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INDONESIA
Journal of Indonesian Management
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 2807212X     DOI : https://doi.org/10.53697/jim.v6i1
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
The Journal of Indonesian Management focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operation Management, Change Management, Sharia Management, Knowledge Management, Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Sistem Informasi dan Manajemen
Articles 355 Documents
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Public relations strategy of rsud dr. H. Mohammad rabain in improving the quality of public services In muara enim district Cheny Wulan Sari; Sulbahri Madjir; Harun Samsuddin
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1531

Abstract

The author conducted research at Public Relations Hospital Dr. H. Mohamad Rabain Research with the aim of Knowing and Analyzing the Public Relations Strategy of RSUD Dr. H. Mohamad Rabain in Improving the Quality of Public Services and to Know and Analyze the Challenges and Obstacles of Public Relations of RSUD Dr. H. Mohamad Rabain in Improving the Quality of Public Services. The type of research used by the author in this research is field research using a qualitative approach, namely a research approach that produces descriptive data in the form of written or spoken words from the objects or subjects observed from which conclusions are then drawn. Researchers try to understand the phenomena experienced by research subjects and conduct studies on field studies. Qualitative research is also a form of research that aims to describe existing problems that occur in the research object. Public Relations Strategy of RSUD Dr. H. Mohamad Rabain In Improving the Quality of Public Services, namely: Growing public awareness of the products and services provided. Build public trust in the image of the Hospital or the benefits of the products and services offered. Encouraging enthusiasm for understanding the uses and benefits of a product and services provided. Reducing promotional costs for commercial costs, both in electronic media and print media and so on in order to achieve cost efficiency. Commitment to improving service to consumers, including the costs of resolving complaints and so on in order to achieve customer satisfaction. Continuously communicate through public relations media about activities and work programs related to social care, in order to achieve positive publications in the eyes of the community/public. Building and maintaining the image of the hospital or its products and services, both in terms of quantity and quality of services provided to consumers and working proactively to deal with negative events that may arise in the future.
The influence of service procedures, transparency and security on the quality of pt umroh travel services. Fti branch muara enim Darmin Darmin; Yelli Khairani; Yusnawati Yusnawati
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1532

Abstract

This research aims to determine the influence of service procedures, transparency and security individually on the quality of PT.FTI Muara Enim Branch Umrah travel services. The research method used in this research is a quantitative method using a questionnaire distributed to 79 respondents who were determined using random techniques. Test the instrument using validity tests, reliability tests. The results of the validity test show that the three independent variables and one dependent variable are declared valid. Meanwhile, the reliability test shows that Cronbach alpha for the four variables is declared reliable. The results of descriptive statistical analysis of the four variables show very high results. The highest variable is the service quality variable (Y). Inferential statistical analysis was carried out using classical assumption tests (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression test and T test (partial). The results of the normality test showed that all data were normally distributed. The results of the multicollinearity test did not occur and the heteroscedasticity test showed that there was no heteroscedasticity. The results of the multiple linear regression test showed that service procedures (X1) influence service quality, transparency (X2) influences service quality, security (X3) influences service quality. The results of the T test (partial) show that the service procedure (X1) H0 is rejected and H1 is accepted. Transparency variable (X2), H0 is rejected and H1 is accepted. Security variable (X3), H0 is rejected and H1 is accepted. Thus, it shows that there is a significant influence of service procedures (X1), transparency (X2) and security (X3) on the quality of PT.FTI Muara Enim Branch's Umrah travel services (Y).
Pengaruh Promosi, Produk, Harga Dan Tempat Dalam Menarik Minat Pembeli Pada Hypermart Kota Bengkulu Inka Parolita; Ida Anggriani; Nirta Vera Yustanti
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1538

Abstract

At this time Indonesia is facing a period of globalization and the development of information technology is accelerating. Indonesia must prepare itself and be able to plunge in the era of globalization, one sector that must be considered is the retail business sector, where retail businesses are experiencing quite rapid development in recent years. Producers who produce goods and services not only pay attention to the goods and services they produce, but must be able to pay attention to how the goods and services they produce are known to consumers and reach the hands of consumers in accordance with consumer desires and expectations. The purpose of this study was to determine the effect of promotion, product, price and place in attracting buyers at Hypermart Bengkulu City. The sample used in this study amounted to 84 people who had shopped at Hypermart. The sampling technique uses the Slovin formula by taking a 10% confidence level. Data is processed in the form of numeric data (numbers) using a Likert scale. The data collection method in this study is in the form of a questionnaire. The data is processed using spss for windows version 25. The analysis method uses quantitative methods, namely by using multiple linear regression analysis. The results of the study show that there is a significant influence between promotion on consumer buying interest in Hypermart Bengkulu City, which means that the more promotion is held, the more consumer buying interest will increase. There is a significant influence between products on buying interest at Hypermart Bengkulu, which means that the better the quality of the products offered, the more consumer buying interest will increase. There is a significant effect on price on buying interest in Hypermart Bengkulu, which means that the more affordable the price offered, the more consumer buying interest will increase. There is a significant effect on place on buying interest in Hypermart Bengkulu City, which means that the more strategic the place that is reached, the more consumer buying interest in Hypermart Bengkulu City will increase.
The Influence of Product Innovation and E-Commerce on Competitive Advantage (Survey on Consumers of Compass Shoe Products) Yusuf Muharam; Arga Sutrina; Ari Arisman
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1543

Abstract

The objectives of this research were to find out and analyze the innovation product, E-Commerce, and competitive advantage of Compass shoes, and the influence of the innovation product and E-Commerce competitive advantage on Compass shoes. The research method used in this research is survey methods, data used in this research are primary and secondary data. The object of this research was consumers of Compass shoes, using an accidental sampling method. The analysis technique used Multiple Regression Analysis. The results proved that an innovative product and E-Commerce influence the competitive advantage of Compass shoes.
The Influence Of Advertising, Price And Display On Purchasing Decisions At Indomaret Betungan Bengkulu City Rikei Rafsanjani; Sulisti Afriani; Nurzam Nurzam
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1544

Abstract

Consumer purchasing decisions are an integration process that combines knowledge to evaluate two or more alternative behaviors, and choose one among them. This research aims to determine the influence of advertising, price and display on purchasing decisions at Indomaret Betungan Bengkulu, whether they influence simultaneously or whether they influence each other together. This type of research is quantitative descriptive, namely research that uses mathematical models, theories and/or hypotheses related to natural phenomena. The sample in this study used an accidental sampling technique, where the population was sampled at Indomaret Betungan when the researcher conducted the research. There is an influence of advertising (X1) on the purchasing decision (Y) of Indomaret Betungan Bengkulu with a sig value of 0.000 < 0.05 and t count > t table (6.760>0.135) thus Ho is rejected and Ha is accepted. From the significance value obtained, variable X influences purchasing decisions (Y). There is an influence of price (X2) on the purchasing decision (Y) of Indomaret Betungan Bengkulu with a sig value of 0.005 < 0.05 and t count > t table (8.427>0.135) thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X2 influences purchasing decisions (Y). There is an influence of display (X3) on the purchasing decision (Y) of Indomaret Betungan Bengkulu with a sig value of 0.004 < 0.05 and t count > t table (6.909>0.135) thus Ho is rejected and Ha is accepted. From the significance value obtained, variable X3 influences purchasing decisions (Y). Advertising, price and display together influence purchasing decisions with a value of Fsig < α where Fsig is 0.000 and the F count is 9.323, > F table 2.65.
The Effect of Discounts, Promotions, and Purchase Intention, on Cosmetic Purchasing Decisions at the Equatorial Store, Bengkulu City Indi Desti Dwi Putri; Oni Yulianti; Yuli Yusnita
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1546

Abstract

This research aims to determine the influence of discounts, promotions, and purchasing interest on cosmetic purchasing decisions at Khalutistiwa store in Bengkulu City. The population in this study was 134 people. Data is processed in the form of numerical data (numbers) using a Likert scale. The data collection method in this research is a questionnaire. The data was processed using SPSS Windows version 25. The data analysis method used quantitative methods, namely by using multiple regression analysis. The results of research using multiple regression analysis (Y = 12.374 + 0.406 influenced the decision to purchase cosmetics at Khatulistiwa store in Bengkulu city. The largest significant influence on purchasing decisions at Khatulistiwa store in Bengkulu City is the promotion variable with a standard beta coefficient of 349, followed by the discount variable with a standard beta coefficient of 184, then the discount, promotion, and purchase interest variables with a significant Fcount value of 17.036. From the results of this analysis, a conclusion can be drawn that promotion is the dominant factor that has the greatest influence on purchasing decision tendencies at Khatulistiwa store, in Bengkulu city.
The Effect Of Skills And Job Satisfaction On Improving Employee's Performance At Pt. Laras Prima Sakti Of Seluma Regency Lisa Dwi Lestari; Tito Irwanto; Lydia Gustina Putri
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1547

Abstract

human resource planning, which in essence is focused on certain steps taken by management and carrying out work according to their capabilities with the goal of working results that are in line with expectations. by the company. This study aims to determine the effect of skills and job satisfaction on improving employee’s performance at PT. Laras Prima Sakti of Seluma Regency. PT Laras Prima Sakti in West Seluma Sub-District of Seluma Regency is a company operating in the oil palm plantation sector. Based on the research characteristics, a research sample of 52 respondents was obtained using the total sampling method. This type of research is descriptive research with a quantitative approach by distributing questionnaires. The research results showed that skill had a positive and significant effect on employee’s performance at PT. Laras Prima Sakti of Seluma Regency, job satisfaction has a positive and significant effect on employee’s performance at PT. Laras Prima Sakti of Seluma Regency, skill (X1) and job satisfaction (X2) simultaneously have a positive and significant effect on the employee’s performance at PT. Laras Prima Sakti of Seluma Regency. Based on the results of the coefficient of determination test (R2), the variables of expertise (X1) and job satisfaction (X2) contribute to the effect on employee’s performance (Y) at PT. Laras Prima Sakti Seluma
The Influence Of Price, Service Quality And Product Quality On Purchasing Decisions At Syakila Bakery Shop Bengkulu City Susan Susanti; Yun Fitriano; Tri Febrina Melinda
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1552

Abstract

The development of the world of business has made business entrepreneur competitive. Various approaches have been taken to gain consumer sympathy, both through improving advice and infrastructure with high-tech facilities and by developing human resources. There is so much competition and the desire to provide the best to consumers has given consumers the position of decision makers. The increasing number of products types and businesses that are the same or similar to the various services or products offered, makes people make choices according to their needs. The purpose of this research is to determine the extent of the influence of price, service quality and product quality on purchasing decisions at Syakila Bakery shop Bengkulu City. This type of research is quantitative. The method used is a questionnaire. The sample of this research was 150 respondents. The results of the research show that the multiple linear regression obtained Y = 36,781 + -0,293 X1 + 0,237X2 + 0,381 + 4,527. The results of the price test (X1) show t count 4.011 > 1.655 and significance 0.00 < 0.05, so the results of hypothesis Ha is accepted and Ho is rejected, meaning that price has a positive and significant effect on purchasing decisions at Syakila Bakery shop, Bengkulu City. the results of the service quality test (X2) show t count 3,116 > 1,655 and a significant value of 0.000 < 0.05 means Ha is accepted and Ho is rejected. The product quality test results (X3) show t count 5,231 > 1,655 and a significant value of 0.000 < 0.05 meaning Ha is accepted and Ho is rejected. Keywords: Price, Service Quality, Product Quality, Purchasing Decisions. Student (Management) Supervisors
The Influence Of Promotion Mix On Consymers Purchasing Interest For Mixue Ice Cream And Tea Bengkulu City Intan Dwi Putri; Ida Ayu Made; Anzori Anzori
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1557

Abstract

The company tries to increase consumer attractiveness for the products it offers, so the company chooses the methods used, especially in the marketing sector, to maintain the quality and quantity achieved. One of the right strategies to increase sales is a promotional mix. The promotional mix plays an important role in increasing the company's sales volume. Because of this, it is important for companies to promote through advertising, personal selling, sales promotion and publicity. The aim of this research is to determine the extent of the influence of promotion mix on consumers' purchasing interest for Mixue Ice Cream and Tea in Bengkulu City. The type of research used is quantitative. The method used is a questionnaire. The sample from this research was 85 respondents. The results of the research show that the multiple linear regression obtained Y = 2,790 + 0.579 (X1) + -0.300 (X2) + 0.401 (X3) + 0.211 (X4) + 2,163, meaning that there is a positive or unidirectional relationship between advertising, personal selling, sales promotion and publicity on consumers' purchasing interest for Mixue Ice Cream and Tea in Bengkulu City. The results of the advertising test (X1) show a significance of 0.000 < 0.05, so the results of Ha is accepted and Ho is rejected, meaning that advertising has a positive and significant effect on consumers’ purchasing interest for Mixue Ice Cream and Tea in Bengkulu City. The results of the personal selling test (X2) show a significance of 0.005 < 0.05, meaning Ha is accepted and Ho is rejected. The results of sales promotion test (X3) show a significance of 0.005 > 0.05, meaning Ha is accepted and Ho is rejected. The results of the publicity test (X4) show that the significance value is 0.83 > 0.05, meaning that Ha is rejected and Ho is accepted.
The Effect Of Service Quality And Custumer’s Satisfaction On Custumer’s Loyality At PT. Perusahaan Perdagangan Inodonesia Branch Of Bengkulu Nevianti Kristina; Karona Cahya Susena; Kimas Kurniawan
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1563

Abstract

The purpose of this study is determine the quality of service and customer’s satisfaction regarding customer’s loyalty for pharmaceutical products at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The research method used was quantitative, the sample in this study was 88 customers who purchased pharmaceutical products at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The sampling technique is accidental sampling technique. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the regression equation are Y = 13.225 + 0.318X1 + 0.385X2 + 3.881, meaning that service quality and customer’s satisfaction have an influence on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The determination test result is 0.396, meaning that service quality and customer’s satisfaction have an effect on employee customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu by 39.6%, while the remaining 60.4% is explained or influenced by other variables that were not studied. Service quality and customer’s satisfaction together. has the same effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu with a significance value of 0.000, less than 0.05. Service quality has a positive and significant effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu, because the significance value of 0.000 is less than 0.05. Customer’s satisfaction has a positive and significant effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu, with a significance value of 0.000, which is less than 0.05.

Page 30 of 36 | Total Record : 355

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