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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 20 Documents
 1   2 
Search results for , issue "Vol. 23 No. 2 (2025)" : 20 Documents clear
Analyzing the Antecedents of Tourist Loyalty: A Multi-Group Analysis of Gender Differences Dewi, Putu Eva Silvia; Hapsari, Raditha Dwi Vata; Yulianti, Ida
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.01

Abstract

Bali, a province in Indonesia, is a highly sought-after travel destination for both domestic and international tourists, renowned for its vibrant culture, diverse natural landscapes, and an array of captivating man-made attractions. However, Karangasem Regency, despite its beautiful offerings, has the highest poverty rate in Bali. The tourism sector has great potential to enhance the quality of life for local residents. The objective of this study is to examine the impact of authenticity on visitor loyalty within the cultural tourism sector of Karangasem Regency. The involvement of memorable tourism experiences and destination image variables in this study is expected to contribute to tourism growth and drive the Indonesian economy. A quantitative approach with the PLS-SEM method was used to analyze data from 353 respondents. Multi-group analysis was used to identify the moderating effect of gender differences in this study. The results of this study show that authenticity has a positive and significant influence on tourist loyalty. Memorable tourism experience and destination image can mediate the relationship between authenticity and tourist loyalty. Surprisingly, gender differences do not significantly influence the relationship between authenticity and tourist loyalty. Both females and males have the same perception of cultural tourism in Karangasem. Theoretically, this study can enrich the literature on tourist loyalty in cultural tourism with a comprehensive construct accompanied by the moderation of gender differences. Practically, this study can serve as a reference for tourism managers to develop sustainable tourism that benefits the community's welfare and generates profit.
Transforming Workplaces Through Diversity, Equity, and Inclusion: A Path to Employee Engagement and Commitment Kalla, Rastina; Alam, Roslina; Loreño, Dustin Tarinque
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.16

Abstract

In Indonesia's tourism industry, where workforce diversity is high and service excellence is essential, the urgency to implement inclusive and equitable workplace practices is increasingly critical. Many tourism businesses still struggle to translate diversity, equity, and inclusion (DEI) efforts into meaningful employee outcomes, creating a pressing need for empirical investigation. This study aims to examine the influence of Diversity, Equity, and Inclusion on employee engagement and organizational commitment, incorporating psychological safety as a mediating variable and leadership style as a moderating variable. A quantitative research design was adopted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Data were collected through purposive sampling from 350 employees in hotels, travel agencies, and hospitality services across Indonesia, all with at least one year of experience in the tourism sector. The analysis confirms that Diversity, Equity, and Inclusion significantly enhances employee engagement and commitment. Psychological safety serves as a robust mediator, while leadership style significantly strengthens these relationships. Furthermore, both engagement and commitment positively affect employee retention. The study’s novelty lies in modeling Diversity, Equity, and Inclusion as a higher-order construct and empirically testing its indirect and interaction effects in the context of Indonesia's tourism industry. These findings make theoretical contributions to the Diversity, Equity, and Inclusion literature and provide practical insights for promoting inclusive workplace policies that foster long-term workforce stability.
Is Risk Tolerance the Missing Link? Unpacking the Drivers of Investment Intention and Gender Differences Among Generation Z Alfathya, Atmaya Fitra; Sumiati; Indrawati, Nur Khusniyah
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.11

Abstract

The number of Single Investor Identification (SID) accounts is growing annually, primarily among Generation Z. However, a considerable disparity remains between those in this generation who have begun investing and those who have not. This situation warrants further examination to identify the factors that influence investment intentions among Generation Z in Malang. This explanatory study examines the effects of financial knowledge and social influence on investment intentions, considering the role of risk tolerance and gender differences. Utilizing purposive sampling, data from 224 Generation Z respondents in Malang were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that financial knowledge and social influence significantly impact investment intentions, with risk tolerance mediating this relationship. Partial Least Squares Multi-Group Analysis (PLS-MGA) reveals no significant gender differences. This study provides empirical evidence from Generation Z in Malang, showing that gender does not moderate the effects of financial knowledge and social influence on investment intentions. The findings offer practical implications for policymakers, educators, and financial institutions, highlighting the need for comprehensive financial education, building supportive social environments, and strengthening risk tolerance as key strategies to enhance Gen Z’s investment intention.
Exploring the Impact of Work-Life Balance and Self-Efficacy on Work Engagement among Female Employees: The Mediating Role of Job Satisfaction Puspitawati, Ni Made Dwi; I Komang Oka Permadi; Djuni Henri Taneo; Ni Made Yudhaningsih; I Dewa Nyoman Usadha
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.12

Abstract

Work engagement for female employees in the hotel industry is a critical issue due to the complexity of balancing demanding work schedules with personal life responsibilities. Achieving work-life balance is essential for maintaining job satisfaction and sustaining high levels of engagement. This study aims to analyze the influence of work-life balance and self-efficacy on work engagement, with job satisfaction as a mediating factor, among female employees in the hospitality sector. This study employed a quantitative approach using a cross-sectional survey design. The population consisted of female employees working at Four-Star Hotels in Bali. A purposive sampling technique was applied to select 106 respondents who met the criteria. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings reveal that while work-life balance does not directly influence work engagement, it positively affects job satisfaction. Self-efficacy has a positive impact on both job satisfaction and work engagement. Furthermore, job satisfaction acts as a significant mediator strengthening the relationship between work-life balance, self-efficacy, and work engagement. These results suggest that hotel management should implement policies that promote work-life balance to enhance job satisfaction and foster greater work engagement among female employees.
Knowledge Transfer in Creative Industry Succession: A Case Comparison Study of Indonesian Architectural Design Firms Nuradhi, Maureen; Kristanti, Lili; Nasruddin, Ellisha; Wibowo, Helen; Paulus; Fatimah, Row Aulia
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.03

Abstract

Only around 4% of Indonesian architecture firms survive for more than one generation, according to data from the Indonesian Association of Consulting Firms. In contrast, these enterprises have a longer lifespan in the United States and Europe, where the figures are greater. Even after the founders' deaths, these companies' well-known brands are frequently maintained by their surviving family members or partners. This study aims to identify the types of knowledge that are passed down between generations in a firm whose primary activities are related to creativity and have been proven to span multiple generations. Furthermore, it seeks to understand how this transfer is managed. A qualitative approach was employed for this study. Interviews were conducted with representatives of three renowned architecture firms, an association that represents architecture firms, and members of the architectural community to collect and cross-verify the data. The architecture firm’s founder frequently advocates for the second generation's right to self-expression. Because of this, succession usually happens naturally as opposed to through a planned procedure. The results show that the types of knowledge in architectural firms consist of a combination of explicit and tacit knowledge, both in the form of knowledge related to firm management and knowledge related to design project management. The findings on the management process reveal two types, which are managed naturally in everyday experience, and those that are planned. Through routine activities, the knowledge and skills are transmitted. It is anticipated that the knowledge gained from this study will enhance the administration of the creative sector, particularly in architecture, which could lead to a higher number of successful architectural projects and support their growth.
The Role of Product Innovation and Local Culture in Strengthening Marketing Strategy and Driving Economic Growth of MSMEs Sonani, Nia; Islami, Vina; Sukayat, Harmoko; Nadzri, Suhaila binti; Rusdian, Suca
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.02

Abstract

Product innovation and the utilisation of local culture are significant in strengthening marketing strategies and encouraging the economic growth of MSMEs. This study aims to analyse the role of local culture-based product innovation and marketing strategies in improving the economic development of MSMEs in West Java Province. This study uses a quantitative approach with a correlational design. The population involved was MSME players in West Java, with a purposive sampling technique and a sample size of 200 respondents. Data were collected through questionnaires and structured interviews. The results showed that local culture-based product innovation has a significant positive influence on marketing strategies, thus contributing to the economic growth of MSMEs. This study emphasizes the importance of incorporating local culture into marketing strategies to enhance product attractiveness and the competitive position of MSMEs in the market. The study suggests that MSMEs should continue to develop locally culture-based product innovations and enhance their marketing strategies to maximize contributions to local economic growth, especially in the face of global challenges.
The Evaluation of Amil's Rights to Zakat, Infaq, and Charity Through the Perspective of Organizational Culture and BAZNAS Ratio Esakariani, Nur Sakinah; Santoso, Rahmat Agus
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.04

Abstract

This study addresses the urgent need to improve compliance and governance in zakat institutions, specifically in managing amil rights, which play a key role in operational sustainability. This study aims to evaluate the management of amil rights through the lens of organizational culture and the amil rights ratio as regulated by BAZNAS, applied to the case of LAZISMU Gresik. This qualitative explanatory study employs a single case study method. Data were collected through in-depth interviews with three key informants: the Management Board Secretary, the Branch Manager, and the Financial Manager of LAZISMU Gresik, selected using purposive sampling based on their roles in financial and cultural decision-making. Additional data were gathered through document analysis, including audited financial statements from 2019 to 2023, as well as non-participant observation. The findings reveal that while the amil rights ratio to zakat and infaq individually complies with BAZNAS standards, the overall ZIS ratio often exceeds the recommended threshold due to the dominance of infaq over zakat in the revenue structure. An organizational culture characterized by transparency, professionalism, and integrity is found to be a key factor in maintaining financial discipline despite challenges in the ratio. This study introduces a novel integration of financial ratio analysis with organizational culture interpretation, offering insights for zakat institutions and regulators on enhancing internal governance frameworks.
Religiosity as a Moderator in the Relationship between Business Ethics and Sustainable Business Practices with Consumer Perceptions of Creative MSMEs Setiawan, Temy; Bwarleling, Theresia Hesti; Bimo, Irenius Dwinanto
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.07

Abstract

Business ethics and sustainable business practices are important factors in building consumer trust and loyalty, especially in the context of sustainability and social responsibility. Religiosity is considered a moderating factor because the moral and ethical values held by consumers can influence their evaluation of a business. This study aims to analyze the influence of business ethics and sustainable business practices on consumer perceptions of Micro, Small, and Medium Enterprises (MSMEs) in the creative sector, with religiosity as a moderating variable. This study employs a quantitative approach, focusing on the population of consumers of MSMEs in the Creative Sector of Cimahi City, with a sample of 150 individuals whose data were collected through questionnaires. Path analysis techniques are used to evaluate direct and indirect relationships between variables. The results of the study indicate that business ethics and sustainable business practices influence consumer perceptions, where MSMEs in the creative sector in Cimahi City can apply ethical and sustainable principles to improve their business trust and image. In addition, the variable of religiosity plays a significant role in moderating the relationship between business ethics and sustainable business practices on consumer perceptions, indicating that religious values can enhance the impact of the business strategy implemented.
Strategic Insights from SEM Analysis for Purpose-Led Marketing in the Fashion Retail Industry Tuwuh Sembhodo, Abimanyu; Nursakhira, Fenylia; Napitupulu, Julieta; Bahri, Syamsul; Sodik; Hermawati, Adya
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.20

Abstract

As fast fashion becomes increasingly scrutinized for its impact on the environment and human dignity in Indonesia, consumers continue to make purchasing decisions based more on emotions and social factors than sustainability or ethics. Therefore, it is essential to understand how attitudes toward brands, affinity with social causes, the strength of a message, and perception of corporate social advocacy (CSA) affect the intention to purchase products. This study examines the effects of affective response and altruistic attribution as well as the complete or partial mediation of these factors on brand attitude, affinity with social causes, the strength of a message, and perception of CSA. A quantitative survey of 1600 respondents who were selected from a purposive sample of 30 cities in Indonesia was conducted and analysed using PLS-SEM to test a proposed mediation model. The results of this study indicate that brand attitude and message strength only influence purchase intentions through complete mediation by affective response and altruistic attribution. However, social cause affinity and CSA perception have both direct and mediated relationships with the intention to purchase. Theoretical contributions and practical implications are presented to help marketers develop appropriate strategies and policies that promote ethical consumption and brand loyalty within the fast fashion industry in Indonesia through emotional engagement with consumers through visible social responsibility.
Social Media and Sales Performance in B2B Markets: Insights from a Dual Approach to Performance Measurement Prasetya, Prita; Najib, Mukhamad; Soetjipto, Budi Eko
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.18

Abstract

The strategic significance and application of social media in diverse business contexts have been extensively covered in recent academic and practitioner literature. This study uses a dual measurement approach for relative and absolute performance to investigate how social media use affects sales force performance in business-to-business (B2B) settings. It focuses on the mediating roles of relationship quality and brand awareness. Data was gathered from 206 Indonesian B2B salespeople using a quantitative survey method. Purposive sampling was used to distribute a structured questionnaire to gather data. The data was analyzed using AMOS software and Structural Equation Modeling (SEM). The findings demonstrate that social media use enhances sales performance by positively impacting relationship quality, relationship strength, and brand awareness. Social media contributes to increased customer interaction, commitment, and trust, all of which improve relative and absolute performance. In this relationship, the strength and quality of the relationship act as mediators. Compared to the path involving brand awareness, the mediation path through relationship strength and quality is more effective in enhancing sales performance. This finding adds to the studies on social media use in business-to-business settings. Nevertheless, the sample is restricted to a single nation and sector. Subsequent studies could expand the sample to encompass additional industries and geographical regions. The study benefits B2B managers by promoting more active social media use among salespeople and highlighting the importance of developing social media competency, as well as providing training to enhance sales performance.

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