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All Journal JURNAL PENDIDIKAN TAMBUSAI MBIA Jurnal Pendidikan dan Konseling Khazanah Sosial Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Community Development Journal: Jurnal Pengabdian Masyarakat BJRM (Bongaya Journal of Research in Management) Jurnal Masohi Soso-Q : Jurnal Manajemen Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Community Service & Engagement ARRUS Journal of Social Sciences and Humanities Jurnal Ekonomi ProBisnis : Jurnal Manajemen Journal of Innovation Research and Knowledge Jurnal Ekonomi dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Abdibaraya: Jurnal Pengabdian Masyarakat Jurnal Pengabdian West Science AMMA : Jurnal Pengabdian Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Manis : Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Tehuayo, Erlinda
Jurusan Manjemen Fakultas Ekonomi Dan Bisnis Universitas Pattimura Ambon, Indonesia
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Analisis Pengaruh Ekuitas Merek Dan Harga Terhadap Keputusan Pembelian Serta Pengaruhnya Pada Kepuasan Konsumen Sabun Mandi Shinzui Di Kota Ambon Pelupessy, Merry Margareth; Christianty, Restia; Tehuayo, Erlinda; Pattiselanno, Grace F.
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5169

Abstract

This study aims to analyze the extent of the influence of Brand Equity and Price on Purchasing Decisions and their Impact on Consumer Satisfaction of Shinzui Bath Soap in Ambon City. This research is a descriptive research. By using questionnaires as a data collection tool as many as 90 respondents. Sampling using purposive sampling. The data analysis method used is Partial least square using smartpls ver 3.0 including validity test and reliability test, as well as hypothesis test and model evaluation test. The results of the analysis show that brand equity is related and influential on purchasing decisions with a t-statistic value of 2,100 because it has a T-statistic value exceeding a value of >1.96, then prices are related and influential on purchasing decisions with a t-statistic value of 8,448 because it has a T-statistic value of less than >1.96 and purchasing decisions are related and affect consumer satisfaction
The Influence of Celebrity Endorsers, Brand Awareness, and Product Variety on Scarlett Whitening's Purchase Decisions In Ambon City Erlinda Tehuayo; Rukmuin Wilda Payapo; Trisna Sary Lewaru; Asmaniar Drakel
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2666

Abstract

This research is a quantitative descriptive research. The population used in this study was all consumers who had already purchased and used Scarlett Whitening. Sampling was carried out by purposive sampling technique with a sample of 160 respondents. Data was collected using questionnaires. Data analysis in this study used Multiple Linear Regression. The results of this study show that Celebrity Endorsers have a positive and significant influence on the Purchase Decision of Scarlett Whitening in the city of Ambon. Furthermore, Brand Awareness has a positive and significant effect on the Purchase Decision of Scarlett Whitening in the city of Ambon and Product Variations have a positive and significant effect on the Purchase Decision of Scarlett Whitening in the city of Ambon
Positioning Produk Desa Hatusua Seram Bagian Barat Sitaniapessy, Rainier H.; Asnawi, Aisah; Tehuayo, Erlinda; Pelupessy, Merry M.
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 3 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v5i3.6599

Abstract

The objectives to be achieved from the implementation of this activity are: a). growing and developing an entrepreneurial culture from MSME products in Hatusua Village b). providing motivation for MSMEs c). changing the mindset among MSMEs; d) improving the ability and skills of MSMEs to aim for product positioning. Participants in entrepreneurship training activities are MSMEs in Hatusua village consisting of 20 people. The place of activity is the Hatusua Village Meeting Building. Training on MSME product positioning will allow for increased income for MSMEs due to the highly competitive product position in the local product market
The Influence of Leadership and Work Conflict on Employee Performance at PT. PLN ULPLTD Galala Ambon”. Hiariey, Harvey; Serang, Mohamad R.; Tehuayo, Erlinda; Duwila, Ummi; Matdoan, Arsad
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Leadership plays an important role in the company for the achievement of organizational progress, a good leader will direct his subordinates in carrying out the tasks and responsibilities given. while work conflict is a conflict between two or more members of individuals with activities together in different goals, status, values ​​and different perceptions. This study aims to determine:1). The influence of leadership on employee performance of PT. PLN ULPLTD Galala Ambon 2). The Effect of Work Conflict on Employee Performance at PT. PLN ULPLTD Galal Ambon. The method used is a quantitative research method. the sample in this study were 35 respondents. Data collection techniques in this study consisted of observations, interviews and questionnaires that have been tested for results. Based on the results of the study it can be concluded that 1). Leadership has a significant effect on employee performance as seen from the results of regression analysis showing Leadership has a Tcount of 0.513 with a significance of 0.001 (significant). 2). Work conflict has a significant effect on employee performance as seen from the results of regression analysis showing work conflict has a Tcount of 0.911 with a significance of 0.000 (significant).
The Effect of Electronic Marketing (E-Marketing), Electronic Word of Mouth (E-Wom), Electronic Trust (E-Trust) on Electronic Satisfaction (E-Satisfaction) at Shopee Express in Ambon City Asyura, Annisa Salsabillah Nur; Sitanipessy, Reiner .H; Tehuayo, Erlinda
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

his study aims to determine the effect of Electronic Marketing (E- Marketing), Electronic Word of Mouth (E-Wom), and Electronic Trust (E- Trust) on Electronic Satisfaction (E-Satisfaction) at Shopee Express in Ambon City. This type of research is quantitative research. The population in this study were customers who had used Shopee Express services and the sample size was 154 respondents. By using a questionnaire as a sample collection tool. The sampling method used is non probability sampling with purposive sampling technique. The data analysis method used is Partial Least Square (PLS) and the data is processed using the help of SmartPLS software version 3.2.9. The results showed that E-Marketing has a positive effect on E- Satisfaction, E-Wom has a positive effect on E-Satisaction, E-Trust has a positive effect on E-Satisfaction.
Pengaruh Diferensiasi Produk, Inovasi Produk, dan Iklan terhadap Loyalitas Konsumen Shampo Sunsilk di Kota Ambon Tehuayo, Erlinda
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 2 No. 2 (2021): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v2i2.277

Abstract

The purpose of this study was to analyze the effect of product differentiation, product innovation and advertising on consumer loyalty Sunsilk shampoo in Ambon city. This research is a quantitative descriptive research. The population in this study were consumers who had used Sunsilk shampoo and the number of samples was 100 respondents. By using a questionnaire as a data collection tool. Sampling using non-probability sampling technique with purposive sampling method. The data analysis method used is Multiple Linear Regression. Based on the results of the multiple regression test, it shows that the product differentiation variable has a positive and significant influence on the consumer loyalty variable. Furthermore, the product innovation variable has a positive and significant effect on consumer loyalty and the advertising variable has a positive and significant influence on consumer loyalty.   Tujuan penelitian ini untuk menganalisis pengaruh diferensiasi produk, inovasi produk dan iklan terhadap loyalitas konsumen shampo sunsilk di kota ambon. Penelitian ini merupakan penelitian yang bersifat deskriptif kuantitatif. Populasi dalam penelitian ini adalah konsumen yang sudah pernah menggunakan shampo sunsilk dan jumlah sampel sebanyak 100 responden. Dengan menggunakan kuesioner sebagai alat pengumpul data. Pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Metode analisis data yang digunakan adalah Regresi Linier Berganda. Berdasarkan hasil uji regresi berganda menunjukkan bahwa variabel diferensiasi produk memiliki pengaruh yang positif dan signifikan terhadap variabel loyalitas konsumen. Selanjutnya variabel inovasi produk memiliki pengaruh yang positif dan signifikan terhadap loyalitas konsumen dan variabel iklan memiliki pengaruh yang positif dan signifikan terhadap loyalitas konsumen.
Pemasaran Kreatif untuk Bisnis Lokal: Menjadi Unggul di Tengah Persaingan UMKM untuk Masyarakat Desa Suli Maluku Tengah: Pengabdian Asnawi, Aisah; Tehuayo, Erlinda; M.Pelupessy, Merry; R .Tamher, Etvin; Latuconsina, Zainuddin; N. Nengsi, Nadya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1059

Abstract

Pengabdian kepada masyarakat di Desa Suli ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) melalui pemasaran kreatif, optimalisasi media sosial, pemberdayaan digital, pelatihan pembuatan konten visual, dan penguatan branding. Berdasarkan analisis situasi, pelaku UMKM menghadapi kendala dalam pemanfaatan teknologi digital dan pemasaran yang inovatif, sehingga membatasi daya saing produk di pasar. Melalui pelatihan dan pendampingan, UMKM berhasil mengimplementasikan strategi pemasaran kreatif dengan inovasi produk dan metode promosi baru, mengelola media sosial secara aktif dengan konten yang variatif dan interaktif, serta mengadopsi digitalisasi dalam aspek pemasaran dan operasional usaha. Hasil pelatihan meningkatkan keterampilan pembuatan konten visual dan pengelolaan branding yang konsisten, yang secara baik meningkatkan pengenalan merek dan loyalitas pelanggan. Program ini selaras dengan teori pemasaran digital dan pemberdayaan UMKM terkini dan menunjukkan kontribusi positif dalam mendorong transformasi digital serta pemberdayaan ekonomi lokal secara berkelanjutan.
PERSEPSI KEMUDAHAN, KEBERMANFAATAN, DAN KEPERCAYAAN: DETERMINAN UTAMA ADOPSI QRIS DI KYU COFFEE AND EATERY, KOTA AMBON Edwin Ramadhan Ode; Erlinda Tehuayo; Walter Tabelessy; Anggrany Chaniago
Journal of Innovation Research and Knowledge Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kemudahan, persepsi kebermanfaatan, dan kepercayaan terhadap keputusan penggunaan teknologi QRIS (Quick Response Code Indonesian Standard) di KYU Coffee and Eatery, Kota Ambon. Dengan menggunakan pendekatan kuantitatif, penelitian ini melibatkan 119 responden yang dipilih melalui teknik purposive sampling. Data yang diperoleh dianalisis menggunakan regresi linier berganda untuk mengidentifikasi pengaruh antar variabel. Hasil penelitian menunjukkan bahwa persepsi kemudahan, persepsi kebermanfaatan, dan kepercayaan berpengaruh signifikan terhadap keputusan penggunaan QRIS. Ketiga variabel tersebut terbukti menjadi faktor kunci yang mendorong pelanggan untuk memilih QRIS sebagai metode pembayaran. Temuan ini mengindikasikan bahwa semakin tinggi persepsi pelanggan terhadap kemudahan, manfaat, dan keamanan teknologi QRIS, semakin besar kemungkinan mereka untuk mengadopsi dan menggunakan teknologi tersebut. Berdasarkan temuan ini, disarankan agar pihak KYU Coffee and Eatery meningkatkan edukasi kepada pelanggan mengenai manfaat dan kemudahan penggunaan QRIS, serta memperkuat aspek keamanan dan keandalan sistem pembayaran untuk mendorong adopsi yang lebih luas. Penelitian ini memberikan kontribusi teoritis dan praktis terhadap pengembangan adopsi teknologi pembayaran digital di sektor UMKM
Pengaruh Promosi, Kualitas Pelayanan dan Online Customer Review terhadap Keputusan Pembelian Pada Tiket Travel Pelni di Kota Ambon Tehuayo, Erlinda; Sitaniapessy, Rainer H.; Hiariey, Harvey; Husa, Nelma
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi, kualitas pelayanan dan online customer review terhadap keputusan pembelian Tiket Travel Pelni di Kota Ambon. Jenis penelitian menggunakan penelitian kuantitatif, dengan sumber data menggunakan data primer. Sampel dalam penelitian ini berjumlah 90 responden yang diambil dari pengguna tiket travel pelni kota Ambon. Hasil penelitian ini menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas pelayanan juga berpengaruh positif dan signifikan terhadap keputusan pembelian, dan ulasan pelanggan online berpengaruh positif dan signifikan terhadap keputusan pembelian.
Peningkatan Kinerja UMKM Melalui Peran Strategi Pemasaran di Desa Lilibooi, Leihitu Barat, Kabupaten Maluku Tengah Pelupessy, Merry Margareth; Tehuayo, Erlinda; Tubalawony, Jacsy; Tabelessy, Walter
Abdibaraya Vol 2 No 02 (2023): Abdibaraya: Jurnal Pengabdian Masyarakat
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53863/abdibaraya.v2i02.966

Abstract

Lilibooi Village is in West Leihitu District, Central Maluku Province. Lilibooi Village has great natural potential so that apart from attracting tourists to visit because of its natural beauty, it is also because of its large natural resources in the agricultural sector. Small and Medium Enterprises (SMEs) in this village are already running but are still on a small scale and need to be improved. There are many challenges faced by SMEs today, including SMEs in Central Maluku, especially in Lilibooi, which are still faced with a lack of understanding about the importance of information technology, online promotions, business locations and product quality. Marketing strategies are needed to increase the sales volume of each SME player and introduce SME products more widely. The aim of this community service activity is to answer the problems faced by SMEs in Lilibooi Village by providing outreach and sharing knowledge so that SME actors in the village can apply it to improve SME performance. The socialization material provided is related to several issues that are not yet understood so that it can encourage SME marketing. The result of this service is the absorption of knowledge and skills from SME players in understanding the role of marketing strategy through material in the form of applying technology to SME operations, promotions, business locations and product quality. The development of SMEs can have an influence on improving their performance. With this marketing strategy effort, it can increase the income of SME players.Keywords: Product Quality, Business Location, Promotion, Information Technology, SME
Co-Authors Abdul Hafid Marsulam Abdul Hafid Marsulam Aisah Asnawi Aisah Asnawi, Raden Ayu Anggrany Chaniago Asmaniar Drakel Asnawi, Aisah Asnawi, Raden Ayu Aisya Asyura, Annisa Salsabillah Nur Chaniago, Anggrany Deasy Savana Ramadani Duwila, Ummi Edwin Ramadhan Ode Etvin R Tamher Fachri Kampono Fikri H M. Rumuar Grace H. Tahaparry Hadinda, Hadinda Hiariey, Harvey Husa, Nelma Huwae, Victor Ernest Jacsy Tubalawony Latuconsina, Zainuddin Lewaherilla, Novalien Carolina M.Pelupessy, Merry Marsulam, Abdul Hafid Matdoan, Arsad Merry M Pelupessy Merry M. Pelupessy Merry M.Pelupessy Merry Margareth Pelupessy Merry Pelupessy Muhammad Faisal N. Nengsi, Nadya Pattiselanno, Grace F. Payapo, Rukmuin Wilda Pelupessy, Merry M Pelupessy, Merry M. Pelupessy, Merry Margareth R .Tamher, Etvin Ralahallo, Fransiska Natalia Restia Christianty Richelda Christiara Loppies Riel Mangguali Serang, Mohamad R. Siahainenia, Selfiena Siahainenia, Silfiena Sijabat, Asiani Silfiena Siahainenia Silfiena Siahainenia Sintiya B.E.D Darso Sitaniapessy, Rainer H. Sitaniapessy, Rainier H Sitaniapessy, Rainier H. Sitanipessy, Reiner .H Steven Ruhulessin Tabelessy, Walter Tamher, Etvin Rizal Trisna Sary Lewaru Tubalawony, Jacsy Victor Huwae Yusuf, Glen Andre