Article Per Year (5 Year)
p-Index From 2021 - 2026
2.407
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) Jurnal Dinamika Sosial Budaya PROCEEDINGS ACITYA Journal of Teaching & Education Jurnal Ilmiah Edunomika (JIE) SOLUSI International Journal of Research in Education (IJRE) Jurnal Akuntansi dan Keuangan Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Safari : Jurnal Pengabdian Masyarakat Indonesia Literasi: Jurnal Pengabdian Masyarakat dan Inovasi JER Journal of Education in Specific Purpose
Christy, Nisa Novia Avien
Universitas Semarang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
Psychographic Profiling of Skincare Indonesian Consumers: A Multidimensional Segmentation Approach Suryaneta Suryaneta; Andhyka Tyaz Nugraha; Tri Noviantoro; Nisa Novia Avien Christy; M.Raihan Huzhaifi Muslim
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6609

Abstract

This study assesses whether a multidimensional psychographic base that joins values, life visions, aesthetic styles, and media preferences can explain skincare consumer behavior in Indonesia and translate directly into brand decisions. A cross sectional online survey of two hundred seventy consumers employed seven-point scales for twelve value items, ten life vision items, nine aesthetic style items, and nine media preference items. The instrument showed satisfactory internal consistency with Cronbach’s alpha of 0.81 for values, 0.78 for life visions, 0.85 for aesthetic styles, and 0.78 for media preferences. Dimensionality was examined with principal components at the block level and audience segments were identified with Gaussian mixture models, with the number of classes selected by the Bayesian Information Criterion. The analysis yielded six interpretable segments. Values place holistic health, emotional balance, and environmental or ethical responsibility at the center of decision making. Aesthetic attraction is strongest for modern minimalism followed by classic and sporty codes, while luxury and futuristic codes are less salient. Media use concentrates on Instagram and TikTok with e-commerce and YouTube as important complements. These findings establish a direct bridge from latent motives to actionable levers by pairing claims and design languages with the media habitats in which persuasion occurs. Brand teams can emphasize health and calm narratives with credible testing, employ transparent and minimalist clinical visual systems, and activate creator led short video content with seamless handoff to e-commerce, while using longer instructional content for audiences that prefer YouTube and Facebook. Limitations include a youthful and digital first sample, self-report measures, and a cross sectional design. The study offers an empirically grounded baseline for psychographic profiling in skincare and a practical roadmap for audience in culture strategy that is both differentiated and repeatable.
Green Skill Training:Meningkatkan Ketrampilan Warga Mengelola Manajemen Bank Sampah Masine Slahanti; Nisa Novia Avien Christy; Enggar Dhian Pratamanti; Soegihartono Soegihartono
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 1 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/5jwyn648

Abstract

The problem of waste is one of the problems that has become a concern for various parties, it cannot be denied that every day there must be waste that must be disposed of, both from industry and from households in the form of solid or liquid waste plastic or in the form of other waste. Discussion of waste processing has been around for years, in line with the increasingly developing industry and increasingly dense housing. Population growth accompanied by the high flow of urbanization to cities as a result of modernization, has led to an increasing volume of waste that must be managed every day Purwodinatan sub-district is part of the sub-districts that participate in the management of waste banks, however, it is felt that waste banks still need to be given an understanding of improving management maximally within the management system. On this occasion, activities for the community focused on providing insight and knowledge of waste bank management with Green Skill Training management that regulates administration with the aim of administratively managing waste banks better. The activity was carried out by providing material in a seminar forum attended by waste bank managers from the RW001 management consisting of five RTs, each represented by three people: the Chairperson, Treasurer, and Secretary. This community service activity can increase insight and knowledge not only for waste bank managers but also encourage community participation in waste bank activities.
Insentif: Upaya Pembentuk Budaya Organisasi Shinta Eka Kartika; Ani Setyowati; Nisa Novia Avien Christy; Guruh Mulia Widayat
JEMAP Vol 9, No 1: April 2026
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v9i1.14802

Abstract

This study aims to explore more broadly the concept of incentives as work motivation, with its interconnectedness with the social aspects underlying their formation. Understanding incentives as rewards as a means of increasing work enthusiasm, incentives also shape work culture in organizations. Just as organizational culture for service companies is the foundation for regulating consistent service behavior, the research was conducted in an electricity service organization focused on the city of Semarang. This study used a qualitative approach. Data collection was conducted through interviews, field observations, and documenting several important notes to strengthen the findings in the field. The results of this research indicate that incentives are not merely triggers for organizational members to work more actively to improve performance. They can also be a broader aspect of enhancing social networks, such as increasing cooperation among organizational members and improving communication between leaders and their members, or between members of the organization. Incentives as a cooperation enhancer are believed to enhance relationships within the organization. Meanwhile, communication through incentives is believed to convey emotions and specific intentions between organizational members.
Green Education Crisis through Banking Business Edwin Basmar; Nisa Novia Avien Christy
Journal of Education in Specific Purpose Vol. 1 No. 1: June 2025
Publisher : CV. Uruboros Publishing Group

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aims to detect, identify, and measure the green education crisis level in increasing economic stability and growth, through banking sector business activities as an intermediary function in financial circulation. The method used is quantitative with the Ed Waves Index Development Model, based on Bank Indonesia annual report data from 2000 to 2023 in time series using Eviews Version 9 software. The findings show that the high Non Performing Loan due to changes in macroeconomic behavior and increasing green education crisis, makes financial stability and economic growth difficult to achieve. The study results imply the importance of banking activities to be careful in providing credit to the industrial sector, whether oriented towards environmental sustainability or not, because the green education crisis risk has an indirect effect on financial stability and economic growth.
Implementing Career Counseling and Guidance: The Challenge in Indonesia Nisa Novia Avien Christy; Masine Slahanti
Journal of Education in Specific Purpose Vol. 1 No. 1: June 2025
Publisher : CV. Uruboros Publishing Group

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Counselling remains a relatively new and evolving discipline in developing nations. The political landscape in developing nations is frequently unstable. Indonesia is a developing country with a scarcity of career counseling and guidance services. This study contributes comprehensive information regarding the primary challenges of career counseling and guidance in Indonesia. This study employed a literature review methodology, utilizing documentary analysis for data collection. The compiled documents present the findings of journal research and theoretical studies pertinent to national and international publications from 2012 to 2022. The key issues and challenges are as follows: 1) The provision of professional human resource and system support; 2) Technology development; 3) Cultural factors; 4) The prominence of behavioristic counseling is exceedingly dominant. This study also concludes with recommendations for the advancement of counseling and guidance in Indonesia.
Business Plan Development Training for Students at SMK Mataram Semarang Masine Slahanti; Nisa Novia Avien Christy; Enggar Dhian Pratamanti; Soegihartono
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 2 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/bgyp0g18

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memberikan pendampingan penyusunan business plan guna penguatan future skills di era ekonomi kreatif pada siswa SMK Mataram Semarang.Sasaran kegiatan adalah siswa dari beberapa kompetensi keahlian yang memiliki potensi besar untuk dikembangkan menjadi usaha kreatif, seperti kuliner, busana, perhotelan, dan jasa. Melalui program ini, siswa diharapkan tidak hanya memahami konsep kewirausahaan secara teori, tetapi juga mampu merancang rencana usaha yang realistis, terukur, dan siap diimplementasikan.Kegiatan dilaksanakan melalui beberapa tahapan, yaitu: sosialisasi dan pretest untuk memetakan pengetahuan awal siswa tentang kewirausahaan dan business plan, pelatihan materi kewirausahaan dan pengenalan komponen business plan secara sederhana dan kontekstual,pendampingan intensif penyusunan business plan dalam kelompok, meliputi profil usaha, produk dan pasar, strategi pemasaran-operasional, serta rencana keuangan, dan presentasi (pitching) rencana usaha siswa serta evaluasi hasil kegiatan.Luaran yang diharapkan dari program ini adalah: meningkatnya pengetahuan dan sikap kewirausahaan siswa, tersusunnya dokumen business plan dari beberapa kelompok usaha siswa yang layak dikembangkan, penyusunan business plan yang dapat digunakan guru secara berkelanjutan, serta penguatan budaya wirausaha di lingkungan SMK Mataram. Dengan demikian, kegiatan ini diharapkan berkontribusi dalam menyiapkan lulusan SMK yang memiliki kompetensi vokasional sekaligus ketrampilan masa depan yang diperlukan untuk bersaing dan mandiri di era ekonomi kreatif.
PENERAPAN STRATEGI BAURAN PEMASARAN PADA USAHA KECIL TELUR ASIN DI KELURAHAN TEGAL SARI, KECAMATAN CANDI SARI, SEMARANG Nisa Novia Avien Christy; Dwi Widi Pratito
Solusi Vol. 18 No. 1 (2020): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v18i1.2101

Abstract

Persaingan usaha yang terjadi semakin kompetitif menuntut para pelaku usaha agar memperhatikan efisiensi dan efektifitas dalam penggunaan sumber daya yang dimiliki agar tujuan yang ditetapkan perusahaan tersebut tercapai. Salah satu faktor pendukung keberhasilan suatu perusahaan tercapai adalah perusahaan mempunyai strategi pemasaran yang tepat. Kegiatan pemasaran pada intinya memfokuskan diri pada produk, penerapan harga, kebijakkan distribusi dan cara promosi, yang dalam hal ini dikenal sebagai bauran pemasaran. Kegiatan pemasaran tentunya membutuhkan suatu strategi. Strategi ini tentu harus mampu memberikan kontribusi terhadap pencapaian tujuan perusahaan yaitu peningkatan mutu dan luasnya jaringan pemasaranTujuan penelitian ini untuk mengetahui penerapan bauran pemasaran yang dilakukan oleh pengusaha telur asin dan Teknik penjualan dalam pemasaran telur asin. Penelitian ini menggunakan  analisis deskriptif, dengan teknik pengumpulan data melalui wawancara dan observasi. Teknik pengambilan sampel menggunakan metode purposive. Sampel dalam penelitian ini berjumlah 4 (empat) responden yang merupakan pengusaha kecil telur asin di wilayah Tegal Sarii yang masuk menjadi anggota UMKM MekarsariHasil dari penelitian ini adalah Penerapan strategi bauran pemasaran Telur Asin Semarang belum optimal. Usaha Telur Asin semarang tersebut masih menggunakan teknik pemasaran tradisional. Sedangkan Teknik Teknik penjualan yang dilakukan oleh pengusaha telur asin meliputi: 1)Teknik personal selling (dalam hal ini dengan penjualan keliling), 2) Teknik penjualan dengan identitas khusus (atribut dan bahasa panggilan), dan 3)Teknik pemotongan harga (pemotongan harga bagi pelanggan tetap dan dalam jumlah banyak.  Kata Kunci : bauran pemasaran, pelaku usaha, Teknik penjualan
STRATEGI PENGEMASAN DAN PELABELAN BAGI KELOMPOK USAHA PRODUSEN JAJANAN PASAR DI PUCANG GEDE, KELURAHAN BATURSARI, KECAMATAN MRANGGEN Christy, Nisa Novia Avien; Utaminingsih, Adijati; Meiriyanti, Rita
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v6i1.190

Abstract

Di Pucang Gede, Kelurahan Batursari, Kecamatan Mranggen terdapat kelompok usaha produsen jajanan pasar. Aspek pemasaran dari produk jajanan pasar di Pucang Gede masih terbatas, hanya dijual secara keliling dan dititipka di toko-toko. Dari segi kemasan, jajanan pasar tersebut juga belum dikemas secara higienis dan menarik untuk menambah nilai produk dan menarik minat pembeli, hanya dikemas dalam plastik bahkan sering kali disajikan tanpa kemasan. Permasalahan yang dihadapi adalah 1) kelompok usaha produsen jajanan pasar belum memahami tentang pentingnya pengemasan dan pelabelan produk, 2) terbatasnya pangsa pasar karena keterbatasan dalam pengemasan dan pelabelan. Untuk itu, Tim Pengabdian kepada Masyarakat bermaksud memberikan solusi permasalahan kitra melalui 1) penyuluhan tentang pentingnya pengemasan dan pelabelan produk, 2) pelatihan dalam membuat kemasan dan label produk. Target dari program Pengabdian kepada Masyarakat ini adalah kelompok usaha produsen jajanan pasar di Pucang gede, Kelurahan Batursari, Kecamatan Mranggen mampu menerapkan strategi pemasaran dalam mengembangkan produknya melalui pengemasan dan pelabelan. Luaran yang dihasilkan adalah peningkatan ketrampilan pengemasan dan pelabelan. Metode yang diggunakan dalam kegiatan penelitian ini adalah metode penyuluhan dan pelatihan. Tim Pengabdian kepada Masyarakat memiliki jenis kepakaran yang sesuai dengan kebutuhan mitra yaitu manajemen. Sehingga dengan kepakaran dan solusi yang sesuai dengan kebutuhan mitra, maka program Pengabdian kepada Masyarakat ini layak untuk dilaksanakan. Selanjutnya, saran yang disampaikan kepada mitra terhadap Tim Penabdian kepada Masyarakat supaya ada tindak lanjut kembali untuk pelatihan berupa pengemasan dan pelabelan.
Leverage dan Capital Intensity: Penghindaran Pajak pada Perusahaan Energi dengan Emisi Gas Rumah Kaca sebagai Pemoderasi Ani Setyowati; Shinta Eka Kartika; Nisa Novia Avien Christy; Guruh Mulia Widayat
Jurnal Akuntansi dan Keuangan Vol 15, No 2 (2026)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jak.v15i2.4731

Abstract

This research was conducted to determine whether energy sector companies play a role in Tax Avoidance efforts to improve their personal welfare. Therefore, this study included aspects of leverage, Capital Intensity, and greenhouse gas emissions as moderating factors used in Tax Avoidance efforts. This study used 12 company samples selected by purposive sampling from 74 companies listed on the Indonesia Stock Exchange (IDX). Data were analyzed using WarpPLS version 8.0. The results of this study indicate that leverage has no effect on Tax Avoidance. Meanwhile, Capital Intensity also has no direct effect on Tax Avoidance. The role of leverage on Tax Avoidance, with the moderating effect of greenhouse gas emissions, is very positive and significant. Furthermore, Capital Intensity, with the moderating effect of greenhouse gas disclosure, has no effect on Tax Avoidance in energy sector companies.
Co-Authors Adijati Utaminingsih Andhyka Tyaz Nugraha Ani Setyowati Basmar, Edwin Dhian Pratamanti, Enggar Dwiantari, Scorina Dyah Handayani Dewi Edwin Basmar Enggar Dhian Pratamanti Enggar Dhian Pratamanti Guruh Mulia Widayat Guruh Mulia Widayat Kartika, Shinta Eka M.Raihan Huzhaifi Muslim Masine Slahanti Masine Slahanti Meiriyanti, Rita Ming Chang Wu Nanang Ari Utomo, Nanang Ari Noviantoro, Tri Pratito, Dwi Widi Radna Andi Wibowo Saifudin Saifudin Slahanti, Masine SOEDARMADI SOEDARMADI Soegihartono Sofyandanu Setiadi Suryaneta Teguh Parmono Hadi Wu, Ming-Chang