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All Journal ANDHARUPA Journal of Islamic Architecture Dinamisia: Jurnal Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Visualita : Jurnal Online Desain Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Idealog: Ide dan Dialog Desain Indonesia PERSPEKTIF Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Kalatanda : Jurnal Desain Grafis dan Media Kreatif EduLine: Journal of Education and Learning Innovation eProceedings of Art & Design
Djoko Murdowo
Telkom University
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Inovasi Booth Penjualan Berbasis Kearifan Lokal Untuk Meningkatkan Pendapatan UMKM Binaan Koperasi BSM Murdowo, Djoko; Haristianti, Vika; Andrianawati, Aida; Fatiharani, Naomi Aulia; Maharani, Desak Putu Ira; Fathimah, Fathimah
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 4 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i4.10760

Abstract

Koperasi Bumisariwangi Mekar yang merupakan Mitra Pengabdian Masyarkat, membawahi 24 Usaha Mikro Kecil dan Menengan (UMKM) yang selalu aktif melakukan penjualan di area Koperasi. Permasalahan yang dihadapi Mitra adalah kurangnya lapak/booth sebagai area penjualan sehingga kesannya terlalu sempit. Disamping itu bentuk booth/lapak terlalu monoton belum mencerminkan kekhasan lokal. Tujuan dari program pengabdian Masyarakat ini adalah untuk membantu UMKM dalam meningkatkan perekonomian masyarakat sasar dan menciptakan lingkungan yang indah serta mencerminkan budaya lokal. Metode penelitian menggunakan kualitatif dengan obyek studi langsung, dalam pelaksanaannya kegiatan ini melalui proses survey, desain, produksi, serah terima, dan evaluasi. Hasil pengabdian masyarakat berupa rancangan dan implementasi booth/lapak sebagai prototype, penataan lingkungan, desain furniture yang multi fungsi serta berbasis kearifan lokal. Kesimpulan menunjukan bahwa mitra sasar merasa banyak terbantu dengan adanya program pengabdian masyarakat ini.  Hal tersebut dapat terlihat dari hasil survey dan wawancara dengan jumlah suara setuju dan sangat setuju yang diberikan oleh mitra sasar terhadap dampak program pengabdian masyrakat ini. Program pengabdian terhadap masyarakat ini dianggap sudah sesuai dengan kebutuhan masyarakat sasar
Innovation of Non-Formal Education Platform Features in Indonesian Fashion Juzma, Elma Khoiru; Murdowo, Djoko; Adriyanto, Andreas Rio
EduLine: Journal of Education and Learning Innovation Vol. 5 No. 1 (2025)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.eduline3574

Abstract

Creating innovation to increase students' interest in improving soft skills and hard skills in various circles of society, so that they are able to create a new business in the fashion sector and improve the community's economy is the purpose of this research. Education is a process of changing people's attitudes, both individuals and groups, to improve knowledge and skills through learning, development and training both formally and non-formally. This study discusses the low public interest in non-formal education in Indonesia, especially non-formal education in the fashion sector. The research method used is the design thinking method to help the process of creating innovation which begins with conducting research on various types of products including websites and applications that will help fashion education. The results of the study are in the form of an innovation in talent/career channeling features, Project sharing and modules with complete content materials according to class level/level which are packaged in a low-fidelity prototype which has a low level of precision and does not yet describe the final product.
Analysis of PT RSI's Instagram Promotion Strategy Based on the AISAS Model Rahmah, Fathiyah Nurshabrina; Murdowo, Djoko
PERSPEKTIF Vol. 14 No. 2 (2025): PERSPEKTIF April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i2.14081

Abstract

Instagram is widely used as a promotional medium by service companies, including PT Ravycool Sinergi Indonesia (PT RSI) which offers air conditioning cleaning services. However, the effectiveness of its promotion has not been optimized. This research analyzes PT RSI's Instagram promotion strategy using the AISAS model (Attention, Interest, Search, Action, Share). The method used is descriptive qualitative with a case study approach through observation of the @jasacuciacjakarta account, interviews, and analysis of Instagram Insights for the period August-October 2024. The results show a decrease in user engagement from the Attention stage (844 accounts) to Search (114 accounts), and only 5 accounts shared the content. The Action stage recorded 518 customers, but most of them were existing customers. The Share stages are the weak points of PT RSI's marketing strategy. It is recommended to strengthen educational content, Call to Action (CTA), and customer testimonials to increase promotional effectiveness.
Perancangan Baru Museum Tekstil Di Kota Bandung Dengan Pendekatan Interaktif Naratif Faiz, Muhammad; Murdowo, Djoko; Cardiah, Tita
eProceedings of Art & Design Vol. 11 No. 5 (2024): Oktober 2024
Publisher : Telkom University

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Abstract

The design of the Textile Museum in Bandung City aims to preserve and introduce Indonesia's cultural heritage, especially textile art, as an important part of the nation's cultural identity and wealth. This museum is an important forum for increasing cultural awareness, strengthening local identity, and developing the education, tourism and economic sectors of local communities. Against the background of decreasing interest in local culture, especially textile arts, due to the influence of globalization, it is hoped that the design of this museum will be a relevant solution. The results of this museum design include the development of interactive and participatory spaces that aim to build an interesting and immersive visitor experience. With a participatory space system, this museum is not only a collection storage place, but also a learning environment that allows visitors to be actively involved in creating new meanings and experiences. Apart from that, it is hoped that this museum can become a learning center that encourages innovation, creativity and development of the creative textile industry. The benefits of designing a Textile Museum in Bandung City include maintaining and preserving Indonesia's cultural heritage, increasing cultural awareness, strengthening local identity, as well as developing the education, tourism and economic sectors of local communities. Keywords: Museums, Textiles, Globalization, Interactive
Perancangan Interior Pusat Kreatif Cibiru Di Kota Bandung Dengan Pendekatan Berkelanjutan Farah Fauzia, Inedita; Murdowo, Djoko; Primiana Yuniati, Arnanti
eProceedings of Art & Design Vol. 11 No. 5 (2024): Oktober 2024
Publisher : Telkom University

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Abstract

: Bandung is one of the cities that provides many new ideas in terms of entrepreneurial creativity in Indonesia. 56% of the economy of Bandung City comes from the creative industry. In Cibiru District itself there has been an improvement in the economy after the COVID-19 pandemic. There are 6,000 MSMEs consisting of culinary (38%), services (26%), fashion (25%), and arts and crafts (11%). However, there are still many MSMEs who run their businesses individually, conventionally, and need a place to sell. There is a competition in the form of design ideas for a Cibiru creative center, discussions regarding waste processing or management issues, regional head priority programs in the form of 1 youth creativity center per region and sub-district co-working space, and the absence of facilities to be able to facilitate all the needs of the Cibiru community, especially MSMEs in one area. location, is the main reason for the need to carry out Interior Design for the Cibiru Creative Center in Bandung City with a Sustainable Approach, in order to improve the quality of the environment from an ecological, economic and social perspective. Keywords: creative center, cibiru, msmes, sustainable
Perancangan Ulang Favehotel Gatot Subroto Jakarta Dengan Pendekatan Brand Identity Thalita Haryanto, Anastasya; Salayanti, Santi; Murdowo, Djoko
eProceedings of Art & Design Vol. 11 No. 5 (2024): Oktober 2024
Publisher : Telkom University

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Abstract

FaveHotel Gatot Subroto Jakarta is a 3-star hotel located on Jl. Gatot Subroto, Jakarta. This hotel provides rest areas for guests who travel or activities in Jakarta. Facilities offered include lobbyists, receptionists, restaurants, employee rooms, gyms, kitchens, per-type rooms, meeting rooms, and employee lockers. To improve the visitor experience, an interior redesign with the theme "Cohesion in Space Design" and the concept of "Brand Functional Alignment". This design will pay attention to elements such as floors, walls, and ceilings to create a comfortable atmosphere and fit the image of the hotel. Methods to be used include brainstorming, mid mapping, moodboard, and prototype methods. Keywords: favehotel, redesigned,brand identity, space design
Perancangan Ulang Museum Tekstil Jakarta Dengan Pendekatan Teknologi Hanifah, Nadhimatul; Cardiah, Tita; Murdowo, Djoko
eProceedings of Art & Design Vol. 11 No. 5 (2024): Oktober 2024
Publisher : Telkom University

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Abstract

This design project re-examines the interior of the Jakarta Textile Museum to address "museum fatigue" and enhance the visitor experience. The analysis of existing conditions identifies key issues such as passive atmosphere, monotonous displays, and confusing flow. The main objective is to create a dynamic, interactive, and educational museum experience. The methodology includes in-depth analysis, literature review, and design concept development. This research proposes several main solutions utilizing modern technology, reorganizing the exhibition flow based on chronology, and designing innovative display facilities. The observation results in an interior design that transforms the Jakarta Textile Museum into a relevant cultural and educational destination. This design aims to increase visitation, reduce museum fatigue, and establish the museum as a model for adopting optimal educational methods with modern technology. In conclusion, this redesign offers a comprehensive solution to revitalize the Jakarta Textile Museum, enhance its function as an institution for education and cultural heritage preservation, and create a more meaningful experience for visitors in the contemporary era. Keywords: museum, textile, thecnology, interactive, education
Perancangan Ulang Rsud Pandega Pangandaran Dengan Pendekatan User-centered-design (ucd) Siska Aprilia, Dhea; Cardiah, Tita; Murdowo, Djoko
eProceedings of Art & Design Vol. 11 No. 5 (2024): Oktober 2024
Publisher : Telkom University

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Abstract

Hospitals serve as health service institutions for the community, including the Pandega Pangandaran Regional General Hospital (RSUD) which operates as a healthcare institution for the people of Pangandaran Regency. The background of this research is the patient dissatisfaction due to discomfort caused by the lack of standardization and an unsupportive interior atmosphere for a healing environment at RSUD Pandega Pangandaran. This observation was gathered through on-site surveys and interviews within the hospital premises. The collected data were then analyzed and compared with benchmark studies and precedents to serve as references and comparisons. Utilizing a User-Centered Design approach, this study aims to implement the Healing Space theme, which integrates natural elements and sensory stimuli to create a comfortable environment for patients. This includes both visual and non-visual connections with nature, material connections with nature, and the use of biomorphic forms and patterns. The results of this research are expected to provide interior design recommendations that not only enhance the patient experience but also improve operational efficiency in the hospital context. Keyword: hospital, user centered design, interior ambience
Perancangan Ulang Terminal Guntur Melati Garut Dengan Pendekatan Lokalitas Kusuma Dewi, Tiara; Salayanti, Santi; Murdowo, Djoko
eProceedings of Art & Design Vol. 11 No. 5 (2024): Oktober 2024
Publisher : Telkom University

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Abstract

Terminal Guntur Melati Garut is a Type A Bus Terminal located in Garut Regency that serves inter-provincial transportation (AKAP) and intra-provincial transportation within the province (AKDP). As a Type A terminal, the facilities at Terminal Guntur Melati are divided into main facilities such as waiting rooms and administrative buildings, as well as supporting facilities like toilets, mosques, food courts, and health rooms. According to data from the Directorate General of Land Transportation, Balai Pengelola Transportasi Darat Class II West Java, the average monthly passenger volume reaches 216,327 people with 18,635 buses per month. During the 2023 Nataru holidays, there was a 65% increase in arrivals. To attract public interest in mass transportation, Terminal Guntur Melati Garut has implemented various innovations such as live music, martial arts activities for children, local Garut culinary bazaars, and education related to transportation and road safety. The Ministry of Transportation supports the terminal's development with a "Mix Use" concept, making it a hub for social, economic, artistic, and cultural activities. However, the current interior of Terminal Guntur Melati Garut does not strongly represent local Garut culture. Therefore, a redesign of the terminal's interior with a focus on local Garut elements is expected to meet modern terminal standards and serve as a means to promote Garut's culture. Elements such as those from Kampung Adat Pulo, Batik Garutan ornaments, and unique Garut arts will be applied to the terminal's interior elements, providing a new experience for visitors to feel the local essence of Garut. Keywords: bus station, tipe a, locality
Redesain Interior Kantor Dinas Koperasi Usaha Mikro Kecil Dan Menengah Kota Bandung Dengan Pendekatan Lokalitas Breadlee Pasaribu, Steve; Murdowo, Djoko; Sarihati, Titihan
eProceedings of Art & Design Vol. 11 No. 5 (2024): Oktober 2024
Publisher : Telkom University

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Abstract

The Office of Micro, Small and Medium Enterprises Cooperative in Bandung City, West Java Province operates in the field of service cooperatives and small-medium business licensing. Surveys indicate issues related to layout and spatial organization, as well as the need to display local culture in the office interior. This design aims to create comfortable, safe spaces that meet community business needs while preserving Sundanese culture as an identity and means of cultural introduction. The research method includes direct observation and interviews at the MSME Office in Bandung City. The design uses a locality approach with the theme "Cultural Heritage" to convey a distinctive local identity. The design concept derived from the MSME vision and mission, "Cultured, Productive intimacy", is applied, considering interactions between nearby room users without disturbing tranquility. The design results are expected to increase work effectiveness, user comfort, and strengthen local cultural identity in office interior design. The application of Sundanese cultural elements in the design not only fulfills functional aspects but also supports efforts to preserve and socialize local cultural heritage. Keywords: office, space organization, design, locality
Co-Authors Adrin, Athaya Fatharani Agus Dody Purnomo Aida Andriana Akhmadi Akhmadi Aldy Nur Febrian Andreas D. Handoyo Andreas Rio Adriyanto Andrianawati, Aida Andriani Barlian, Yelly Andriani, Shafira Aniq Atiqi R Anisa Nur Fadila Annisa Aditsania Arnanti Primiana Yuniati Asep Mulyana Ataqi Qowiyyun Abadan Breadlee Pasaribu, Steve Damarani, Ahsana Putri Dea Aulia Widyaevan Fajarsani Retno Palupi Farah Fauzia, Inedita Fathimah, Fathimah Fatiharani, Naomi Aulia Hanifah, Nadhimatul Haran, Ikhwanuddin Idhar Resmadi Irwan Sudarisman Juzma, Elma Khoiru Kamila, Restu Karim, Inayah Alfatiha Kusuma Dewi, Tiara Liani, Noviasari Maharani, Desak Putu Ira Mohammad Isa Pramana Koesoemadinata Mutia Qana'a Najin, Rifqi Muhammad Nurwijayanti Pikir Wisnu Wijayanto Prabasworo, Bhanu Prahara, Gema Aria Putu Harry Gunawan Qana’a, Mutia Rahmadini, Siti Fadira Rahmah, Fathiyah Nurshabrina Randy Pandita Bastari Rangga Firmansyah Ratri Wulandari Refyanti Dwi Pramedesty Rendy Pandita Rendy Pandita B Reza Amalia Fitriani Rifa Munadia Rizka Rachmawati Santi Salayanti Sastrawinata, Devina Shafira Andriani Sherly Anggraini Siska Aprilia, Dhea Siti Saadah Sri Nurbani Sri Soedewi Terang Eka Saputra Thalita Haryanto, Anastasya Tita Cardiah Titihan Sarihati Togar Mulya Radja Tri Haryotedjo Ully Irma Maulina Hanafiah Vika Haristianti Wibisono Tegar GP Widyanesti Liritantri Yelly Andriani Barlian Yustriyani Syifa