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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Dinamisia: Jurnal Pengabdian Kepada Masyarakat Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Gestalt : Jurnal Desain Komunikasi Visual Charity : Jurnal Pengabdian Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat eProceedings of Art & Design
Razi, Aria Ar
Telkom University
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UI/UX DESIGN OF "PANAHIN AJA" APPLICATION TO SIMPLE THE SCORING SYSTEM AT ARCHERY SPORT IN BOGOR Ganiy, Maheswara Titan; Razi, Aria Ar
eProceedings of Art & Design Vol. 11 No. 2 (2024): April 2024
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Archery has been practiced as a sport for a very long time. Initially, it was a tool for hunting andfighting. Archery was also used as a weapon of war for centuries, and to this day, archery is officially asporting event held all over the world. This international archery tournament is a subject of great interestin many areas, as there are many types of bows available and the archery industry has ongoing technologyto help archers achieve their goals. Archery is counted as the safest sport with the lowest risk of injury.Just shooting arrows with a bow and arrow makes the method of archery competition very simple andeasy. The most common and real problem found in the archery arena today is that of the scoring process,where errors are often found in writing inputs to archery results, resulting in re-scoring and re-scoring.resulting in inaccurate playing positions that require Data listed on the position board. So the author triesto create a UI/UX design that is expected to continue to create an online application to solve this problem.Using qualitative methods, the author tries to find an answer to the question of how to minimize humanerror in the archery competition. the color guide will help Archer choose the correct score he wants toenter. Keywords: archery, scoring, online platform, UI/UX
Strategi Kreatif Iklan Toyota Indonesia dalam Web Series NKCTHI Adya Mulya Prajana; Aisyi Syafikarani; Aria Ar Razi
Jurnal Desain Vol 10, No 1 (2022): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v10i1.12301

Abstract

Berkembangnya medium internet pada saat ini menghasilkan media baru sebagai tempat pendistribusian iklan-iklan produk dari berbagai perusahaan. Salah satunya web series, yakni sebuah konsep acara serial (cerita bersambung) yang umumnya tayang pada platform Youtube. Banyaknya penonton yang dihasilkan web series akhirnya mendorong berbagai perusahaan untuk meningkatkan awareness produk mereka melalui web series. Web series yang sempat menjadi trending adalah NKCTHI (Nanti Kita Cerita Tentang Hari Ini) yang tayang pada saluran Youtube Toyota Indonesia. Web series NKCTHI menjadi objek penelitian karena banyaknya penonton yang dihasilkan, hingga mencapai 8,4 juta dan mendapat penghargaan dari Youtube. Penelitian ini akan diamati dengan menggunakan analisis penokohan, struktur cerita, product placement dan AISAS dengan metode deskriptif kualitatif. Observasi visual pada web series NKCTHI dikategorikan berdasarkan karakteristik adegan yang di dalamnya terdapat iklan produk Toyota Indonesia. Analisis ini bertujuan untuk mengetahui bagaimana strategi kreatif iklan Toyota Indonesia dalam menyampaikan pesan verbal dan visual yang terdapat dalam web series NKCTHI. Hasil dari penelitian ini, (1) Toyota Indonesia memanfaatkan web series NKCTHI untuk mendapatkan awareness dari anak muda; (2) Walaupun product placement yang ditampilkan tidak disebutkan secara formal tetapi engagement web series NKCTHI cukup tinggi; 3) Strategi kreatif iklan dalam web series NKCTHI disampaikan menggunakan bahasa visual; 4) Iklan dalam web series NKCTHI menggunakan pendekatan emosional, yaitu iklan masuk ke dalam kehidupan sehari-hari.
Co-Authors Abdurrahman, Habib Adya Mulya Prajana Aisyi Syafikarani Amethysta Ginting, Athaya Andreas Rio Adriyanto Anggoro, Wisnu Anggreini Siregar, Yulia Dewi Ayu, Intan Kusuma Bukhori, Muhammad Hasan Al Dalilisia Kaisah, Tijani Dicky Hidayat Didit Widiatmoko Diena Yudiarti Ganiy, Maheswara Titan Hasan, Farhan Hidayat, Amanda Fauziyah Ibrahim, Sayyid Quthb Intan Rizky Mutiaz intan suci lestari Intan Suci Lestari Kusumadewi, Tiara Lukito, Wahyu Maulana, Ajie Muhamad, Laroybavi Nagara, Kevin Fathi Noll, Patrecia Dwi Maharani Nur Shabrina, Rachma Hadiati Olivine Alifaprilina Supriadi Patra Aditia Pindi Setiawan Prayudi, I Made Bagas Dicky Putra, I Dewa Alit Dwija Putri Hanifah, Ratna Rahmiati Aulia Renaldiansah, Muhammad Rendy Pandita Bastari Rio, Andreas Riswan, Adriansyah Rully Sumarlin Siti Hajar Komariah Tombo, La Ode Idgam Syafiq Yulitarina, Edena