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All Journal ETIKONOMI Jurnal Kajian Informasi & Perpustakaan Indonesian Perspective Journal of Economic, Bussines and Accounting (COSTING) AFRE Accounting Financial Review EKONOMIS : Journal of Economics and Business JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Manajemen Jurnal Pengabdian Dharma Laksana Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review Jurnal PADMA: Pengabdian Dharma Masyarakat Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Bisnis, Ekonomi, dan Sains Jurnal Keuangan dan Perbankan(KEBAN) Indonesian Perspective English Journal Literacy Utama Relevance: Journal of Management and Business Journal Of Communication Education Media Bina Ilmiah International Journal of Economics (IJEC) Journal Research of Social Science, Economics, and Management Jurnal Riset Ekonomi dan Akuntansi Jurnal Informatika Ekonomi Bisnis Horizon: Indonesian Journal of Multidisciplinary Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Edumaspul: Jurnal Pendidikan
Saputera, Denny
Universitas Widyatama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pendampingan Pembuatan Legalitas Usaha dan Inovasi Kemasan dalam Upaya Peningkatan Penjualan Bakso Sapi Frozen Kosim, Muhammad; Denny Saputera; Ilham Muhammad Mardiputra; Adi Maryadi; Fitri Amalia
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 3 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i3.216

Abstract

This community service activity was carried out with the aim of increasing sales of Omasan Taste frozen beef meatballs through assistance in the business licensing process and updates in product packaging design. Small businesses like Omasan Taste often experience difficulties in obtaining official licenses and creating attractive and safe packaging. Through training, consultation, and assessment, this mentoring aims to assist in the setup and management of business licenses, such as P-IRT licensing and halal certification, as well as improved packaging design. The results showed that having a complete business license can increase customer confidence, while attractive and informative packaging design succeeded in increasing interest in the product. This is reflected in increased purchases and market expansion. In this way, the assistance successfully boosted Omasan Taste's sales through strategies to increase consumer confidence and product competitiveness in a larger market.
Comparative Study of Crude Palm Oil Exports to The Main Producing Countries in Asean Reyhan, Felix; Saputera, Denny
Golden Ratio of Social Science and Education Vol. 5 No. 1 (2025): December - May
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v5i1.992

Abstract

This study aims to analyze and compare the export performance of Crude Palm Oil (CPO) from Indonesia, Malaysia, and Thailand, as the leading producers in ASEAN, from 2014 to 2023. This research uses a descriptive quantitative approach to evaluate production, consumption, export volume, export value, and competitiveness through the Market Share Index (MSI) indicator. The results indicate that Indonesia dominates the global CPO market, with the highest average export volume and export value compared to Malaysia and Thailand. Domestic policies, such as export restrictions, and global market dynamics influence Indonesia's export value fluctuations. Malaysia demonstrates stable production and domestic consumption but faces challenges in enhancing its international competitiveness. As the smallest producer, Thailand shows steady growth but contributes significantly less than the other two countries. Factors such as government policies, changes in global prices, and extreme weather conditions affect the export performance of all three countries. This study is expected to provide strategic insights for improving the competitiveness of CPO exports in the international market.
A Comparative Study of Cocoa Beans in Indonesia, Ghana, Côte d’Ivoire, Ecuador, and Cameroon Using the RCA, RSCA, and MSI Approaches Dermawan, Denden Dimas; Saputera, Denny
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1671

Abstract

This study analyzes the competitiveness of cocoa bean exports from Indonesia, Ghana, Côte d’Ivoire, Ecuador, and Cameroon using the Revealed Comparative Advantage (RCA), Revealed Symmetric Comparative Advantage (RSCA), and Market Share Index (MSI) approaches. Secondary data from 2014 to 2023 were collected from FAO, BPS, UN Comtrade, and Trade Map. The results show that Indonesia experienced a decline in cocoa production from 734,795 tons in 2019 to 641,741 tons in 2023, while export volume decreased by more than 70% over the same period. RCA and RSCA indices confirm that Indonesia lost its comparative advantage, with RCA values falling below one and RSCA remaining negative since 2017. In contrast, Côte d’Ivoire and Ghana consistently recorded strong competitiveness, supported by favorable policies and high productivity. Ecuador showed gradual improvement, while Cameroon’s performance fluctuated due to domestic instability. MSI results reveal that Indonesia’s global market share fell from 1.96% in 2014 to only 0.15% in 2023. These findings suggest that Indonesia needs to strengthen its downstream cocoa industry, enhance farm productivity, and improve policy support to regain competitiveness. The study contributes to the literature by providing a multi-country comparison of cocoa competitiveness using three quantitative indices and highlights practical implications for policymakers and industry stakeholders.
Sustainability and Loyalty in Halal Tourism: An Indonesian Perspective Sukma, Andhi; Chen, Robin; Rachmat, Radhi Abdul Halim; Saputera, Denny
ETIKONOMI Vol. 24 No. 2 (2025)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v24i2.45458

Abstract

Research Originality: This study introduces new behavioral dimensions, including environmental awareness, ethical service innovation, and tourists’ decision control, in the formation of loyalty and advocacy behavior. Research Objectives: This study examines the contribution of sustainability-oriented factors to Muslim tourist loyalty and recommendation behavior, with satisfaction and intention to revisit serving as mediating variables.   Research Methods: A quantitative approach was employed using a structured questionnaire distributed to 460 Muslim tourists. The data were analyzed using structural equation modeling to evaluate the causal relationships among the variables.    Empirical Results: Environmental awareness and tourists’ ability to make ethical decisions have a significant influence on loyalty and word-of-mouth behavior. Ethical service innovation enhances customer satisfaction, which in turn contributes to loyalty. Satisfaction and revisit intention were found to be essential mediators in this relationship. Implications: This study provides theoretical insights by integrating sustainability into halal tourism behavior models and offers practical recommendations for destination managers to develop emotionally engaging and environmentally responsible tourism services. JEL Classification: M31, O35, Q56, Z32
Pengaruh Produksi, Komsumsi, dan Harga Terhadap Impor Beras di Indonesia Reyhan Ariz Altariq; Denny Saputera
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6493

Abstract

Penelitian ini menganalisis pengaruh produksi, harga, dan konsumsi beras terhadap jumlah impor beras di Indonesia. Hasil uji parsial menunjukan bahwa produksi dan harga beras tak berpengaruh signifikan terhadap impor beras, sedangkan konsumsi beras berpengaruh relative lebih besar dibanding variabel lainnya, namun tetap tidak signifikan. Analisis simultan mengkonfirmasi bahwa ketiga variabel secara kolektif tak berpengaruh signifikan terhadap impor beras. Temuan ini menunjukan bahwa fluktuasi impor beras tak dapat dijelaskan secara memadai oleh ketiga variabel tersebut, sehingga diperlukan model dengan variabel tambahan untuk mendapatkan hasil yang lebih akurat.
KINERJA PERDAGANGAN INDONESIA SERTA STRATEGI EKSPOR PRODUK-PRODUK KOPI Adinda Siti Zahra; Denny Saputera
Media Bina Ilmiah Vol. 18 No. 11: Juni 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i11.839

Abstract

This research aims to analyze the international coffee trade and provide hope for a country to overcome limited domestic savings which is the key to capital formation in order to increase economic productivity and has an important role, especially as a source of foreign exchange, providing employment opportunities and a source of income for farmers or business people. other economics related to coffee. The Indonesian government has attempted to facilitate the work or regulation of Indonesian coffee export flows by issuing regulations regarding coffee exports through Regulation of the Minister of Trade of the Republic of Indonesia Number 109 of 2018 concerning Coffee Export Provisions. Indonesia is one of the largest coffee producing countries in the world. With a large role, Indonesia is expected to be able to improve the quality of coffee in accordance with the standards set by importing countries in the international market. Therefore, there is a need for synergy with government policies that support the competitiveness of the downstream coffee industry to dominate the international market
DINAMIKA VOLUME EKSPOR BIJI KOPI HIJAU INDONESIA: PERBANDINGAN DENGAN PASAR NEGARA KONSUMEN UTAMA Pana Gelora; Denny Saputera
Media Bina Ilmiah Vol. 19 No. 7: Februari 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia, with its diversity of coffee types and abundant production potential, has a great opportunity to dominate the world coffee market. Through data analysis of coffee consumption, global production, and import duty tariffs, this study shows that these three factors have a significant influence on Indonesia's coffee export volume. The high coffee consumption in destination countries is a great opportunity for Indonesia. However, to achieve market dominance, it is necessary to improve coffee bean quality, production capacity, and strengthen trade cooperation. This study shows that Indonesia needs to make several strategic efforts. First, improving the quality of coffee beans is essential. This can be achieved through the application of appropriate cultivation technology, good post-harvest processing, and quality certification. Second, increasing production capacity is also key. By increasing plantation area, productivity, and production efficiency, Indonesia can meet the growing market demand. Third, strengthening trade cooperation with destination countries is necessary. Through free trade agreements or trade preferences, Indonesia can improve market access and competitiveness of its coffee products. The results of this study provide important implications for the government, business actors, and coffee farmers. The government needs to provide greater support to the coffee sector, such as providing infrastructure, developing research and technology, and facilitating market access. Business actors need to continue to innovate and diversify their products to meet the increasingly diverse market needs. Meanwhile, coffee farmers need to improve their knowledge and skills in coffee cultivation and adapt to climate change.
Online Shop Purchase Decision: How Do Social Media Marketing, Electronic Word of Mouth (EWOM), and Lifestyle Affect? Whan Augustin Ainul Amri; Firdaus Putra; Denny Saputera; Dewiana Novitasari; Jainuri Jainuri
Edumaspul: Jurnal Pendidikan Vol 7 No 1 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

The research aims to analyze the effect of social media marketing, electronic word of mouth (EWOM), and lifestyle on purchasing decisions for MSME products sold online. This study uses a type of quantitative research with a sample of 127 student respondents in the city of Tangerang. The hypothesis is tested using structural equation modeling. Data processing uses the SEM method with SmartPLS 3.0 software. The results of the study show that electronic word of mouth (EWOM) and Lifestyle all influence the purchasing decisions of MSME products. Meanwhile, social media marketing has no positive or significant effect on purchasing decision variables. This study contributes to the existing literature by providing empirical evidence about the effect of electronic word of mouth (EWOM) and lifestyle on purchasing decisions. The results of this study also provide evidence that student consumers are more rational and unaffected by social media marketing in making purchasing decisions. The results of this study can also be used by MSME management to attract potential market share in the student segment.
Designing a library tourism model based on local cultural storytelling Rejeki, Diah Sri; Agustine, Merryam; Saputera, Denny; Surya, Ibrahim Adi; Rukmana, Evi Nursanti; Taharuddin, Nurul Shima
Jurnal Kajian Informasi dan Perpustakaan Vol 13, No 2 (2025): Accredited by Ministry of Education, Culture, Research and Technology of the Re
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkip.v13i2.65048

Abstract

Background: Few reading communities have developed systematic literacy tourism models centering local narratives. Purpose: This study designs and validates a culturally embedded literacy tourism model at Pabukon Ngadongeng Reading Community, Sumedang. Methods: Using design thinking methodology (empathize, definition, ideation, prototyping, testing), data were collected through ethnographic observations, interviews, and focus group discussions. The prototype featured a 90-minute narrative route incorporating Sundanese storytelling (Nini Anteh), traditional games (paciwitciwit lutung, oray-orayan), and reflective discussions. Results: Results demonstrate measurable multi-dimensional impacts. Educationally, children exhibited significantly enhanced narrative comprehension when stories were delivered orally versus textually, with sustained active participation throughout sessions. The integration of folklore with traditional games created embodied learning experiences that improved reading retention and contextual understanding. Socially, the model fostered intergenerational dialogue among local storytellers, volunteers, children, and parents, strengthening community cohesion. Post-implementation, multiple schools independently contacted the reading community requesting program replication, indicating strong social demand and perceived value. Culturally, participants demonstrated deepened emotional connections to Sundanese heritage, with Nini Anteh eliciting particularly strong responses regarding loyalty and familial bonds. Children expressed heightened pride in regional identity and increased engagement with local cultural narratives. Digital documentation through Instagram and integration with the Sumedang Reading Community Forum website extended program reach beyond physical sessions, creating accessible archives for broader literacy networks. Conclusion: The study concludes that participatory, culturally oriented literacy programs transform local knowledge into transferable educational frameworks. Limitations include single-location implementation and analog process constraints. Implications: Theoretically, this demonstrates that modularity frameworks can resolve authenticity-scalability tensions in cultural tourism. Practically, the model provides a replicable blueprint for reading communities, with policy implications for Perpustakaan Nasional Republik Indonesia literacy strategies and UNESCO Memory of the World heritage preservation. Future research should explore multi-site validation and hybrid analog-digital models.
Bantuan Pengembangan Produk PT Instan Meals Global untuk Membuka Potensi Pasar Ekspor Malaysia: Penguatan Manajemen Usaha, Standardisasi Mutu, dan Kesiapan Kepatuhan Label Muttaqin, Rizqi; Saputera, Denny; Moenardy, Dwi Fauziansyah; Santoso, Rizal Budi; Arsendo, Rio; Firmansyah, Azzahra Putri
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i2.17529

Abstract

Peluang ekspor produk pangan halal Indonesia ke Malaysia meningkat seiring berkembangnya kanal ritel modern dan e-commerce lintas negara. Namun, pelaku usaha yang semula berorientasi food-service/cloud kitchen menghadapi hambatan struktural ketika beralih ke produk pangan dalam kemasan, terutama pada aspek standardisasi proses, ketertelusuran (traceability), dan kepatuhan informasi label. Program Pengabdian kepada Masyarakat (PkM) ini mendampingi PT Instan Meals Global (Kebuli Al-Khalid) untuk mengembangkan product line extension Mealz Up sebagai produk siap saji dalam kemasan satu porsi yang diproyeksikan untuk membuka potensi pasar ekspor Malaysia. Metode yang digunakan adalah pendampingan berbasis luaran (output-based mentoring) melalui empat tahap: diagnosis baseline (wawancara, observasi, audit dokumen), perancangan luaran bersama, klinik pendampingan teknis (business plan, SOP, label–kemasan), dan evaluasi menggunakan audit before–after berbasis checklist. Hasil menunjukkan peningkatan market readiness secara visual dan operasional melalui terbentuknya format produk yang lebih “retail-like” (identitas merek/varian, panel informasi, dan petunjuk penyajian). Namun, audit label juga mengidentifikasi gap hard-compliance yang masih perlu ditutup untuk kesiapan masuk kanal distribusi formal Malaysia (misalnya pernyataan berat bersih, deklarasi alergen, kode batch/lot, identitas produsen, dan barcode). Luaran utama PkM meliputi export-oriented business plan, paket SOP dan template batch record, rancangan label/kemasan serta export compliance dossier, dan rencana validasi shelf-life sebagai peta jalan pembuktian klaim produk. Temuan ini menegaskan bahwa kesiapan ekspor UMKM/SME pangan lebih efektif ditingkatkan melalui pendampingan berbasis artefak dan evaluasi before–after yang dapat diaudit.
Co-Authors Adi Maryadi Adinda Siti Zahra Aditya Yudanegara Agustine, Merryam Aminudin Andhi Sukma Arsendo, Rio Ayu Widia Chen, Robin Daniyah, Alifa Putri Dede Hertina Delima, Trianita Della Dwinanti Sumpena Dermawan, Denden Dimas Dewi, Rina Ariyanthi Dewiana Novitasari Diah Sri Rejeki Dwi Fauziansyah Moenardi Dwi Fauziansyah Moenardy Dwi Fauziansyah Moenardy Dwi Fauziansyah Moenardy Effendi, Kharisya Ayu Evan Ozora Evi Nursanti Rukmana Evi Rachmawati Fiqih Maria Rabiatul Hariroh Firdaus Putra Firmansyah, Azzahra Putri Fitri Amalia Gilang Nur Alam Gilang Nur Alam Gugup T. Prihatma Hasbi Hawari Ilham Muhammad Mardiputra Jainuri Jainuri John Henry Wijaya Laila, Nida Laila Marcelina Matilda Mingga Dalopez Meilky Partogi Moenardy, Dwi Fauziansyah Muhadar Putih Muhammad Kosim MUHAMMAD KOSIM, MUHAMMAD Muhsoni, Ridwan Muttaqin, Rizqi Nabila Azhara Mulyadi Najiyyah Nur Syahidah Nida Laila Laila Nisawati, Inna Nurjanah, Rina Pana Gelora Pantalo, Stevin Martha Moia Radhi Abdul Halim Rachmat Ramadani, Fitria Ramdani, Cecep Renita Adella Reski Nasvar Azis Madinda Reyhan Ariz Altariq Reyhan Ariz Altariq Reyhan, Felix Rina Ariyanthi Dewi Rina Ariyanthi Dewi Rina Ariyanti Dewi Rina Nurjanah Risca Meyliawati Risca Meyliawati Rizal Budi Santoso Rizal Budi Santoso Rizal Budi Santoso Rizqi Muttaqin Rizqi Muttaqin Rizqi Muttaqin Rizqi Muttaqin Rizqi Muttaqin Safitri, Dewi Ayu Sakina Ichsani Salima Ananda Nabila Santoso*, Rizal Budi Santoso, Rizal Budi Sifa Amalia Afifah Soni A. Nulhaqim Taharuddin, Nurul Shima Taufik Hidayat Taufik Hidayat Whan Augustin Ainul Amri Wijaya, John Henry Windi Windi Wulan Rahma Dewi Yahya, Adibah