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Tine Yuliantini
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Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650 Tlp./Fax: +62215871335
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INDONESIA
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Published by Universitas Mercu Buana
ISSN : 24608424     EISSN : 26557274     DOI : https://doi.org/10.22441/jimb.v6i3.9825
Core Subject : Economy, Science, Education, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other
In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made Muslim-friendly tourism in DKI Jakarta. The purpose of this study is to provide recommendations for strategies in increasing visits to Kota Tua by 2000 visits each day where descriptive analysis is used as a research method FGD, Deep Interview, Literature Study. The Tourism Value Chain Accommodation, Food and Beverage and Tourism Assets is based on the Standard Business Field Classification KBLI so that it becomes a reference in developing Muslim-friendly tourism activities. Recommended strategies used from the accommodation sektor are Rebranding conventional hotels to halal / Sharia hotels, especially three-star hotels, accelerating halal hotel certification, synergies with the Islamic capital sektor, synergies with Islamic boarding schools, and synergies with creative fields of Architecture Interior Design. From the food and beverage sektor, it is proposed that the acceleration of halal certification, changes to healthy and halal food brands, and promotion by selecting a culinary ambassador to introduce local food. From the tourism asset sektor, Digital Tourism is one of the leading strategies, arranging museum collections, door-to-door promotions, increasing the intensity of performances held at museums, and increasing museum service programs as an institution that serves the community
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 332 Documents
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The Comparison of Dynamic Relationship between Sharia Stock Index and Composite Index with Macroeconomic Variables: A Case Study of Indonesia Agus Herta Sumarto
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i1.10592

Abstract

This research analyses the dynamic relationship between sharia stock exchange (ISSI) and macroeconomics condition then it would be compared to the relationship of the composite stock exchange (IDX Composite Stock). The method used in this study is Dynamic Conditional Correlation (DCC) analysis. Based on DCC method, it seems that macroeconomic variable have changing pattern of correlation relationship. This changeable pattern is not only on value scale but until its number sign. It indicated that macroeconomic variable has not any significant impact on sharia stock index (ISSI) and IDX composite index and vice versa.
SOCIO CULTURAL PARADIGM OF BRAND TRUST RELATIONSHIP TO PURCHASE INTENTION NU GREEN TEA IN THE VILLAGE OF MENGANTI, GRESIK Tri Tjahjo Poernomo
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i2.12279

Abstract

Abstract This research article aims to identify the positivity of the brand trust relationship (viability dimension & intentionality dimension) to purchase intention. The research sampling consisted of 60 participants who consumed green tea drinks in the village of Menganti, through a judgement sample approach (Cooper & Emory, 2013). There is a positive relationship between brand trust and purchase intention green tea drink of the product, in line with research support that has been carried out by (Fang, Chiu & Wang, 2011). Revealed that there is a positive relationship between brand trust and repurchase intention. H1 & H2 observations can be accepted in the factuality as empiric.  
Integrating TAM, VAM, PAM And Security Perception In The Intention Of Fintech Service Usage Aglis Andhita Hatmawan
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i1.10803

Abstract

This study is aims to develop a TAM (Technology Acceptance Model) by integrating a VAM (Value-based Adoption Model), PAM (Pos Acceptance Model) and security perceptions. The frameworks of the theories are expected to deeper explain the perspective perceived by fintech services users in terms of security, perceived value, benefits and satisfaction in using fintech. Survey through a quantitative approach combined with explanatory research in Madiun Residency are used in this research. The results showed that all hypotheses proposed in this study were accepted. Security is the main requirement for people to continue or discontinue using fintech services. Perceived value is a comparative result influenced by the amount of sacrifice made and the perceived benefits. People who are satisfied and tends to assume that the fintech service is valuable, will have a tendency to continue using the fintech service. Therefore, it can be concluded that TAM, VAM, PAM and security perceptions are a unified whole in understanding one's behaviour in adopting technology such as fintech servicces. 
THE EFFECT OF RELATIVE ADVATAGE, CONSUMER INERTIA, AND SUBJECTIVE NORM ON SWITCHING INTENTION OF PAY-TV CONSUMERS Dzikrina Azzukhruf Cici Sulaiman; Yessy Artanti
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i2.12064

Abstract

Media hiburan di era digital tidak akan pernah berhenti, sebelumnya dari televisi analog dan radio, kini mengalami perkembangan dengan munculnya televisi berbayar seperti MNC Vision, podcast, video on demand langganan seperti Netflix, VIU, IQIYI, dll. bergeser dari media sebelumnya karena munculnya media yang lebih memuaskan. Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk menganalisis pengaruh keuntungan relatif, inersia konsumen, dan norma subjektif terhadap niat beralih. Responden adalah 200 konsumen TV berbayar MNC Vision. Pengambilan sampel penelitian menggunakan teknik non-probability dengan metode judgemental sampling. Pengolahan data melalui analisis regresi linier berganda. Variabel keunggulan relatif, inersia konsumen, dan norma subjektif berpengaruh signifikan terhadap niat beralih dari penelitian ini.
Impulse Buying in Fashion Retail: Evidence at the Department Store in Daerah Istimewa Yogyakarta Saptaningsih Sumarmi; Puspa Ayu Prasyanti
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i1.10264

Abstract

Abstract: This study aims to examine shopping lifestyle, fashion involvement, store atmosphere as an antecedent of impulse buying behavior. The research population has made repeat purchases at the Matahari Department Store Malioboro Mall, Yogyakarta. The sampling method uses purposive sampling, with a total sample of 115 respondents. The data analysis method uses Descriptive Analysis and Multiple Linear Regression Analysis. The results found that shopping lifestyle, fashion involvement, store atmosphere partially or simultaneously affect impulse buying behaviorKeywords: shopping lifestyle, fashion involvement, store atmosphere, impulse buying behavior
THE EFFECT OF TOTAL ASSETS TURNOVER, CURRENT RATIO AND FINANCIAL TECHNOLOGY ON THE PROFITABILITY OF BANKING COMPANIES IN INDONESIA Angga Eko Prasetio; Ummu Salma Al Azizah; Yusdi Daulay
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i2.11742

Abstract

Penelitian ini menjelaskan pengaruh dari total assets turnover, current ratio dan financial technology terhadap Profitabilitas bank umum konvensional di Indonesia periode triwulan satu sampai empat di 2017-2019 dan triwulan satu sampai tiga di 2020. Variabel bebas menggunakan variabel total assets turnover, current ratio dan financial technology. Variabel terikat menggunakan Profitabilitas bank dengan pengukuran Return On Assets (ROA). Populasi yang digunakan sejumlah 44 bank konvensional dan sample berjumlah 4 bank yang terdaftar di Bursa Efek Indonesia (BEI). Teknik analisis linear berganda dengan menggunakan eviews 11 untuk mengelola dan menganalisis yang berkaitan dengan analisis kuantitatif guna mengetahui hubungan antar variabel. Hasil uji parsial (Uji T) menunjukan bahwa variabel Total Assets Turnover tidak berpengaruh dan tidak signifikan positif terhadap Profitabilitas, untuk variabel Current Ratio berpengaruh positif dan signifikan terhadap Profitabilitas dan variabel Financial Technology berpengaruh negative dan signifikan terhadap Profitabilitas perbankan. Hasil uji simultan (Uji F) menghasilkan bahwa variabel Total Assets Turnover, Current Ratio dan Financial Technology berpengaruh terhadap Profitabilitas perbankan
THE IMPACT OF INSTAGRAM AS A SOCIAL MEDIA TOOL ON CONSUMER PURCHASE DECISION ON NIKE Ni Putu Eni Diantari; Jean Richard Jokhu
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i1.10743

Abstract

The world has been changed and globalized with technology's revolution with communication and the spread of information, while social media is now known as an important part of marketing strategies. Instagram is one of the social media platforms that most people use. Nike is one of the market leaders sneakers brand in the world but in Indonesia, there is a decreasing band index of Nike in the last three years. Therefore, the researcher conducted a study to analyze the factor that could influence customer purchase decisions and focused on Nike brands. This study using celebrity endorsement, Instagram advertising, E-WOM, perceived quality as the X variable with brand awareness as a mediating variable. This research used a quantitative method using PLS-SEM to analyze the respondent (n= 305) who in age 20-40 which is the Millennials generation. The result showed that perceived quality did not significantly influence both purchase decision and brand awareness. Whereas celebrity endorsement, Instagram advertising, and E-WOM significantly influence consumer purchase decisions and brand awareness. This research also found that brand awareness has a positive relationship with the purchase decision.
Re-engineering and Technology Development on Reference Sample of Business Process (Case Study on Health Laboratory Service Company) Vinsia Yuliana; Sugeng Santoso
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i2.10702

Abstract

In the health laboratory companies a good service quality is the main key that should be maintained. Poor service quality would have an impact in reducing customer trust and also would have an impact on company's incomes. One of issues which happened in health laboratory companies particularly in referral sample services is inefficient times when doing the existing work which causing longer of waiting times. This research intend to identified the waste, revealed the causative factors and done the business process re-engineering which contained in reference sample of business process in health laboratory companies. This type of research were included in quantitative research with a descriptive - exploratory methods. The Data collection and analysis using primary and secondary data with quantitative data analysis. The results showed that before the business process reengineering was done, a lead time and process time needed 825 minutes, but after the repairs has done through identified the waste and determining factors which causing waste by using the BPR method, then the lead time and process time were reduced until 370 minutes, which shown there has a significant decreased amounted to 450 minutes or 54%.
INFLUENCE OF WORK DISCIPLINE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT XYZ KUNINGAN MSMEs, WEST JAVA Gessa Mertha Asri; Dene Herwanto
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i1.11231

Abstract

Human Resources (HR) is something that is very important in a company because it can affect whether or not a company is good. Small, Micro and Medium Enterprises (MSMEs) XYZ is a business unit engaged in the food sector, namely making tofu such as skin tofu, milk tofu, wet tofu, etc. This study aims to determine whether there is an influence between work motivation and work discipline on employee performance. The research method used is descriptive quantitative, namely discussing the company's problems with work discipline and work motivation on employee performance. This research was conducted by distributing questionnaires to 15 employees at MSMEs XYZ. Based on the research that has been done, from the results of the partial test (t test) that the Work Motivation variable (X2) has an effect on Employee Performance (Y) with a significant value of 0.048 <0.05 because the significant value of t count is smaller than t table.
THE EFFECT OF EXTRINSIC, INTRINSIC REWARDS AND WORK FLEXIBILITY ON JOB SATISFACTION FOR MILLENNILAS GENERATION (CASE STUDY ON PROPERTY AGENT IN SURABAYA) Crysilia Lisa; Praptini Yulianti
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i2.11929

Abstract

This study aims to determine the effect of extrinsic, intrinsic rewards and work flexibility of  job satisfaction for millennial generations especially work as a property agents. Types of research used in this study is a quantitative and research methods are used methods of explanation. Samples taken as many as 50 property agents by using purposive sampling. Analysis techniques used are descriptive statistics and multiple linear regression analysis. The Result of this study indicate  intrinsic rewards and work flexibility has positive and significant effect on job satisfaction through millennials generation  work as a agent property rather that extrinsic reward.

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