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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Pengabdian UntukMu NegeRI SEIKO : Journal of Management & Business International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Chandra, Stefani
Institut Bisnis Dan Teknologi Pelita Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : Journal of Applied Business and Technology

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The Influence of Product Quality, Brand Image, and Price on Purchase Decision at CV Sarana Berkat Pekanbaru Ivan Reinaldo; Stefani Chandra
Journal of Applied Business and Technology Vol. 1 No. 2 (2020): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (723.796 KB) | DOI: 10.35145/jabt.v1i2.40

Abstract

Lately the development and competition of cosmetic market is getting tighter, especially in the hand & body lotion sector. The increasing number of both imported and local products in Indonesian market has urged the local cosmetic companies to repeatedly come up with new strategies and innovations to attract consumers. One of them is by focusing on product quality, brand image, and price to influence consumers’ purchasing decisions. This research aims to determine the effect of product quality, brand image, and price on purchasing decisions of Aulia hand & body lotion at CV Sarana Berkat Pekanbaru. The data used was primary data which was obtained through questionnaires and processed using SPSS 21.0. The total sample in this research consisted of 150 respondents which were selected using accidental sampling. The data analysis technique used was multiple linear regression. The result showed that product quality, brand image, and price have positive influence on purchasing decision.
Effects of Long Term Debt to Total Assets, Short Term Debt to Total Assets, Total Asset Turnover, and Inventory Turnover on Profitability of Manufacturing Companies in Consumer Goods Subsector Listed on IDX Stefani Chandra; Cindy Juliawati
Journal of Applied Business and Technology Vol. 1 No. 3 (2020): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.294 KB) | DOI: 10.35145/jabt.v1i3.47

Abstract

This research aims to determine the effects of solvability and activity on profitability of manufacturing companies in consumer goods subsector in Indonesia. The dependent variable used was ROA, while the independent variables included, LTDTA, STDTA, TATO and ITO. The population consisted of 53 manufacturing companies in consumer goods subsector listed on Indonesia Stock Exchange. Samples were selected using purposive sampling. Out of 53 companies, 2 companies have been delisted from 2014 to 2018, 14 new companies were listed on the Indonesia Stock Exchange after 2014 and 1 companies have not published financial reports. Hence, the samples used in this research were only 36 companies. The method used was linear regression. The result showed that LTDTA has a significant negative effect on ROA, on the contrary STDTA, TATO and ITO do not have significant effect on ROA.
Co-Authors Achmad Tavip Junaedi Adi Suryadiningrat Andi Andi Chandra, Fatmawati Chandra, Jennifer Cindy Juliawati David David David David Desy Anggraini Dewi Cinthia Sari Djunida Taruli Dominicus Josephus Swanto Estu, Ahmad Zulkarnaen Evelyn Wijaya evelyn wijaya Fadrul, Fadrul Fortuna, Anastasia Fransisca, Luciana Ginting, Yanti Mayasari Grace, Kelvin Hadi, Syukri Harry Patuan Panjaitan Hocky, Agus Ivan Reinaldo Jennifer Chandra Jessica Millenia Johan Johan JosephusSwanto, Dominicus Kudri, Wan Muhamad Layla Hafni Martha Martha Martha Ng Merilla Vanessa Miran, Ikas Ng, Martha Nia Willi Yanti Novitriansyah, Bob Okalesa Okalesa Panjaitan, Harry P. Putri, Novita Yulia Raya Desmawanto Nainggolan Rizaldi Putra Safari SD, Surya Santoso, Pamuji Hari Saragih, Agnes Debora Septaundari Septaundari Sherly Veronica Situmeang, Benny Eben Sri Indrastuti Surya Safari SD Suyono Suyono Teddy Chandra Tianto, Agus Tiara Efentris VERONICA VERONICA Wijaya, Evelyn Wilina Defia William Lianardi Wulansari, Jessy Yandriyani Yandriyani Yutiandry Rivai Zulhelmi, Zulhelmi