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All Journal RETORIKA: Jurnal Ilmu Bahasa Linguistics and Elt Journal Journal of English Teaching, Applied Linguistics and Literatures (JETALL) Menara Ilmu Jurnal Onoma: Pendidikan, Bahasa, dan Sastra British: Jurnal Bahasa dan Sastra Inggris Jurnal Abdidas Kulturistik : Jurnal Bahasa dan Budaya Linguistic Community Services Journal Postgraduated Community Service Journal Austronesian: Journal of Language Science & Literature Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Blantika : Multidisciplinary Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan e-Journal of Linguistics
Susini, Made
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Noun Phrases in Enhancing Advertising Messages Ni Luh Made Manik Yuliasih; I Gusti Ngurah Adi Rajistha; Made Susini
Austronesian: Journal of Language Science & Literature Vol. 5 No. 2 (2026): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

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Abstract

Noun phrases are an important element in sentences because they can fill almost all elements of a sentence except the verb (V). In addition to their role in grammar, noun phrases are also often used in psychological marketing in advertising texts to attract consumers persuasively. This research aims to analyze the structure and function of noun phrases found in captions. The data were obtained from captions of restaurant accounts taken directly from Instagram from April to September 2025. This research used a qualitative research design. The data were identified and classified based on syntactic theory to determine their patterns and functional roles. The results show that the simplest structure of a noun phrase is Noun (N), and the most complex structure is Det + Adj + N + PP. In addition, it was found that the grammatical functions of noun phrases include subject, object, complement, prepositional complement, appositive, and adverbial. This research concludes that the relationship between the varied NP structure and its dominant function as an object creates an efficient yet informative communication pattern. This proves that the linguistic structure in Instagram captions is not just a random string of words, but a strategic tool designed to capture the user’s attention. In conclusion, the effectiveness of a message depends on how the noun structure is arranged to function as something persuasive and rich in meaning. By understanding this pattern, it can be seen that every word in the caption has the goal of turning readers’ interest into real action.
Gendered Language Features on Instagram Comments Shallom Magdalena Lee; Made Susini; Radha Andhra Swari
Jurnal Riset Rumpun Ilmu Bahasa Vol. 5 No. 2 (2026): Agustus : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v5i2.10434

Abstract

This study analyses language features used by men and women in Instagram comments, applying theories proposed by Coates (2013) and Lakoff (1975). Data were collected from selected comments on the official Instagram accounts of Selena Gomez, Billie Eilish, Tom Holland and Sam Smith. This study uses a qualitative descriptive approach. Comments were selected based on linguistic features associated with men's and women's language. The findings reveal that several gendered language features persist in digital communication. Language features identified in comments posted by men include direct and assertive speech, minimal responses, use of jargon and expertise display, and humour or teasing. Meanwhile, features of women’s language include rising intonation on declaratives, empty adjectives, intensifiers, hypercorrect grammar, super-polite forms, avoidance of strong swear words and emphatic stress. Instagram comment sections reveal gendered communication, though some expressions have moved to a more gender-neutral form in online interaction.
Co-Authors Ana, I Wayan Anak Agung Ayu Istri Kumala Dewi Anak Agung Gede Raka Gunawarman Anak Agung Gede Suarjaya Anak Agung Istri Manik Warmadewi Aryaningsih, Ni Rai Ayu Putri Devi, Ni Kadek Dwi Permata Dewa Ayu Dyah Pertiwi Putri Dewa Ayu Kadek Claria Gusti Ayu Ketut Pradnyawati I Gede Pande Bayu Pratama I Gusti Ngurah Adi Rajistha I Komang Dharma Vira Jaya I Made Arya Zindhu I Made Suniastha Amertha I Nengah Sudipa I Nyoman Kardana I NYOMAN SUPARWA Ida Ayu Made Puspani Kadek Yogi Pratama Kuntayuni Made Detrichyeni Mahayana, I Made Astu Muhammad Rizky Alim Tauladani Ni , Rai Ayu Putri Aryaningsih Ni Gusti Ayu Putu Agustin Ariantini Ni Kadek Suarti Ni Kadek Tya Jasinda Budjana Ni Km. Dirtania Surti Larasati Ni Luh Made Manik Yuliasih Ni Ptu Eka Meilinda Yanti Ni Wayan Kasni, Ni Wayan Radha Andhra Swari Shallom Magdalena Lee Sujaya Nyoman Sukiani, Ni Ketut