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Inngamul Wafi
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NAAFI: JURNAL ILMIAH MAHASISWA
Published by Sekolah Tinggi Keguruan dan Ilmu Pendidikan Majenang
ISSN : 30907969     EISSN : -     DOI : -
Core Subject : Religion, Economy, Science, Education, Social,
Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences
NAAFI: JURNAL ILMIAH MAHASISWA diterbitkan STKIP Majenang. Karya yang diterbitkan merupakan suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Pendidikan, Ilmu Ekonomi, Ilmu Sosial, Ilmu Hukum, Humaniora, Kesehatan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, dan Akuntansi, Kewirausahaan dan Bisnis. Jurnal ini terbit 1 tahun 6 kali (Februari, April, Juni, Agustus, Oktober dan Desember). NAAFI: Jurnal Ilmiah Mahasiswa (E-ISSN: 3090-7969)
Arjuna Subject : Umum - Umum
Articles 144 Documents
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PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI STRATEGI PROMOSI PRODUK LOKAL: STUDI KASUS KAOS NYENYES PALEMBANG Arista, Fiansi Dwi
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 2 (2026): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i2.338

Abstract

This study discusses the utilization of the social media platform Instagram as a promotional strategy for local products by Kaos Nyenyes Palembang. Using a qualitative descriptive method, this research shows that features such as feed, stories, reels, and highlights are used to display creative content based on local culture through humor, local language, and Palembang's distinctive design. This strategy not only increases consumer appeal and loyalty but also strengthens cultural identity and fosters pride in local products. The research results confirm that digital promotion based on local wisdom is effective in expanding market reach and building the image of SMEs that are modern and culturally valuable
Penerapan Konsep Desain Eksklusif sebagai Strategi Pemasaran Produk Kaos Nyenyes Palembang Saputri, Winda Agustina
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 2 (2026): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i2.339

Abstract

The importance of design innovation amid fierce competition among local products, such as unique designs that combine modern styles and cultural elements, can attract consumers' attention. One local product that applies this concept is Kaos Nyenyes Palembang. This study aims to determine the application of the exclusive design concept as a marketing strategy for Kaos Nyenyes Palembang products. This qualitative study uses a literature review method. The results show that Kaos Nyenyes implements a “one color, one design” strategy with limited production to create scarcity value and designs that combine Palembang cultural elements such as songket motifs, the Ampera Bridge icon, and the Palembang language with a modern look. This strategy is effective in expanding the market and plays a role in preserving and introducing Palembang culture to the wider community
STRATEGI AIRISH HOTEL DALAM MENGHADAPI TANTANGAN INDUSTRI PERHOTELAN MODERN Wulandari, Oka Suci; M. Mifta Farid
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.340

Abstract

The current hospitality industry faces various challenges, including high levels of competition, the rapid development of digital technology, and the dynamics of changing consumer behavior. This situation encourages hotels to develop adaptive and innovative strategies to maintain and enhance competitiveness. This study aims to examine the strategies implemented by Airish Hotel Palembang in responding to the challenges of the modern hospitality industry. This research used a descriptive qualitative method, with data collection techniques through observation, interviews, and documentation conducted during the Student Experience Program within the Merdeka Belajar Kampus Merdeka (PPM MBKM) framework. The research findings indicate that Airish Hotel Palembang implements a digital marketing strategy by utilizing social media and collaborating with online booking platforms, along with efforts to improve service quality and strengthen brand awareness. The implementation of this strategy is considered effective in expanding market reach and enhancing the hotel's competitiveness. Therefore, a digital technology-based marketing and service strategy is crucial for Airish Hotel Palembang in facing the challenges of the modern hospitality industry.
Optimalisasi Social Media Marketing dalam Meningkatkan Brand Awareness Developer Properti di PT. Hazalem Citra Propertindo Palembang Tumiwa, Sandi; Ningsih, Chairunnisah Putri Ayu
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.344

Abstract

The development of digital technology has transformed the way marketing is communicated across various industrial sectors, including the real estate sector. Social media has become a strategic tool not only for product promotion but also for building a company's image and increasing brand awareness amidst increasingly fierce competition. This article aims to analyze how digital marketing strategies through social media can increase brand awareness for PT. Hazalem Citra Propertindo Palembang, based on reports from Student Professional Practice (PPM) activities. The method used is a descriptive qualitative approach, with data collection techniques through observation, interviews, and documentation during the internship period. The results indicate that the company has utilized various social media platforms such as Instagram, TikTok, Facebook, and WhatsApp Business as a means of property promotion. However, this utilization has been suboptimal due to limited human resources, a lack of consistency in content creation, limited funding for digital promotions, and a lack of regular social media performance evaluation. Therefore, a more planned, consistent, and data-driven digital marketing strategy is needed to maximize social media's potential to sustainably increase brand awareness.
PEMANFAATAN MEDIA SOSIAL FECEBOOK DALAM KOMUNIKASI PEMASARAN DIGITAL RUMAH SUBSIDI PADA CLUSTER CENDANA BY GRAND CITRA MANDIRI Alfarizi, Zaki; Razzaq, Abdur; Nurprameswari, Sonia
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.345

Abstract

This study aims to analyze the role of social media in the marketing strategy of subsidized housing using a qualitative descriptive approach in the Cendana Cluster by Grand Citra Mandiri. Using qualitative methods, this study describes how social media platforms, such as Facebook, are used to optimize the marketing of subsidized housing targeted at low-income households. Social media is utilized to disseminate information, increase interaction with potential buyers, and effectively expand market reach. The results show that marketing communication strategies through social media can increase consumer trust, accelerate the sales process, and reduce promotional costs. The use of visual content, segmented advertising, and direct interaction significantly contributed to increasing interest in purchasing subsidized housing in the Cendana Cluster. In conclusion, social media plays a strategic role in supporting the efficient and effective marketing of subsidized housing.
Siaran Berbudaya: Analisis Program Etnikom Sriwijaya Radio dalam Melestarikan Tradisi Lokal Azzarah, Nayla Fatimah; Azarkasyi , Badarudin
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.346

Abstract

This study aims to analyze the role of Sriwijaya Radio Etnikom as a local media outlet in preserving regional language and culture in Palembang, South Sumatra. Amidst the currents of globalization and the dominance of national media, local radio holds significant potential to maintain cultural identity by broadcasting in regional languages and presenting content rooted in local wisdom. This research employs a descriptive qualitative approach, with data collected through in-depth interviews, observation, and document analysis. The findings indicate that Sriwijaya Radio Etnikom consistently airs programs in local languages such as Palembang and Malay, while also featuring cultural content including traditional music, regional specialties, and cultural discussions. The radio serves as an informal educational space that reintroduces cultural values to younger generations. Despite facing challenges such as declining interest among youth in regional languages and limited resources, Sriwijaya Radio strives to be at the forefront of local cultural preservation. Therefore, the role of local radio stations like Sriwijaya Radio Etnikom is crucial in sustaining cultural identity in the modern era.
Sriwijaya Radio dan Kearifan Lokal melalui Bahasa Daerah Sumatera Selatan Firdaus, Muhamad; Azarkasyi, Badarudin
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.347

Abstract

This investigation seeks to scrutinize the part played by Sriwijaya Radio in safeguarding indigenous knowledge by utilizing regional languages specific to South Sumatra. With the looming possibility of local languages dying out because Indonesian and foreign languages are so widespread, along with increased urbanization, and shifts in contemporary ways of living, Sriwijaya Radio has become a leading community media outlet that has always used the Palembang language in the programs it broadcasts ever since it was founded on July 13, 2002. A descriptive qualitative method is used in this study, and information is gathered through detailed conversations, observations, and records involving radio managers, broadcasters, program managers, and devoted Sriwijaya Radio listeners at its location on Jalan Seduduk Putih 1, Number 41A, 8 Ilir, Palembang, all of which took place on November 19, 2025. The study's conclusions show that Sriwijaya Radio is very important as a community media platform for protecting regional languages, and it does this through a number of tactics: (1) the consistent use of Palembang language, which includes the unique greeting "Mang Cek & Bik Cek" and the slogan "Sikok-Sikoknyo Radio Palembang," both of which help to create strong emotional connections with listeners; (2) a complete plan for protecting local knowledge through broadcast programs that are based on the cultural values and traditions of Palembang; (3) adapting to digital technology so that it can reach more people without losing its traditional identity; (4) giving the community the power to participate in making content, which results in a preservation environment that can last for a long time. The study's outcomes demonstrate that community-based media outlets, for example, Sriwijaya Radio, serve a significant purpose in revitalizing local dialects. They act not solely as avenues for information and amusement, but also as a means of protecting shared cultural identity during this period of globalization. This investigation enriches the theoretical understanding of community media principles and language conservation. Moreover, it delivers a functional blueprint for similar community media platforms throughout Indonesia as they navigate the difficulties presented by 25 endangered and 11 lost languages, out of the 718 local languages present within the nation.
Strategi Komunikasi Pemasaran Melalui Strorytelling Perumahan Grand Citra Mandiri dalam Membangun Koneksi Emosional dengan Pembeli Ardana, Anna Fitri
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.348

Abstract

This study aims to analyze the implementation of storytelling in property marketing communication at PT Cahaya Bangun Bersaudara. Using a qualitative descriptive approach, the research provides an in-depth description of how the marketing team employs various communication strategies to convey the value of homes and build emotional attachment with prospective buyers. Storytelling is applied through verbal narratives emphasizing themes of family, future, security, and comfort, positioning the home not merely as a physical asset but as a meaningful living space for its occupants. In addition, product visualization, such as brochures, floor plans, 3D images, and sample units, is used to reinforce the verbal narrative, helping potential buyers imagine life within the property. Nonverbal communication by the marketing team, including gestures, facial expressions, and empathetic behavior, also plays a crucial role in establishing trust and emotional closeness with buyers. The findings indicate that the combination of verbal narratives, product visualization, and nonverbal communication effectively enhances emotional engagement, strengthens consumer trust, and influences home purchasing decisions. Therefore, storytelling proves to be an effective marketing communication strategy, supporting the success of face-to-face property sales while strengthening the emotional bond between consumers and the offered product.
Strategi Komunikasi Kampanye dalam Meningkatkan Kesadaran Masyarakat Mengenai Pentingnya Pengelolaan Arsip di Dinas Kearsipan Provinsi Sumatera Selatan Asista, Deace Eksci; Nurprameswari, Sonia
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.350

Abstract

This study aims to analyze the campaign communication strategy implemented by the Archives Agency of South Sumatra Province (Sumsel) in an effort to raise public awareness about the importance of archive management, and to identify the resulting obstacles and impacts. The research method used is descriptive qualitative, with data collection techniques through in-depth interviews, observation, and documentation studies. The results showed that the Archives Agency of South Sumatra used a mixed-media approach, integrating face-to- face media (archival training and exhibitions) and digital media (social media and websites). The main obstacles faced included the limited human resources for communication and internal digital infrastructure, as well as low public interest and external geographical challenges. Overall, this strategy proved to be effective in providing measurable positive impacts on increasing cognitive (knowledge), affective (attitude), and conative (behavior/active participation) awareness of the community and Regional Apparatus Organizations (OPD) regarding the importance of archiving discipline
Inovasi Komunikasi Pemasaran Indosat untuk Menarik Minat Generasi Z di Era Digital Kurniati; Pebriana, Rina
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.353

Abstract

This study aims to analyze the marketing communication strategies implemented by Indosat Ooredoo Hutchison in reaching Generation Z in the era of digitalization. Gen Z, as a consumer group that grew up in a digital technology environment, has different characteristics in receiving marketing information, thus requiring companies to develop creative, interactive, and digital-based communication approaches. This study uses a qualitative descriptive method with data collection techniques in the form of participatory observation, in-depth interviews, and documentation during an internship at Indosat. The results show that Indosat utilizes various digital channels such as social media, creative content-based campaigns, and collaborations with influencers to create marketing communications that are relevant to Gen Z's lifestyle. In addition, the strategy of strengthening brand identity through authentic messages that are in line with the values of the younger generation is an important aspect in increasing customer engagement and loyalty. Thus, Indosat's marketing communication strategy can be categorized as effective in building long-term relationships with Gen Z, especially through the use of digital media that is adaptive and responsive to changes in consumer behavior.

Page 14 of 15 | Total Record : 144

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