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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
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IMPROVING THE WORK ABILITY OF INVESTIGATORS IN DRUG ERADICATION Widiastono, Wahyu; Sudardi, Sudardi; Mansur, Mansur
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.19

Abstract

As a law enforcement institution within the Indonesian Navy, Indonesian Naval Military Police (Pomal) has the authority to handle all types of military criminal offences, general criminal offences, and disciplinary violations committed by the Indonesian Navy. One of the criminal offenses committed by the Indonesian Navy which is the concern of the Chief of Staff of Indonesian Navy is drug abuse. The purpose of this study is to analyse what factors influence the work ability of Indonesian Naval Military Police Center (Puspomal) investigators and to analyse how to improve the work ability of Puspomal investigators for drug eradication operations within the Indonesian Navy. This study uses a qualitative method. Based on data analysis in this study, it can be concluded that the work ability of Puspomal investigators is influenced by motivation, knowledge, skills, facilities and infrastructure, organisation, and investigation budget. Recommendations in this study Puspomal investigators in carrying out drug eradication operations within the Indonesian Navy can be given rewards in accordance with applicable legal procedures when succeeding in uncovering the crime of drug eradication to motivate and improve the work ability of Puspomal investigators.
DEVELOPMENT OF AISAS MODEL TO SEE THE EFFECT OF TOURISM DESTINATION IN SOCIAL MEDIA Abdurrahim, Muhamad Syahid; Najib, Mukhamad; Djohar, Setiadi
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.15

Abstract

The development of information technology is growing rapidly, one proof of the rapid progress of information technology is the development of social media. Promotion on social media is a popular way for companies, even government agencies. The purpose of this study was to see the effect of the promotion of tourist destinations on social media by developing the Aisas model to see the relationships between the verbs in it. The analytical method used in this study uses Structural Equation Modeling (SEM) which is run using LISREL software. The results of the study show that promotion on social media has a significant effect on one’s attention, interest, and desire to find more information about the information being promoted. And one’s attention and interest have a significant influence on tourism decisions. A person’s tourism activities influence the desire to share his travel experience. Further research is expected to be able to examine the trends of social media that are most effectively used for promotion.
DEVELOPMENT OF BUSSINES MODEL IN SENTULFRESH AGROTOURISM SERVICES Zahid, Rifqi Az; Suroso, Arif Imam; Hannan, Sufrin
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.04

Abstract

Knowing the problems and circumstances in a company is needed in the face of business competition, it can be the basis of strategic decision making for the company. Sentulfresh Indonesia has agrotourism products that offer educational activities on the theme of education on animals, plants, and biotechnology. As a new educational tourist attraction, Sentulfresh has the potential of natural resources and market potential that can be developed. This research uses the Business Model Canvas method to identify its business elements and then a SWOT analysis is performed on all existing BMC elements to form the basis of the future BMC idea by using the four-step framework from Blue Ocean Strategy. The results of this study indicate that the business model being undertaken needs some improvement and changes to be able to face the existing competition. Starting from the development of Key activities, namely the manufacturing of hydroponic plants will create a new and attractive value proposition as well as a new educational tourism market with broader customer segments as well as more diverse of the revenue stream. While the development of a value proposition in the form of batik activities will expand the market reach to junior and senior high school levels, even the adult community and generate new revenue streams without adding to the promotion costs for the two innovations above. This research still has many limitations, in terms of research objects there are still many that can be examined such as standardization of educational tourism, service quality, customer satisfaction, cost analysis etc. In terms of methodology, researchers can then combine BMC with other business methods in the Blue Ocean Strategy Book.
THE INFLUENCE OF CORPORATE GOVERNANCE, CORPORATE SOCIAL RESPONSIBILITY, FIRM SIZE ON FIRM VALUE: FINANCIAL PERFORMANCE AS MEDIATION VARIABLE Laili, Choirun Nisful; Djazuli, Atim; Indrawati, Nur Khusniyah
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.20

Abstract

This study aims to examine and analyze the effect of directly or indirectly between the variables of corporate governance, corporate social responsibility, firm size, the financial performance of the company with the sample value amounted to 53 companies engaged in the manufacturing sector with years of observations from 2015 to 2017. Methods of data analysis using path analysis with AMOS software 24. Corporate governance is proxied by the Corporate Governance Index (CGI), corporate social responsibility is proxied by the Corporate Social Responsibility Index (CSRI), firm size is proxied by Size, financial performance proxied by Return on Assets (ROA), and the value of the company is proxied by Tobin’s Q. The results showed that the direct effect of the test results show that 1) corporate social responsibility, firm size effect on financial performance. 2) Corporate social responsibility, firm size, financial performance affects the value of the company 3) corporate governance does not affect the company’s financial performance and value. As for the indirect effect of the test showed that corporate governance, corporate social responsibility, firm size, to the value of the company through the financial performance of no significant impact. Therefore, the three did not mediate financial performance affects the value of the company 3) corporate governance does not affect the company’s financial performance and value. As for the indirect effect of the test showed that corporate governance, corporate social responsibility, firm size, to the value of the company through the financial performance of no significant impact. Therefore, the three did not mediate financial performance affects the value of the company 3) corporate governance does not affect the company’s financial performance and value. As for the indirect effect of the test showed that corporate governance, corporate social responsibility, firm size, to the value of the company through the financial performance of no significant impact. Therefore, the three did not mediate.
EFFICIENCY ANALYSIS OF BANK BUMN BUKU EMPAT AND ITS DETERMINANT IN INDONESIA Nasution, Sahruddin; Siregar, Hermanto; Novianti, Tanti
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.09

Abstract

Efficiency is an important indicator needed by a bank to survive in tight competition, change in consumer behavior, and increase economic cooperation among countries. The objective of this study was to analyze the efficiency of BUMN Bank of BUKU Empat and its determinants. The method used to analyze the efficiency was the Data Envelopment Analysis (DEA) by Variable Return to Scale (VRS) Approach. Besides, the analysis of its determinants used Data Panel regression. During the research periods, several findings were provided. Firstly, Bank BRI has resulted in the highest score of efficiency. Secondly, the results of data panel regression suggested that Loan to Deposit Ratio (LDR), the share of the deposit (PDPK), Return on Asset (ROA), Exchange Rate (ER), and GDP Growth (GDP) were positively related to. Capital Adequacy Ratio (CAR), Total Asset (TA), and Inflation (INF) were negatively related. The future studies suggested to use a more extended data period and compared with banks in countries that have the same economic character.
HOW ERGONOMIC FACTORS CONTRIBUTE TO EMPLOYEES' PERFORMANCE Masterizki, Hanantya Gilang; Armanu, Armanu; Irawanto, Dodi Wirawan
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.05

Abstract

The objective of this article is to explain how ergonomic factors such as lighting, temperature, noise, and computer's monitor can contribute to employees' performance. This study took place in Graduate and Post-graduate Program (Pascasarjana) of Faculty of Economics and Business, University of Brawijaya. Ten informants that work as an employee in the faculty were involved in this research. Using an in-depth interview with those informants, the researcher found that ergonomic factors did contribute to the employee's performance. We found that a comfortable room with adequate lighting, pleasant temperature, minimum noise, and the appropriate monitor can ensure employees' comfortability in their workplace, which will also enhance their performance. Most of the employees admit that they already satisfied with what their work has to offer. These findings correlate with six indicators of performance, where quality and quantity were achieved, every job was completed on time, all facilities were able to be utilized, and all employees were able to perform team works to get the job done, without the need of being supervised. We, as a researcher, suggest that every organization should manage their working environment to become as ergonomic as possible, so that their employees may achieve higher performance.
THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY Puspaningrum, Astrid
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.14

Abstract

The purpose of this study is to analyze the role of customer satisfaction as a mediator of the influence of brand image on customer retention of Batik Keris in Malang. The approach used in this research was positivism (quantitative). The population of this study was the customers of Batik Keris in Malang City, with a total sample of 50 customers in Malang City. The data obtained were analyzed using Path Analysis. The results showed that brand image directly affects the customer satisfaction of Batik Keris. Customer satisfaction directly affects customer retention of Batik Keris, and customer satisfaction mediates the influence of brand image and customer retention towards Batik Keris. Therefore, customer retention will be high if the brand image that is highlighted by Batik Keris can satisfy the customers.
COGNITIVE-AFFECTIVE ASPECTS OF FORMING BRAND LOYALTY Shanti, Mardhatillah; Sunaryo, Sunaryo; Rofiq, Ainur
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.10

Abstract

This study has the aims to determine both direct and indirect effects of brand experience, brand satisfaction, brand love dan brand loyalty to Wardah cosmetic's consumers in Malang City. 160 samples were taken by using the nonprobability approach with purposive sampling technique. Data was collected through questionnaires and analyzed using SmartPLS 3.0. Respondents were above 15 years of age and had bought and used Wardah cosmetics more than once. The result found that brand experience has no significant effect on brand loyalty. Furthermore, brand satisfaction and brand love are found as a full mediation to the effect of brand experience on brand loyalty. For further research are recommended to use more than one cosmetic brand as the object of the research, to provide more representative results.
CUSTOMER LOYALTY, THROUGH CUSTOMER SATISFACTION IN CUSTOMERS PT. XYZ Dewi, Liliana
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.19

Abstract

PT. XYZ is one paper company in East Java, Indonesia. The paper  industry grows much wider opportunities to consumers to help select and purchase the product in accordance with the wishes and needs. This resulted in the emergence of competition between paper companies. Consumer expectations this time are getting a good paper and an affordable price, if these expectations are fulfilled then the customer will feel satisfied and by itself will refer to the paper company. PT. XYZ as the paper industry players feel that the best service quality to consumers is essential. The type of research used is applied research. The nature of this research is explanatory research which aims to determine the effect of service quality consisting of tangibility, reliability, responsiveness, assurance, and empathy to customer satisfaction and determine the effect of customer satisfaction on customer loyalty. This study determines the number of respondents 10 times the number of indicators (= 12 indicators) that is 120 respondents. The sample used in this study is a paper distributor that takes directly from the company PT XYZ in Surabaya. This research uses Path Analysis.There were 125 questionnaires distributed and those that met the requirements established 120 questionnaires. The sample used in this study is a paper distributor that takes directly from the company PT XYZ in Surabaya. Based on this research, it proved that the factors of service quality consisting of tangibles, reliability, responsiveness, assurance, and empathy affect consumer satisfaction PT. XYZ, so the first hypothesis can be accepted. AMOS calculation results can be seen from the path coefficient of 2.468 was obtained with CR values of probability of significance is 0.014. The hypothesis was accepted with immediate effect from the factor of service quality on customer satisfaction by 0.602. Good service quality can give satisfaction to the consumer, but not necessarily lead to a loyal customer following consumer satisfaction. Based on the findings proved consumer satisfaction is not proven to influence consumer loyalty to the product of PT. XYZ, so that the second hypothesis was rejected. The path coefficient of 1.535 was obtained with CR values of probability of significance is 0.125. A hypothesis is rejected with a direct influence on customer loyalty on customer satisfaction by 0.202.
ELICITING FAMILY BUSINESS OWNERS ATTITUDE AND PROFESSIONALISM TOWARDS BUSINESS PERFORMANCES Dewi, Liliana; Santoso, Eko Budi; Laturette, Kazia; Wahjudono, Denny Bernardus Kurnia
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.15

Abstract

This study is eliciting a family business of family business owners'attitude and professionalism towards business performances. To analyze the results, we used a method of Multiple Regression statistical software applied to data from 48 Indonesian family businesses. The first important contribution of this work is that Family Business Owners Attitude increase Business Performances increase too. The second contribution is that Professionalism increase Business Performances increase also. Finally, the third contribution of this work is that Owner Responsibilities influence on the performance of family businesses.

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