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Communicatus: Jurnal Ilmu Komunikasi
Published by Universitas Islam Negeri Sunan Gunung Djati Bandung
ISSN : -     EISSN : 25498452     DOI : 10.15575/cjik
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Focus and Scope Communicatus: Jurnal Ilmu Komunikasi is a periodical scientific journal that aims to develop concepts, theories, perspectives, paradigms, and methodologies with a focus on communication studies. The scope of this journal study is: Mass Media and Journalism; this field examines journalistic activities and media production which includes print, radio, television, and internet. New media and communication technology; a new field of communication study that continues to develop along with technological advances and community needs, this field includes digital media, virtual, interactive, hypertextual and networking. Public Relations; This field of communication examines Public Relations which include internal and external relations within an organization or institution, as well as the creation of public opinion in society. Political Communication; communication involving messages, media, and political actors or those related to power, government, and policy. Marketing Communication; a field that examines ideas, information, opportunities, and challenges through various symbols to achieve company goals. Sociology of Communication: the process of sociological communication, as a form of social interaction involving individuals or social groups.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 230 Documents
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Commodification of Religion in Marketing Communication for Sharia-Compliant Properties Darojatun, Rina; Busro, Busro
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 1 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.33784

Abstract

This study explores the influence of integrating religious values and the use of religious symbols in marketing Sharia-compliant properties on consumer purchase decisions. Employing a netnographic method, this analysis observes consumer interactions on the Instagram account @shariagreenland, revealing how spiritual resonance and the commodification of religious symbols affect consumer preferences and behavior in the property sector. The findings reveal that religious symbols are strategically used in the marketing of Sharia-compliant properties, not only to support religious identity but also as a tool to create added value in consumer perception. These symbols are integrated into various marketing aspects, from property branding using the term “Islamic Housing”, to payment systems and facilities that comply with Islamic law, indicating the occurrence of religious commodification. Furthermore, this research identifies marketing strategies that commodify religious symbols as a major differentiating factor influencing consumer interest. The results of this study provide important insights for property developers in formulating effective marketing strategies, emphasizing the need for an authentic and transparent approach in integrating religious values into their product offerings. These findings contribute to the literature on consumer behavior in the context of Sharia-compliant properties and highlight broader social and cultural dynamics surrounding the commodification of religion in contemporary marketing.
Digital Communication of ‘Aisyiyah during the COVID-19 Pandemic Kinanti, Dika Nanda; Widjanarko, Putut
Communicatus: Jurnal Ilmu komunikasi Vol 7, No 2 (2023): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v7i2.21503

Abstract

The widespread penetration of digital communication, especially social media, in every aspect of life, provides a means for the women's movement to increase women’s empowerment. 'Aisyiyah, one of Indonesia's largest women's organizations, has also started using social media platforms. Therefore, this research aims to find out how digital communication is used by 'Aisyiyah to promote women's awareness of the issues they face, build the 'Aisyiyah movement's public identity, and mobilize collective actions. This single-instrumental case study research was conducted during the COVID-19 pandemic when digital communication became much more important due to restrictions on mobility and offline meetings. Data was collected through semi-structured interviews with Aisyiyah's media team and document reviews of its official social media accounts (Instagram and YouTube). This research shows that 'Aisyiyah has started to use a digital storytelling perspective in empowerment initiatives related to women's issues (such as reproductive health, violence against women, and the economy). In addition, strengthening the organization's identity in public becomes a significant theme in 'Aisyiyah's digital communication. Thus, digital communication efforts for collective action should catch up, indicating, in general, that women's movements, especially in Indonesia, still need to form a networked social movement.
Communication Strategy for Spald-T Development via YouTube in Haurwangi Village, Cianjur Utami, Yessi Sri; Jamilah, Pupu; Cahyana, Aria Bagus
Communicatus: Jurnal Ilmu komunikasi Vol 7, No 2 (2023): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v7i2.26167

Abstract

Domestic wastewater is a complex problem, especially in rural areas with low-income (MBR) people. People throw away domestic waste, including dumping large amounts directly into rivers, which results in river pollution. This research aims to identify how the development of communication strategies through YouTube media and interpersonal media can be helpful for local communities in solving health problems. Communication strategy for developing a Centralized Domestic Wastewater Treatment System (SPALD-T) in Haurwangi Village, Kec. Haurwangi District. Cianjur uses YouTube media and interpersonal media. This research uses a case study method with a qualitative approach. Data collection techniques were carried out using interviews, observation and documentation. The research results show that YouTube media can give the public an understanding of the importance of pursuing wastewater management with salad-t because it is considered relevant. The community under KSM coordination feels the benefits and convenience of managing domestic waste and understands that the Spald-t technology is easy to use and can be tested and implemented within six months. The existence of videos on KSM YouTube shows participation and feedback from the community regarding the SPALD-T development program, which has been well received, and the benefits can be felt.
Discourse Network Analysis of Chemical Castration Punishment Pros and Cons in Online Media Handayani, Riki
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 1 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.33516

Abstract

Sexual harassment continues to occur with an increasing number of victims. Chemical castration has been proposed as a solution, but it has sparked debates among experts and the public. This study examined the arguments for and against chemical castration in online media. It used the Discourse Coalition Framework and the Discourse Network Analysis approach to map this debate. The analysis included 84 statements from 32 news articles published on Detik.com between January 2016 and December 2022. The study revealed changes in the online discussions of chemical castration. The discourse shifted from the focus on norms and the purpose of punishment to the nature of punishment and its purpose. Subsequently, a discourse coalition emerged between the actors regarding chemical castration. The actors sought support from one another to support their respective positions. The discourse also changed along with groups of diverse views. Some rejected the law, arguing that it contradicts religious principles and does not guarantee a deterrence effect. Meanwhile, those who supported chemical castration continued to strengthen their arguments. In general, this study can be a reference for addressing sexual harassment.
Clickbait Journalism: Media Logics in Journalism Practices on Online Media Fakhruroji, Moch; Suryana, Cecep; Wahyudin, Aep
Communicatus: Jurnal Ilmu komunikasi Vol 7, No 2 (2023): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v7i2.28669

Abstract

This article will examine the practice of clickbait journalism, which is increasingly common in news titles in online media, through the lens of Altheide and Snow's media logic. Due to social distancing policies during the pandemic, this article employs the library research method by collecting materials and references online by observing several clickbait news titles on Tribunnews.com. Trends can be identified based on data analysis, such as exaggeration, graphics or titles containing obscene, disturbing/disgusting, or shady material, bait-and-switch, and ambiguous or confusing and tend to grab readers' interest. Nevertheless, although this practice has been criticized as a mere business, this article argues that this practice does not always represent the poor credibility of online media since this practice is not only caused by the technical logic of online media but also caused by the changing behavior of the readers which is more increasingly digitalized.
The Image Politics of Puan Maharani in the Podcast ROSI Laili, Nisful; Pawito, Pawito; Hastjarjo, Sri
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 1 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.33458

Abstract

Podcasts are typically employed by political figures to attract public attention and build a political image. Puan Maharani, a chair of the House of Representatives, who has a bad image in society, uses this media to build a positive image with clarification content. This research aims to analyze the podcast ROSI by KompasTV with a guest Puan Maharani, allegedly intended to build a positive image. This is qualitative research with Fairclaugh analysis at three levels, micro, meso, and macro. At the micro level, we found representations of the texts delivered by Puan Maharani; at the meso level, we found that the existing representations were discourses to build her political image; and at the macro level, we revealed a deep understanding of the use of podcasts for creating and improving a positive political image. Puan's clarification was conveyed well in the podcast. Apart from that, regarding the issue of Megawati’s interference in Puan's position as the Indonesian House of Representatives, Puan clarified no interference at all.
Innovative Educational Broadcasting: UGTV's Influence on Gunadarma Students and the Wider Community Prihantoro, Edy; Ohorella, Noviawan Rasyid; Pitchan, Muhammad Adnan; Ferdinand, Nikolas
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 1 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.35701

Abstract

Television remains a medium for delivering information and entertainment, to communities, particularly in areas with unequal access to the internet, so television becomes their primary source. This study aimed to explore how UGTV is utilized to deliver educational content to students of Gunadarma University and the wider community. Using a qualitative method with a constructivist paradigm, this study was grounded in the Media Ecology Theory. Data were collected through observation, in-depth interviews, documentation, and literature studies. The findings revealed that UGTV, as an educational digital television platform, effectively provides academic and innovative content useful for the community, particularly students. The contents are produced and packaged to be informative and appealing to the community.
Creative Digital Literacy in Reducing War Flaming on Social Media Arisanty, Melisa; Riady, Yasir; Amellia Kharis, Selly Anastassia; Sukatmi, Sri; Zubir, Edward; Ajmal, Muhammad
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40154

Abstract

War flaming constitutes one of the perilous practices prevalent on social media platforms. This might result in discomfort associated with social media usage, leading to melancholy, anxiety, excessive worry, and disturbances in mental health. War Flaming has become a prominent issue that necessitates enhancing digital literacy on social media platforms. This study employed a qualitative methodology, with data collected through observation, in-depth interviews, and Focus Group Discussions (FGD). Informants were selected using standard case sampling. The selected informants include the Directorate of IKP from the Ministry of Communication and Information of the Republic of Indonesia, SiBerkreasi, digital technology and culture experts, and specialists in social campaigns. The findings indicated that digital literacy building aimed at mitigating war flaming on social media involved creating innovative social campaigns through pertinent language and a human-centric literacy approach. This strategy seeks to engage Generation Z, empowering youth communities as proactive advocates against hoax narratives on social media. It emphasizes collaboration among governmental entities, community leaders, and journalists within the anti-war flaming educational initiative, alongside the optimization of TikTok and Instagram for disseminating positive content, and partnerships with young influencers to promote the significance of digital reputation. Creative digital literacy, facilitated by social campaigns and multisectoral cooperation, effectively mitigates war flaming on social media, enhances Gen Z awareness, and promotes mental health through affirmative material.
Moderate Islamic Influencers in Digital Communication Discourse Musta'in, Musta'in
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40612

Abstract

This research aims to explain the digital communication patterns carried out by religious influencers in transmitting and distributing Islamic values as a representation of moderate Islam, with Habib Ja'far as the central figure. The data used in this qualitative study was gathered by looking at the YouTube login account of a channel that Onadio Leonardo and Habib Ja'far lead. Research data analysis refers to the concept of digital communication developed by Caroline Tagg, which emphasizes flexibility, freedom, and dialogue in digital interactions. The research results show that, first, in the new media era, content uploaded by the login account has become a strategic medium for conveying moderate Islamic values by utilizing an inclusive approach using relaxed, humorous, and engaging language. Second, Habib Ja'far, as a religious influencer, prioritizes the spirit of freedom of communication, namely the expression of religious beliefs that not only respect differences but also avoid blaming or denigrating other beliefs. This approach shows that Islam can be presented as a friendly, tolerant religion relevant to the times' challenges. This research contributes to understanding the role of digital communication in voicing Islamic values of moderation. These findings also offer a new perspective on how digital media can be a strategic space for conveying peaceful and inclusive Islamic narratives.
The Comparison of Quality Science Journalism in The Washington Post and The Guardian Desmalinda, Desmalinda; Sukarno, Adam Wijoyo
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.39579

Abstract

The wave of science news related to climate change at the global level has become a trending topic of online media coverage during 2022. The purpose of this study is to determine the focus in elaborating science communication through the practice of science journalism in leading online media in the United States and the United Kingdom. The focus of the coverage moved to discuss more specific issues; the phenomenon of heat waves and global carbon. This research was conducted using a quantitative content analysis method. Data was collected through documentation of online media news content throughout 2022. The object of this research is science news articles on climate change issues in the online media The New York Times and The Guardian. The conceptual basis of this research is based on the opinion of Crystle M. Bruno (2020) who classifies the article into three parts; the introduction, the body, and the conclusion. The study found that how information is delivered in online media in the UK and America shows similarities and differences. The root of the equation can be seen in the choice of long-form journalism format. Meanwhile, differences were identified in the variations in preparing the introduction, the body, and the conclusion. More importantly, the direction and development of journalism in America and Britain is moving towards the institutionalization of quality journalism.

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