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All Journal ETIKONOMI Indonesian Perspective Jurnal Ekonomi dan Bisnis Islam Journal of Economic, Bussines and Accounting (COSTING) AFRE Accounting Financial Review JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Manajemen Jurnal Pengabdian Dharma Laksana Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JBMR: Journal of Business and Management Review Jurnal PADMA: Pengabdian Dharma Masyarakat Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Bisnis, Ekonomi, dan Sains Jurnal Keuangan dan Perbankan(KEBAN) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Indonesian Perspective English Journal Literacy Utama Relevance: Journal of Management and Business Journal Of Communication Education Media Bina Ilmiah International Journal of Economics (IJEC) Journal Research of Social Science, Economics, and Management Jurnal Informatika Ekonomi Bisnis Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Edumaspul: Jurnal Pendidikan
Saputera, Denny
Universitas Widyatama
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Lecturers And Students Responses Toward The Program Of Independent Learning-Independent Campus (MBKM) Dwi Fauziansyah Moenardy; Denny Saputera; Rina Ariyanti Dewi; Aminudin; Della Dwinanti Sumpena; Soni A. Nulhaqim
English Journal Literacy Utama Vol. 7 No. 1 (2022): English Journal Literacy UTama
Publisher : Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/ejlutama.v7i1.190

Abstract

Independent Learning – Independent Campus (MBKM) is one of the policies from the Minister of Education, Culture, Research, and Technology, Mr. Nadiem Makarim. One of the programs of the Independent Learning – Independent Campus policy is the Right to Study for Three Semesters Outside the Study Program. Independent Campus is part of the Independent Learning policies from the Indonesian Minister of Education, Culture, Research, and Technology that provides opportunities for students to enhance their competencies according to their talents and interests by directly exploring the industrial or professional world as the groundwork for their future careers. There are eight forms of learning activities in accordance with Permendikbud No. 3 of 2020 Article 15 paragraph 1 that can be carried out within the study program or outside the study program, such as: student exchange, internship/work practice, teaching assistant in an educational unit, research, humanitarian projects, entrepreneurial activities, independent project/study, build villages/thematic community service program. When the students carry out the Independent Learning – Independent Campus (MBKM) programs, the results will be recognized as equivalent to 20 credit in each semester. To analyze how far the MBKM program has been socialized and understood by lecturers, students and universities, the Ministry of Education conducted a survey. The method used in the survey is census and the research method used in the analysis is qualitative research method. Based on the result, there are 7 lecturers out of 15 lecturers from the Faculty of Social Science and Political Science Widyatama University (3 study program) who have filled out the survey form. 8 lecturers cannot fill out the survey form because their NIDN are not issued yet. There are also 14 students from the class of 2020 who have filled out the survey form, while the class of 2021 cannot fill out the form because their names are not listed in the Directorate General of Higher Education (PDPT DIKTI) yet
Pilihan Rasional Indonesia dalam Kebijakan Larangan Ekspor Bijih Nikel Rizal Budi Santoso; Dwi Fauziansyah Moenardy; Rizqi Muttaqin; Denny Saputera
Indonesian Perspective Vol 8, No 1: (Januari-Juni 2023): 1-210
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ip.v8i1.56383

Abstract

Indonesia implemented a nickel ore export ban policy in 2014 with the aim of maintaining sovereignty and control over natural resources, increasing the added value of nickel products, and optimally utilizing nickel wealth to improve people's welfare and strengthen the country's economy. This policy was also taken to strengthen Indonesia's bargaining position in global trade and to show independence and courage in making decisions that could provide long-term benefits for the country. From the perspective of rational choice theory, the nickel ore export ban policy is the result of considering ideological preferences, which focus on efforts to produce nickel derivative products that are processed from upstream to downstream in Indonesia which can then increase the added value of nickel products in the international market which has an impact on creating economic independence from the nickel industry. The nickel ore export ban policy also aims to strengthen Indonesia's bargaining position in international politics and global trade, especially through nickel diplomacy. 
Marketing Strategy for Cibaduyut SME'S Craftsmen Post Covid 19 Pandemics Ayu Widia; Rizqi Muttaqin; Denny Saputera
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.488

Abstract

This article describes and explores the function and role of the UMKM shoemaker’s producer of marketing strategy at Cibaduyut area on the latest endemic condition post Covid 19. The objective article is to define what is the influence of the marketing strategy that UMKM in Cibaduyut did before, during and after Covid-19 pandemic that already going into endemic on their daily activity at shoemaker's producer operation and the struggles of these UMKM in applying the digitalization marketing to their business operation in purpose of maintain performance during and after the Covid 19. The method for this article used was qualitative methods through observations, interviews and study trip with literature and data processed. This article indications that shoemaker’s producer’s challenges are in using digital platforms and offers alternatives to improve the formulation of marketing strategies for UMKM to apply digital platforms in their business operations to be more efficiently and successfully applied to face the post Covid-19 Pandemic and adapt the new normal situation.
The Impact of Exchange Rate Changes on Indonesian Exports Denny Saputera; John Henry Wijaya; Rizqi Muttaqin
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.571

Abstract

This study delves into how Exchange Rates and Gross Domestic Product (GDP) have shaped Indonesian exports over the past 17 years, from 2006 to 2022. On the whole, Indonesian exports have generally shown a positive trajectory during this period, although there have been occasional drops in specific years. The main countries that receive Indonesian exports are China, the United States, Japan, India, and Malaysia, and the primary export goods include coffee, animal and vegetable fats and oils, Crude Palm Oil (CPO), and coal. When we look at long-term model analyses, it becomes evident that exchange rates play a significant role in negatively affecting Indonesian exports. This means that, over an extended period, an increase in the value of the Indonesian currency can lead to a reduction in export volumes. Furthermore, GDP also exerts a notable negative influence on Indonesian exports, suggesting that the overall economic growth of the country can impact export levels. In the context of short-term model estimations, it is apparent that fluctuations in currency exchange rates have a substantial negative impact on Indonesian exports in the immediate term, assuming all other factors remain constant. The results of these estimations also indicate that GDP has a considerable negative effect on Indonesian export performance in the short run.
The Effect of Logos in Marketing Communications on Consumer Behavior Rizqi Muttaqin; Denny Saputera; Rizal Budi Santoso
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.583

Abstract

The purpose of this study is to research customers behavior on product representation by a company's logo and emblem (logo with text), with a particular emphasis on whether logos or emblems influence brand awareness from a consumer standpoint. This study's methodology is exploratory in nature, using a focuss group discussin approach as part of qualitative descriptive methods that includes a reference of the relevant literature related to branding. A focus group discussion is held in preparation for the two focus groups that will be held. The first focus group identified a logo with no brand name or logo text, while the second group identified the identical (original) logo with logo text or an emblem. This study's sample consists of students from the Bandung area, the majority of whom represent the target demographic., that the majority of whom represent the brand's target market segment. When the logo includes the brand text, the brand's awareness is best represented. The text's presentation of descriptive information about the brands was chosen by the consumer. As an example, the multi-national brand logo was used in this study. More trials with different brands are needed to generalize and corroborate the findings. Furthermore, the limitation of this study constraints, its only based on two small sample groups represented as potential consumer. The findings of this article imply that logos containing text influence consumers more perceptions of a brand's information and should thus be taken into account when altering a company's logo. Although there is a trend toward dressing-down logos in response to internationalization and digitization industry, it is beneficial to use brand logos that combine logo and emblem, rather than only pictorial logo marks, to communicate desired attributes of their brand personality.
Smart Digital Content Marketing in Embracing Indonesian Millennial Consumers Aditya Yudanegara; Denny Saputera; Rizqi Muttaqin
Relevance: Journal of Management and Business Vol. 6 No. 2 (2023)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was to explore the effectiveness of the Smart Content Digital Marketing (SCDM) formula tailored to Indonesian millennial consumers within the context of online B2C businesses. The study aimed to develop a strategy that aligns with the distinctive characteristics of the millennial demographic while enhancing online business competitiveness. The research employed a combination of literature review and observational methods to formulate the SCDM strategy. It encompassed five main strategies: optimized social media content, influencer collaboration, diverse promotional approaches, consumer feedback engagement, and scheduled interactions. The findings revealed that the SCDM formula significantly resonated with Indonesian millennial consumers, resulting in enhanced engagement and loyalty towards online B2C businesses. The strategy's impact was observed through increased interaction rates, improved customer retention, and greater conversion rates. The personalized and tech-savvy approach of the SCDM strategy proved effective in capturing the attention of millennial consumers. The study's contribution lies in its development of a comprehensive strategy tailored to the nuances of the Indonesian millennial market. By strategically optimizing social media content, leveraging influencer endorsements, offering diverse promotions, maintaining a feedback loop, and implementing scheduled interactions, online businesses can effectively target and engage millennial consumers, fostering long-term loyalty and competitive advantage. In conclusion, this research underscores the significance of employing the SCDM formula for online B2C businesses targeting Indonesian millennials. The strategy's alignment with millennial characteristics and its positive impact on consumer engagement highlight its potential to reshape digital marketing approaches in an increasingly competitive landscape.
Professional Football Club Management Analysis in Indonesia Case Study on Bali United Fc John Henry Wijaya; Denny Saputera; Dede Hertina
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.782

Abstract

Along with the development of professional football in Indonesia, professional football clubs increasingly need good and correct financial management. One important indicator in professional football club financial management is financial ratios. Bali United FC has a large and successful fan base in recent years. Bali United FC is one of the most famous professional football clubs in Indonesia. However, in its management there are several problems that need to be overcome so that the club can continue to grow and compete with other clubs. Apart from that, there are also problems with the development of the club's business and a lack of support from the government and sponsorship. The purpose of this research is to identify the types of financial ratios used in the financial management of professional football clubs in Indonesia. Describe the financial performance of Bali United FC based on the financial ratios used. Identify the factors that influence the management of financial ratios at Bali United FC. This research uses a case study approach with the object of research Bali United FC.
Marketing Strategy for Cibaduyut UKM Craftsmen Shoes During the Covid-19 Pandemic Muttaqin, Rizqi; Saputera, Denny; Dewi, Rina Ariyanthi; Moenardy, Dwi Fauziansyah; Santoso*, Rizal Budi; Alam, Gilang Nur
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 13 No. 1: April 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v13i1.8214

Abstract

This article aims to explain the marketing strategy for MSME shoemakers in the Cibaduyut area during the Covid-19 pandemic. The purpose of this study was to determine the effect of the Covid-19 pandemic on MSMEs shoe craftsmen in the Cibaduyut area and the efforts of these MSMEs in utilizing digital platforms to maintain their business during the Covid-19 pandemic. The research method uses qualitative methods through interviews and observation as well as literature and data reduction. This research shows the challenges faced by MSMEs in utilizing digital platforms and provides recommendations for improving marketing strategies so that MSMEs can utilize digital platforms more effectively. Keywords: Cibaduyut; Mix Marketing; MSME; Shoesmakers; Marketing Strategy
- Optimization Of Digital Marketing Through A Search Engine Optimization (SEO) Approach In Indonesian Banking: Yudanegara, Aditya; Saputera, Denny; Muttaqin, Rizqi
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1021

Abstract

Research Aims: The aim of this research is to explore the role and importance of Search Engine Optimization in the context of digital marketing and to analyze its implementation in the banking sector in Indonesia. This research aims to understand how SEO can improve visibility, credibility, and customer acquisition for banks and to provide insights into the factors that influence the effectiveness of SEO strategies in an ever-changing digital environment. Design/methodology/approach: The methodology in this research employs an exploratory qualitative approach. The data source consists of secondary data utilizing the SEO model on well-known banks in Indonesia. The analysis technique in this study utilizes the Miles & Huberman model, which involves the stages of Data Reduction, Data Display, and Conclusion Drawing or Verification.  Research Findings: focusing on SEO Bank Central Asia Tbk stands   out with a strong content strategy on Twitter, while Bank Mandiri Persero Tbk and Bank Rakyat Indonesia Persero Tbk prefer WhatsApp Web for direct customer communication. The use of WhatsApp Web by these banks demonstrates effectiveness in direct communication. Social traffic analysis also indicates differing strategies, with BCA focusing more on Twitter, while Bank Mandiri and BRI are more dominant on WhatsApp Web. Overall, the study shows that these banks have effectively adopted digital strategies, with SEO implementation successfully increasing their online visibility, expanding market reach, and strengthening brand image among consumers. Theoretical Contribution/Originality: This analysis provides deep insights into digital marketing strategies and the use of Search Engine Optimization (SEO) in the Indonesian banking sector. The findings offer a better understanding of the different approaches taken by leading banks such as BCA, Bank Mandiri, and BRI in leveraging online platforms to reach customers and expand their market reach. Theoretical implications of this analysis can provide a foundation for further research in the field of digital marketing and best practices in implementing SEO in the banking industry context. Keywords: Digital Marketing, Search Engine Optimization, Banking in Indonesia
Pilihan Rasional Indonesia dalam Kebijakan Larangan Ekspor Bijih Nikel Santoso, Rizal Budi; Moenardy, Dwi Fauziansyah; Muttaqin, Rizqi; Saputera, Denny
Indonesian Perspective Vol 8, No 1: (Januari-Juni 2023): 1-210
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ip.v8i1.56383

Abstract

Indonesia implemented a nickel ore export ban policy in 2014 with the aim of maintaining sovereignty and control over natural resources, increasing the added value of nickel products, and optimally utilizing nickel wealth to improve people's welfare and strengthen the country's economy. This policy was also taken to strengthen Indonesia's bargaining position in global trade and to show independence and courage in making decisions that could provide long-term benefits for the country. From the perspective of rational choice theory, the nickel ore export ban policy is the result of considering ideological preferences, which focus on efforts to produce nickel derivative products that are processed from upstream to downstream in Indonesia which can then increase the added value of nickel products in the international market which has an impact on creating economic independence from the nickel industry. The nickel ore export ban policy also aims to strengthen Indonesia's bargaining position in international politics and global trade, especially through nickel diplomacy. 
Co-Authors Adi Maryadi Adinda Siti Zahra Aditya Yudanegara Alam, Gilang Nur Aminudin Andhi Sukma Ayu Widia Chen, Robin Daniyah, Alifa Putri Dede Hertina Delima, Trianita Della Dwinanti Sumpena Dermawan, Denden Dimas Dewi, Rina Ariyanthi Dewiana Novitasari Dwi Fauziansyah Moenardi Dwi Fauziansyah Moenardy Dwi Fauziansyah Moenardy Dwi Fauziansyah Moenardy Effendi, Kharisya Ayu Firdaus Putra Fitri Amalia Gilang Nur Alam Gilang Nur Alam Gugup T. Prihatma Hasbi Hawari Ilham Muhammad Mardiputra Jainuri Jainuri John Henry Wijaya Laila, Nida Laila Moenardy, Dwi Fauziansyah MUHAMMAD KOSIM, MUHAMMAD Muhsoni, Ridwan Muttaqin, Rizqi Nabila, Salima Ananda Nida Laila Laila Nisawati, Inna Nurjanah, Rina Pana Gelora Pantalo, Stevin Martha Moia Partogi, Meilky Radhi Abdul Halim Rachmat Ramdani, Cecep Reyhan Ariz Altariq Reyhan, Felix Rina Ariyanthi Dewi Rina Ariyanthi Dewi Rina Ariyanti Dewi Risca Meyliawati Risca Meyliawati Rizal Budi Santoso Rizal Budi Santoso Rizal Budi Santoso Rizqi Muttaqin Rizqi Muttaqin Rizqi Muttaqin Rizqi Muttaqin Rizqi Muttaqin Sakina Ichsani Santoso*, Rizal Budi Santoso, Rizal Budi Soni A. Nulhaqim Taufik Hidayat Whan Augustin Ainul Amri Wijaya, John Henry Wulan Rahma Dewi Yahya, Adibah