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Journal Research of Management
Published by Universitas Triatma Mulya
ISSN : -     EISSN : 27164381     DOI : https://doi.org/10.51713/jarma.2025.7177
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal Research of Management (JARMA) merupakan wadah informasi berupa hasil penelitian, studi kepustakaan, gagasan, aplikasi teori dan kajian analisis kritis dibidang Ekonomi & Bisnis umumnya dan publikasi penelitian dosen dan mahasiswa Program Studi Manajemen Universitas Triatma Mulya khususnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 18 Documents
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Search results for , issue "Vol. 7 No. 1 (2025): Desember" : 18 Documents clear
Transformasi Digital Dalam Agribisnis: Pemanfaatan Artificial Intelligence (Ai) Untuk Optimalisasi Produksi Dan Pemasaran Ubi Singkong Di Desa Mulya Jaya, Kabupaten Tulang Bawang Barat Nyoman Indra; Putu Yudy Wijaya
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7158

Abstract

The development of artificial intelligence (AI) technology presents significant opportunities for modernizing the agricultural sector, including in cassava cultivation and marketing. However, in Mulya Jaya Village, West Tulang Bawang Regency, the use of AI by farmers remains very limited. This study aims to describe the actual conditions of cassava production and marketing and evaluate the potential for AI applications to support increased efficiency and farmer welfare. This research was conducted using a qualitative descriptive method, involving interviews, direct field observations, and a review of various literature sources. The results indicate that most farmers still rely on traditional methods for farming and selling their crops through middlemen. Farmers' low understanding of digital technology, coupled with limited supporting facilities and the unavailability of artificial intelligence systems suited to local conditions, are major challenges in the process of agricultural digitalization. However, significant opportunities remain for implementing innovations such as plant disease detection applications, sensor-based weather and soil moisture monitoring tools, and the use of digital platforms for marketing activities. Therefore, this research encourages the implementation of technology training for farmers, the development of software tailored to local needs, and synergy between the government, educational institutions, and digital agricultural business actors to accelerate the realization of modern, inclusive, and sustainable village agriculture.
Analisis Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Pada Mahasiswa Program Studi Akomodasi: Studi Kasus Di Akademi Komunitas Mapindo Ni Putu Oka Ariantini
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7159

Abstract

This study aims to analyze the factors influencing entrepreneurial interest among students of the Accommodation Study Program at the Indonesian Community Academy of Hospitality Management (AK Mapindo). This research employs a descriptive qualitative approach using a case study method. Data were collected through semi-structured interviews with five active students selected purposively based on their interest in entrepreneurship. Thematic analysis was used to identify emerging patterns related to motivation, obstacles, and support influencing entrepreneurial interest. The findings indicate that internal factors such as self-confidence, entrepreneurial practice experiences on campus, and interest in creativity and independence significantly influence students’ desire to start their own businesses. On the other hand, external factors such as family support, social environment, and encouragement from lecturers and curriculum also play an important role. However, challenges such as limited capital, lack of access to advanced training, and insufficient entrepreneurial guidance were identified as inhibiting factors. These findings are expected to serve as a foundation for developing more contextual and relevant entrepreneurial education strategies tailored to the needs of vocational students.
Pengaruh Komitmen Organisasi, Beban Kerja Dan Komunikasi Terhadap Kinerja Karyawan Pada Cv. Yamaha Waja Motor Cabang Hayam Wuruk Denpasar Tiksnayana Vipraprastha; Bagus Nyoman Kusuma Putra
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7160

Abstract

The purpose of this study was to determine whether organizational commitment, workload and communication affect employee performance at CV.Waja Motor Cabang Hayam Wuruk Denpasar. Samples were collected using saturated sampling techniques totaling 36 respondents. The data analysis technique used in this study was multiple regression analysis. The results of the study indicate that: (a) there is a significant and positive influence between organizational commitment and employee performance with a coefficient value of 0.530 and a significance value of 0.034, (b) there is a significant and positive influence between workload and employee performance with a coefficient value of 0.872 and a significance value of 0.010, and (c) there is a significant and positive influence between communication and employee performance with a coefficient value of 0.505 and a significance value of 0.009.
Perilaku Pembelian Tak Terkendali Pada Healthy Lifestyle Generasi Z: Mengeksplorasi Peran Moderasi Self-Control Desak Made Febri Purnama Sari; Ni Kadek Dwijayanti Kusuma Putri
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7161

Abstract

The rise of healthy lifestyle trends among Generation Z has shifted consumption from health-driven decisions toward identity-based purchasing behavior. This study investigates the influence of Relative Advantage and Compatibility on Impulsive and Compulsive Buying, and further examines the moderating role of Self-Control. A quantitative approach was employed using purposive sampling, involving 220 Gen Z respondents in Bali who actively engage in healthy lifestyle activities. Data were analyzed using PLS-SEM with SmartPLS. The results reveal that Relative Advantage does not significantly affect Impulsive Buying nor Compulsive Buying, indicating that perceived health benefits are not the primary stimulus of consumption. In contrast, Compatibility significantly enhances both types of unrestrained buying, suggesting that alignment between a healthy lifestyle and personal identity drives consumers to engage in spontaneous and repeated purchases. The moderating effect of Self-Control was not supported, implying that internal regulation is insufficient when social norms strongly encourage a healthy lifestyle as a status symbol. Additionally, Impulsive Buying positively predicts Compulsive Buying, demonstrating the escalation from spontaneous to addictive consumption patterns. This study extends the S-O-R and Diffusion of Innovation frameworks by highlighting that healthy lifestyle adoption among Gen Z is primarily socially driven rather than functionally motivated. Practical implications recommend more ethical marketing strategies within the wellness industry, emphasizing mindful consumption and financial well-being
Pengaruh Variasi Produk, Fasilitas Dan Promosi Terhadap Kepuasan Pelanggan Di Baliku Jamur Putu Elvina Clarissa; Ni Made Hartini; I Ketut Budiasa
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7162

Abstract

Customer satisfaction is a very important factor that has an impact on a business, especially in the restaurant sector. This study aims to determine the effect of product variations, facilities and promotions on customer satisfaction at Baliku Jamur. This study applies a quantitative research method. The sampling technique used in this study is the purposive sampling research method. The sample in this study were Baliku Jamur customers who were 15 years old and over and had visited at least twice. The respondents of this study were 80 Baliku Jamur customers. The research analysis used multiple regression analysis using SPSS 25 For Windows. Data were collected using a questionnaire. The results of the analysis through multiple linear regression showed a regression model Y = 4.021 + 0.231X1 + 0.171X2 + 0.097X3. The results of the study indicate that product variation has a positive and significant effect on customer satisfaction at Baliku Jamur, as indicated by the positive regression coefficient b1X1. Facilities have a positive and significant effect on customer satisfaction at Baliku Jamur, as indicated by the positive regression coefficient b2X2. Promotion has a positive and significant effect on customer satisfaction at Baliku Jamur, as indicated by the positive regression coefficient b3X3. The suggestions from this study are to develop variations of processed mushroom products to strengthen the branding of Baliku Jamur, develop parking areas to improve visitor comfort, and optimize digital promotions through creative and interactive content on Instagram, TikTok, and Facebook to reach more customers.
Pengaruh Competency, Emotional Stability Dan Perception Terhadap Kinerja Karyawan Di The Bandha Hotel & Suites Legian, Kuta Bali Ni Kadek Elistya Artati; I Made Sunata; I Putu Agus Suarsana Ariesta
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7163

Abstract

In order to improve employee performance at The Bandha Hotel & Suites in Legian, Kuta Bali, every organization needs to consider competence, emotional stability, and perception. The aim of this research is to ascertain the impact of competence, emotional stability, and perception on employee performance and to find out the independent variables that have a dominant influence on employee performance at The Bandha Hotel & Suites Legian, Kuta Bali. There were eighty two individuals in the sample. Using the probability sampling method. Data collection uses the Likert scale. The t-test, beta coefficient test, multiple linear regression analysis, classical assumption test, validity and reliability test, and other techniques were employed in the analysis. Competence positively and significantly influenced on employee performance, according to the study's findings, which had a regression of 0.453 and a < gis value of 0.05. Employee performance was positively and significantly impacted by emotional stability, as evidenced by a regression of 0.595 and a < sig value of 0.05. Employee performance was positively and significantly impacted by perception, as evidenced by a regression of 0.337 and a < sig value of 0.05. The Bandha Hotel & Suites in Legian, Kuta Bali has a positive and significant relationship with employee performance, according to the t-test results, which were derived from 5,219 > t table 1.66. Since the emotional stability variable has the highest beta coefficient value when compared to other variables, its results from the beta coefficient test have a greater influence than those of the other variables.
Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Di Toko Giordano Area Denpasar Dan Badung Ni Putu Eva Hendayani; Ni Luh Sili Antari; I Gusti Agung Bagus Widiantara
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7164

Abstract

Employee performance is a crucial aspect of any company, as it significantly impacts the achievement of goals. This study examines the influence of work discipline and work motivation on employee performance at Giordano Stores in the Denpasar and Badung areas. The population consisted of 57 respondents. This study used this population as a sample. Data analysis techniques used were descriptive analysis, instrument testing, classical assumption testing, multiple linear regression analysis, t-test analysis, determination analysis, and beta analysis. The conclusion is that work discipline and work motivation partially have a positive and significant influence on employee performance, as indicated by the positive regression coefficients. The magnitude of the influence of work discipline and work motivation on employee performance is 81.2%. The independent variables with a dominant influence on employee performance, as seen in the Standardized Coefficients Beta values, are work motivation, at 0.699, and work discipline, at 0.254.
Pengaruh Promosi Media Sosial, Endorsement, Dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Fashion H&M Di Beachwalk Kuta, Bali) Ni Putu Desy Natalia; Luh Komang Candra Dewi
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7165

Abstract

Purchase decisions are the process by which consumers determine and implement their choices regarding a product or service. This study aims to determine the influence of social media promotions, endorsements, and price on purchasing decisions for H&M fashion products. This quantitative study employed a survey method. The population was H&M consumers who had previously purchased H&M products and were at least 17 years old. Purposive sampling was used, with 90 respondents. Data analysis methods used included validity and reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing using the t-test. The results of the multiple linear regression analysis showed a regression model of Y = 1.503 + 0.226 X1 + 0.273 X2 + 0.506 X3. The conclusion is that social media promotions have a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.226 and a significance level of 0.020 <0.05. Endorsement has a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.273 and a significance level of 0.005 < 0.05. Price has a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.506 and a significance level of 0.000 < 0.05.
Pengaruh Lingkungan Kerja, Motivasi Dan Kepribadian Terhadap Kinerja Karyawan Di Hotel Como Uma Canggu Leonida Kadek Lista Varani; I Putu Bagus Suthanaya; Ni Made Ernila Junipisa
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7166

Abstract

Kinerja karyawan memegang peran penting bagi kemajuan suatu instansi atau organisasi. Apabila kinerja karyawan optimal, maka tujuan perusahaan akan lebih mudah tercapai. Dalam sebuah lembaga usaha, kinerja karyawan merupakan aset krusial untuk meraih sasaran yang diinginkan. Berdasarkan observasi di Hotel COMO Uma Canggu, peneliti menemukan bahwa lingkungan kerja, motivasi, dan kepribadian menjadi faktor yang memengaruhi kinerja karyawan. Penelitian ini bertujuan menganalisis pengaruh ketiga faktor tersebut terhadap kinerja karyawan di Hotel COMO Uma Canggu. Pengumpulan data dilakukan melalui observasi dan kuesioner, dengan populasi seluruh karyawan hotel dan sampel sebanyak 84 responden. Analisis data menggunakan Statistik Deskriptif, Uji Instrumen, Uji Asumsi Klasik, Regresi Linear Berganda, uji t, Koefisien Beta, uji F, dan Koefisien Determinasi.
Pengaruh Kualitas Pelayanan, Inovasi Produk, Dan Online Customer Review Terhadap Kepuasan Pelanggan Di Restoran Joon Canggu Angelina Putu Debby Maharani; Saortua Marbun; Laras Oktaviani
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7168

Abstract

This study aims to determine the effect of service quality, product innovation and online customer reviews on customer satisfaction. The population used those who have visited and returned and are at least 17 years old, is important for Joon Canggu Restaurant, with a sample of 100 respondents. The data analysis techniques used are Descriptive Statistical Analysis, Data Instrument Test, Classical Assumptions, Multiple Linear Regression, t, and Beta Coefficient. Based on the results of the study, it was found that service quality has a positive and significant effect on customer satisfaction, product innovation has a positive and significant effect on customer satisfaction, online customer reviews have a positive and significant effect on customer satisfaction, service quality, product innovation, online customer reviews have a positive and significant effect on customer satisfaction, and product innovation variables have a more dominant effect on customer satisfaction. The suggestions that can be given by the researcher are that Joon Canggu Restaurant is expected increase the speed in providing services, always apply cleanliness standards in the entire processing process properly, always try to make consumers feel satisfied.

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