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Khotmi, Herawati
Sekolah Tinggi Ilmu Ekonomi AMM
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Journal : Jurnal Orientasi Bisnis dan Entrepreneurship

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The Moderating Role of Financial Literacy in Improving Performance Through Digital Economy Impact Dewi, Resty Yusnirmala; Herawati Khotmi
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 1 (2025): JUNE 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i1.4800

Abstract

The objective of this study is to examine how social media, e-commerce, digital payments, and financial literacy influence the performance of micro, small, and medium enterprises (MSMEs). It also aims to analyze the moderating role of financial literacy in the relationships between social media, e-commerce, digital payments, and MSME performance. The study addresses the issue of limited understanding and adoption of digital economy practices among MSMEs. Using a quantitative approach, data from 109 MSMEs, sampled through probability sampling from a population of 33,964, were analyzed via Structural Equation Modeling (SEM) using SmartPLS4. The findings reveal that while digital payments positively influence MSME performance, e-commerce, social media, and financial literacy do not directly affect it. However, financial literacy moderates the relationship between social media and MSME performance but does not influence the relationships involving e-commerce and digital payments. This underscores the need for MSMEs to enhance their financial literacy and e-commerce knowledge to thrive in the digital economy. The study's novelty lies in highlighting financial literacy as a moderating factor between social media and MSME performance, offering new insights into its critical role in fostering MSME growth in the digital age.
Co-Authors Agus Fahrul Chair Agustiningsih, Wulandari Akbar, Muhammad Islahuddin Alfian Sayuti Alvina Damayanti Amisa, Elia Amrul, Rusli Andika Noviawan, Lalu Arif Firman Aulia Astini, Yuli Astini, Yuli Baehaki Syakbani Bairizki, Ahmad Dara Intan Ariati Dewi Rispawati Edi Muhammad Jayadi Eka Aswati Purnamasari Eko Supriastuti Elvina Setiawati Elvina Setiawati Endang Kartini Eni Indriani Fachrozi FACHROZI. F Faizathul Octavia, Yusi Fatikasari, Nurul Fauzi, Agus Khazin Feryansyah Feryansyah, Feryansyah Genadi, Yeldi Dwi Hadi, Khaerul Hengki Samudra herliana rosika Hidayat, Lalu Muhammad Taufik Hikmah Hikmah Hikmah, Husnul I Made Murjana I Wayan Danaswara Irianto Irianto Jumaidi, Lalu Takdir Kembang, Lale Puspita Khaerul Hadi Khaerul Umam, Khaerul Khairul Hadi Kisnawati, Baiq Kukuh Tondoyekti Kurniya Alda Syafitri Listantia, Nora M Wahyullah Mariana Mariana Mariana Mas’ud, Riduan Muhamad Yusup Muhammad Irfadil Muhammad Wahyullah Mustaan Mustaan Mustaan, Mustaan Nadia Nuril Ferdaus Ni Ketut Arunika Brahmantari Nora Listantia Nursinta Octavia, Yusi Faizathul Putri, Dina Amalya Ramadhan, Mahameru Nur Ikhsan Resty Yusnirmala Dewi Riduan Mas’ud Rini Adriani Auliana Rispawati, Dewi Rosika, Herliana Rury Indah Sintia Rusdi Rusdi Bahalwan Rusdi Rusdi Safitri, Dian Mila Sahratullah Samodra, Vegalyra Novantini Samudra, Hengki Sanurdi Sanurdi Sarkasi Hadi Sugandi Savira, Anisa Seprianingsih, Dewi Setiawati, Elvina Shinta Eka Kartika Sofiati Wardah Sofiati Wardah Solina, Eva SOPIAN SAORI Sri Hadiatini Sri Maryanti Sukma Hidayat Kurnia Abadi Suparlan . Supriastuti, Eko Syakbani, Baehaki Tondoyekti, Kukuh Ulfiani Asdiansyuri Ulfiyani Asdiansyuri, Ulfiyani Wardiningsih, Reny Yani, Achmad Yeldi Dwi Genadi Yuliati, Ni Nyoman Yusi Faizathul Octavia Zulkarnaen