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Masyarakat, Kebudayaan dan Politik

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Published by Universitas Airlangga

ISSN : 20867050 EISSN : 25286013 DOI : 10.20473/mkp.V34I22021.119-132

Core Subject : Humanities, Art,

Arts Humanities

Arjuna Subject : -

Articles 404 Documents

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Digital democracy and brokerage dynamics in regional head elections in Indonesia Anyualatha - Haridison
Masyarakat, Kebudayaan dan Politik Vol. 35 No. 4 (2022): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

The progress of the digitalization era in democracy has led to changes in the current political contestation, especially the way candidates approach voters. This study explores broker schemes in the digital world regarding how candidates use social media to build a broker network. This study used qualitative research, by observing social media and interviewing several key informants. This study finds that in the era of digital democracy, candidates use social media to develop digital brokers, but as a pre-elaboration and intensively introduce the candidate's real work to voters. Some candidates believe that conventional brokers are still final in knowing and binding broker loyalty, but winning candidates experiment with digital brokers. On the other hand, digital democracy has provided space for candidates to focus on brokers on social media to code the brokers who will be targeted or nominated to become structured conventional brokers. This study expands the study of brokers in electoral political studies, especially insights related to digital brokerage schemes and adds focus to the study of regional elections in Indonesia. This study concludes that digital brokers are a strategy for expanding digital voter networks and persuading candidates' work to voters on social media in the long term.

Commodification of high heels against women's bodies on dancer Jathil Obyog in the Reog Ponorogo art show Bayu Aji Suseno; Putri Prabu Utami
Masyarakat, Kebudayaan dan Politik Vol. 35 No. 3 (2022): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

The performing art of Reog Ponorogo is a cultural heritage of the people of East Java which continues to experience development and several changes and progress. This study aims to identify the practice of commodifying high heels to complement the clothing of female dancer Jathil Obyog in the Reog Ponorogo art show. This study uses a qualitative method with a phenomenological approach. The results of this study explain that the high heels of Jathil Obyog dancers have value in supporting the appearance so that the legs look level, as well as forming a sturdy and proportional body posture in protecting the feet of female dancers in outdoor performances. The high heel exchange rate on Jathil Obyog's dancer's clothing is to raise the social status to an economic aesthetic value, while the symbolic value of high heels is a marker of sexuality for the female dancer Jathil Obyog to convey aggressiveness and eroticism to the audience, especially men. The conclusion of this study shows that high-heeled shoes can increase the sexual attractiveness (female body) of Jathil Obyog dancers by using a combination of semi-transparent or see-through tops, as well as the use of short pants that will make the thighs and buttocks look slimmer.

The power of incumbent political capital of Suharsono-Halim in the 2020 Bantul Regional Head Election Hendy Setiawan; Kelik Iswandi
Masyarakat, Kebudayaan dan Politik Vol. 35 No. 4 (2022): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

The regional head election in Bantul in 2020 is an interesting political contestation event. This is because the previous incumbent regent and deputy regent in Bantul participated in this political contest, which broke up the joint venture. The struggle for power in Bantul is interestingly won by the previous deputy regent, Abdul Halim Muslih. This victory certainly raises a big question as to why Suharsono, who is actually an incumbent regent, is easily defeated. In fact, under the leadership of Suharsono, Bantul has always made various achievements both locally, nationally and internationally. Departing from this problem, it is necessary to examine how the strength of the political modalities between the two was so that in the end Abdul Halim Muslih won. The research conducted by qualitative approach by using descriptive method. The research materials were collected from library research. The author collects data through literature studies, both journals, media, news, KPU documents, or other literature that supports this paper. The researchers argue that the incumbent Abdul Halim Muslih’s victory in the 2020 Bantul Regional Head Election cannot be separated from the strength of social, cultural, and political modalities. The advantage of this modality is able to gain votes in the 2020 Bantul Regional Head Election. Although it must be admitted that Suharsono’s economic modality is better than Abdul Halim Muslih.

The liquid identity of adolescents with disabilities: Changes in the identity of adolescents with disabilities in social media Merlia Indah Prastiwi; Bagong Suyanto; Yuyun Wahyu Izzati
Masyarakat, Kebudayaan dan Politik Vol. 35 No. 3 (2022): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Studies on liquid identity have been done by many previous researchers. However, this article sees it differently where liquid identity is experienced by adolescents with disabilities who basically have many difficulties, obstacles in interacting with society in general. This study aimed to look at the process, intention, and purpose of the liquid identity experienced by adolescents with disabilities on social media. This study used a virtual ethnographic method with informants who are members of the Facebook community named “Indonesian Association of People with Disabilities.” The number of informants is 23 adolescents with disabilities who are users of social media. The findings of this study showed that adolescents with disabilities take various ways to get recognition and acceptance by a wide audience according to their type and characteristics. This is done by using social media called liquid identity. To get recognition and acceptance on social media, the practice of liquid identity of adolescents with disabilities was shown by hiding their real identity, having multiple accounts, and sharing positive things on social media. This study concluded that support from various parties is needed, either from the community, parents, friends, schools, and the environment. The role of these parties is important to provide motivation, enthusiasm, and encouragement so that adolescents with disabilities can show value on social media with their identity that is recognized by the public as a positive identity.

The role of principal transformational leadership based on Lonto Leok culture Manggarai community for strengthening student character Pieter Sahertian; Yulius Rustan Effendi
Masyarakat, Kebudayaan dan Politik Vol. 35 No. 3 (2022): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

The role of the principal is crucial to optimize the implementation of the student character strengthening program. Unfortunately, the role of the principal is experiencing obstacles because he has not found the appropriate form of role and approach to make the student character strengthening program effective. This study examines the principal's transformational leadership role based on a local cultural system. A qualitative approach is used in this study, the case study design with the subjects studied were school principals. Participants in this study include three principals, three senior teachers, one parent, and one cultural figure. Data were collected through in-depth interviews, participant observation, and documentation studies to achieve the research objectives. Data analysis employed a modified analytical analysis method. Meanwhile, the validity of the data was based on the level of credibility, transferability, dependence, and confirmability. The study results prove that the principal's transformational leadership role with a local cultural approach has a positive impact on the optimization of character strengthening programs and positive changes in students' moral behavior. The study concludes that the transformational leadership role of local culture-based principals impacts optimizing student character strengthening programs.

The local-wisdom-based social capital for strengthening social resilience during the COVID-19 pandemic Armaidy Armawi; Samuel Asdianto Limbongan
Masyarakat, Kebudayaan dan Politik Vol. 35 No. 4 (2022): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Indonesia is renowned for its diversity and various local wisdom that live and flourish among the society. In preventing the spread of the COVID-19 pandemic especially when the Implementation of Restrictions on Community Activities (PPKM), the people of the Special Region of Yogyakarta employ an adaptive mechanism consisting of the manners and ways of behaving, acting, and serving in the social order. The local wisdom emerges from the knowledge of the local culture and establishes the wisdom of individuals, groups, and society. The objective is to describe the people’s condition, analyze the social capital and explain the social resilience of the people. The current study is a descriptive qualitative study and adopts a phenomenology to find meaning in society. The research location is in Sleman Regency, more precisely in Pogung Rejo, Sinduadi Village, Kapanewon Mlati. The process of collecting data by observation, interviews, and documentation. This study finds that society appears in social behavior and actions to strengthen social resilience during the COVID-19 pandemic. The study concludes that social resilience has been built in the people of the Special Region of Yogyakarta with its local wisdom has been embedded in the community.

The discourse of COVID-19 vaccine in the Indonesian Ministry of Health Instagram @kemenkes_ri Rio Satria Nugroho; Vizcardine Audinovic
Masyarakat, Kebudayaan dan Politik Vol. 35 No. 4 (2022): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

The paper aims to examine how the Indonesian Ministry of Health utilizes Instagram for communicating the message regarding the COVID-19 vaccine. The widespread awareness, access, and acceptance in Indonesia of COVID-19 vaccines is a social and communication endeavor that is a highly essential consideration of spreading the messages to millions of people. The authors gathered data of Instagram posts from January 1 – May 31, 2021. The data were classified into three groups; risks and crisis information, self-efficiency and sense-making, campaign, events, and activities. The authors applied van Dijk’s critical discourse analysis concept of macrostructure, superstructure, and microstructure. The results show that the Instagram posts of the Indonesian Ministry of Health regarding the COVID-19 vaccine are classified into several sub-themes of each group. The Indonesian Ministry of Health's Instagram account uses a public information model to disseminate COVID-19 vaccination information, according to the message dissemination strategy. It applies one-way communication and indicates that the use of Instagram as a communication channel for promoting COVID-19 vaccinations has not been optimized. Another developing discourse on the Instagram account is that health workers have been prioritized and portrayed as the pandemic's hero.

Digital educative public message: Health protocol awareness at pandemic COVID-19 periods (Instagram feeds @humasprovjatim) Jokhanan Kristiyono; Delmarrich Bilga Ayu Permatasari; Julyanto Ekantoro; Fitria Widiyani Roosinda
Masyarakat, Kebudayaan dan Politik Vol. 35 No. 3 (2022): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Dissemination of information related to the issues of the COVID-19 pandemic on the Instagram account @humasprovjatim is interesting to study because of understanding the meaning and motives behind educational messages conveyed through the Instagram account @humasprovjatim. It can form awareness regarding health protocols during the pandemic and post-COVID-19 pandemic to realize changes in attitudes, behavior, and healthy lifestyles that reduce the spread of COVID-19. This study aims to analyze educational messages aware of health protocols on the Instagram account of Public Relations (PR) of East Java Province (@humasprovjatim). This study used content analysis methods with Pentad’s Dramatic Analysis. The object studied was educational messages from the PR Instagram feed in March-December 2020. Result of this research is the dramatic rhetoric in the content of the Instagram feed by the PR of the province of East Java. The Instagram media is a rhetorical stage in conveying the message of community life in dealing with COVID-19. Conclusion of this research is that there is an important role for packaging content on their Instagram. The results of this study explain that the PR Instagram account is a stage where a "show" occurs which is considered capable of bridging the government to build educational messages regarding the health protocols presented in such a way to the public.

Social media and the role of libraries during the COVID-19 pandemic Dessy Harisanty; Rahma Sugihartati; Koko Srimulyo
Masyarakat, Kebudayaan dan Politik Vol. 35 No. 3 (2022): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

The COVID-19 pandemic has had a huge impact on a person’s life, both physically and mentally. With the amount of information available, people can use this information to overcome the anxiety they face. This study aims to identify the information behavior of COVID-19 survivors and the role of libraries in social media as information institutions during the COVID-19 pandemic. The research method used is quantitative descriptive. Data collection was carried out through a survey using Google Forms. The number of data collected was 148 respondents. The location was East Java, including Surabaya, Sidoarjo, Tuban, Bangkalan, Magetan, Blitar, Situbondo, Jombang, Gresik, Kediri, Ponorogo, Lamongan, Madiun, Ngawi, Banyuwangi, and Tulungagung. The results show that most people fulfill their information needs regarding the treatment of COVID and its development (48.6%), as well as a healthy lifestyle (15.5%) through social media. In accessing information, a small number of respondents experienced obstacles such as the amount of hoax information (6.1%), the available information was considered incomplete (5.4%), limited internet quota (4.1%), and problematic network signal (4.1%). Based on these results, we need the role of libraries that are able to provide information to meet the information needs of users.

Communicating the move towards social entrepreneurship: The role of key partners for women empowerment initiative in East Java Suko Widodo; Sulikah Asmorowati; Anita Dewi; Calvin Nathan Wijaya; Charisma Husniati
Masyarakat, Kebudayaan dan Politik Vol. 35 No. 4 (2022): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

The empowerment as well as welfare impact of the implementation of the Feminisation of Poverty Alleviation Program (PFK Program) on its beneficiaries – the underprivileged Female Household Heads (KRTPs)- in East Java, can be considered as range from low to moderate. In this, there is a need for furthering the empowerment impact of the program, which can be done, amongst other, through the adoption a social business model, namely Business Model Canvas (BMC). This study aims to examine key partners’ role in supporting the adoption of Business Model Canvas (BMC) elements for a government-initiated entrepreneurship program at the grass-roots level. The study employs qualitative case study research using observation, document analysis and interviews with 98 key partners in four districts (Banyuwangi, Lamongan, Nganjuk, and Trenggalek). The key partners are divided into three categories, namely local governments, KRTPs, and local institutions/communities. The study finds that to further the empowerment impact of the PFK Program, Trenggalek is the readiest among the four districts, followed by Nganjuk, Lamongan, and Banyuwangi, to adopt Business Model Canvas (BMC). It is further argued that the application of Business Model Canvas (BMC) can contributed to an adequate description of key partners’ readiness to support the program by establishing the customer segments, value propositions, channels, revenue streams, customer relationships, key resources, and managing the cost structure that accelerate the role of key partners in moving towards social entrepreneurship.

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