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All Journal International Journal of Advances in Applied Sciences Jurnal Simetris Jurnal Informatika JBMP (Jurnal Bisnis, Manajemen dan Perbankan) CogITo Smart Journal IT JOURNAL RESEARCH AND DEVELOPMENT Prosiding Seminar Nasional Teknoka International Journal of New Media Technology Jurnal Teknoinfo Jurnal Sisfokom (Sistem Informasi dan Komputer) Journal of Information System,Graphics, Hospitality and Technology Journal of Information Systems and Informatics Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informatika Ekonomi Bisnis Infotech: Journal of Technology Information Economics and Digital Business Review Journal of Business and Audit Information System (JBASE) Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) IAIC Transactions on Sustainable Digital Innovation (ITSDI) Jurnal Pengabdian dan Kewirausahaan Milestone: Journal of Strategic Management Jurnal Informatika Ekonomi Bisnis
Bernanda, Devi Yurisca
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Tren Belanja Online Wanita Gen-Z: Eksplorasi Faktor-Faktor di Balik Dominasi Wanita Gen-Z pada Platform Shopee Menggunakan Model UTAUT2 Firellsya, Gabriela; Kembau, Agung Stefanus; Bernanda, Devi Yurisca; Christin, Lelly
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.826

Abstract

Fenomena belanja online berkembang pesat, terutama melalui platform e-commerce Shopee yang mengalami pertumbuhan signifikan. Penelitian terkini mengonfirmasi Shopee sebagai pemimpin di Indonesia dengan jumlah pengunjung terbanyak hingga Maret 2023. Keberhasilan Shopee tidak hanya tercermin dalam popularitasnya, mencapai 79% di kalangan wanita, tetapi juga dalam kemampuannya menarik generasi Z, dengan sekitar 68% dari mereka menjadikan Shopee sebagai platform e-commerce favorit. Fokus penelitian ini adalah memperluas penggunaan aplikasi e-commerce Shopee, khususnya di kalangan konsumen wanita Generasi Z (17-26 tahun) di Indonesia, dengan menguji variabel-variabel model UTAUT2. Dalam penelitian ini, pendekatan kuantitatif digunakan dengan data primer yang dikumpulkan melalui survei online dengan 166 responden. Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan perangkat lunak smartPLS 3.2.9 digunakan sebagai teknik analisis. Sampel dipilih dengan metode purposeful sampling dan formula Cochran dihitung. Hasil penelitian ini menunjukkan bahwa dari 10 hipotesis yang diuji, 8 hipotesis diterima sementara 2 hipotesis ditolak. Variabel hedonic motivation dan price value memiliki pengaruh signifikan pada behavioral intention, sedangkan behavioral intention juga memiliki pengaruh signifikan pada use behavior. Namun, effort expectancy dan facilitating conditions sama sekali tidak berpengaruh pada behavioral intention, sehingga kedua hipotesis ditolak. Penelitian ini memberikan manfaat dengan memberikan rekomendasi terkait model UTAUT2, yang dapat digunakan untuk membimbing pengembangan e-commerce Shopee di masa depan.
KOMPARASI HARGA TERHADAP HARGA APLIKASI OJEK ONLINE Andry, Johanes Fernandes; Bernanda, Devi Yurisca; Lee, Francka Sakti; Christianto, Kevin; Setiawan, Selly
Infotech: Journal of Technology Information Vol 10, No 2 (2024): NOVEMBER
Publisher : ISTEK WIDURI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/jti.v10i2.329

Abstract

The development of digital technology has changed people's habits, including in the use of online transportation. Innovation in online transportation services makes it easier for consumers and drivers to find each other's locations find out the driver's identity, vehicle type, and save time. However, competition between online transportation applications often makes consumers compare prices from one platform to another manually. This is time-consuming and makes consumers prefer applications that offer cheaper prices, even though it requires more effort. This study is a price comparison system based on Progressive Web Apps (PWA) that allows consumers to compare prices from several online transportation applications more efficiently. This PWA-based system can be accessed via desktop or mobile devices, providing greater ease of access. In developing this system, the Waterfall method is used, where users are involved from the early stages to provide feedback so that the system can be adjusted to their needs. Comparative analysis is carried out to find similarities and differences in prices between online transportation applications. This study focuses on two main problems: how to design a website that is connected to various online transportation applications, and how the price comparison system works efficiently. The purpose of this study is to provide a solution for consumers who often compare prices between platforms manually, as well as to form a PWA-based price comparison system that facilitates access via mobile devices. The benefits of this research include increasing efficiency for consumers in choosing online transportation services, as well as encouraging healthier competition between online transportation companies through more competitive price offers. The implementation of responsive PWA to compare prices in real-time, provides a better and more efficient user experience. ABSTRAKPerkembangan teknologi digital telah mengubah kebiasaan masyarakat, termasuk dalam penggunaan transportasi online. Inovasi dalam layanan transportasi online memudahkan konsumen dan pengemudi dalam saling menemukan lokasi, mengetahui identitas pengemudi, jenis kendaraan, serta menghemat waktu. Namun, persaingan antar aplikasi transportasi online sering kali membuat konsumen membandingkan harga dari satu platform ke platform lainnya secara manual. Hal ini memakan waktu dan membuat konsumen lebih memilih aplikasi yang menawarkan harga lebih murah, meskipun membutuhkan usaha lebih. Penelitian ini mengembangkan sebuah sistem komparasi harga berbasis Progressive Web Apps (PWA) yang memungkinkan konsumen untuk membandingkan harga dari beberapa aplikasi transportasi online dengan lebih efisien. Sistem berbasis PWA ini dapat diakses melalui desktop maupun perangkat mobile, memberikan kemudahan akses yang lebih luas. Dalam pengembangan sistem ini, digunakan metode Waterfall, di mana pengguna terlibat sejak tahap awal untuk memberikan umpan balik sehingga sistem dapat disesuaikan dengan kebutuhan mereka. Analisis komparatif dilakukan untuk menemukan persamaan dan perbedaan harga antar aplikasi transportasi online. Penelitian ini berfokus pada dua masalah utama: bagaimana merancang sebuah website yang terhubung dengan berbagai aplikasi transportasi online, dan bagaimana sistem komparasi harga bekerja secara efisien. Tujuan penelitian ini adalah memberikan solusi bagi konsumen yang kerap kali membandingkan harga antar platform secara manual, serta membentuk sistem komparasi harga berbasis PWA yang memudahkan akses melalui perangkat mobile. Manfaat dari penelitian ini meliputi peningkatan efisiensi bagi konsumen dalam memilih layanan transportasi online, serta mendorong persaingan yang lebih sehat antar perusahaan transportasi online melalui penawaran harga yang lebih kompetitif. Penerapan PWA yang responsif untuk membandingkan harga secara real-time, memberikan pengalaman pengguna yang lebih baik dan efisien.
Application-based Elementary Schools Interactive Education Platform Analysis and Design Felix, Antonius; Bernanda, Devi Yurisca; Kembau, Agung Stefanus; Effendy, Filberth; Nathaniel, Regan
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 6 No 2 (2025): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v6i2.684

Abstract

The rapid digital transformation fueled by widespread Internet use has significantly impacted education. As of April 2023, there are over 5.18 billion Internet users worldwide, necessitating innovative educational solutions. This study analyzes and designs an interactive educational platform tailored for elementary students aged 7-12, employing technologies such as Artificial Intelligence (AI) and Augmented Reality (AR) to enhance learning. The platform emphasizes user-friendly interfaces and engaging content to boost children's motivation and participation. Despite the potential of digital educational tools, challenges such as unequal access to technology, screen addiction, and the need for improved digital literacy persist. This study addresses these issues by proposing a platform that provides equitable access and delivers high-quality, safe, and educationally rich content. The design process involved a literature review, iterative user interface development, and collaboration with educational professionals to meet the specific needs of young users. By integrating interactive multimedia and contemporary interface technologies, the platform offers a personalized and differentiated learning experience beyond traditional methods. The study highlights the significant potential of digital learning tools in improving education quality for children while addressing access and security challenges. Ultimately, this research aims to develop effective educational technologies that support sustainable education for young learners in the digital age.
What Drives the Adoption of Virtual Influencers in Indonesia? A TAM2 Perspective on Social Influence and Cognitive Absorption Kembau, Agung Stefanus; Bernanda, Devi Yurisca; Kumaat, Arief Perdana; Doa, Fidelia Novena
Economics and Digital Business Review Vol. 6 No. 1 (2025): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rise of Virtual Influencers (VIs) in digital marketing has revolutionized the way brands engage with consumers, yet the underlying factors that drive their adoption and interaction remain largely unexplored, particularly in emerging markets such as Indonesia. This study delves into the Behavioral Intention to Use (BIU) Virtual Influencers, applying the Technology Acceptance Model 2 (TAM2) to identify key determinants like Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Social Influence (SI), and Facilitating Conditions (FC). Furthermore, the research investigates the mediating roles of Attitude Toward Using (ATU) and Cognitive Absorption (CA). Through an online survey of 198 Indonesian social media users familiar with AI applications, the results reveal that PU and PEOU directly influence ATU, which in turn significantly shapes BIU. SI and FC exert both direct and indirect effects via ATU and CA. These findings highlight the critical role of cognitive and social factors in driving consumer engagement with VIs in Indonesia, offering valuable insights for businesses aiming to capitalize on this emerging trend. The study extends traditional technology adoption models, calling for further exploration of cultural dynamics and long-term impacts on consumer behavior.
LITERASI DIGITAL DAN KEWIRAUSAHAAN: MEMPERSIAPKAN GENERASI MUDA MENGHADAPI TANTANGAN BISNIS DIGITAL Felix, Antonius; Sutrisno, Julius; Bernanda, Devi Yurisca; Makarawung, Reynard J.N.; Kembau, Agung Stefanus; Hong, Kristy
Jurnal Pengabdian dan Kewirausahaan Vol 9, No 1 (2025): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v9i1.8245

Abstract

The integration of digital literacy in secondary education is vital for fostering students' entrepreneurial skills. The Community Service Program (PKM) "Dream Business" at SMK Permata Indah and SMAK Diakonia aimed to enhance digital literacy and entrepreneurship among students and teachers, with a focus on digital marketing. Using a mixed-method approach (quantitative and qualitative), the program evaluated the effectiveness of the training. Results showed an improvement in participants' understanding, with average positive ratings for educational aspects (3.5) and objectives (3.4), though transparency needed improvement (3.2). The program emphasized TikTok as a marketing tool but also highlighted the need for a broader understanding of digital transformation and data analysis. While participants were introduced to digital tools for marketing, the primary focus remained on leveraging social media, particularly TikTok, for product promotion. This approach differed slightly from literature that stresses the importance of critical evaluation of digital content and the creation of educational, not just commercial, content. The activity prioritized practical social media marketing over broader digital business transformation, leaving gaps in critical content evaluation and advanced data analysis skills. Moving forward, similar programs should deepen material on critical content evaluation, digital analysis tools, and the integration of technology in overall business management. This will ensure participants gain not only digital marketing skills but also a comprehensive understanding of how technology can transform all aspects of business. Such an approach will better prepare the younger generation to face innovative and sustainable digital business challenges.
PENINGKATAN KINERJA PERUSAHAAN EKSPEDISI MUATAN KAPAL LAUT DENGAN APLIKASI SEA LOGISTIC SYSTEM Bernanda, Devi Yurisca; Loisa, Julia
Simetris: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer Vol 11, No 2 (2020): JURNAL SIMETRIS VOLUME 11 NO 2 TAHUN 2020
Publisher : Fakultas Teknik Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/simet.v11i2.5326

Abstract

Saat ini pengusaha sedang giatnya dalam meningkatkan kinerja dan produktivitas serta daya saing di pasar internasional, oleh sebab itu kegiatan eksport didalam negeri harus dapat ditingkatkan, untuk mewujudkan kemandirian ekonomi domestik, sesuai dengan Nawa Cita Presiden Jokowi dalam mendukung industri 4.0. Salah satu yang menunjang kegiatan tersebut adalah perusahaan di bidang Freight forwarding, adalah perusahaan yang bergerak di bidang jasa pelayanan pengurusan atas seluruh kegiatan yang diperlukan bagi terlaksananya pengiriman, pengangkutan dan penerimaan barang. Perusahaan jasa ekspedisi yang melayani pengiriman barang melalui jalur laut tergabung dalam EMKL atau Ekspedisi Muatan Kapal Laut, dimana didalamnya terdapat perusahaan-perusahaan jasa ekspedisi yang rata-rata memiliki banyak pengalaman di bidang jasa logistik. Alasan utama dipilihnya EMKL yaitu mendapat respon yang baik terutama perusahaan yang sering mendistribusikan barang ke tempat lain menggunakan jalur laut agar lebih efektif dari sisi biaya dan kapasitas barang.
Social and Emotional Drivers of Engagement with AI Virtual Influencers: A Qualitative Study in Indonesia Kembau, Agung Stefanus; Bernanda, Devi Yurisca; Kumaat, Arief Perdana; Lendo, Fresi Breatrix; Doa, Fidelia Novena
Milestone: Journal of Strategic Management Vol 5. No. 2 September 2025
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v5i2.9852

Abstract

The growing presence of AI-powered virtual influencers (VIs) on social media has introduced new dynamics in digital marketing, yet little is known about how consumers in emerging markets perceive and respond to these synthetic personas. This study investigates the factors that shape consumer acceptance of virtual influencers in Indonesia, focusing on the interrelationship between social influence, performance expectancy, emotional resonance, and willingness to engage. Employing a qualitative research design, 25 in-depth semi-structured interviews with Indonesian consumers aged 18–35 were conducted, reaching thematic saturation. Thematic analysis was conducted using NVivo 14, integrating both deductive and inductive coding strategies. Findings reveal four major themes and twelve subthemes: (1) social influence functions as a cultural endorsement mechanism, shaping normative beliefs; (2) performance expectancy is driven by informational credibility, entertainment value, and behavioral consistency; (3) emotional resonance—expressed through perceived authenticity and psychological comfort—is central to consumer attachment; and (4) willingness to use VIs is closely linked to digital identity projection and contextual social legitimacy. A clear majority of participants (around four out of five) described positive evaluations of VIs, while a minority expressed skepticism and emotional discomfort, highlighting ethical and psychological boundaries in AI–human interaction. The study contributes to a deeper understanding of how social and emotional mechanisms converge in shaping digital consumer behavior, offering practical insights for marketers and advancing theory on technology acceptance in culturally nuanced settings.
Performance or Pleasure: Which Counts More for Virtual-Influencer Adoption in Indonesia? Kinerja atau Kenikmatan: Mana yang Lebih Penting dalam Penerapan Influencer Virtual di Indonesia? Kembau, Agung Stefanus; Pangaribuan, Christian Haposan; Kumaat, Arief Perdana; Bernanda, Devi Yurisca; Doa, Fidelia Novena
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 2 (2025): September: JBMP Vol.11 No. 2 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i2.2168

Abstract

In mobile-first collectivistic markets such as Indonesia, research has not yet clarified how consumers respond to virtual influencers (VIs), AI-driven characters that sell, entertain, and chat in parasocial spaces. Filling this gap is important because Indonesia is projected to become Asia’s fastest-growing e-commerce arena, valued at roughly ninety-five billion US dollars. We adapted the Artificial Intelligence Device Use Acceptance (AIDUA) model and surveyed 235 Instagram users aged 18 to 35 years who follow at least one VI. After pretesting, the final PLS-SEM model satisfied all reliability (CR ≥ 0.89) and convergent validity (AVE ≥ 0.73) thresholds and explained 37 percent of the variance in willingness to accept VIs. Positive emotion emerged as the strongest driver (β = 0.51, p < 0.001). Performance expectancy showed both a direct effect (β = 0.12, p < 0.05) and an indirect effect through emotion, whereas effort expectancy influenced acceptance solely through emotion. Perceived risk and social influence were not significant, confirming that feeling rather than function guides VI persuasion among young Indonesians. Brands should therefore pair clear decision support cues with local humor, everyday Bahasa, and low-friction interfaces to spark joy and reduce novelty skepticism, a strategy likely to accelerate VI adoption in other collectivistic mobile-centric economies.
Co-Authors Adam Surya Wijaya Agung Stefanus Kembau Agustina Andriani Agustina, Agustina Albert Yohanes Alexandre, Jonathan Andrian, Andrian Antonio, Marco Antonius Felix Arief Perdana Kumaat Azhari, Ozmar Cassandra, Valenora Chandra, Johansen Christian Christianto, Kevin Christin, Lelly Clara, Monica Cynthia Pangrestu Dela Haeraini Delly Vera Deny, Deny Doa, Fidelia Novena Effendy, Filberth Felix, Antonius Firellsya, Gabriela Francka Sakti Lee Fresi Beatrix Lendo Gabriela Firellsya Geasela, Yemima Monica Gerry Gerry Gunawan Wang Henny Hartono Hong, Kristy Honni Honni Honni, Honni Ignatius Adrian Mastan Isputrawan, M. Fauzi James Surya Seputro Johanes Fernandes Andry Julia Loisa Kembau, Agung Stefanus Kembau, Agung Stefanus Kevin Christianto Kevin Sutria Lydia Liliana Makarawung, Reynard J.N. Michelle Disa Widjaja Muhammad Ryo Rahman Nathaniel, Regan Pangaribuan, Christian Haposan Setiawan, Selly Silvia Apriyanti Suryantara, I Gusti Ngurah Sutrisno, Julius Wijaya, Andreas William Chandra Yefta, Vlavio Nathanael Yonatan Yonatan Yosep Prasetyo Setiawan Yuliawan Krishartanto Yusup, Cristiano Ronaldo