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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Pengabdian UntukMu NegeRI SEIKO : Journal of Management & Business International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Chandra, Stefani
Institut Bisnis Dan Teknologi Pelita Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : JAM : Jurnal Aplikasi Manajemen

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IMPROVING CUSTOMER LOYALTY WARDAH BRAND THROUGH BRAND IMAGE AND PRICE FAIRNESS: CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Junaedi, Achmad Tavip; Wijaya, Evelyn; Santoso, Pamuji Hari; Chandra, Stefani
Jurnal Aplikasi Manajemen Vol. 20 No. 2 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.02.14

Abstract

This research aimed to analyze the effect of brand image and price fairness on Wardah brand customer loyalty with customer satisfaction as an intervening variable. The data used was primary data collected using a questionnaire containing 21 questions. The number of respondents was 165 respondents consisting of Customers who made repeated purchases of Wardah products in Pekanbaru City. The data were analyzed using path analysis with the help of the PLS program. The results showed that brand image and price fairness positively and significantly affected customer satisfaction. The brand image had an insignificant effect on customer loyalty. Price fairness and customer satisfaction positively and significantly affect customer loyalty. Brand image intervened by customer satisfaction had a positive and significant effect on customer loyalty. The last one is price fairness intervened by customer satisfaction had an insignificant effect on customer loyalty. Thus, companies should maintain customer satisfaction to reinforce customer loyalty and gain a larger market share.
TRUST, SATISFACTION, AND LOYALTY OF ISLAMIC BANK CUSTOMERS: ROLE OF RELIGIOSITY Wijaya, Evelyn; Junaedi, Achmad Tavip; Fransisca, Luciana; Chandra, Stefani; Suyono, Suyono
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.17

Abstract

As one of the largest Muslim countries in the world, Indonesia has an important role in building a Sharia economy. The initial effort that can be made is to strengthen Sharia-based financial services. Currently, several Sharia-based banks are operating in Indonesia. However, the presence of Islamic banking has not been optimal in attracting customers to conduct financial transactions through Islamic banks. One of which is not optimal banking in applying the principle of religiosity in financial transactions. This research aimed to analyze the effect of religiosity on the trust, satisfaction, and loyalty of Islamic bank customers. The research population was all customers of Islamic banks in Pekanbaru City. An accidental sampling technique was used to get the sample of 220 respondents. Data analysis was done using path analysis with the help of the AMOS SEM program. The study's results stated that religiosity has a significant effect on customer trust and loyalty but is not significant on customer satisfaction. Customer trust has a significant effect on customer satisfaction. Customer satisfaction has no significant effect on customer loyalty. Therefore, Islamic banking must introduce and offer Sharia-based financial products to build loyal customers banks. Banks should continue to uphold Islamic teachings in every development of banking products and services to increase the trust, satisfaction, and loyalty of Islamic bank customers. In addition, banks need to retain customers who are already loyal to banks, considering that banking loyalty cannot be formed in a short timeThis research indicates that customer trust and loyalty can be formed if Islamic banks appropriately apply the principles of religious teaching in accordance with Islamic Sharia.
Co-Authors Achmad Tavip Junaedi Adi Suryadiningrat Andi Andi Chandra, Fatmawati Chandra, Jennifer Cindy Juliawati David David David David Desy Anggraini Dewi Cinthia Sari Djunida Taruli Dominicus Josephus Swanto Estu, Ahmad Zulkarnaen evelyn wijaya Evelyn Wijaya Fadrul, Fadrul Fortuna, Anastasia Fransisca, Luciana Ginting, Yanti Mayasari Grace, Kelvin Hadi, Syukri Harry Patuan Panjaitan Hocky, Agus Ivan Reinaldo Jennifer Chandra Jessica Millenia Johan Johan JosephusSwanto, Dominicus Kudri, Wan Muhamad Layla Hafni Martha Martha Martha Ng Merilla Vanessa Miran, Ikas Ng, Martha Nia Willi Yanti Novitriansyah, Bob Okalesa Okalesa Panjaitan, Harry P. Putri, Novita Yulia Raya Desmawanto Nainggolan Rizaldi Putra Safari SD, Surya Santoso, Pamuji Hari Saragih, Agnes Debora Septaundari Septaundari Sherly Veronica Sri Indrastuti Surya Safari SD Suyono Suyono Teddy Chandra Tianto, Agus Tiara Efentris VERONICA VERONICA Wijaya, Evelyn Wilina Defia William Lianardi Wulansari, Jessy Yandriyani Yandriyani Yutiandry Rivai Zulhelmi, Zulhelmi