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Maneggio
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30327652     DOI : https://doi.org/10.62872/2j94fd85
Core Subject : Science,
Decision Sciences, Operations Research & Management
The journal publishes original articles on current issues and trends occurring internationally in financial management, marketing management, human-resource management, behavior organizational, good governance, strategic management, business ethics, entrepreneurship, management accounting, manajemen produksi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 188 Documents
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COMPETENCY DEVELOPMENT THROUGH BUSINESS PRESENTATIONS USING THE CANVA MAGIC PRESENTATION METHOD Prastiyo Diatmono; Beta Oki Baliartati; Dedie Supriady Martadisastra; Ardadi Widyananda
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/0xg84b85

Abstract

In order to increase the economic needs of the South Tambun community in managing waste bank management by conducting outreach to the community, especially members of the waste bank forum, in order to get business partners or investors through attractive presentations using the Canva Magic Presentation method.The purpose of implementing community service (PkM) is to provide development of the competencies possessed by the community, improve skills in presenting material to the community and members of the waste bank, improve expertise and carry out activities to support the waste bank business and its management for  increasing the income and economy of the community and members of the waste bank forum as an effort to strengthen membership participation and empower its members, groups and communities for the welfare of its members which has an impact on increasingWelfare and business economic development as outputs from the implementation of Community Service Program (PKM) at the South Tambun Waste Bank Forum. The solution to addressing the competency gap between the objectives of the waste bank forum is throughconducting socialization and training on effective communication techniques, providing material on business communication for community participation and getting potential investors, providing material on business communication for community participation and getting potential investors, and being able to explain material on how to make effective presentations using the Canva Magic Presentation method   
The Utilization of Artifical Intelligence in Optimizing Digital Marketing Strategies in Start-Up Companies Adista Anjar Diany; Taqwa Sultan
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/dfx6dn62

Abstract

This study aims to analyze the use of artificial intelligence (AI) in optimizing digital marketing strategies in start-ups. The research uses a qualitative approach with case study methods in several startup business sectors, such as e-commerce and fintech. Data was obtained through in-depth interviews, observations, and documentation analysis. The results show that the application of AI contributes significantly in five main aspects, namely: (1) personalization of services and user experience, (2) budget efficiency and campaign optimization, (3) increased interaction with customers through chatbots, (4) implementation challenges in the form of limited human resources, high initial investment costs, and data privacy issues, and (5) adaptation strategies carried out by companies through collaboration with AI service providers,  internal training, as well as gradual technology investment. These findings confirm that AI has become a strategic instrument for start-ups to increase competitiveness, although its application still faces various limitations. This research contributes to the digital marketing literature by emphasizing the importance of a balance between the use of technology and adaptive strategies that are appropriate to the conditions of startups.
Implementation of Digital Human Resource Management (E-HRM) to Improve Organizational Efficiency in the Industry 4.0 Era Prastiyo Diatmono
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/3qy9km17

Abstract

Technological developments in the Industry 4.0 era have driven significant digital transformation in various sectors, including human resource management. Electronic Human Resource Management (E-HRM) is a crucial innovation that enables integrated, digital-based HR management processes. This study aims to analyze the benefits, barriers, and optimization strategies for implementing E-HRM to improve organizational efficiency. The method used was a Systematic Literature Review (SLR) of 70 selected articles from the Scopus, Web of Science, and Google Scholar databases, with the PRISMA protocol applied in the literature selection process. The results show that implementing E-HRM can have a positive impact on organizational efficiency by accelerating administrative processes, saving operational costs, increasing data accuracy, and enabling faster, data-driven decision-making. However, several obstacles such as organizational cultural resistance, low digital literacy, limited technological infrastructure, and high initial implementation costs are challenges that need to be overcome. Recommended optimization strategies include ongoing digital literacy training, top management support, and the integration of artificial intelligence-based technology. These findings confirm that E-HRM can be a major catalyst in improving organizational efficiency and competitiveness in the era of digital transformation.
An Analysis of The Role of Innovation and Digitalization in  Enchancing Corporate Competitive Adventage in the Digital Economy Era Samsul Anwar
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/58y55896

Abstract

The rapid advancement of digital technologies has transformed the competitive dynamics of global business, compelling firms to strategically integrate innovation and digitalization to sustain long-term growth. This study aims to analyze the role of innovation and digitalization in enhancing corporate competitive advantage within the digital economy era. Employing a qualitative descriptive design through a systematic literature review (SLR), the research examined 25 peer-reviewed articles published between 2020 and 2025 sourced from Scopus, Web of Science, and Google Scholar. Data were collected and filtered using PRISMA guidelines and analyzed thematically to identify recurring patterns and emerging insights. The findings indicate that innovation is a critical source of differentiation, enabling firms to create unique products, services, and business models, while digitalization strengthens efficiency, agility, and customer engagement. Moreover, the synergy between innovation and digitalization provides dynamic capabilities that allow firms to anticipate market changes and respond proactively. The discussion highlights that organizations integrating both elements outperform those adopting them separately, and that failing to embrace digital innovation increases the risk of market irrelevance.In conclusion, the study affirms that innovation and digitalization are complementary strategic levers that collectively sustain corporate competitiveness in the digital economy. This research contributes by bridging theoretical gaps and offering practical implications for firms across industries.
The Influence of Financial Stress on Student Consumption and Savings Behavior in the Era of Economic Crisis Andi Harnas Baharuddin; Ramlawati Ramlawati; Suriyanti Suriyanti
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/53gs8097

Abstract

  This study aims to analyze the influence of financial stress on the consumption and savings behavior of college students during the economic crisis. The research method used a quantitative approach with a survey technique using a questionnaire to 200 college students as respondents. Data analysis was conducted through multiple linear regression tests to examine the relationship between variables. The results showed that financial stress had a positive and significant effect on college students' consumption behavior, while it had a negative and significant effect on savings behavior. These findings confirm that financial stress encourages increased consumption, both for primary needs and lifestyle, while simultaneously reducing students' ability to save. This study has important implications for college students, educational institutions, and policymakers regarding the need for financial literacy and personal financial management strategies amid the economic crisis.
The Correlation Between Financial Literacy and Microcredit Access on The Profitability of Horticular Farming Enterprises Muhammad Zais M. Samiun
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/2a8a7v26

Abstract

Horticultural farming plays a vital role in rural livelihoods and agricultural diversification, yet many smallholders struggle with low financial literacy and limited access to affordable credit, which constrains profitability. This study investigates the correlation between financial literacy and microcredit access on the profitability of horticultural farming enterprises. Using a quantitative correlational design, primary data were collected from 200 horticultural farmers through structured questionnaires covering financial literacy indicators, microcredit access, and profitability measures such as net profit margin, return on investment, and gross margin. The data were analyzed using descriptive statistics, Pearson correlation, and multiple linear regression. The results show that financial literacy is strongly correlated with profitability (r = 0.63, p < 0.01), while microcredit access also exhibits a positive but weaker correlation (r = 0.42, p < 0.05). Regression analysis confirms both variables as significant predictors of profitability, with financial literacy (β = 0.46, p < 0.01) exerting greater influence compared to microcredit access (β = 0.28, p < 0.05). The model explains 51% of the variation in profitability, highlighting that credit provision alone is insufficient without adequate financial capability. This study concludes that financial literacy and microcredit access act as complementary enablers of farm profitability. Strengthening financial education alongside inclusive microcredit programs is therefore essential to enhance the sustainability and competitiveness of horticultural enterprises.
The Influence of Work Facilities, Communication and Motivation on Employee Performance at the Pioneer Air Transport Subsidy Service Elelim Coordinator Genos Imanuel Bless; Ferdinandus Christian; Rina Astini
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/bt9v4x90

Abstract

This research was conducted on employees at the Regional Coordinator of Pioneer Air Transport Subsidy Services. The purpose of this study was to determine and analyze the influence of work facilities, Communication and Motivation on employee performance, both partially and simultaneously. This research is a quantitative study using Multiple Regression using SPSS Version 27 software. The population in this study were all employees at the Regional Coordinator of Pioneer Air Transport Subsidy Services serving 16 pioneer routes. A total of 80 respondents and samples were taken from the entire population. The results of the study indicate that partially work facilities have a significant effect on employee performance, Communication does not have a significant effect on employee performance, motivation has a significant effect on employee performance and simultaneously work facilities, Communication and motivation have a significant effect on employee performance at the Regional Coordinator of Pioneer Air Transport Subsidy Services.
The Influence of Shopping Motives on Impulse Buying Through Shopping Lifestyle on Tokopedia in Indonesia Sukma Irdiana; Budiyanto Budiyanto; Suhermin Suhermin
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/k8qfrm08

Abstract

This study aims to analyze the influence of shopping motives on impulse buying with shopping lifestyle as a mediating variable among Tokopedia users in Indonesia. This study uses a quantitative method with an explanatory research approach. The research sample is Tokopedia users who have made transactions at least twice in the last six months, with a total of 200 respondents selected through purposive sampling. The research instrument is an online questionnaire with a Likert scale, and the data are analyzed using Structural Equation Modeling (SEM-PLS). The results show that shopping motives have a positive and significant effect on impulse buying, shopping motives have a positive and significant effect on shopping lifestyle, and shopping lifestyle has a positive and significant effect on impulse buying. Shopping lifestyle is proven to partially mediate the relationship between shopping motives and impulse buying. This finding provides a theoretical contribution in strengthening the literature on consumer behavior in the digital era, as well as practical implications for Tokopedia in designing consumer lifestyle-based marketing strategies to increase impulse buying.                 
Job Satisfaction of Private Teachers: The Role of Compensation, Work Environment, and Motivation from a Two-Factor Theory Perspective Siti Nur Aisyah; Irawan Yuswono
Maneggio Vol. 2 No. 5 (2025): OCTOBER-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/gcdwdk77

Abstract

  This study aims to examine the influence of compensation and work environment on job satisfaction among private school teachers, with work motivation serving as a mediating variable. The research was conducted in the regions of Brebes, Tegal, and Tegal City using a quantitative approach. Data were collected through questionnaires distributed to 186 respondents and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that both compensation and work environment have a positive and significant impact on work motivation and job satisfaction. Furthermore, work motivation significantly affects job satisfaction and mediates the relationship between hygiene factors and satisfaction. These findings reinforce the relevance of the Two-Factor Theory in explaining the dynamics of job satisfaction in the private education sector. The study implies the need for integrative managerial policies that combine structural support with psychological reinforcement to enhance the well-being and performance of private school teachers.       
Integration of the Internet of Things (IoT) in Renewable Energy Management Strategies to Increase the Competitiveness of Machine Companies in the Green Industry Era Anang Pribadi; Nur Wening
Maneggio Vol. 2 No. 5 (2025): OCTOBER-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jc5nsa54

Abstract

The changing business landscape over the past two decades has been marked by the accelerated adoption of digital technology, increasing environmental awareness, and the demand for sustainable business models. In this context, companies are required to not only compete effectively but also transform towards a Green Industry by leveraging renewable energy and Internet of Things (IoT) technology. Traditional management strategies such as SWOT, TOWS, and QSPM remain relevant, but their effectiveness increases significantly when combined with modern approaches such as Blue Ocean Strategy and supported by the use of real-time data from the IoT. The study showed that IoT implementation can improve operational efficiency, reduce machine downtime, strengthen supply chain management, and optimize renewable energy utilization, resulting in reduced carbon emissions and energy cost savings of up to 20%. Quantitative findings demonstrate a significant contribution of the integration of management strategies, IoT, and renewable energy to company performance with an R² value of 0.67, while qualitative interviews confirmed IoT's role as a catalyst for digital-green transformation. However, challenges such as initial investment costs, data security risks, and limited technical skills remain inhibiting factors. This study concludes that the integration of IoT with renewable energy and management strategies is a strategic foundation for increasing competitiveness while strengthening the legitimacy of corporate sustainability in the green industry era.

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