cover
Contact Name
Andri Putra Kesmawan
Contact Email
journal@idpublishing.org
Phone
+628111304014
Journal Mail Official
journal@idpublishing.org
Editorial Address
Jl. Sidorejo, Gg. Nakula No. C12, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta 55182
Location
Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Journal of Indonesian Management
ISSN : -     EISSN : 2807212X     DOI : https://doi.org/10.53697/jim.v6i1
The Journal of Indonesian Management focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operation Management, Change Management, Sharia Management, Knowledge Management, Entrepreneurship, Electronic Business, Capital market.
Articles 355 Documents
Pengaruh Pendidikan, Pekerjaan, Pengetahuan Terhadap Pola Konsumsi Minuman Energi pada Masyarakat wilayah Jabodetabek Ekadipta; Chriswahyudi Chriswahyudi; Babay Jutika Cahyana; Sampik Kristiningtyas; Abdul Gofar Safarrullah
Journal of Indonesian Management Vol. 5 No. 1 (2025): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i1.2336

Abstract

Minuman berenergi adalah minuman ringan yang dapat meningkatakan energi, mengurangi atau mencegah kelelahan, meningkatkan ketahanan fisik, memperbaiki mood dan kemampuan kognitif melalui stimulasi sistem metabolik dan sistem saraf pusat. Tujuan dari penelitian adalah untuk mengetahui pengaruh Pengaruh Pendidikan, Pekerjaan, Pengetahuan Terhadap Pola Konsumsi Minuman Energi. Penelitian ini merupakan studi kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah jumlah masyarakat yang tinggal dan berdomisili di JaBoDeTaBek yang mengonsumsi minuman energi lebih dari 10 kali dalam satu tahun terakhir dengan jumlah sampel sebanyak 100 responden. Sebelum dianalisis menggunakan analisis regresi berganda, data akan diuji keamanannya terlebih dahulu. Pendidikan, pekerjaan, dan pengetahuan memiliki peran sebesar 6,7% dalam membentuk pola konsumsi minuman energi. Sementara secara parsial tidak terdapat pengaruh antara tingkat pendidikan seseorang dengan pola konsumsi minuman energi, yang di tunjukan dengan t hitung (0,38) lebih kecil dari pada t tabel (2,367). Begitu juga dengan pengetahuan dengan t hitung (1,61) menujukan tidak terdapat pengaruh antara pengetahuan seseorang dengan pola konsumsi minuman energi. Sedangkan pekerjaan memiliki pengaruh terhadap pola konsumsi minuman energi dengan t hitung (2,621) lebih besar daripada t tabel (2,367).
Analisis Prosedur Penagihan Passenger Service Charge On Ticket dalam Penerbangan Domestik di PT Angkasa Pura Indonesia Kantor Cabang Bandara Adi Soemarmo Saskia Pinandhita Widyahadi; Irsyadul Ibad
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2406

Abstract

Penelitian ini bertujuan untuk menganalisis prosedur penagihan Passenger Service Charge (PSC) on ticket untuk penerbangan domestik di PT Angkasa Pura Indonesia, khususnya di Kantor Cabang Bandara Adi Soemarmo. PSC merupakan salah satu komponen pendapatan utama dalam jasa aeronautika yang berperan penting dalam mendukung pendapatan dan operasional serta peningkatan layanan bandara. Pengumpulan data dilakukan melalui teknik observasi, dokumentasi, dan wawancara mendalam. Analisis data dilakukan melalui proses reduksi data, penyajian data, dan penarikan Kesimpulan. Hasil penelitian menunjukkan bahwa prosedur penagihan PSC on ticket dimulai dari pemindaian boarding pass, dilanjutkan dengan verifikasi data penumpang yang wajib membayar (paying pax), penginputan data ke dalam sistem Passenger Service Charge On Ticket (POT), hingga tahap rekapitulasi dan pelaporan pendapatan. Proses ini melibatkan koordinasi yang erat antara petugas PSC, tim sales, tim keuangan, dan pihak maskapai penerbangan. Penelitian ini menekankan pentingnya validasi data yang akurat dan sinergi yang efektif antar pihak terkait dalam mendukung efisiensi serta akurasi prosedur penagihan PSC on ticket di lingkungan kebandarudaraan.
Blockchain for Marketing Transparency and Trust: Applications in Supply Chain and Customer Loyalty Programs Fachri Afif; Perengki Susanto
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2422

Abstract

Blockchain for Marketing Transparency and Trust: Applications in Supply Chain and Customer Loyalty Programs. The increasing demand for transparency and trust in marketing practices necessitates innovative solutions. This paper explores the potential of blockchain technology to enhance transparency and build trust in two critical marketing areas: supply chain management and customer loyalty programs. By providing a decentralized, immutable, and auditable ledger, blockchain can offer unprecedented visibility into product origins, ethical sourcing, and the secure management of loyalty rewards. 1 This study examines the theoretical underpinnings of blockchain and analyzes potential applications and benefits for both businesses and consumers. Specifically, it investigates how blockchain can improve supply chain transparency by tracking product journeys from origin to consumer, and how it can revolutionize customer loyalty programs by ensuring secure and transparent reward distribution and redemption. Furthermore, the paper discusses the challenges and opportunities associated with implementing blockchain in these marketing contexts. Ultimately, this research argues that blockchain technology holds significant promise for fostering greater transparency and trust, leading to stronger brand-consumer relationships and more ethical marketing practices.
Metaverse Marketing: Exploring New Frontiers for Brand Engagement and Consumer Experience Fachri Afif; Perengki Susanto
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2423

Abstract

The emergence of the metaverse presents novel opportunities and challenges for marketing practices, shifting the landscape of brand-consumer interactions. This research aims to explore the potential of the metaverse as a new frontier for enhancing brand engagement and elevating consumer experiences. Employing a qualitative research approach, this study analyzes existing literature, case studies of early adopter brands, and expert opinions to identify key strategies, benefits, and challenges associated with metaverse marketing initiatives. The findings reveal that the immersive and interactive nature of the metaverse allows for the creation of unique and memorable brand experiences, fostering stronger emotional connections and driving deeper consumer engagement. Virtual events, branded virtual environments, and the integration of virtual goods and services emerge as promising avenues for marketers. However, challenges related to user adoption, ethical considerations, and the need for innovative content creation are also highlighted. In conclusion, the metaverse offers significant potential for marketers to forge new connections with consumers and build brand loyalty, necessitating a strategic and thoughtful approach to navigate this evolving digital landscape.
Pengaruh Penggunaan Human Resource Information System (HRIS) Terhadap Kinerja Pegawai dengan Job Involvement Sebagai Variabel Mediasi (Studi Kasus Badan Kepegawaian Pendidikan dan Pelatihan Kota Semarang) Nanik Iriyanti; Noni Setyorini; Noventia Karina Putri
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2439

Abstract

Pada Penelitian yang dilakukan ini mempunyai  manfaat untuk menguji dampak dari pengaplikasian Human Resource Information System (HRIS) terhadap kinerja pegawai dengan job involvement sebagai faktor mediasi. Sampel penelitian melibatkan 64 responden dari pegawai negeri sipil yang bekerja pada instansi pemerintah Badan Kepegawaian Pendidikan dan Pelatihan Kota Semarang. Metode pada penelitian ini mengaplikasikan pendekatan secara kuantitatif dengan metode analisis PLS-SEM (Partial Least Squares-Structural Equation Modeling) menggunakan SmartPLS 4.1.1.1. Hasil studi yang telah dilakukan memberikan data bahwa HRIS memiliki pengaruh signifikan terhadap job involvement (nilai-p = 0.000) dan meningkatkan keterlibatan kerja karyawan. Job involvement juga terbukti mempengaruhi kinerja secara positif (nilai-p = 0.000), serta memediasi pengaruh HRIS terhadap kinerja secara signifikan
Challenges in the Peer-review process Udgam Mishra
Journal of Indonesian Management Vol. 5 No. 1 (2025): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i1.2570

Abstract

The peer-review process, considered as the backbone of academic publishing, faces many challenges that undermine its reliability and effectiveness. These issues affect the accuracy of published research and contribute to frustration among authors and reviewers. This study delves into these challenges through qualitative interviews with 10 academic stakeholders, including researchers, reviewers, editors, and the editor-in-chief. The primary focus of the research is to uncover the key issues impacting the peer-review system and to propose practical solutions for addressing them. Using thematic analysis, the study identifies several persistent issues, including the overwhelming workload faced by reviewers, delays in providing feedback, and the influence of personal biases on review outcomes. These factors lead to inconsistent and sometimes unreliable evaluations of research, which can hinder the publication process. Moreover, the lack of standardised review criteria further exacerbates the situation, with different reviewers applying varying standards to the same manuscript. Such inconsistencies compromise the quality and speed of the review process, resulting in significant challenges for both authors and reviewers. The paper proposes several solutions to improve the peer-review system in light of these findings. By addressing these issues, the study contributes to ongoing efforts to enhance the effectiveness of the peer-review system and ensure its continued relevance in the rapidly evolving landscape of academic publishing.
Strategi Inovatif UMKM Askha Jaya dalam Pemasaran Oleh-Oleh Khas Lampung: Pendekatan SWOT dan Studi Komparatif Dorotti E Marpaung; Helena Evi Virginia; Rindi May Hastuti; Vanessa Amalia; Anisyha Putri Syahrani
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2658

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan UMKM Askha Jaya di Bandar Lampung melalui pendekatan analisis SWOT dan studi komparatif. UMKM Askha Jaya merupakan pelaku usaha yang bergerak di bidang produksi oleh-oleh khas Lampung. Penelitian ini menggunakan metode deskriptif kualitatif dan pendekatan komparatif terhadap dua UMKM sejenis, yaitu Keripik Nadia dan Aneka Sari Rasa. Data dikumpulkan melalui wawancara mendalam, observasi lapangan, dokumentasi, dan studi literatur. Hasil menunjukkan bahwa Askha Jaya memiliki kekuatan pada inovasi produk dan pemasaran digital, tetapi menghadapi kelemahan pada skala produksi dan kualitas kemasan. Peluang berkembang ditunjukkan oleh tren wisata kuliner dan dukungan pemerintah, sementara ancaman datang dari kompetitor dan fluktuasi harga bahan baku. Strategi pengembangan meliputi peningkatan skala produksi, penguatan pemasaran digital, diversifikasi produk dan kemasan, serta kolaborasi antar pelaku UMKM Temuan ini diharapkan menjadi referensi bagi pelaku UMKM dalam membangun daya saing berbasis potensi lokal secara berkelanjutan.
Pengaruh Influencer Marketing, Content Marketing, dan Viral Mareting Terhadap Keputusan Pembelian Skincare Finally Found You Pada Generasi Z Pengguna Tiktok Shop di Purworejo Novia Jati; Widarta
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2724

Abstract

Pengujian dilaksanakan dalam penelitian ini untuk mengkaji adakah keputusan pembelian mempengaruhi influencer marketing, content marketing, dan viral marketing terhadap keputusan pembelian. Pengujian Kuantitatif diterapkan pada penelitian dengan 100 responden diambil dari populasi generasi Z di Kota Purworejo yang mengenakan produk Finally Found You setidaknya sekali. Teknik yang digunakan non probability sampling lebih spesifiknya purposive sampling karena dengan kriteria tertentu. Pengujian menggunakan data primer berdasarkan kuesioner yang dibagikan melalui google form yang dikirim personal chat, komunitas online, shere postingan. Untuk menguji data yang terkumpul uji yang digunakan uji t, uji f sebagai uji hipotesis, analisis regresi linear berganda dilakukan untuk menguji secara kausal variabel independen dengan variabel dependen, validitas dan realibilitas digunakan sebagai uji instrumen kualitas dan konsistensi data, koefisien determinasi sebagai uji untuk mengetahui besar pengaruh variasi dalam keputusan pembelian bisa dijelaskan pada model yang dihipotesiskan. Keseluruhan olah data ini diolah dengan bantuan spss versi 30 adalah alat perangkat lunak yang sering dimanfaatkan sebagai alat hitung di penelitian ilmiah.  Hasil temuan influencer marketing positif signifikan dan content marketing positif signifikan kepada keputusan pembelian dari kajian tersebut sebaiknya perusahaan lebih fokus untuk menggunakan banyak influencer dan memperbanyak produksi konten sebagai strategi pemasaran, sedangkan viral marketing tidak signifian kepada keputusan pembelian indikasi ini berarti walaupun produk Finally Found You sedang banyak dibicarakan namun tidak semua orang beranggapan prosuk viral adalah yang terbaik. Hasil uji f influencer marketing, content marketing, dan viral marketing seluruhnya positif signifikan. indikasikan bahwa ketiga strategi tersebut jika diterapkan bersama-sama akan berdampak kuat untuk mendorong keputusan pembelian Finally Found You pada generasi z di Purworejo
Revisiting Tourism Through Virality: A Systematic Review of Key Psychological Drivers Dina Mustaqin; Yunia Wardi
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2737

Abstract

In the evolving landscape of digital tourism, viral marketing has become a powerful strategy for influencing traveler behavior. However, its specific impact on revisit intention remains underexplored, especially through the psychological lenses of destination image and consumer satisfaction. This study conducts a Systematic Literature Review (SLR) of 42 peer-reviewed empirical studies published between 2015 and 2025 to examine how viral marketing indirectly affects tourists’ intention to revisit a destination.Findings indicate that viral marketing rarely influences revisit intention directly. Instead, it operates through mediating variables—primarily destination image and consumer satisfaction—either individually or in combination. The most consistent pattern observed is a sequential pathway: viral marketing shapes a positive destination image, which enhances consumer satisfaction, ultimately leading to increased revisit intention.These results underscore the importance for tourism marketers to design viral content that not only captures attention but also aligns with traveler expectations and fosters a favorable perception of the destination. Understanding this indirect influence provides valuable insights for building long-term destination loyalty through strategic digital engagement.
Customer Loyalty: A Systematic Literature Review Syerli Primasari; Vidyarini Dwita
Journal of Indonesian Management Vol. 5 No. 3 (2025): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i3.2891

Abstract

The purpose of this article is to identify and analyze several references related to the keyword "customer loyalty." Utilizing Harzing's Publish or Perish, a systematic literature review was conducted for this study using the Scopus database. Employing the SPAR-4-SLR protocol, data analysis was performed using Microsoft Excel, Mendeley, and VOS Viewer to ensure transparency and replicability. The findings of this study identified 82 primary articles indexed in Scopus Q1 based on the Scimago Journal Ranking (SJR). The study also discovered seven knowledge clusters supporting research on customer loyalty, with a total link strength of 214. VOS Viewer visualization revealed that "Customer Loyalty" is significantly prominent and is associated with the phrase "Customer Satisfaction," demonstrating a clear relationship. This study has several limitations, such as constraints in database access restricted to Scopus. Therefore, future research is recommended to expand data collection by incorporating additional sources such as Emerald, SpringerLink, Science Direct, EBSCO, Google Scholar and non-Q journals like Web of Science.