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Novia Nour Halisa
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Jurusan Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lambung Mangkurat Jl. Brigjend Hasan Basry Banjarmasin
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Smart Business Journal
Published by Universitas Lambung Mangkurat
ISSN : 28284437     EISSN : 28284437     DOI : https://doi.org/10.20527/sbj.v6i1
Core Subject :
Smart Business Journal (SBJ) dengan E-ISSN 2828-4437 (online) merupakan jurnal peer-review yang diterbitkan dua kali, yaitu pada bulan Juni dan Desember, oleh Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lambung Mangkurat, Banjarmasin. Smart Business Journal (SBJ) bertujuan untuk menyebarluaskan dan menyediakan informasi kepada para pembaca maupun pemangku kepentingan lainnya khususnya di bidang Administrasi Bisnis. Jurnal ini menyajikan karya ilmiah di bidang Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Strategi, Kewirausahaan, UMKM, dan Bisnis Digital. Artikel-artikel yang dimuat dalam Smart Business Journal (SBJ) telah melalui proses double-blind review oleh reviewer. Keputusan untuk menerima atau tidak menerima artikel ilmiah dalam jurnal ini merupakan hak Dewan Redaksi berdasarkan rekomendasi dari peer reviewer.
Arjuna Subject : -
Articles 69 Documents
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Pengaruh Kualitas Produk, Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin Virna Dwi Elmiati; Rizki Muslim Hidayat; Humaidi; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

Penelitian ini dilakukan bertujuan mengetahui dan menguji pengaruh secara parsial dan simultan Variabel Kualitas Produk, Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Penelitian ini menggunakan pendekatan kuantitatif, lokasi penelitian di Banjarmasin. Sampel sebanyak 97 responden yang pernah membeli produk Uniqlo dipilih secara acak melalui teknik accidental sampling. Analisis data menggunakan regresi linier berganda dibantu IBM SPSS Statistik Versi 31. Hasil penelitian ini membuktikan Kualitas Produk tidak berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Citra merek berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Gaya Hidup berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Serta Kualitas Produk, Citra Merek dan Gaya Hidup berpengaruh signifikan secara simultan terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin.
Pengaruh electronic word of mouth (e-wom) dan customer engagement terhadap keputusan pembelian pada urban & co di banjarmasin Juwita Wardani; Devi Rusvitawati; Muhammad Fathoni; Nurul Wahyuni
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

This study seeks to analyze the effect of Electronic Word of Mouth and Customer Engagement, both individually and simultaneously, on purchasing decisions at Urban & Co in Banjarmasin. A quantitative research approach was applied with a total of 105 respondents. The sample was selected using purposive sampling based on the Cochran formula. Data were collected through questionnaires and then examined using multiple linear regression analysis with the assistance of SPSS version 22 software. The findings indicate that Electronic Word of Mouth and Customer Engagement significantly influence purchasing decisions, both partially and simultaneously, at Urban & Co in Banjarmasin..
Pengaruh electronic word of mouth (e-wom) dan brand trust terhadap keputusan pembelian ms glow pada marketplace platform digital di kota Banjarmasin Nazhela Nazwa Ariyani; Muhammad Hasanur Arifin; Hairudinor; Maryono
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.83

Abstract

Penelitian ini bertujuan menguji pengaruh secara parsial dan simultan variabel Electronic Word of Mouth (eWOM) dan Brand Trust Terhadap Keputusan Pembelian MS Glow pada marketplace platform digital di kota Banjarmasin. Lokasi penelitian di Kota Banjarmasin. Sampel sebanyak 100 orang responden yang pernah membeli MS Glow dipilih secara accidental sampling. Analisis data menggunakan regresi linier berganda. Hasil penelitian ini membuktikan Electronic Word of Mouth (eWOM) dan Brand Trust secara parsial dan simultan berpengaruh signifikan Terhadap Keputusan Pembelian MS Glow pada marketplace platform digital di kota Banjarmasin.
Pengaruh Return On Equity (ROE) dan Earning Per Share (EPS) Terhadap Harga Saham Pada Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2024 Latifah; Noor Hidayati; Setio Utomo; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

Latifah, 2210412120015, 2026. Pengaruh Return On Equity (ROE) dan Earning Per Share (EPS) Terhadap Harga Saham pada Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2024. Di bawah bimbingan: Noor Hidayati. Fluktuasi harga saham sektor properti dan real estate papan utama menunjukkan adanya ketidakstabilan kinerja pasar yang dipengaruhi oleh faktor internal, seperti Return On Equity (ROE) dan Earning Per Share (EPS). Oleh karena itu, penelitian ini bertujuan untuk mengetahui dan menguji pengaruh signifikan secara parsial maupun simultan Return On Equity (ROE) dan Earning Per Share (EPS) terhadap Harga Saham pada perusahaan Properti dan Real Estate Papan Utama yang terdaftar di Bursa Efek Indonesia tahun 2020-2024. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik sampling purposive sampling sehingga diperoleh besar sampel sebanyak 50 yang diperoleh dari laporan keuangan tahunan 10 perusahaan Properti dan Real Estate Papan Utama yang terdaftar di Bursa Efek Indoneisa dikalikan dengan tahun pengamatan sebesar 5 tahun (2020-2024). Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Return On Equity (ROE) berpengaruh signifikan secara parsial terhadap Harga Saham Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia tahun 2020-2024. Earning Per Share (EPS) berpengaruh signifikan secara parsial terhadap Harga Saham Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia tahun 2020-2024. Return On Equity (ROE) Earning Per Share (EPS) berpengaruh signifikan secara simultan terhadap Harga Saham Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia tahun 2020-2024.
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Smartphone Merek Samsung di Kota Banjarmasin Riska Maulida Corneliani; Muhammad Hasanur Arifin; Rizki Muslim Hidayat; Nurul Wahyuni
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.85

Abstract

This study aims to analyze the influence of product quality and brand image on purchasing decisions of Samsung smartphone s in Banjarmasin City using a quantitative approach with an explanatory research type. The population in this study consists of people in Banjarmasin City who use Samsung smartphone s as their primary smartphone . The sample size in this study was 100 respondents. Data collection was carried out through the distribution of questionnaires to respondents who met the research criteria, and the data were analyzed using the SPSS program. The results of the study indicate that product quality has a significant effect on purchasing decisions. Brand image also has a significant effect on purchasing decisions. In addition, simultaneously product quality and brand image have a significant effect on purchasing decisions.
Pengaruh Kelas Sosial dan Gaya Hidup terhadap Keputusan Pembelian Hijab Buttonscarves di Kota Banjarmasin Emilia; Novia Nour Halisa; Nurul Wahyuni; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to determine and examine the partial significant effect of social class on purchasing decisions of Buttonscarves Hijab in Banjarmasin City, to determine and examine the partial significant effect of lifestyle on purchasing decisions of Buttonscarves Hijab in Banjarmasin City, and determine and examine the simultaneous significant effect of social class and lifestyle on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. The research employed a quantitative approach with an Explanatory Research design. The study was conducted in Banjarmasin City. The population consisted of consumers who had purchased and used Buttonscarves Hijab more than once within the last year. The sample size comprised 100 respondents selected using purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS version 23 software. The results showed that social class has a partially significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Lifestyle also has a partially significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Furthermore, social class and lifestyle simultaneously have a significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Keywords: Social Class, Lifestyle, Purchasing Decision
Pengaruh Kemudahan Pengguna dan Manfaat Terhadap Kepuasan Pelanggan Mobile Banking BRI (BRImo) Pada Mahasiswa Universitas Lambung Mangkurat Banjarmasin arta dina; M Hasanur Arifin; Irwansyah; Siti Rusidah
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to examine the effect of perceived ease of use and perceived usefulness, both partially and simultaneously, on customer satisfaction of the BRI mobile banking (BRImo) application among students of Universitas Lambung Mangkurat. The research employs a quantitative approach. The sample consists of 100 respondents selected using incidental sampling technique. Data were collected through questionnaires, and the analysis method used is multiple linear regression. The results show that perceived ease of use has a positive and significant partial effect on customer satisfaction. In addition, perceived usefulness also has a positive and significant partial effect on customer satisfaction. Simultaneously, perceived ease of use and perceived usefulness have a significant effect on customer satisfaction of the BRI mobile banking (BRImo) application among students of Universitas Lambung Mangkurat.
PENGARUH COACHING DAN MONITORING TERHADAP KINERJA KARYAWAN PT. SIMPATIK BORNEO UTAMA KAPUAS Puspita Wulandari; Maryono; Taharuddin; Humaidi
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to examine the effect of coaching and monitoring on employee performance at PT. Simpatik Borneo Utama Kapuas. This study is motivated by a decline in employee performance, indicating issues in both the quantity and quality of work. This study uses a quantitative approach. The sample consists of 39 respondents. This study applies a non-probability sampling technique with a saturated sampling method. The researcher collects data using questionnaires and analyzes data using multiple linear regression. The results show that coaching (X1) has no significant effect on employee performance (Y). Monitoring (X2) has a positive and significant effect on employee performance (Y). Simultaneously, coaching (X1) and monitoring (X2) have a significant effect on employee performance (Y).
Pengaruh Key Opinion Leader dan Electronic Word of Mouth Terhadap Keputusan Pembelian Smartphone Samsung Galaxy Seri A di Kota Banjarmasin Noor Endah Saputri; Taharuddin; Rizki Muslim Hidayat; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.94

Abstract

Key Opinion Leaders and electronic Word of Mouth among smartphone users in Banjarmasin City serve as supporting factors that influence purchasing decisions for Samsung Galaxy A Series smartphones. The purpose of this research is to analyze and determine both the partial and simultaneous effects of Key Opinion Leaders and electronic Word of Mouth on purchasing decisions for Samsung Galaxy A Series smartphones in Banjarmasin City. This research is conducted using a quantitative method and was conducted in Banjarmasin City. This study involved 100 respondents selected through purposive sampling who had purchased a Samsung Galaxy A Series smartphone and previously watched technology review content from a Key Opinion Leader. Primary data were collected through questionnaires, and hypothesis testing was conducted using Multiple Linear Regression Analysis with SPSS version 31 as the analytical tool. The findings showed that Key Opinion Leaders and Electronic Word of Mouth was found to have a positive and significant partial effect as well as a simultaneous influence on purchasing decisions for Samsung Galaxy A Series smartphones in Banjarmasin City. These results suggest that leveraging credible technology reviewers and managing digital consumer reviews can effectively strengthen consumers’ purchasing decisions toward Samsung Galaxy A Series smartphones.
Pengaruh Debt to Equity Ratio (DER) dan Current Ratio (CR) Terhadap Return on Asset (ROA) pada Perusahaan Subsektor Logistik dan Pengiriman yang Terdaftar di Bursa Efek Indonesia Periode 2021-2024 Rahmawati; Siti Rusidah; Hairudinor; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

The objective of this study is to examine the impact of the Debt-to-Equity Ratio (DER) and the Current Ratio (CR) on Return on Assets (ROA) for companies in the logistics and shipping subsectors listed on the Indonesia Stock Exchange during the 2021–2024 period. Multiple linear regression analysis is the quantitative tool of choice in this investigation. There are a total of 25 firms that make up the population, all of which are registered on the Indonesia Stock Exchange and are involved in logistics and shipping. Over a four-year observation period, nine firms met the criteria for the sample, which yielded thirty-six data units for the purposive sampling. From what we can see, ROA is somewhat affected by the Debt-to-Equity Ratio (DER), which has a negative but insignificant influence, and by the Current Ratio (CR), which has a positive but insignificant effect. In addition, for the years 2021–2024, the Return on Assets (ROA) of logistics and shipping subsector businesses listed on the Indonesia Stock Exchange is affected—albeit marginally—by the Debt-to-Equity Ratio (DER) and the Current Ratio (CR).

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