a qualitative case study approach, data were collected through in-depth interviews, limited observation, and strategic document analysis involving airport authorities, operational units, and disaster-related external stakeholders. Guided by Stakeholder Management Theory and a strategic public relations perspective, the findings show that crisis coordination emerges through negotiated authority, layered information flows, frontline empathetic communication, and simulation-based institutional learning. Formal documents such as standard operating procedures and disaster management plans provide a basic structure, yet their effectiveness depends on cross-unit information synchronization and the capacity to translate technical risk into credible public messages. The study contributes to public relations scholarship by demonstrating that crisis communication in critical infrastructure functions as communicative governance that links stakeholder engagement, organization-public relationships, legitimacy, and adaptive resilience.
Gendered Meanings in AI-Mediated Customer Communication: Female Chatbots in Banking and Telecommunications Intan Fitranisa; Dimas Ramadhiansyah
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6647

Abstract

AI-mediated customer communication has become increasingly prevalent in service industries, particularly through the adoption of chatbots as digital communication agents between organizations and consumers. Beyond their functional role in delivering information and assistance, chatbots often incorporate gendered identities that shape how users interpret and engage with digital interactions. In Indonesia, banking and telecommunications companies widely employ female-coded chatbots as part of their customer communication strategies. This study explores consumers’ perceptions of female chatbots and examines how gendered meanings are negotiated within AI-mediated customer communication. Using a qualitative exploratory approach, in-depth interviews were conducted with consumers who had experience interacting with female chatbots in the banking and telecommunications sectors. The findings reveal that participants generally perceive female chatbots as extensions of frontline customer service communication in digital environments. While participants demonstrated varying interpretations of female chatbot representations, they frequently associated these chatbots with characteristics such as friendliness, patience, and helpfulness. The findings also suggest that the predominance of female-coded chatbots may contribute to the normalization and potential reinforcement of gender stereotypes linking women to service-oriented and emotional labor roles. This study contributes to communication scholarship by highlighting how gendered meanings are embedded, interpreted, and negotiated within AI-mediated customer communication.
How AI-Generated Allegory Functions In Digital Propaganda Rino Andreas; Romi Iriandi Putra; Mahesa Maulana
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6823

Abstract

This article examines how AI-generated allegory functions in digital propaganda through a semiotic analysis of the short video White Eagle Alliance vs. The Persian Cats. Produced by China’s CCTV, the video reframes contemporary geopolitical conflict involving Iran, the United States, and its allies through animal allegory, stylized visual narration, and cinematic battle imagery. Using Roland Barthes’ semiotic framework and a qualitative multimodal analysis of fifteen selected scenes, this study investigates how meaning is constructed at the levels of denotation, connotation, and myth. The findings show that the video operates not merely as a representation of conflict but as a myth-making device that organizes political meaning through binaries of aggression and resistance, domination and defense, imperial threat and heroic struggle. Animal allegory functions to soften explicit political messaging while enhancing emotional appeal, ideological clarity, and audience accessibility. The study argues that AI-generated allegorical propaganda marks a significant shift in digital political communication, where automated visual production and symbolic storytelling converge to produce persuasive wartime narratives in highly shareable media formats.
Conceptual Metaphors In Ritual Communication: The Case Of The Dayak Iban Wedding Mantra Viktorina Buri; Antonius Totok Priyadi; Patriantoro; Sesilia Seli; Agus Wartiningsih; Ikhza Mahendra Putra
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6945

Abstract

The Dayak Iban wedding mantra in the Sampi Melah Pinang ritual constitutes a ritual communication practice that constructs cultural meanings concerning married life through metaphorical language. This study analyzes the conceptual metaphors contained in the mantra and examines their functions within the communication context of the wedding ritual. The data, consisting of mantra texts, were obtained from ritual speech events in Kapuas Hulu Regency, West Kalimantan, through observation, in-depth interviews, documentation, and transcription. The analysis was conducted through the identification of metaphorical expressions based on lexical meanings, the mapping of concrete experiences onto abstract concepts, and interpretation within the situational context of ritual communication. The findings identified ten metaphorical expressions organized into eight categories of conceptual metaphors, namely Bonding Metaphor, Protection Metaphor, Journey Metaphor, Life Direction and Control Metaphor, Harmony Metaphor, Family Renewal Metaphor, Social Legitimization Metaphor, and Holistic Well-Being Metaphor. The findings indicate that concrete experiences such as binding, fencing, journeys, direction, physical conditions, kinship, and health are systematically projected onto the abstract concept of married life. Within the ritual context, the mantra is delivered in a sacred setting by a customary leader to the bride and groom, their families, and the community as a medium for invoking blessings and social legitimization through ritual language that reinforces cultural values. Thus, the mantra functions as a collective conceptual construction that represents the way the Dayak Iban community understands and organizes married life.

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